scholarly journals Promotional Tools Employed by Medical Insurance Companies to Attract International University Students

2018 ◽  
Vol 10 (6) ◽  
pp. 191
Author(s):  
Faith Rudairo Chibvura ◽  
Darry Penceliah

The South African Immigration Act 19 of 2004 requires that all international students have proof of medical insurance cover for the academic year of study. The medical insurance cover must be from a registered provider with the South African Council for Medical Schemes. Some medical insurance companies provide gifts to students to gain a larger market share within the educational institutions. Health insurance products are very crucial in the lives of university students and therefore the students must be familiar with medical product benefits and exclusions. It seems that many students lack relevant knowledge of health insurance products. Students seem to have a perception that medical insurance products cover all healthcare expenses. Dissatisfied customers may tarnish the image of the respective medical insurance company and result in customers seeking alternate products. The purpose of this paper is to determine the influence of promotional tools in creating awareness amongst international university students’ selection of medical insurance products. The study was descriptive and quantitative in nature. Four hundred international students studying at two state universities in Durban, South Africa completed a structured questionnaire. The results indicate that the respondents are very sensitive to price and the majority of them are influenced by advertising and word of mouth. The results of the study indicated that medical insurance companies should consider the quality of service and price as being very important factors when designing a promotional mix. Awareness creation is the backbone of sales growth and market share.

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 191-200
Author(s):  
Faith Rudairo Chibvura ◽  
Darry Penceliah

The South African Immigration Act 19 of 2004 requires that all international students have proof of medical insurance cover for the academic year of study. The medical insurance cover must be from a registered provider with the South African Council for Medical Schemes. Some medical insurance companies provide gifts to students to gain a larger market share within the educational institutions. Health insurance products are very crucial in the lives of university students and therefore the students must be familiar with medical product benefits and exclusions. It seems that many students lack relevant knowledge of health insurance products. Students seem to have a perception that medical insurance products cover all healthcare expenses. Dissatisfied customers may tarnish the image of the respective medical insurance company and result in customers seeking alternate products. The purpose of this paper is to determine the influence of promotional tools in creating awareness amongst international university students’ selection of medical insurance products. The study was descriptive and quantitative in nature. Four hundred international students studying at two state universities in Durban, South Africa completed a structured questionnaire. The results indicate that the respondents are very sensitive to price and the majority of them are influenced by advertising and word of mouth. The results of the study indicated that medical insurance companies should consider the quality of service and price as being very important factors when designing a promotional mix. Awareness creation is the backbone of sales growth and market share.


2020 ◽  
Vol 17 (11) ◽  
pp. 4866-4874
Author(s):  
T. O. Tong ◽  
M. C. Kekana ◽  
M. Y. Shatalov ◽  
S. P. Moshokoa

In this paper, A deterministic for top five medical insurance in South African market system is analyzed under important parameters such as emigration, immigration, personal interaction and advertisement. The critical outcome indicate all those medical insurance will remain relevant to South African population as long the aforesaid parameters are positive and intensified.


2014 ◽  
Vol 75 (2) ◽  
pp. 59-63 ◽  
Author(s):  
Stephanie Amos ◽  
Daphne Lordly

Purpose: International student enrolment in Canadian universities is increasing. As international university students acculturate, they experience a culture shock in which food plays a major role. International university students’ Canadian food experiences therefore were explored. Methods: A Photovoice methodology was used with 15 international undergraduate and graduate university students, who were recruited to take pictures of their food experiences. They also participated in two focus group discussions that included an analysis of their photos. Results: Seven themes related to the significance of food in acculturation were revealed: the paradox of Canadian convenience, the equation of traditional foods with health, traditional food quality and accessibility, support networks, food consumption for comfort, ethnic restaurants, and the exploration of non-traditional foods. Maintaining cultural identity with traditional foods was an overarching theme related to acculturation. Conclusions: International students acculturating to Canada have emotional and physical needs, which can be met through food. Opportunities exist to improve their acculturation experiences. Canadian universities can incorporate food acculturation strategies into campus events and menus. Nutrition professionals on campus can facilitate a positive food environment and nurture culture identity formation.


2017 ◽  
Vol 22 (28) ◽  
Author(s):  
Clément Bassi ◽  
Muhamed-Kheir Taha ◽  
Christian Merle ◽  
Eva Hong ◽  
Daniel Lévy-Bruhl ◽  
...  

Between February and May 2017, two cases of invasive meningococcal disease caused by a new, rapidly expanding serogroup W meningococci variant were reported among students of an international university in Paris. Bacteriological investigations showed that isolates shared identical genotypic formula (W:P1.5,2:F1–1:cc11) and belonged to the South American/UK lineage. A vaccination campaign was organised that aimed at preventing new cases linked to potential persistence of the circulation of the bacteria in the students.


