scholarly journals Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej

2019 ◽  
Vol 19(34) (1) ◽  
pp. 79-87
Author(s):  
Piotr Kułyk ◽  
Piotr Dubicki

Understanding the changing needs of consumers is an important element of building a competitive advantage of the company. The aim of the article is to present consumer behavior on the local market of organic products. The article presents issues related to the organic food market. The concept of organic product was defined and characterized, control and certification of organic production as well as factors affecting food quality and demand for organic products were discussed. In addition, a survey was conducted on the local market to show the determinants of consumer behaviour on the organic food market. Based on the surveys carried out and the analysis of statistical data, it can be seen that the modern consumer is aware of what he is buying. The quality and composition of the product are the most important factors that influence the decision they make. Consumers are increasingly giving up the consumption of traditional food in favor of organic products.

2019 ◽  
Vol 3 (2) ◽  
pp. 49 ◽  
Author(s):  
Georgi Aleksiev ◽  
Dora Doncheva ◽  
Konstantin Stoyanov ◽  
Konstantin Stankov

During the current planning period of the Common Agricultural policy of the European Union, a newly formed Bulgarian organic production sector has rapidly developed. In the span of just three years – from 2014 to 2017 Bulgaria has risen to the top of the EU organic production charts for several products (mainly aromatic oils and honey). This was in part a result of a significant institutional support from CAP and the local government. The production has grown rapidly but the same cannot be said about the local organic food market. Consumers have severe reservations towards organic products, their higher prices and lack of confidence towards their quality and certification.Aim: To analyze the dynamics of production of Bulgarian organic products and the local organic food market in order to assess its sustainability.Design / Research methods: The methods used to solve the tasks are: analysis and synthesis, systematic and structural approach, statistical calculations. This study analyzes data from centralized sources as well as from own research.Conclusions / findings: There is still not enough bio-food processing plants in the country and with the necessary capacity to meet the local market needs. This has led to a clear export orientation of local bio products. Over the last two years, the construction and certification of processing facilities in the sector have begun and they are most often the result of foreign investment. Adding value to Bulgarian bio products is important for their recognition and trust by local consumers as well as those on international markets.Originality / value of the article: The underlined correlation between production and consumption of organic products in Bulgaria has never been fully researched.


Management ◽  
2017 ◽  
Vol 21 (2) ◽  
pp. 151-164 ◽  
Author(s):  
Violetta Skrodzka

Summary In the most developed countries of Western Europe and North America, the share of organic farming in the food market is between 2% and 6%. The share of organic products on the Polish food market is only 0.33% (Dryjańska E. 2017). The aim of this article is to compare organic agricultural products in the US and EU. The scope of the comparison was covered by the legal regulations for organic production in the mentioned regions and the availability of organic products for customers. In order to highlight differences between the organic product and their traditional counterpart, selected meta-analyzes were conducted by authors in the field of medical and natural sciences. The possibilities of buying organic products are described on the basis of personal experiences of the author as a consumer. The offer of organic products was analyzed on the example of one European country (Poland) and the example of several states of America (Colorado, Virginia, New York). The rules for producing organic food in the US are more rigorous than in the EU. The offer of organic and conventional food targeted to the American consumer is comparable. Although Polish consumers have a positive perception of organic food, its supply is significantly different from the US market. The main differences are in distribution channels, product range, price and visual design of organic products.


Mljekarstvo ◽  
2021 ◽  
Vol 72 (1) ◽  
pp. 43-53
Author(s):  
Marina Tomić Maksan ◽  

The organic food market is constantly growing, while organic yoghurt belongs to the category of the best-selling organic products in the dairy products group. The aim of this study was to determine consumer behaviour in the purchase and consumption of organic yoghurt, attitudes concerning organic yoghurt, and motives for organic yoghurt purchase. An online survey was conducted among organic yoghurt buyers. More than a third of respondents buy and consume organic yoghurt two to three times a month. Respondents buy most often organic yoghurt made from cow’s milk, in plastic packaging, in supermarkets and specialty stores. The most important motives for buying organic yoghurt are health, nutritional value, and food safety. Respondents have positive attitudes about organic yoghurt. The results of this research are useful for organic food producers (especially organic yoghurt producers) in planning and improving production, and also for food marketing experts in designing and implementing promotional activities.


