KEPUASAN KONSUMEN RUMAH TANGGA TERHADAP BERAS PADI ASAL LAMPUNG SELATAN (BERAS “PALAS”) DI KABUPATEN LAMPUNG SELATAN

This research aimed to find out consumption pattern and level of satisfaction of household consumers on “Palas” rice. The research was done in South Lampung with a survey method. The data was collected in Mei 2018. The technique used for sampling was nonprobability sampling with 40 respondents. The analysis methods used were descriptive analysis, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The research showed that the household consumers of “Palas” rice consumed 9.12 kg per month. They consume “Palas” rice because the quality of “Palas” rice is quite good such as the color, the cleanliness, and the price. The CSI value obtained is 73,60 percent which is in satisfying category. According to the results of IPA attributes that should be top priorities are taste and texture of rice.Key words: Consumption, Customer Satisfaction, “Palas” rice

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Analysis of customer satisfaction in hospital by using Importance-Performance Analysis (IPA) and Customer Satisfaction Index (CSI)

MATEC Web of Conferences ◽

10.1051/matecconf/201815401098 ◽

2018 ◽

Vol 154 ◽

pp. 01098

Author(s):

Vembri Noor Helia ◽

Cahya Putra Abdurrahman ◽

Fety Ilma Rahmillah

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Hospital Staff ◽

Quality Of Services ◽

Referral Centre ◽

Major Health ◽

Satisfaction Index ◽

Customer Satisfaction Index ◽

Multi Disciplinary Team

As a major health referral centre, the hospital demanded to provide comprehensive services provided by a multi-disciplinary team according to the needs of patient. In the expansion of a growing number of hospitals in Yogyakarta especially Sleman area where retreat acquire customers even more stringent, it is necessary to increase the quality of services. There are five determinants of service quality namely: reliability, responsiveness, assurance, empathy, and tangible. Collecting data is done by observation and distributing questionnaires to 70 respondents, and Importance-Performance Analysis and Customer Satisfaction Index are used to determine satisfaction level of outpatients. As a results, six out of twenty attributes need improvement, namely: a) The condition of the hospital is clean, comfortable and tidy; b) Guidance and information boards poly is easy to see and read; c) The ease and accuracy of obtaining information for patients (referrals, lab results, etc.); d) The hospital staff has a quick response to the needs of patients; e) Attention physicians in managing patients and willingness to provide a particular time for consultation; and f) The prescribed medication is suitable and safe. It is known that the value of CSI by 76% means the service is not satisfied the patient.

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SIKAP DAN KEPUASAN KONSUMEN DALAM PEMBELIAN BOLEN PISANG CV MAYANG SARI DI KOTA BANDAR LAMPUNG

Jurnal Ilmu-Ilmu Agribisnis ◽

10.23960/jiia.v9i4.5408 ◽

2021 ◽

Vol 9 (4) ◽

pp. 693

Author(s):

Reza Dwi Meisanto ◽

Rabiatul Adawiyah ◽

Eka Kasymir

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Survey Method ◽

Product Packaging ◽

Satisfaction Index ◽

Customer Satisfaction Index ◽

Attribute Model ◽

Purchasing Patterns ◽

Data Analysis Methods ◽

Good Attitude

This study aims to determine attitudes, purchasing patterns and customer satisfaction on banana bolen CV Mayang Sari. This research method uses a survey method. Samples of this study consisted of 40 consumers who had purchased and / or consumed banana bolen 3 times. The data analysis methods used were descriptive, Fishbein's Multi-attribute model, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The attributes used in this study are price, taste, flavor variants, size, texture, product packaging, and accessibility). The results showed that consumers liked banana bolen or had a good attitude with an Ao value of 132.52, the pattern of buying banana bolen CV Mayang Sari by 52.50 percent consumers, namely two boxes (20 pieces) of banana bolen in one transaction with the flavor variant that consumers are most interested in is chocolate 55 percent. The frequency of consumer purchases is 90 percent made once a month, customer Satisfaction Index (CSI) in consuming banana bolen CV Mayang Sari is in the very satisfied criteria, which is equal to 83.82 percent. Based on Importance Performance Analysis (IPA), there is one attribute that falls into quadrant I (Main Priority), namely the taste attribute. In quadrant II (Maintain Achievement) there is one attribute, namely the price attribute, while in quadrant III (Low Priority) there are attributes of size and ease of obtaining products, and in quadrant IV (Excessive) there are several attributes, namely texture, flavor variants, and product packaging.Key words: attitude, banana bolen, CSI, IPA

