scholarly journals Business Strategy Improvement for PT. XYZ to Achieve Competitive Advantage in Construction Industry

2020 ◽  
Vol 5 (4) ◽  
Author(s):  
Takara Tantarto ◽  
Harimukti Wandebori
Keyword(s):  
Competitive Advantage ◽  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Literature Study ◽  
Company Strategy ◽  
Competitor Analysis ◽  
New Strategy ◽  
Strategy Map ◽  
Construction Services

XYZ has been engaged in the construction services business for 48 years in Indonesia and this company pioneered its work as executor of building construction. At present, PT. XYZ is experiencing challenges due to the decrease in project targets per year set by the company so that it has an impact on revenue decline. Since the business problems occurred, the company has not developed a new strategy to increase the company's target. This study aims to determine and improve company strategy based on the problems that occur and is expected to have an impact on increasing project targets. The methodology used in this study uses qualitative data obtained from interviews with the company’s employees. Secondary data analysis was performed using the company's Annual Report and literature study. The conceptual framework used begins with an analysis of the external environment using PESTEL analysis, Porter's 5 Forces, and competitor analysis. All analysis results are summarized in the SWOT analysis. The proposed strategy based on the results of the study with the TOWS Matrix, Authors provides an overview of the Strategy Map to achieve a competitive advantage.

Cupcakes by Lizbeth: flash in the baking pan or here to stay

2014 ◽  
Vol 10 (2) ◽  
pp. 145-155
Author(s):  
Sambhavi Lakshminarayanan ◽  
Savita Hanspal
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Married Couple ◽  
Strategic Choices ◽  
Publicly Traded ◽  
Undergraduate Level ◽  
Content Type ◽  
Secondary Sources ◽  
Reverse Merger ◽  
Competitor Analysis

Synopsis Cupcakes by Lizbeth (CBL) was a “gourmet” cupcake‐focussed retail store chain founded by a married couple. Eight years after opening, CBL used the relatively uncommon process of a “reverse merger” to become publicly traded. At that time, it had seemed as if CBL was on track to be the largest among cupcake focused businesses. However, financial setbacks as reported by the company and change in top management gave reason for pause and closer examination. Did the CBL business model have staying power or did there need to be a serious reconsideration of the company's strategic choices? Research methodology This case was prepared from secondary sources. Relevant courses and levels This case is appropriate for courses in strategy and management at the undergraduate level. Theoretical basis Competitive positioning, competitor analysis, operations strategy, SWOT analysis, planning business strategy, business expansion (franchising vs company owned).

scholarly journals Business Strategy for Longgar Outfit as a New Fashion Brand

2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Environment ◽  
Business Strategies ◽  
Primary Data ◽  
Environment Analysis ◽  
Root Cause ◽  
Fashion Brand ◽  
New Business

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.

scholarly journals Business Strategy Formulation for Publishing Company (Case Study: ABC Press)

2020 ◽  
Vol 5 (5) ◽  
Author(s):  
Aulia Widya Bestari Wibisono ◽  
Deddy Priatmodjo Koesrindartoto
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Publishing Industry ◽  
Secondary Data ◽  
Primary Data ◽  
Strategy Formulation ◽  
Revenue Growth ◽  
Business Model Canvas ◽  
Production And Distribution

With emergence of technological and social change, rivalry between firms in the publishing industry is becoming more intense. Number of publishers in Indonesia keeps increasing, while switching cost of customer is low. ABC Press is a university publisher that has a volatile revenue, where they experienced revenue decrease in 2016 by 1,73% and in 2019 by 19,36%. Besides that, the business also has not grown much, where the average revenue growth from 2015 to 2019 is only 15,93%. ABC Press needs to formulate and reinvent their business strategy and model to improve their performance, remain competitive and sustainable in the publishing industry. This study uses primary data based on interview with three representatives of ABC Press and examine related secondary data to map the current Business Model Canvas (BMC). Then internal and external analysis is carried out to perform SWOT analysis in BMC, followed by strategy and new BMC formulation. To create value innovation, author used Four Action Framework in the strategy formulation. Cost leadership is deemed as the most appropriate business strategy, which demands ABC Press to conduct process innovation through developed production and distribution methods. Meanwhile, long tail business model combined with multi-sided platform is the appropriate business model, where ABC Press needs to focus on offering large range of niche products through their website as their main platform.

scholarly journals COMPETENCY BASED PAY SYSTEM DESIGN AT KURSUS INDONESIA

2018 ◽  
Vol 3 (1) ◽  
pp. 16
Author(s):  
Rahma Dinda Dwi Ptri ◽  
Aurik Gustomo
Keyword(s):  
Business Strategy ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Job Evaluation ◽  
Literature Study ◽  
Current Compensation ◽  
Root Cause ◽  
Competency Based ◽  
Pay System