Author(s):  
Piotr Kułyk ◽  
Mariola Michałowska

The development of the organic food market has resulted from, among others, an increasing consumer awareness of healthy eating, caring for their loved ones, as well as the spread of information on exceedances regarding the level of pesticides in food, standards of dioxins in meat and many other toxic chemicals. Noteworthy is also the increasing availability of organic food. An increasing number of stores have in their range of products food from organic farming, which in effect affects the increase in demand for this type of food. Consumer behaviour regarding organic products is determined not only by increasing ecological awareness, but depends on many factors, among which economic factors play an important role. Understanding the conditions of purchasing ecoproducts is crucial in the development of the organic food market. The aim of this study is, fi rstly, to identify the factors determining consumer behaviour on the market of organic products, with particular emphasis on economic factors. Secondly, establishing the relationship between the level of average monthly income per person and the number of people in the household. Undoubtedly, higher prices of organic products compared to their conventional counterparts and low income of consumers limit their purchase. The article contains the results of a survey carried out among respondents in the Lubuskie Voivodeship. The results of the study show that the higher willingness to pay results not only from the perceived quality of products, taste values, product composition, lifestyle, or fragrance values, but also from care for the natural environment and the health of both themselves and their relatives.


2020 ◽  
Vol 10 (4) ◽  
pp. 561-579
Author(s):  
A.A. Leksina ◽  
◽  
E.A. Aleshina ◽  

Organic agriculture is a promising and increasingly demanded direction of “greening” agricultural activity, which has a great potential due to natural production technologies. Significant segments of organic products have been formed in the food markets of the developed countries; various institutional systems of the industry have been functioning for decades. Russian agribusiness is globally lagging behind in these matters, but the development of the economic environment has led to the objective necessity of adopting a law and a state standard that would define the requirements for the organic agriculture. Research on the prospects of the Russian food market in the global organic production system is becoming relevant. This work is a two-sided quantitative and qualitative approach to the study of existing production systems of organic food from the standpoint of the results and dynamics, on the one hand, and their organizational and economic structure, on the other. The findings and results are confirmed by the presented and systematized absolute and relative indicators of land areas certified for organic agriculture, the number of market entities, the consumption of organic food per capita and retail sales in the domestic markets. The qualitative characteristic of organic agriculture systems was reflected in constructing a set of schemes that clearly illustrate national features of the conduct methods, state regulation of production and turnover, research support, regulatory and supervisory support of the business under study. As a result, a comparative analysis of the leading world markets for organic food (USA, Germany, Canada and Austria) in comparison with the emerging market of Russia. The study is addressed to the global business community operating in the organic food market and to special research institutions.


Author(s):  
Bilge Ozturk Goktuna ◽  
Nazife Merve Hamzaoğlu

Conventional agriculture has long been criticized about its negative externalities on issues like public health, environment, biodiversity, and all ecological systems on the planet such as environmental pollution, soil erosion, reduction of animal welfare, and negative impacts of GMOs. As an alternative production system to address these problems, organic agriculture has been developed worldwide since the 1970s. In this chapter, an overview of organic agriculture and food market is given and a comparative analysis between organic agricultural markets in EU, US, and Turkey is made after an outlook on the world organic food market. It is seen that EU and US are forthcoming leaders in the organic food market, whilst Turkey remains behind many developed countries in terms of organic production, per capita consumption, and retail sales.


2020 ◽  
Vol 122 (4) ◽  
pp. 1130-1155 ◽  
Author(s):  
Boban Melović ◽  
Marina Dabić ◽  
Sunčica Rogić ◽  
Vladimir Đurišić ◽  
Vesna Prorok