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KUALITAS PELAYANAN BANK DENGAN MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN CUSTOMER SATISFACTION INDEX (CSI) TERHADAP KEPUASAN NASABAH

JURNAL ILMIAH EKONOMI ISLAM ◽

10.29040/jiei.v3i01.100 ◽

2017 ◽

Vol 3 (01) ◽

pp. 63

Author(s):

Yudi Siyamto

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Data Processing ◽

Sampling Method ◽

Average Rate ◽

Quality Of Services ◽

Satisfaction Index ◽

Customer Satisfaction Index

The purpose of this study was to determine the quality of services provided by the bank in serving kepusan customers using 5 dimensions of assurance, reliability, tangibility, empathy, and responsiveness, so from that dimension is unknown dimension into the client's preferences into consideration the quality of services by banks in Surakarta. The method used is the Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI) doped with Miscrosoft software Excel for Windows and SPSS for windows. Questionnaires distributed amounted to 90 respondents with a sampling with accidental sampling method. The results of data processing by using IPA (Importance Performance Analysis) obtained an average rate of 95.21% suitability. Furthermore, for the assessment of the quadrant where the priority that should be corrected is related Equanimity customers and Ease of providing services. However the overall services provided by the bank are quite satisfied because of the 20 attributes, only the second to be prioritized. It was also evident from the results of the methods CSI (Customer Satisfaction Index) indicates the level of customer satisfaction by 80.80%. The value is in the range from 66 to 80.99%, so overall customers are satisfied with the performance of the services provided by the bank in Surakarta.

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Analisis Kepuasan Wisatawan Terhadap Produk Wisata dan Strategi Pengembangan DTW Telaga Wopersnondi Biak Timur

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2020.v08.i02.p18 ◽

2020 ◽

Vol 8 (2) ◽

pp. 291

Author(s):

Hans S. M. Salakory ◽

Febby Sonya Matulessy ◽

Yansen M. I Saragih

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Research Problem ◽

The Road ◽

Satisfaction Index ◽

Customer Satisfaction Index ◽

Level Of Satisfaction ◽

Analysis Technique ◽

Great Hope ◽

Parking Lot

Visitors of Wipersnondi Lake had great hope of fulfilling their comfort when they arrived at the tourism sites, in fact the performance felt by visitors cannot satisfy all the expectations of visitors and had impact on their satisfaction and convenience. This study aims to determine the level of satisfaction of tourist visitors to the availability of elements of tourism products, and to find out its developments strategy. To answer the research problem, the analysis technique used is Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results of research based on CSI show that visitors are not satisfied with the performance of tourism products at Wopersnondi Lake. Based on the results of the IPA analysis, the main priorities for tourism development in Wopersnondi Lake are increasing affordability and opening of public transport routes, improving cleanliness and increasing the number of toilets, specifically at the lake location, providing road directions to the location, and building health facilities like public health centers around Wopersnondi Lake. Furthermore, the unique aspects of Wopersnondi Lake that must be maintained are the beautiful view at the tourist location, the comfort of the tourist attraction, the coolness, the cleanliness, the quality of the road to the lake, the parking lot area, and the availability of trash cans are things that have actually been felt and have created comfort and good experience for visitors to Wopersnondi Lake. This development must support the development of other tourism products.. Key Word : Importance Performance Analysis, Customer Satisfaction Index.

