scholarly journals Market simulation of traceable food in China based on conjoint-value analysis: a traceable case of pork

2020 ◽  
Vol 23 (5) ◽  
pp. 735-746
Author(s):  
Bo Hou ◽  
Linhai Wu ◽  
Xiujuan Chen
Keyword(s):  
Consumer Demand ◽  
Consumer Preferences ◽  
Safety Information ◽  
Chinese Consumers ◽  
Value Analysis ◽  
Traceability System ◽  
Market Simulation ◽  
First Choice ◽  
Food Market ◽  
The Government

The food-traceability system is considered to be one of the main measures to fundamentally prevent food-safety problems. It is of great value to study consumer demand for traceable food and market simulations that can adjust the production and supply structure of traceable food and promote traceable market development. Having sampled and interviewed 2,121 consumers in China, consumer preferences for traceable pork with different levels of safety information, and the respective market share of traceable pork with different product profiles were investigated using conjoint value analysis and the randomized first choice method. Results showed that Chinese consumers prioritized the certification of a traceable-pork safety-information attribute. Furthermore, consumers were willing to pay extra costs in order to obtain traceable safety information. However, this additional expenditure should account for no more than 30% of the price of ordinary pork, or consumer demand for safe pork decreases. Results of a market simulation also identified a type of traceable pork that had an optimal combination of attributes and met the needs of Chinese consumers. Consequently, the government should gradually promote a multilevel traceable-food market system in China by developing a combination of a certification mechanism and traceability system, and increasing financial subsidies for the construction of the traceability system.

Analysis of consumer demand for traceable pork in China based on a real choice experiment

2015 ◽  
Vol 7 (2) ◽  
pp. 303-321 ◽  
Author(s):  
Linhai Wu ◽  
Hongsha Wang ◽  
Dian Zhu
Keyword(s):  
Choice Experiment ◽  
Consumer Demand ◽  
Consumer Preferences ◽  
Chinese Government ◽  
Significant Heterogeneity ◽  
Chinese Consumers ◽  
Content Type ◽  
Starting Point ◽  
The Government ◽  
Safe Food

Purpose – The purpose of this paper is to reveal the actual consumer demand for traceable pork by investigating consumer preferences for pork with combined levels of traceability information based on differences in individual consumer preferences, in order to support the government in decision making regarding the gradual construction of safe food markets. Design/methodology/approach – Combinations of four types of traceability information, including farming, slaughter and processing, distribution and sales, and government certification, with price were randomly designed. To identify consumer preferences for these attribute combinations of traceable pork, 215 consumers in Wuxi, Jiangsu Province were investigated using a real choice experiment and the mixed logit model. Findings – Significant heterogeneity was observed in consumer preferences for traceable pork. The information of farming, slaughter and processing, distribution and marketing, and government certification could significantly improve consumer utility. Moreover, consumers had the highest preference for government certification information. Originality/value – Although numerous studies have been performed on consumer preferences for food safety attributes using a real choice experiment, almost none of them focus on Chinese consumers. Therefore, this study is an attempt to fill this gap. The conclusions of this study can serve as a reference for the Chinese government in developing safe food consumption policies. Although Chinese consumers have cried out for improvement of pork safety, they have different preferences for traceability information; thus, the government must promote traceable food step-by-step, using consumer preferences as a starting point.

Consumer preference and demand for traceable food attributes

2016 ◽  
Vol 118 (9) ◽  
pp. 2140-2156 ◽  
Author(s):  
Jiao Lu ◽  
Linhai Wu ◽  
Shuxian Wang ◽  
Lingling Xu
Keyword(s):  
Consumer Preferences ◽  
Consumer Preference ◽  
Multinomial Logit Model ◽  
Chinese Government ◽  
Significant Heterogeneity ◽  
Content Type ◽  
Food Traceability ◽  
Traceability System ◽  
Chinese Consumer ◽  
The Government