<p><span class="fontstyle0">In today globalization era, competition among business is getting tighter, and it is not only about attracting customers but also attracting and retaining human capital. Kursus Indonesia have a difficulty in attract and retain their employee, and founded that their current compensation not yet satisfying their employees. This study aims to find the root cause of Kursus Indonesia’s compensation problem, design a strategic compensation system and compare the new compensation proposed salary with benchmark salary. This study used qualitative research method and the data used are primary data (interview and observation) and secondary data (literature study). To process the data gained, this study used descriptive analysis with business situation analysis and current reality tree root cause analysis, job analysis and point method job evaluation. This study found that (1) The root cause of Kursus Indonesia’s compensation problem is no alignment between the current compensation strategy with company’s business strategy; (2) Design a Competency Based Pay system is a suitable approach to solve Kursus Indonesia’s compensation problem; (3) This solution propose some improvent in Kursus Indonesia’s employee salary by using Lead Pay Policy that pay above benchmark salary.</span></p><p><span class="fontstyle0"><br /></span><span class="fontstyle2">Keywords</span><span class="fontstyle0">: Attract and Retain, Compensation, Competency Based Pay,<br />Competition, Salary</span></p>

scholarly journals Ana Batik Magelang’s Business Development Strategy Based on SWOT and Business Model Canvas

2021 ◽  
Vol 2 (4) ◽  
pp. 224-235
Author(s):  
Tri Puji Hastutik ◽  
Ivo Novitaningtyas
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Global Market ◽  
Business Development ◽  
Primary Data ◽  
Business Model Canvas ◽  
Business Conditions

This study aims to analyze Ana Batik's business conditions as one of the MSMEs in Magelang based on the Business Model Canvas (BMC) analysis to develop a business strategy based on a SWOT analysis. The research was developed based on a descriptive qualitative approach. The data used in this study are primary data and secondary data. Primary data were collected through observation and interviews, while secondary data were collected through literature studies. The data that has been collected is analyzed based on the Business Model Canvas (BMC) analysis and the SWOT analysis. The Business Model Canvas (BMC) analysis is used to describe Ana Batik's business conditions, while the SWOT analysis is used to formulate a business development strategy that is applied to the new business model. The results of the data analysis indicate that the appropriate strategy for Ana Batik Magelang's business development is the SO strategy. SO strategies that can be applied are developing products according to fashion trends, using brand ambassadors to attract and increase consumer buying interest, and expand the market to the scope of the global market. By implementing this strategy, it is hoped that Ana Batik Magelang's business can develop and be sustainable.

scholarly journals COMPETENCY BASED PAY SYSTEM DESIGN AT KURSUS INDONESIA

2018 ◽  
Vol 3 (01) ◽  
pp. 16
Author(s):  
Rahma Dinda Dwi Ptri ◽  
Aurik Gustomo
Keyword(s):  
Business Strategy ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Job Evaluation ◽  
Literature Study ◽  
Current Compensation ◽  
Root Cause ◽  
Competency Based ◽  
Pay System

<p><span class="fontstyle0">In today globalization era, competition among business is getting tighter, and it is not only about attracting customers but also attracting and retaining human capital. Kursus Indonesia have a difficulty in attract and retain their employee, and founded that their current compensation not yet satisfying their employees. This study aims to find the root cause of Kursus Indonesia’s compensation problem, design a strategic compensation system and compare the new compensation proposed salary with benchmark salary. This study used qualitative research method and the data used are primary data (interview and observation) and secondary data (literature study). To process the data gained, this study used descriptive analysis with business situation analysis and current reality tree root cause analysis, job analysis and point method job evaluation. This study found that (1) The root cause of Kursus Indonesia’s compensation problem is no alignment between the current compensation strategy with company’s business strategy; (2) Design a Competency Based Pay system is a suitable approach to solve Kursus Indonesia’s compensation problem; (3) This solution propose some improvent in Kursus Indonesia’s employee salary by using Lead Pay Policy that pay above benchmark salary.</span></p><p><span class="fontstyle0"><br /></span><span class="fontstyle2">Keywords</span><span class="fontstyle0">: Attract and Retain, Compensation, Competency Based Pay,<br />Competition, Salary</span></p>

scholarly journals Proposed Strategy for The Development of Turbomachinery Equipment Service in Indonesia (Case Study: PT XYZ)

2020 ◽  
Vol 5 (4) ◽  
Author(s):  
Sitti Annisa Mandasari ◽  
Harimukti Wandebori
Keyword(s):  
Market Share ◽  
Value Chain ◽  
Business Strategy ◽  
Swot Analysis ◽  
Service Development ◽  
Service Market ◽  
Sales Revenue ◽  
Differentiation Strategy ◽  
Competitor Analysis