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SIKAP DAN KEPUASAN KONSUMEN TERHADAP PAKET MENU LELE TERBANG, KAITANNYA DENGAN BAURAN PEMASARAN DI RUMAH MAKAN SAMBAL LALAP BANDAR LAMPUNG

Jurnal Ilmu-Ilmu Agribisnis ◽

10.23960/jiia.v6i1.72-78 ◽

2018 ◽

Vol 6 (1) ◽

pp. 72

Author(s):

Wayan Nila Sulfiana ◽

Ktut Murniati ◽

Yaktiworo Indriani

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Marketing Strategy ◽

Key Words ◽

Descriptive Analysis ◽

Marketing Mix ◽

Satisfaction Index ◽

The Third ◽

Customer Satisfaction Index ◽

Strategy Marketing

This study aims to determine the consumers’ characteristics of attitude and satisfaction; in adition to its correlation with marketing mix of lele terbang package in Sambal Lalap Restaurant Bandar Lampung. Research location was determined purposively. The number of interviewed sample was 59 respondents that were chosen by convennion sampling. The first and fourth objectives were solved by descriptive analysis. The first and fourth purposes were analyzed descriptively, the second purpose was analyzed by using Fishbein’s multiattribute, and the third purpose was analyzed by using Customer Satisfaction Index (CSI) and Importance performance Analysis (IPA). The result showed that consumers were dominated by 19 to 24 years old women, and was bachelor students who had income last than < Rp1,500,000.00 per month and frequency of purchase the package was 1 to 3 times per week. The score of consummer attitude had been positive, some attributes with the highest score were taste, price, halal, cleanness, and the comfortable of the place. In overall, the score of CSI was feeling satisfied in consuming the menu packages of lele terbang. Based on the analysis of IPA, the attribute at the Kuadran I (main priority) was hygiene attribute. Moreover, the attribute in Kuadran II (hold the prestation) were taste, price, halal, cleanness, and the comfortable of the place. Attribute in Kuadran II (low priority) were aroma, size, benefit, location, and facility. While, attribute in Kuadran IV (excessive) were the attribute of menu and parking area. The marketing of menu package lele terbang at Sambal Lalap Restaurant had implemented marketing strategy (marketing mix).Key words: Attitude, CSI, IPA, marketing, package menu of lele terbang

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Factors Affecting Customer Satisfaction of the Wi–Fi Services

Jurnal Teknologi ◽

10.11113/jt.v60.1448 ◽

2012 ◽

Vol 60 (1) ◽

pp. 57-63

Author(s):

Nora Muda ◽

Nur Riza Mohd Suradi

Keyword(s):

Quality Of Service ◽

Performance Analysis ◽

Customer Satisfaction ◽

Service Quality ◽

Factors Affecting ◽

Satisfaction Index ◽

Customer Satisfaction Index ◽

Five Factors ◽

Contrast Analysis

Measuring the quality of service and customer satisfaction is ultimately important for ISPs to remain in business. In order to achieve a good quality of service, understanding the two-way relationship among customers in a variety of patterns of quality of service is crucial. Three methods of analysis namely; Penalty Rewards Contrast Analysis (PRCA), Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) were used in the analysis to identify the causes of the main problems that affect the level of customer satisfaction. For the PRCA analysis, factors that were categorized as onedimensional are service quality, promotion, as well as payment of bills of paid Wi-Fi services and the promotional factor of free Wi-Fi services. Based on the IPA results, there were eight attributes for paid Wi-Fi services and four attributes of free Wi-Fi services in the first quadrant. These attributes are important but their performance are low. Therefore, these attributes need to be emphasized further to increase their level of performance. Meanwile, the CSI analysis showed that all five factors are found to be at a good level and being categorized in the indifferent zone. Keywords: Wi-Fi; customer satisfaction Index; penalty reward contrast analysis; important performance analysis Pengukuran kualiti perkhidmatan dan kepuasan pelanggan adalah sangat penting bagi ISP untuk kekal dalam perniagaan. Bagi mencapai kualiti perkhidmatan yang baik, memahami hubungan dua hala di kalangan pelanggan di pelbagai corak kualiti perkhidmatan adalah penting. Tiga kaedah analisis iaitu Analisis Kontras Hukuman Ganjaran (PRCA), Analisis Kepentingan Prestasi (IPA) dan Indeks Kepuasan Pelanggan (CSI) telah digunakan dalam analisis bagi mengukur kepuasan pelanggan untuk mengenal pasti punca masalah utama yang memberi kesan kepada tahap kepuasan pelanggan. Untuk analisis PRCA, faktor-faktor yang telah dikategorikan sebagai satu dimensi adalah faktor kualiti perkhidmatan, kenaikan pangkat, serta pembayaran bil-bil perkhidmatan Wi-Fi berbayar dan faktor promosi perkhidmatan Wi-Fi percuma. Berdasarkan keputusan IPA, terdapat lapan atribut untuk perkhidmatan Wi-Fi berbayar dan empat atribut bagi perkhidmatan Wi-Fi percuma berada dalam kuadran pertama. Atribut-atribut ini didapati penting tetapi prestasi mereka adalah rendah. Oleh itu, atribut-atribut ini perlu diberi penekanan untuk meningkatkan lagi tahap prestasi mereka. Manakala, analisis CSI pula menunjukkan bahawa kesemua lima faktor didapati berada pada tahap yang baik dan yang dikategorikan dalam zon acuh tak acuh. Kata kunci: Wi-Fi; indeks kepuasan pelanggan; analisis kontras penalti ganjaran; analisis kepentingan prestasi