Purpose The purpose of this paper with pork as a case is to analyze Chinese consumer preference and demand for traceable food attributes, in order to provide a useful reference for Chinese Government in developing the safe food market and preventing food safety risks. Design/methodology/approach This research surveyed 1,380 consumers in seven pilot cities that designated by the Chinese Ministry of Commerce for the construction of a meat and vegetable circulation traceability system. A choice-based conjoint analysis and multinomial logit model were used to study consumer preferences and demand for traceable pork attributes. Findings The results demonstrated that certification of traceable information was the most important characteristic, followed by appearance and traceable information. Significant heterogeneity was obtained in consumer preferences for the attributes of traceable pork. Also, consumers’ preferences for traceable attributes were memorably influenced by age, education level, and income level. Social implications Based on these results, the government should encourage and support the production of traceable food with different certification types and different traceability levels. Meanwhile, the development of food traceability systems should be combined with a quality certification labeling system. Originality/value This study extends the applicability of the setting of traceable food attributes and levels in China, and it will improve Chinese food traceability systems through multilateral cooperation.

scholarly journals Consumer Preferences for Traceable Food with Different Functions of Safety Information Attributes: Evidence from a Menu-Based Choice Experiment in China

2019 ◽  
Vol 17 (1) ◽  
pp. 146 ◽  
Author(s):  
Bo Hou ◽  
Jing Hou ◽  
Linhai Wu
Keyword(s):  
Food Safety ◽  
Consumer Demand ◽  
Consumer Preferences ◽  
Safety Information ◽  
Pork Quality ◽  
Quality Inspection ◽  
Ex Post ◽  
Safety Risks ◽  
Safe Food ◽  
Wuxi City

It is of great value to study consumer demand for safe foods in promoting the development of a safe food market system and the reduction of food safety risks, as well as foodborne diseases in China. This paper takes traceable pork as an example and constructs food safety information attributes with ex ante quality verification and ex post traceability. Interactions between safety information attributes and the consumer’s response to cost-driven price changes were investigated for 345 consumers in Wuxi City, Jiangsu Province, China, using a menu-based choice (MBC) experiment and multivariate probit (MVP) model as analysis tools. The results suggest that food safety information attributes are important to consumers, as the consumers preferred pork quality inspection attributes to pre-incident quality assurance functions. Therefore, it is beneficial to include pork quality inspection attributes in the traceable pork attribute systems during the initial construction of traceable pork markets in China. Attribute price was an important factor that affected consumers’ choice of information attributes. When customization cannot be achieved, a profile composed of elastic pork quality inspection attribute and supply chain–internal traceability attribute would be the most preferred traceable pork product in the market based on the need of building a fully functional traceable food system and reducing food safety risks. In addition, there was a strong substitution relationship between different information attributes, and there was heterogeneity in consumers’ choice of information attributes. Therefore, the government should support manufacturers in producing multi-level safe food to meet diverse consumer demand.

scholarly journals Which Bag? Predicting Consumer Preferences for a Luxury Product With a Discrete Choice Experiment

2021 ◽  
pp. 183933492199950
Author(s):  
Canie K.Y. Chu Lo ◽  
Suzan Burton ◽  
Regan Lam ◽  
Paul Nesbit
Keyword(s):  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Conspicuous Consumption ◽  
Individual Characteristics ◽  
Luxury Brands ◽  
Chinese Consumers ◽  
Enormous Amount ◽  
Luxury Products

Limited research has described a segment of consumers who prefer subtly branded luxury products, rather than conspicuous consumption. However, in comparison with the enormous amount of research mentioning conspicuous consumption, there has been only very limited research into “inconspicuous consumption,” leading to calls for more research in the area. In this article, we describe a discrete choice experiment examining the luxury product preferences of Chinese consumers, the largest market segment for luxury products. We describe and test a theoretical model investigating how product characteristics (logo prominence, price, and brand), peers’ attitudes and behaviors, and other individual characteristics influence consumers’ choice of a luxury bag. For each brand, a prominent logo was preferred, but a very large minority preferred a subtle logo. However, the effect of price, attitudinal and social factors varied across luxury brands. Implications for research and practice are discussed.

