Communicating organic food quality in China: Consumer perceptions of organic products and the effect of environmental value priming

2016 ◽  
Vol 50 ◽  
pp. 102-108 ◽  
Author(s):  
Natascha Loebnitz ◽  
Jessica Aschemann-Witzel
Author(s):  
Andreas Petasis ◽  
Anthi Louroutziati

In most European countries, consumer demand for organic is increasing. In Northern Europe, the state and professional bodies provide financial support to producers and information campaigns. So, is Cyprus on offer for organic crops? Is there a consumer response? Is the farmer aware of organic farming? The current study collects primary data to determine the perception of consumers regarding organic products in Cyprus at on hand, and secondly to examine if consumers in Cyprus are satisfied using organic food. For the purposes of this research, a structured questionnaire was used collecting 100 consumer responses from the Nicosia area of Cyprus. Results show that Cypriot consumer have favorable opinion and attitude towards organic food products, though there is much to be done to increase the consumption of organic food.


2019 ◽  
Vol 19(34) (1) ◽  
pp. 79-87
Author(s):  
Piotr Kułyk ◽  
Piotr Dubicki

Understanding the changing needs of consumers is an important element of building a competitive advantage of the company. The aim of the article is to present consumer behavior on the local market of organic products. The article presents issues related to the organic food market. The concept of organic product was defined and characterized, control and certification of organic production as well as factors affecting food quality and demand for organic products were discussed. In addition, a survey was conducted on the local market to show the determinants of consumer behaviour on the organic food market. Based on the surveys carried out and the analysis of statistical data, it can be seen that the modern consumer is aware of what he is buying. The quality and composition of the product are the most important factors that influence the decision they make. Consumers are increasingly giving up the consumption of traditional food in favor of organic products.


Author(s):  
Mariola Grzybowska-Brzezińska ◽  
Małgorzata Grzywińska-Rąpca

The aim of the research was to identify factors influencing consumer perception of organic food quality. The research concerned the consumers’ assessment of certain attributes (technological and market ones) of organic food products. The surveys were carried out in 2005, 2010, and 2013 among the inhabitants of northeast Poland. The main technological attributes indicated by the respondents were the nutrition value of the food and highly valued way of its production, ensuring limited use of fertilizers, pesticides, and other chemicals. In all analyzed periods the respondents valued sensory features of organic food, especially its natural taste. Market attributes of organic food that were identified during the study are the following: health values, place of purchase, producer’s logo, and price. Among the attributes of the organic products also their social features were presented.


Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 757-767
Author(s):  
J. ELANCHEZHIAN ◽  
Dr. K. KALAICHELVI

Consumers’ interest in organic products is increasing globally. As IFOAM 2016 report, only 1.2 % of the land has been utilized in organic agriculture method. The overall organic market has achieved 89.7 billion $ in 2016 in that, & 48.4 a billion in sales accounted for the USA and German alone. Total registered organic producer in the worldwide is 2.7 million in that India is the leading country which has 835,200 organic producers. But many of them are a small farmer, and they had shared 1.49 million hectares only. The Government of India (GOI) and the state governments have taken several steps to improve the regulatory mechanism and frame several schemes to incentivize organic farming. 2017 December, Food Standards and Safety Authority of India (FSSAI) have recognized both the certification systems (NPOP and PGS-India) valid for organic food products. From these steps, GOI has tried to create confidence in the organic products, so that, domestic consumers and export countries can trust Indian organic products. But still, the organic sector in India suffered from some unique characteristic that is the absence of proper branding, package, consumer awareness, purchasing power, and supply chain issues (Agarwal, 2018).


2017 ◽  
Vol 29 (1) ◽  
pp. 34-44 ◽  
Author(s):  
Sonja Perkovic ◽  
Jacob Lund Orquin

Ecological rationality results from matching decision strategies to appropriate environmental structures, but how does the matching happen? We propose that people learn the statistical structure of the environment through observation and use this learned structure to guide ecologically rational behavior. We tested this hypothesis in the context of organic foods. In Study 1, we found that products from healthful food categories are more likely to be organic than products from nonhealthful food categories. In Study 2, we found that consumers’ perceptions of the healthfulness and prevalence of organic products in many food categories are accurate. Finally, in Study 3, we found that people perceive organic products as more healthful than nonorganic products when the statistical structure justifies this inference. Our findings suggest that people believe organic foods are more healthful than nonorganic foods and use an organic-food cue to guide their behavior because organic foods are, on average, 30% more healthful.


