scholarly journals Boosting Corporate Social Responsibility in Tourist Destinations through Loyalty Programs and Stakeholder Collaboration

2015 ◽  
Vol 7 (4(J)) ◽  
pp. 122-133 ◽  
Author(s):  
Iva Slivar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Positive Impact ◽  
Loyalty Programs ◽  
Loyalty Program ◽  
Tourist Destinations ◽  
Starting Point ◽  
Corporate Social ◽  
A Company

Two opposite approaches gravitate around Corporate Social Responsibility (CSR): shareholder vs. stakeholder approach. The first paradigm is classical: stating a company has one primary purpose i.e. profitability and is responsible to its shareholders. The second one sees the company not merely in function of its primary goal but also responsible to its employees, providers, local community, the environment etc. It is indisputable that a company operates in a certain context and in order to pursue its reason of existence it has to maintain good relationship and collaborate with others directly or indirectly involved or affected by its business, to a degree that is in line with its primary goal. This starting point was the base to integrate CSR and relationship marketing. CSR is a voluntary based concept. The purpose of this paper is to enhance CRS implementation in tourism. The authors propose a model that will encourage tourism companies to systematically and comprehensively include various CSR practices in their business, which will have a positive impact on the destination as a whole. The realization of the model gathers qualified tourism companies in an exclusive destination loyalty program and further promotes them as superior tourism providers. The involvement of all stakeholders of the tourist destinations in individual phases of the project is part of the proposed model. The model is easily applicable in practice.

scholarly journals The Impact of Corporate Social Responsibility Initiatives on Rural Community Development: The Case of TITAN – Sharrcem in Kosovo

2020 ◽  
Author(s):  
Haziz Vila ◽  
Nikolaos Sklavounos ◽  
Evangelos Vergos ◽  
Konstantinos Rotsios ◽  
Hysen Shabanaj
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Rural Community ◽  
Local Community ◽  
Positive Impact ◽  
Local Residents ◽  
Corporate Social ◽  
Start Ups ◽  
The Impact

Corporate Social Responsibility (CSR) has become an integral part of firms’ strategies in their effort to increase their positive impact on society. This study investigates the impact of a CSR initiative, known as “The LAB Project”, implemented by the TITAN– Sharrcem Company, on the rural community of Hani I Elezit in Kosovo. The LAB project aims to support the establishment and operation of agricultural and food-related start-ups and, most importantly, to ensure their sustainability. The sample of the study consists of 174 area residents. This research examines local residents’ perceptions about a) the TITAN-Sharrcem operations in the area, b) the LAB project’s main contribution to the local community,  c) the project’s overall performance, d)  the profitability of the start-ups created by the project, and e)  the project’s effect on the community’s quality of life. Overall, the results reveal that the project has set the foundation for the community’s sustainable development. To the best of the authors’ knowledge, this is the first research on the effect of such initiatives in the region. Keywords: Corporate Social Responsibility, Rural Entrepreneurship, Community Development

Can investing in corporate social responsibility lower a company's cost of capital?

2014 ◽  
Vol 31 (2) ◽  
pp. 202-222 ◽  
Author(s):  
Marcelo Cajias ◽  
Franz Fuerst ◽  
Sven Bienert
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Cost Of Capital ◽  
Task Force ◽  
Equity Capital ◽  
Content Type ◽  
Starting Point ◽  
Corporate Social ◽  
The Cost ◽  
A Company

Purpose – This paper aims to investigate the effect of corporate social responsibility (CSR) ratings on the ex ante cost of capital of more than 2,300 listed US companies in a panel from 2003 to 2010. It examines whether financial markets value continuous investment in CSR activities through higher market capitalization and lower cost of capital. Design/methodology/approach – The measure of the cost of capital reflects the perceived riskiness of individual companies expressed in the unobserved internal rate of return that investors expect to hold a risky asset. Based on descriptive portfolio estimations, panel and quantile regressions, the authors model the cost of equity capital as a function of CSR strengths and concerns obtained from the KLD-database and accounting controls. Findings – The authors show that firms' CSR strategies differ significantly across industry sectors. Customer-orientated companies such as telecommunications and automobile outperform asset-driven sectors such as real estate or chemical companies. Furthermore, the authors find a 10-bp positive effect for one standard deviation of firms' intensive allocation of resources in sustainable activities. Research limitations/implications – Since the authors are interested in the effect environmental, social and governance activities have on the firm's perceived market valuation rate, the authors apply the Fama-French model because of its efficiency in explaining realized returns, rather than incorporating analyst's long-term growth forecasts into the proxy for the equity premium. Practical implications – Managers of companies with low or intermediate CSR scores may consider the financial benefits of improving their social and environmental performance. A good starting point is usually to draw up a company-wide CSR agenda, possibly guided by a dedicated CSR task force, mapping out the potential costs and benefits of such measures. In addition, by improving their CSR ratings, a company may get access to additional resources, ranging from the growing ethical investment industry to employees for whom CSR performance matters when choosing an employer. Originality/value – The authors expand the existing literature by considering firm's CSR level to be in relation to the overall CSR performance and decompose firm's CSR agenda into strengths and concerns rather than counting the number of activities a firm is involved in. The applied methodology allows a better understanding of firm's CSR agenda and its implication for capital markets and investors on both long and short investment terms.