scholarly journals Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products

2021 ◽  
Vol 18 (3) ◽  
pp. 912
Author(s):  
Xin Lin ◽  
Shu-Chen Chang ◽  
Tung-Hsiang Chou ◽  
Shih-Chih Chen ◽  
Athapol Ruangkanjanases
Keyword(s):  
Food Safety ◽  
Behavioral Control ◽  
Organic Food ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Perceived Behavioral Control ◽  
Chinese Consumers ◽  
Food Traceability ◽  
Traceability System

Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers’ intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food traceability systems based on these important characteristics. With reliable information, traceability from production to sales can effectively improve food safety. In this research, multiple models, namely, the information success model (ISS) and the Theory of Planned Behavior (TPB) are formed into a conceptual integrated framework to study the intentions’ influenced factors of BFTS technology for Chinese consumers to help ensure food safety and the quality of Chinese organic food products. A face-to-face questionnaire survey with 300 valid responses was analyzed by Partial Least Square from the Chinese consumers focusing on the organic food products. This study found that the attitude and perceived behavioral control qualities significantly and positively affect the usage intention in adopting BFTS, while the subjective norms are positively but not significantly correlation with the usage intention in using BFTS. The above results will inform suggestions for productors and academics along with implications to promote BFTS’ usage intention.

Consumers’ WTP for certified traceable tea in China

2015 ◽  
Vol 117 (5) ◽  
pp. 1440-1452 ◽  
Author(s):  
Xiaolin Liu ◽  
Lingling Xu ◽  
Dian Zhu ◽  
Linhai Wu
Keyword(s):  
Developed Countries ◽  
Price Premium ◽  
Chinese Government ◽  
Payment Card ◽  
Content Type ◽  
Traceability System ◽  
Consumer Organizations ◽  
The Government ◽  
Premium Income ◽  
The Cost

Purpose – The purpose of this paper is to examine consumer attitudes toward and willingness to pay (WTP) for traceability of tea in China. Design/methodology/approach – The authors used the payment card method to elicit WTP for certified traceable tea and logistic regression model to analyze the factors that affected consumers’ WTP. Findings – The results revealed that most consumers in China were concerned over tea safety; however, their WTP for certified traceable tea was limited. Only income and the degree of concern over tea safety affected the consumer’s WTP for certified traceable tea greatly. When it came to consumers’ WTP a positive price premium, income level, education, and attitude toward traceability of tea significantly influenced the actual premium consumers were willing to pay. Practical implications – The Chinese government and tea producers should pay attention when implementing tea traceability system. First, raising the consumers’ income contributes to the premiums that consumers are willing to pay for certified traceable tea. Second, social groups, consumer organizations and tea producers should popularize knowledge of tea traceability. Third, given the low price premiums that consumers are willing to pay, the establishment of viable traceability of tea in China requires the producers and the government to bear some of the cost associated with the implementation of this system. Originality/value – In past studies on WTP for certified traceable food, the study is focussed on meat in developed countries, and the research has expanded range of study, by conducting a survey in China to determine consumers’ WTP for certified traceable tea, and by empirically examining the main factors that influence the willingness of consumers to pay a price premium for certified traceable tea, as well as the premium that these consumers are willing to pay.

scholarly journals Traceability Management Strategy of the EV Power Battery Based on the Blockchain

2021 ◽  
Vol 2021 ◽  
pp. 1-17
Author(s):  
Yanjin Cheng ◽  
Hao Hao ◽  
Shipeng Tao ◽  
Yanjun Zhou
Keyword(s):  
Stackelberg Game ◽  
Utilization Rate ◽  
Recycling Rate ◽  
Target Recycling ◽  
Traceability System ◽  
Battery Recycling ◽  
Power Battery ◽  
Before And After ◽  
Safety And Reliability ◽  
The Government