2008 ◽  
Vol 36 (2) ◽  
pp. 158-175 ◽  
Author(s):  
Efthimia Tsakiridou ◽  
Christina Boutsouki ◽  
Yorgos Zotos ◽  
Kostantinos Mattas

PurposeThe aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece.Design/methodology/approachThis paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards organic food products.FindingsGreek consumers seem to be informed about environmental and health issues. They seek information about the nutritional value of food and demand more products free from chemical residues. The results show that most consumers associate organic consumption mainly with fruit and vegetables. Although demographics seem to affect attitudes towards organics, their value in explaining actual behaviour is minimal.Research limitations/implicationsIt is recognized that the data gathered in this study focus on the metropolitan area of Thessaloniki, Greece. The specific area though, is considered to be representative of the total Greek population. The results confirm that health, concern for the environment, animal welfare and support of the local economy are drivers of organic consumption. However, there is an indication that the importance of motives and barriers may vary for different product categories and perhaps future research should focus on product segmentation.Practical implicationsAlthough certain similarities in consumers' attitudes towards organic food products have been identified, this paper records the variation in behaviour towards organics among the various consumer groups examined in Greece, and highlights the gap between attitudes and actual behaviour. Given the complexity of consumer decision making, future research should explore the other value trade‐offs that consumers make.Originality/valueThis paper attempts to provide evidence on the relatively under researched area of organics attitudes and behaviour in Greece.


Author(s):  
Violeta Sima ◽  
Ileana Georgiana Gheorghe

This chapter aimed to investigate perceptions and attitudes of Romanian consumers about organic products, in order to study the connection between knowledge and attitudes of consumers and their place in purchase decision-making system to understand their behavior toward organic food. In the first part, after a brief introduction, the authors tried to perform a review of the literature in the field, starting from the presentation of the concept of green or ecological consumption behavior and the notions related to it. A synthetic scheme of the drivers of the green market was proposed as a conclusion of this introductory part. The main concern is about consumption of the ecological products in Romania. The authors identified a number of 17 relevant studies performed in Romania in order to help them substantiate their work. They took into account two issues, namely, Ecological Non-Food Products and Ecological Food Products.


Author(s):  
José G. Vargas-Hernández

This chapter aims to analyze the main factors of the production and consumption of organic products, as well as their policies and strategies. The analysis is based on the premise of the sustainable development of the production, distribution, and consumption systems of organic products that have the potential to improve the quality of life levels of producers, consumers, and society. It is concluded that the production and consumption of organic food is based on a more favorable agriculture of the ecological and the environment, as well as by providing more nutritious and healthy food for consumption.


2020 ◽  
Vol 122 (4) ◽  
pp. 1130-1155 ◽  
Author(s):  
Boban Melović ◽  
Marina Dabić ◽  
Sunčica Rogić ◽  
Vladimir Đurišić ◽  
Vesna Prorok

PurposeThis paper seeks to identify the factors that influence the perceptions and attitudes of young people in Montenegro toward organic products.Design/methodology/approachThe results of the research, obtained using the multivariate factor analysis, showed that the vast majority of young consumers identify organic food as healthy and natural and that its higher price is a significant barrier inhibiting their likelihood of purchasing it, along with inaccessibility and the limited options offered.FindingsThe data obtained provides valuable information for managers and decision-makers working in organic food production and sales in Montenegro – a country with the potential to develop in this field.Research limitations/implicationsThe study was carried out in the CEE transition country of Montenegro, with 300 young consumers. Further research is needed to validate the results through longitudinal study.Practical implicationsThe data obtained represents a meaningful contribution to the field of organic food production and sale in Montenegro (which is a country with a lot of potential in this area) and will assist managers and decision-makers in the field.Social implicationUnlike most research that has previously examined issues concerning organic production – such as its standardization, financing, environmental impact, and even its promotion – this paper provides a better understanding of the behavior of young consumers toward organic products in Montenegro by outlining their perceptions and attitudes toward this product category.Originality/valueThis research represents the first academic study of customers' attitudes and perceptions in this area, alongside the main factors affecting the young consumer's choice to purchase organic food in Montenegro.


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