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ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN USAHA BENIH PADI CIGEULIS

Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis ◽

10.31186/jagrisep.15.2.203-212 ◽

2016 ◽

Vol 15 (2) ◽

pp. 203-212

Author(s):

Siti Patimah ◽

Basuki Sigit Priyono ◽

Witman Rasyid

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Service Quality ◽

Level Of Service ◽

Rice Seed ◽

Satisfaction Index ◽

Customer Satisfaction Index ◽

Level Of Satisfaction

This research was conducted in Kepahiang District, Bengkulu Province which had been held from April 29, 2015 until May 29, 2015. The purposes of this study were (1). To determine level of service quality rice seed Cigeulis in BBIPP, (2). To determine level of Satisfaction of consumers to services rice seed Cigeulis. The method used for the service is a method Importance Performance Analysis (IPA) and the level of satisfaction using the Customer Satisfaction Index (CSI). From the CSI service Cigeulis rice seed in the district Kepahiang Bengkulu province amounted to 80,35% of this index is on a scale satisfied. Keywords: Performance, IPA, CSI

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KEPUASAN NELAYAN TERHADAP PELAYANAN PELABUHAN PERIKANAN NUSANTARA (PPN) KEJAWANAN CIREBON (Fishermen Satisfaction Service in Kejawanan Cirebon Fishing Port)

Marine Fisheries Journal of Marine Fisheries Technology and Management ◽

10.29244/jmf.7.1.33-43 ◽

2016 ◽

Vol 7 (1) ◽

pp. 33

Author(s):