scholarly journals Implementation of Corporate Social Responsibility in Central Europe

2018 ◽  
Vol 10 (2) ◽  
pp. 87-98 ◽  
Author(s):  
Art Kovačič
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Economic Performance ◽  
Local Community ◽  
Positive Impact ◽  
Environmental Aspects ◽  
Business Sustainability ◽  
Corporate Social ◽  
The City

Abstract Corporate Social Responsibility can be understand as a way for managing business activities which integrates economic, social and environmental aspects in harmony with principles of sustainable development that have a positive impact not only on our economic performance but also on our surroundings (employees, partners, customers, the city and region) with a consistent reduction of impacts on the environment via enduring development of human resources, the community and society. It is our continuous obligation to do business ethically, transparently and in accord with CSR principles and to contribute to the economic environment along with improvement in the quality of life of our employees, their families, the local community and, equally also, in society in the broader meaning of this word. Management in enterprises implement the Corporate Social Responsibility approach. Business sustainability is high in CEE enterprises.

scholarly journals Kegiatan Seni sebagai Aktivitas Corporate Social Responsibility PT Kereta Api Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Yuliani Yuliani ◽  
Ferayanti Ginting
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Positive Impact ◽  
High Achievement ◽  
Marching Band ◽  
The People ◽  
Locomotive Activity ◽  
Corporate Social ◽  
A Company

The implementation of Corporate Social Responsibility activities done by state-owned companies is to enhance the positive image of a company.  It underlies the implementation of Corporate Social Responsibility activities conducted by PT KAI (Persero) in managing and developing the company's activities. Marching Band Locomotive is one of the activities managed by corporate social responsibility division, which consist of the employees of PT KAI and the society. The authors examine the Marching Band Locomotive activities from PT KAI as the research object because it is one of the marching band groups with lots of high achievement in arts however is still not too well known by public. The purpose of this research is to analyze the strategy done by PT KAI in managing Marching Band Locomotive activities. The conclusion of this research is that Marching Band Locomotive activity as a part of community relation program from PT KAI commits not only to build relationship with society, but also to give positive impact for the people who join Marching Band Locomotive from PT KAI. The implementation of Marching Band Locomotive activities by Corporate Social Responsibility division from PT KAI is also related to event promotion and it is communicated by Public Relations division through several media.

scholarly journals Características de la responsabilidad social empresarial de las Pymes en Ecuador. Caso de estudio: Hacienda Nueva Colonia

ECA Sinergia ◽  
2019 ◽  
Vol 10 (3) ◽  
pp. 131
Author(s):  
Christian Oswaldo Morán Montalvo ◽  
Carlos Sebastián Cárdenas Zambrano ◽  
Carmen Elena Córdova Serrano
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Social Responsibility ◽  
Key Words ◽  
Positive Impact ◽  
Economic Viability ◽  
Palabras Clave ◽  
Corporate Social ◽  
A Company ◽  
Estudio De Caso

  La importancia de la responsabilidad social empresarial (RSE) reside en el impacto positivo que una empresa puede tener con la sociedad, el medio ambiente y la viabilidad económica. Dado que es un tema relativamente nuevo en Ecuador, la mayoría de las empresas grandes son las que cuentan con un programa de RSE, mientras que son pocas las pymes las que lo consideran un factor necesario para su desarrollo debido a que estas últimas tienen distintas prioridades y por lo tanto, no toman como preferente estructurar un programa de RSE. El objetivo principal de este trabajo fue determinar cuáles son las características principales de los programas de RSE en pymes, mediante el estudio de caso de la empresa Nueva Colonia. De manera que se la pueda aplicar en pymes del Ecuador. Los objetivos fueron alcanzados mediante una revisión bibliográfica, y una entrevista realizada al gerente de la Hacienda Nueva Colonia.   Palabras clave: responsabilidad Social Empresarial, Programas de RSE, Nueva Colonia, pymes.   ABSTRACT The importance of corporate social responsibility (CSR) lies in the positive impact that a company can have on society, the environment and economic viability. Since it is a new issue in Ecuador, most large companies have companies that have a CSR program, while they are the only words that are a necessary factor for its development. and therefore, they have not been structured as a CSR program. The main objective of this work was to determine the main characteristics of CSR programs in SMEs, by studying the case of the company Nueva Colonia. So that it can be applied in the SMEs of Ecuador. The objectives were achieved through a literature review, and an interview with the manager of the Hacienda Nueva Colonia.   Key words: corporate Social Responsibility, CSR programs, Nueva Colonia, SMEs