2007 ◽  
Vol 17 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Nigar Gohar Khawaja ◽  
Jenny Dempsey

AbstractAustralia is a much sought-after destination of study for many thousands of international university students. However, tertiary study brings with it many challenges that may potentially precipitate psychological distress in international students. Psychological distress may be experienced in various ways. The aim of this study was to investigate the manner in which psychological distress is manifested in international students and the factors that contribute to their psychological distress. The participants consisted of 86 international students enrolled at a Queensland university who completed a battery of 9 self-report questionnaires. Results showed that obsessive–compulsiveness reflected by worry, ruminations and perfectionist tendencies was the most common symptom of psychological distress in international students. Dysfunctional coping was the only factor contributing to psychological distress. These findings have important implications for the international students with reference to the assessment of their mental health issues and the designing of suitable intervention programs.


2015 ◽  
Vol 117 (12) ◽  
pp. 2947-2974 ◽  
Author(s):  
María Pilar Martínez-Ruiz ◽  
Christian Tirelli ◽  
Alicia Izquierdo-Yusta ◽  
Ricardo Gómez-Ladrón-De-Guevara

Purpose – The purpose of this paper is to analyze the influences of different variables on the dietary adjustment process of international university students. More specifically, the authors investigate how ethnocentrism, perceived risk, and external influences affect their adjustment processes by considering three different temporal stages and exploring adjustment in relation to dietary practices. Design/methodology/approach – After performing an in-depth review of the relevant literature, a structural equation analysis is conducted. This analysis relies on data from a sample of 139 international students enrolled in a Spanish university. Findings – The results reveal that ethnocentrism is significant only in the second stage of the adjustment process. The level of perceived risk decreases during the adjustment process but also depends on the features international students have in common with the host culture; in contrast, external influences are important in all stages. Research limitations/implications – International students should not be treated the same way during different stages of their adjustment. For example, during the first stage, the focus should be on minimizing their perceived risk and guaranteeing a safe environment in which they feel comfortable with buying. The role of the media and the training of salespeople should be highlighted in the second stage of adjustment. Practical implications – The dietary adjustment for this group of short-term migrants is different than other groups, which tend to return to their country of origin. In contrast, international university students try to assimilate the host culture and be part of it. Social implications – In the context of consumption, because international university students are influenced by all constructs detailed in this study, it is necessary to formulate a specific approach for each stage. Originality/value – This research evidences how there is a great opportunity for diverse operators (e.g. universities, food retail chains) to influence the consumption habits of international university students, because they are more receptive than other migrant groups.


Author(s):  
N. E. Popova ◽  
T. S. Sergienko

In the context of increasing concentration in the medical services market, one of the key areas of the industry's development is expanding the opportunities for private medical organizations to participate in the MHI and developing competition between medical organizations participating in the MHI system. In the work the analysis of the competitive environment in the market of mandatory medical insurance for 2015-20018 years, the reasons to reduce insurance companies on the market of OMS over the years, as well as the consequences of this event, considered leaders by revenues and shares in the market during 2016-2018, the identified indicators of the level of concentration in these regions, the analysis of market OMS of the SFD identified the problematic aspects and ways of increasing the effectiveness of competition between health insurance organizations, the built Matrix porter services OMS, identified obstacles (obstructions), faced by entities when entering into the market of medical services in the MHI system.


Author(s):  
Mevlüt Elli̇alti ◽  
Zekerya Batur

The number of international university students in Turkey is growing, thus more research is needed on teaching Turkish as an academic language and on academic literacy. This study aims to investigate (i) the international students’ views of the difficulties of the academic language skills, (ii) the efficacy level of the skills for their academic success, (iii) the academic listening and academic literacy status of the students, and (iv) the relationship between academic listening levels with some variables. In order to analyse the self-efficacy perceptions of the students, the data were collected by using the Turkish adaptation (Cronbach’s alpha value =0.943) of the Academic Listening Self-rating Questionnaire (ALSAQ), developed by Aryadoust and Goh (2017) and adopted by Ellialtı and Batur (2021). The questionnaire consists of 39 items that embody six factors. These factors are lecture structure, cognitive processing skills, linguistic components and prosody, relating input to other materials, memory and concentration, and note-taking. In the study, the participants were 221 international students studying at various academic programs in 33 state universities in Turkey. The data were analysed by Statistical Package for the Social Sciences (SPSS) program. The results of the study showed that (i) listening is an easy skill for students to develop, (ii) listening is important for the students’ academic success, (iii) out of 39 items, 13 aspects were not at a good level in academic listening, and (iv) academic listening levels of the international students were not significantly different in terms of their gender, study area, and the number of the known languages.


Sign in / Sign up

Export Citation Format

Share Document