Based on metaphorical cognitive theory, this research did four experiments to examine whether and how one important feature of money, denomination, could influence prosocial behavior. Study 1 was an experiment with a sample size of 209 undergraduates ( Mage = 18.97) showed that a larger denomination enhanced the probability of participants engaging in prosocial behavior rather than with a smaller denomination. Study 2 collecting data from 269 undergraduates ( Mage = 18.50) further showed that larger denominations condition inspired more prosocial behavior than the control condition; and the small denominations condition produced similar levels of prosocial behavior to the control condition. Study 3 used single factor design with a sample size of 192 undergraduates ( Mage = 20.49) repeated the results of Study 2. Furthermore, Study 3 excluded an important alternative explanation that the value rather than the denomination influenced prosocial behavior. Last, Study 4 applied a factorial design experiment with a sample size of 132 undergraduates ( Mage = 20.92) which demonstrated that generosity mediated the effect of denomination on prosocial behavior; the effect of denomination on prosocial behavior did not depend on money priming methods. Finally, theoretical and practical implications were discussed.