scholarly journals Corporate Social Responsibility, Taxation and Aggressive Tax Planning

2014 ◽  
Vol 1 (1) ◽  
pp. 36-75 ◽  
Author(s):  
Reijo Knuutinen
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Tax Planning ◽  
Tax Law ◽  
Tax Treaties ◽  
Legal Concept ◽  
Starting Point ◽  
Transfer Prices ◽  
Corporate Social ◽  
A Company

Abstract Society expects companies to take into account the economic, environmental, and social effects of their operations and activities. The concept of corporate social responsibility (CSR) refers to the operations or actions of companies that are above or independent of the limits or minimum requirements set by legislation. The economic purpose of a company and its responsibilities towards shareholders and debtors, first and foremost, is a natural starting point in reviewing the responsibilities. Also other stakeholders such as employers or public entities as tax collectors have economic requirements and expectations. Responsibility in the context of tax issues has become the topic of greater attention, with a number of stakeholder groups actively reviewing the approaches that companies take to their tax strategies and tax planning activities. In this article CSR is reviewed especially in the context of taxation. Does CSR have any significance and importance in the context of tax law and especially income taxation? Does CSR set limits on the tax planning of companies, or is there an obligation to pay any more taxes than what has to be paid according to the law and the tax treaties? While the concept of CSR is not a legal one, neither is the approach for these questions in this article only a legal one. Attitudes towards taxes are often contradictory. On the one hand, taxes are like any other costs for a company, but on the other hand, they are an economic contribution to the society in which the business is conducted. The phrase “aggressive tax planning”, as opposed to regular or “acceptable” tax planning, has been used on several occasions recently. Taking a purely technical approach to tax planning is unlikely to protect companies from charges of irresponsibility and associated reputational damage. Aggressive tax planning can be characterized, for instance, by an intensive use of legal and financial tools, establishments in foreign tax havens, unbalanced capital structures and transfer prices, or a disingenuous use of tax treaties. Still, aggressive tax planning is not a legal concept so there is no legal definition for it. Instead, the question is more or less about where to draw the line of moral acceptability, which runs on the inside of the tax planning area. From the CSR point of view, aggressive tax planning can be defined as actions taken by taxpayers which are in the line of requirements of tax law, but which do not meet the reasonable and justified expectations and requirements of the stakeholders.

scholarly journals Subjects and Addressees of Social Responsibility (On the Example of Organizations of Volgograd)

2019 ◽  
pp. 55-61
Author(s):  
Tatyana Gorina
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Positive Impact ◽  
Well Being ◽  
Business Development ◽  
Structured Interviews ◽  
Socially Responsible ◽  
Non Profit ◽  
Corporate Social

The study is based on the analysis of semi-structured interviews of 15 heads of commercial and non-profit organizations in Volgograd. To process the data obtained during the interview, the method of network thematic analysis was used. The study showed that the socially responsible activities of commercial organizations and NGOs of Volgograd is often defined by relationships between people rather than by relations between companies, which is one of the reasons that encourages actors to personal participation in socially responsible activities and helps to strengthen the positive impact of corporate social responsibility on the society. The moral aspect of these relationships (friendship, trust, care, support, etc.) as the most important component of social capital contributes to the development of socially responsible behavior. The involvement of subjects in socially responsible activities is also influenced by the current social and economic situation in Volgograd. Respondents assign a regulatory role to the state as a subject of social responsibility; they believe that it can act as an initiator of social projects, as well as contribute to the expansion of corporate social responsibility, creating conditions for business development. Representatives of Volgograd organizations help those whose problems, difficulties are clear, cause sympathy due to the personal experience of the subject, personal observations. An important criterion for choosing the recipients of social responsibility is the place of residence of its subjects (help their city, district, take care of the well-being of the local community in the territory of the company's presence). The social responsibility of organizations in Volgograd is determined by goals and motives that go beyond economic expediency (gratitude, pride, duty, loyalty, justice, love for people, etc.). At the same time, the scale of assistance depends, according to respondents, on the availability of free financial resources, which can no longer be spent on business development, employee compensation, personal needs.