Regulating and supervising the energy vehicle (EV) power battery recycling market, improving the utilization rate of EV power battery recycling, and guaranteeing the safety and control of all aspects of recycling treatment require the establishment of an effective traceability system. The decentralization and tamper-proof characteristics of the blockchain can ensure the safety and reliability of relevant data while realizing traceability management. This study establishes the Stackelberg game model to compare and analyze the effects of different government mechanisms on the profits of each subject before and after participating in power battery traceability management. The study further uses the model to explore strategies to improve the enthusiasm of EV power battery recycling subjects to participate in traceability management. The results show that (1) the participation of each recycling subject in EV power battery blockchain traceability can help move more spent power batteries into formal recycling channels; (2) the government should adopt appropriate mechanisms to promote its participation in EV power battery blockchain traceability, the best result being when the government adopts a subsidy mechanism for consumers; and (3) the profit of the EV power battery manufacturer is inversely proportional to the target recycling rate set by the government. Furthermore, the pursuit of a very high target recycling rate is not conducive to the normal implementation of initial EV power battery blockchain traceability management. Therefore, it is crucial for the government to set a reasonable target recycling rate.

scholarly journals KESEHATAN KEUANGAN DAN VALUASI BJBR MENGGUNAKAN RISK BASED BANK RATING METHOD

2021 ◽  
Vol 3 (1) ◽  
pp. 197-208
Author(s):  
Agung Dinarjito ◽  
Dinar Arisandy
Keyword(s):  
Financial Services ◽  
Quantitative Research ◽  
Intrinsic Value ◽  
Financial Statements ◽  
Share Price ◽  
Value Analysis ◽  
Rating Method ◽  
Dividend Discount Model ◽  
The Government ◽  
The Impact

The COVID-19 pandemic has given an impact on the health of banks in Indonesia, one of which is the West Java and Banten Bank (BJBR). This study aims to assess the health of BJBR before and during the covid-19 pandemic and to find the intrinsic value of BJBR shares that can be used as an evaluation of the company's performance. This research is a descriptive quantitative research. BJBR health analysis was carried out using the Risk Based Rating or RGEC and the intrinsic value analysis was carried out using the Dividend Discount Model (DDM). The authors used data from the 2018-2020 of BJBR financial statements. The results showed that in general, the soundness of BJBR was very healthy and the intrinsic value of BJBR's shares was Rp. 1,659.33 or BJBR's share price is currently sold below its intrinsic value. This research is expected to provide information on the impact of the pandemic on banking, especially BJBR so that the Government and the Financial Services Authority can provide support to banks. In addition, this research can be used as a reference by investors who are interested in BJBR shares. Pandemi covid-19 telah memberikan dampak pada kesehatan perbankan di Indonesia, salah satunya Bank Jawa Barat dan Banten (BJBR). Penelitian ini bertujuan untuk untuk menilai kesehatan BJBR sebelum dan selama pandemi covid-19 serta untuk mencari nilai intrinsik saham BJBR yang dapat digunakan sebagai evaluasi kinerja perusahaan. Penelitian ini merupakan penelitian kuantitatif deskriptif. Analisis kesehatan BJBR dilakukan dengan menggunakan Risk Based Rating atau RGEC dan analisis nilai intrinsik dilakukan dengan Dividend Discount Model (DDM). Penulis menggunakan data laporan keuangan BJBR tahun 2018-2020. Hasil penelitian menunjukkan bahwa secara umum, tingkat kesehatan BJBR adalah sangat sehat dan nilai intrinsik saham BJBR adalah Rp1.659,33 atau harga saham BJBR saat ini dijual di bawah nilai intrinsiknya. Penelitian ini diharapkan dapat memberikan informasi dampak pandemic terhadap perbankan, khususnya BJBR agar Pemerintah dan Ototritas Jasa Keuangan dapat memberikan dukungan kepada bank. Selain itu, penelitian ini dapat digunakan sebagai acuan oleh investor yang tertarik saham BJBR.

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