Auliya Al Bayyinah ◽

Iin Solihin ◽

Sugeng H. Wisudo

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Physical Condition ◽

West Java ◽

Satisfaction Index ◽

Customer Satisfaction Index ◽

Level Of Satisfaction ◽

Provision Of Services ◽

And Performance

ABSTRACT One of the services with an important role in the fisheries is the availability of services in the fishing port. Provision of services will affect to the level of satisfaction fishermen. Satisfaction fishermen are something important in supporting performance and the development of a fishing port. This study aims to determine what service attributes that already meet the satisfaction of the fishermen, knowing service attributes that need to be prioritized according to the repair or improvement of fishermen, and assess the level of satisfaction with the services of Kejawanan Fishing port’s fishermen overall. The study was conducted at the Fishery Port Nusantara (PPN) Kejawanan in Cirebon, West Java. The study was conducted in August and October 2015 for 14 days. Collecting data using interviews with 17 respondents. Analysis of data using Importance and Performance Analysis (IPA) and Customer satisfaction Index (CSI) using 15 attributes assessment. The results showed that there are eight service attributes were considered to have met the fishermen satisfactory that the physical condition of the facility; the availability of the number of officers; their service procedures are clear; officers provide services as promised; speed of officers in handling services; alacrity officers in serving the fishermen; friendliness, attention and attitude of officers; and delivery of information. There are two attributes of service that still needs to be improved, namely the handling of complaints of fishermen; and the officer knows, understanding the needs and desires of fishermen. Overall fishermen have felt very satisfied with the services provided by the port. Keywords: fishermen satisfaction, Kejawanan fishing port, service------- ABSTRAK Salah satu bentuk pelayanan yang mempunyai peranan penting dalam dunia perikanan yaitu tersedianya pelayanan jasa di pelabuhan perikanan. Pemberian pelayanan akan berpengaruh terhadap tingkat kepuasan nelayan. Kepuasan nelayan penting dalam menunjang kinerja dan pengembangan suatu pelabuhan. Penelitian ini bertujuan untuk mengetahui atribut pelayanan apa saja yang sudah memenuhi kepuasan nelayan, mengetahui atribut pelayanan yang perlu mendapatkan prioritas perbaikan atau peningkatan menurut nelayan PPN Kejawanan, dan menilai tingkat kepuasan nelayan terhadap pelayanan PPN Kejawanan secara keseluruhan. Penelitian dilakukan di Pelabuhan Perikanan Nusantara (PPN) Kejawanan di Cirebon Jawa Barat. Penelitian dilakukan pada bulan Agustus dan Oktober 2015 selama 14 hari. Pengumpulan data menggunakan metode wawancara kepada 17 responden. Analisis data menggunakan Importance and Performance Analysis (IPA) dan Customer Statisfaction Index (CSI) menggunakan 15 atribut penilaian. Hasil penelitian menunjukan bahwa terdapat 8 atribut pelayanan yang dianggap telah memenuhi kepuasan nelayan yaitu kondisi fisik fasilitas; ketersediaan jumlah petugas; adanya prosedur pelayanan yang jelas; petugas memberikan pelayanan sesuai yang dijanjikan; kecepatan petugas dalam menangani pelayanan; kesigapan petugas dalam melayani nelayan; keramahan, perhatian dan sikap petugas; dan penyampaian informasi. Terdapat 2 atribut pelayanan yang masih perlu di tingkatkan yaitu penanganan keluhan nelayan; dan petugas mengetahui, mamahami kebutuhan dan keinginan nelayan. Secara keseluruhan nelayan sudah merasa sangat puas terhadap pelayanan yang diberikan oleh pihak pelabuhan. Kata kunci: tingkat kepuasan nelayan, PPN Kejawanan, pelayanan

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KEPUASAN KONSUMEN TERHADAP ATRIBUT KUALITAS MINUMAN KOPI DI JAVA PREANGER COFFEE HOUSE BANDUNG

Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad ◽

10.24198/agricore.v1i1.22690 ◽

2016 ◽

Vol 1 (1) ◽

Author(s):

