Introduction
This chapter focuses on the political power of the National Rifle Association (NRA), and asks the questions: What is the source of its power? How does it operate? How has it shaped gun policy and the broader political system? It looks beyond the NRA's use of financial resources and turns instead to what the chapter describes as ideational resources: the identity and ideology it cultivates among its members, which have enabled it to build an active, engaged, and powerful constituency. The chapter contends that the NRA has played a central role in driving the political outlooks and political activity of its supporters — activity that has had both direct and indirect influence on federal gun policy in the United States. Even from its earliest days as a relatively small organization dedicated to marksmanship, competitive shooting, and military preparedness, the NRA cultivated a distinct worldview around guns — framing gun ownership as an identity that was tied to a broader, gun-centric political ideology — and mobilized its members into political action on behalf of its agenda. The chapter analyzes how a group can construct an identity and an ideology, and what happens when it aligns these behind a single party.