PT XYZ is one of the companies in Indonesia focusing on heavy rotating equipment, repair and manufacture Not only domestically, the company also plans to expand the business internationally to other countries in South East Asia. By increasing the company’s sales revenue and expanding the market share, PT XYZ might be able to achieve the goal. However, in the sales it is found that the current operational management strategy can no longer sustain profitable and it makes the sales revenue drops for the last two years. The purpose of this research is to find and identify the strategy of the turbomachinery equipment service business to keep on growing in Indonesia. The conceptual framework used this strategy begins with analyzing the external environment by using PESTLE, Porter’s Five Forces, and competitor analysis. After external analysis, internal analysis is done by analyzing the resources and the value chain. Later on, all of the results will be summarized with a SWOT analysis. The results reveal that the company does not have a coherent business strategy. Thus, it evokes several problems in some internal parts of the company, such as an ineffective marketing strategy and improper resource allocation. The applied strategy in this research is the differentiation strategy. This differentiation strategy expansion will be the key to support the company’s development in the turbomachinery equipment service market in Indonesia. Meanwhile, the outcome is expected to extend PT XYZ’s market share, product development, and service development later in the future.

Big data and competitive advantage at Nielsen

2014 ◽  
Vol 52 (3) ◽  
pp. 573-601 ◽  
Author(s):  
Michael E. Prescott
Keyword(s):  
Competitive Advantage ◽  
Business Strategy ◽  
Dynamic Capabilities ◽  
Secondary Data ◽  
Business Environment ◽  
Digital Data ◽  
Dynamic Capability ◽  
Annual Reports ◽  
Content Type

Purpose – The purpose of this paper is to illustrate how an international company, Nielsen Holdings, reacted to changes in their highly competitive industry brought about by advances in technology. This case presents the strategic management decisions that enabled Nielsen to regain its competitive advantage. This case further describes the functioning of the resource-based view (RBV) of strategy, dynamic capabilities framework, and digital data genesis (DDG), in a turbulent business environment. Design/methodology/approach – The case study is based primarily upon secondary data to include annual reports, press releases, company web site, as well as articles. Findings – The case study provides an example of the functioning of a once durable competitive advantage that was eroded due to advances in technology, and the steps the company took to regain that advantage. The paper illustrates the functioning of a capability and a dynamic capability in DDG. Practical implications – This case can be used for the teaching of decision making, business strategy, the RBV of strategy, dynamics capabilities, and DDG. Originality/value – This paper provides an example of the functioning of the capability and dynamic capability of DDG.

scholarly journals The Development of Ecotourism Model at Natural Attractions of Tete Batu Village in East Lombok

2018 ◽  
Vol 2 (1) ◽  
pp. 184 ◽  
Author(s):  
Nofiarli Nofiarli
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Literature Study ◽  
Scenic Beauty ◽  
Nature And Culture ◽  
Tourism Sector ◽  
Community Tourism ◽  
Tourist Village ◽  
Local Nature

Tourist village of Tete Batu is located at Sikur District in East Lombok Regency, Nusa Tenggara Barat Province. With its scenic beauty along the southern foot of Rinjani Mountain and its green, natural, beautiful and mild countryside atmosphere, Tete Batu Village offers economic potential to its community. Tourism sector needs a good tourism development that can develop existing potential with a maximum result. This research was aimed to find the effect of natural attraction development in Tete Batu Village that adopted Ecotourism Model in the interest of increasing the number of tourist arrivals. Technique of data analysis being used was SWOT analysis with qualitative approach. There were two types of data that were collected, namely primary and secondary data. Primary data was obtained through field observation, interview and questionnaire, while secondary data was collected from related literature study. The result showed that natural attractions in Tete Batu village could be developed by using Ecotourism model because its condition could attract tourists and the management was done by the society and based on local nature and culture.

scholarly journals THE REAL WINNERS : APLIKASI KNOWLEDGE MANAGEMENT DALAM INDUSTRI PERBANKAN NASIONAL

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Heri Yuliyanto
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Quality Management ◽  
Competitive Advantage ◽  
Banking Industry ◽  
Secondary Data ◽  
Sustainable Competitive Advantage ◽  
Literature Study ◽  
Bank Account ◽  
The Real

Mastery of information technology is important for the banking industry has an oligopoly marketstructure, but does not guarantee a sustainable competitive advantage. To win the competition is not onlydetermined by the technologically and price (interest given), but also factors mastery of knowledge andinformation currently an issue that is very strategic.If a bank uses technology as an advantage its competitiveness, then the advantage will be temporary, because thetechnology has the properties easily imitated. However, if the advantages of information technology along withthe mastery of information and knowledge of quality management, the competitors require greater effort and along time to be able to imitate or duplicate the competitive advantage. Thus the competitive advantage thatwill last longer.Through literature study and analysis of secondary data obtained information that the national bankingmarket outlook is still widespread. In addition, the technology factor is not the major factor is the mainattraction or reason for customers to have a bank account, but the image bank safe is the main reason to haveaccounts.Keyword; Knowledge Mangement, MEA , competitive advantege, competitive strategy

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