PurposeThis paper seeks to identify the factors that influence the perceptions and attitudes of young people in Montenegro toward organic products.Design/methodology/approachThe results of the research, obtained using the multivariate factor analysis, showed that the vast majority of young consumers identify organic food as healthy and natural and that its higher price is a significant barrier inhibiting their likelihood of purchasing it, along with inaccessibility and the limited options offered.FindingsThe data obtained provides valuable information for managers and decision-makers working in organic food production and sales in Montenegro – a country with the potential to develop in this field.Research limitations/implicationsThe study was carried out in the CEE transition country of Montenegro, with 300 young consumers. Further research is needed to validate the results through longitudinal study.Practical implicationsThe data obtained represents a meaningful contribution to the field of organic food production and sale in Montenegro (which is a country with a lot of potential in this area) and will assist managers and decision-makers in the field.Social implicationUnlike most research that has previously examined issues concerning organic production – such as its standardization, financing, environmental impact, and even its promotion – this paper provides a better understanding of the behavior of young consumers toward organic products in Montenegro by outlining their perceptions and attitudes toward this product category.Originality/valueThis research represents the first academic study of customers' attitudes and perceptions in this area, alongside the main factors affecting the young consumer's choice to purchase organic food in Montenegro.


2009 ◽  
Vol 24 (3) ◽  
pp. 205-213 ◽  
Author(s):  
Meike Janssen ◽  
Astrid Heid ◽  
Ulrich Hamm

AbstractVarious products incorporating single aspects of organic production systems such as lower inputs of pesticides, food additives or concentrated animal feed are found on the food market (referred to as low-input products hereafter). In our study, we analyzed how consumers react to low-input products in a purchase simulation with certified organic, conventional and low-input products. In the purchase simulations, each participant was asked to make three consecutive purchase decisions, one each for milk, yogurt and apples. The results of a cluster analysis revealed one cluster with a high preference for organic products and three clusters that featured considerable shares of low-input purchases. The latter clusters, however, were not characterized by a clear preference for low-input products. Rather, they bought mixed baskets of goods, i.e., low-input products in combination with either organic or conventional products. The low-input products in the categories milk, yogurt and apples did thus not necessarily attract the same groups of people. Interestingly, we found that most consumers who chose low-input products in the simulations usually buy those particular products in conventional quality. We conclude that in our study, we found a heterogeneous group of low-input buyers. For the organic sector, communicating the various aspects of organic production might be a promising strategy for gaining new customers. The low-input products in the purchase simulation only featured one special attribute, whereas organic products incorporate several.


2021 ◽  
Vol 17 (2) ◽  
pp. 299-304
Author(s):  
Rajkaranbir Singh

Organic products are grown under a system of agriculture without the use of chemical fertilizers and pesticides with an environmentally and socially responsible approach. Organic agriculture is developing rapidly and today 186 countries produce organic food commercially. Currently, only 1.5 percent of the world’s agricultural land is farmed organically. The status of organic farming in India is bestowed with lot of potential to produce all varieties of organic products due to its various agro climatic regions. In several parts of the country, the inherited tradition of organic farming is an added advantage. This holds promise for the organic producers to tap the market which is growing steadily in the domestic market related to the export market. India ranks 9th in terms of World’s organic agricultural land and 1st in terms of total number of producers. The popularity of organic food is growing dramatically as consumer seeks the organic foods that are thought to be healthier and safer. As per the Ministry of Agriculture and Farmers’ Welfare (MoAFW), 2.78 million ha was covered under organic farming in India which is about 2 per cent of the 140.1 million ha net sown area in the country. Of this, 1.94 million ha (70%) area is under National Project on Organic Farming NPOP, 0.59 million ha (21.5%) under Paramparagat Krishi Vikas Yojana (PKVY), 0.07 million ha (2.6 %) under Mission Organic Value Chain Development for North East Region (MOVCDNER) and 0.17 million ha (6.1% ) under state schemes or non-schemes. The certified organic production for all crop categories stood at 2.6 million metric tons.in 2018-19. Sugar crops (sugarcane), oilseeds, cereals and millets, fiber crops, pulses, medicinal, herbal and aromatic plants, and spices/condiments are the highest produced organic commodities in India. However, the Indian organic food industry is curtailed by multiple challenges including reduced farm production per hectare, a general apprehension among farmers to forego the use of chemical fertilizers and pesticides and higher storage and transportation costs due to the lack of preservatives required for long-term storage. The states should step up their action in a concerted way to promote organic and natural farming. States can play an instrumental role in helping farmers sell their organic and natural produce by developing organic value chains, procuring organic produce and helping farmers get remunerative prices.


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