Rayi Rahmanisa ◽

Agriani H. Sadeli

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Descriptive Analysis ◽

Quality Attributes ◽

Raw Material ◽

Quality Attribute ◽

Satisfaction Index ◽

Customer Satisfaction Index ◽

And Performance ◽

The Impact

ABSTRAKPenelitian ini bertujuan untuk mendeskripsikan karakteristik konsumen minuman kopi, kesesuaiantingkat kinerja dengan kepentingan atribut kualitas dan tingkat kepuasan konsumen mengenai atributkualitas produk minuman kopi di Java Preanger Coffee House, Bandung. Penelitian didesain secarakuantitatif dengan analisis Importance Performance Analysis dan Customer Satisfaction Index. Hasilpenelitian terhadap 62 orang responden menunjukkan bahwa (1) konsumen didominasi laki-laki,berpendidikan sarjana, berusia 25-30 tahun, pekerjaan wiraswasta, tinggal di kota Bandung danberpendapatan di atas Rp5.000.000 per bulan; (2) Berdasarkan hasil perhitungan IPA, atribut yangmemiliki kepentingan tinggi dan kinerja yang memuaskan meliputi atribut rasa, kualitas, bahan baku,kenyamanan tempat serta pelayanan. Atribut yang memiliki tingkat kepentingan yang tinggi namunkinerjanya perlu ditingkatkan adalah atribut harga, aroma dan cara penyajian. Atribut yang memilikikinerja yang biasa saja serta tingkat kepentingannya rendah adalah atribut manfaat, tampilan fisik,ukuran volume dan informasi menu. Sementara, atribut yang konsumen anggap kurang pentingpengaruhnya namun kinerjanya berlebihan adalah atribut variasi rasa. (3) Hasil perhitungan indekskepuasan konsumen menunjukan bahwa konsumen merasa puas atas kinerja atribut kualitas produksecara keseluruhan. Perusahaan harus meningkatkan kualitas produknya sehingga sesuai dengan hargayang ditawarkan, memberikan pelatihan kepada pramusaji, menggunakan teknik pengolahan kopiyang lebih baik. Sedangkan untuk penelitian selanjutnya sebaiknya diteliti kegiatan pemasaranpromosi dan distribusi terhadap kepuasan konsumenKata kunci: kepuasan konsumen, atribut kualitas, Customer Satisfaction Index, Importance, Performance Analysis, kopi.ABSTRACTThe aim of this research is to analyze consumers’ characteristic, the level of conformity betweenimportance and performance level of coffee’s quality attributes and the overall satisfaction level ofconsumers towards quality attributes of coffee in Java Preanger Coffee House. Design of this researchis quantitative with 62 respondents. This research used descriptive analysis, Importance PerformanceAnalysis and Customer Satisfaction Index. Results showed 1) the major consumers in Java PreangerCoffee House are men which age around 25-30 year old that have job in private sector. They live inBandung, have allowance per month more than Rp5.000.000 and have bachelor degree; (2) Based onImportance Performance Analysis, attributes that have high importance and performance are taste,raw material quality, convenience place, and service atrribute. Attributes that the performance shouldbe increased are price, flavor, and serving method. Attributes that have average performance and lowimportance are benefit, physical appereance, coffee volume, and information menu. Attribute that haslow importance but has too much performance is variance of flavor; 3) The Customer SatisfactionIndex calculation showed that Java Preanger Coffee House consumers are overall satisfied withperformance of the coffee drinks quality attribute. Companies should improve the quality of theirproducts to match the price offered, providing training to waiters and using better coffee processingtechniques. Further research should be investigated the impact of distribution and promotionmarketing activities on customer satisfaction.Keywords: customer satisfaction, quality attribute, Customer Satisfaction Index, ImportancePerformance Analysis , coffee.

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ANALISIS TINGKAT KEPUASAN PETANI JAGUNG TERHADAP PELAYANAN LEMBAGA PEMASARANNYA DI KECAMATAN LUBUK PINANG KABUPATEN MUKOMUKO

Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis ◽

10.31186/jagrisep.15.1.45-58 ◽

2016 ◽

Vol 15 (1) ◽

pp. 45-58

Author(s):

Irvan Diyahya ◽

Ketut Sukiyono ◽

Redy Badrudin

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Information Service ◽

Services Marketing ◽

Satisfaction Level ◽

Satisfaction Index ◽

Customer Satisfaction Index

This research was conducted in Sumber Makmur village, Lubuk Pinang subdistrict Mukomuko District from in March 2015 by surveyed 92 corn farmers as samples. This study is aimed at investigating the performance and the benefit of an attribute services marketing institutions agribusiness in support of corn in kabupaten mukomuko and estimating satisfaction level of corn farmers to marketing institutions services in support corn agribusiness in Kabupaten Mukomuko. The purpose of the first analyzed by Importance Performance Analysis (IPA) method and the purpose of the second analyzed by Customer Satisfaction Index (CSI) method. From IPA results, it can be drawn conclusions that marketing institution 1 services aspects that need to be improved and are considered important for farmers are fast service, right and always respond to help the farmers of corn, the accuracy of scales and willingness to respect and serving officers and by prioritising the needs of farmers. Then the marketing institution 2 services aspects that need to be improved and be considered important for farmers are communicating information the quality of corn desired consumers to farmers, the ability to communicate from the officers and openness and honesty in giving information service. Corn growers were satisfied with marketing services institution 1 with CSI of 70,65 %, and to marketing institution 2 with CSI of 72,21 %. Keywords: Corn, Marketing, IPA, CSI, Satisfaction.

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