scholarly journals Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility

2019 ◽  
Vol 11 (20) ◽  
pp. 5744
Author(s):  
Namho Chung ◽  
Inessa Tyan ◽  
Seung Jae Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Sustainability ◽  
Structural Equation ◽  
Positive Impact ◽  
Green Technology ◽  
Equation Modeling ◽  
Museum Visitors ◽  
Tourist Destinations ◽  
Corporate Social

This study assumes that green technologies at tourist destinations are a part of corporate social responsibility (CSR). It investigates how technology-based eco-innovation is related to sustainable development goals (SDGs) and how eco-innovative CSR performance affects tourists’ perceptions of destinations, emotions, and WOM (word of mouth) intentions in the context of sustainability and smart tourism. A dataset collected from the Handok Museum in South Korea was analyzed via a partial least squares (PLS) method, using structural equation modeling. This study examines the link between museum visitors’ awareness of CSR and green technology. The constructs (perceived quality, image, and reputation) are positively correlated with CSR; museum visitors’ emotions are in a parallel relationship with WOM intentions. The results confirm that the green technology implemented in the tourist destination is perceived as CSR by visitors. These technologies have a positive impact on environmental sustainability and contribute to a positive tourist experience. Thus, this paper encourages social responsibility practices at tourist destinations, as well as the development of green technology. This is the first empirical study that demonstrates how the profit-related concept of CSR can be applied to nonprofit organizations, Furthermore, for the first time, the managerial concept of CSR has been reviewed with technology-based eco-innovation in a museum setting.

scholarly journals Perception of Corporate Social Responsibility in companies of Eastern Slovakia region in 2009 and 2010

2013 ◽  
Vol 61 (7) ◽  
pp. 2903-2910 ◽  
Author(s):  
Iveta Ubrežiová ◽  
Lýdia Stankovič ◽  
Bohuslava Mihalčová ◽  
Andrea Ubrežiová
Keyword(s):  
Quality Of Life ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Processes ◽  
Local Community ◽  
Positive Impact ◽  
Research Questions ◽  
Comparison Of The Results ◽  
Corporate Social

The article deals with the perception of Corporate Social Responsibility in companies of Eastern Slovakia region in 2009 and 2010. It aims to evaluate the survey performed in selected companies with the aim to find answers to the research questions (concerning the rate of perception of Corporate Social Responsibility, the evaluation of using a concept in the company, the importance of engagement in this area and so on) and with the assistance of selected methods for the examination. Different companies have framed different definition. Our own definition is that Corporate Social Responsibility is about how companies manage the business processes, to produce an overall positive impact on society. Holme said that Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society. Stakeholders are persons, groups or organizations that has direct or indirect stake in companies actions, objectives and policies (include creditor’s customers, directors, employees, government, owners, suppliers, unions and the community). Based on findings and a comparison of the results is made focusing on stakeholder’s area, and suggestions are offered for the improvement in areas examined.

Corporate Social Responsibility (CSR) & Education for Sustainable Development

2016 ◽  
Vol 2 (3) ◽  
pp. 112
Author(s):  
R.S.S. Nehru
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Human Life ◽  
Knowledge Generation ◽  
Bottom Line ◽  
Sustainable Solutions ◽  
Strategic Csr ◽  
Corporate Social

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” According to World Business Council for Sustainable Development, In globalization era education plays a crucial role in building the society and Nation. India is the highest country in a number of universities which constitute more than seven hundred universities, including private, public and semi sectors. Despite India have more institutions and strategies for education still Indian education is not competitive and performing infancy stage as compared to world class level. Education has pivotal role in nation building and molding superb wings of human recourse. In globalized economy and the privatization the education have been transformed into rural or root level of sustainable development in all sorts of human life. Adopting a businesslike approach which emphasizes a strategic CSR is important to survival in this increasingly competitive arena. It does not appear as a surprise to see universities and colleges discover the opportunity to move the focus beyond the classrooms into their own institutional operations. Universities, colleges and schools are the centers of knowledge generation and sharing perform a very important role in addressing the Triple Bottom Line of the world’ socioeconomic and environmental issues by promoting sustainable solutions. This paper discusses the good CSR practices and some suggestions that can boost up the CSR management and make invites on education sector.

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