scholarly journals Proposed Strategy for The Development of Turbomachinery Equipment Service in Indonesia (Case Study: PT XYZ)

2020 ◽  
Vol 5 (4) ◽  
Author(s):  
Sitti Annisa Mandasari ◽  
Harimukti Wandebori
Keyword(s):  
Market Share ◽  
Value Chain ◽  
Business Strategy ◽  
Swot Analysis ◽  
Service Development ◽  
Service Market ◽  
Sales Revenue ◽  
Differentiation Strategy ◽  
Competitor Analysis

PT XYZ is one of the companies in Indonesia focusing on heavy rotating equipment, repair and manufacture Not only domestically, the company also plans to expand the business internationally to other countries in South East Asia. By increasing the company’s sales revenue and expanding the market share, PT XYZ might be able to achieve the goal. However, in the sales it is found that the current operational management strategy can no longer sustain profitable and it makes the sales revenue drops for the last two years. The purpose of this research is to find and identify the strategy of the turbomachinery equipment service business to keep on growing in Indonesia. The conceptual framework used this strategy begins with analyzing the external environment by using PESTLE, Porter’s Five Forces, and competitor analysis. After external analysis, internal analysis is done by analyzing the resources and the value chain. Later on, all of the results will be summarized with a SWOT analysis. The results reveal that the company does not have a coherent business strategy. Thus, it evokes several problems in some internal parts of the company, such as an ineffective marketing strategy and improper resource allocation. The applied strategy in this research is the differentiation strategy. This differentiation strategy expansion will be the key to support the company’s development in the turbomachinery equipment service market in Indonesia. Meanwhile, the outcome is expected to extend PT XYZ’s market share, product development, and service development later in the future.

scholarly journals The Strategy of Salt Business Development: A Case Study in Sumenep, Indonesia

2021 ◽  
Vol 226 ◽  
pp. 00036
Author(s):  
Rika Diananing ◽  
Amilia Destryana ◽  
Ribut Santosa ◽  
Noor Illi Mohamad Puad ◽  
Agustine Christela Melviana
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Management Strategies ◽  
Business Management ◽  
Production Method ◽  
Technology Application ◽  
Cooperation Strategy

Sumenep is one of the salt producers in Indonesia. The problem experienced by farmers is the production of salt using evaporation by solar energy that depends on the weather and the low price, caused by worse business management. Salt is a potential commodity, because its market is still wide open. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: i) Geoisolator technology application strategy to produce good quality of salt; ii) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; iii) capital strengthening strategy through partner cooperatives; iv) broader marketing management management strategies to industrial salt user sectors.

Cupcakes by Lizbeth: flash in the baking pan or here to stay

2014 ◽  
Vol 10 (2) ◽  
pp. 145-155
Author(s):  
Sambhavi Lakshminarayanan ◽  
Savita Hanspal
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Married Couple ◽  
Strategic Choices ◽  
Publicly Traded ◽  
Undergraduate Level ◽  
Content Type ◽  
Secondary Sources ◽  
Reverse Merger ◽  
Competitor Analysis

Synopsis Cupcakes by Lizbeth (CBL) was a “gourmet” cupcake‐focussed retail store chain founded by a married couple. Eight years after opening, CBL used the relatively uncommon process of a “reverse merger” to become publicly traded. At that time, it had seemed as if CBL was on track to be the largest among cupcake focused businesses. However, financial setbacks as reported by the company and change in top management gave reason for pause and closer examination. Did the CBL business model have staying power or did there need to be a serious reconsideration of the company's strategic choices? Research methodology This case was prepared from secondary sources. Relevant courses and levels This case is appropriate for courses in strategy and management at the undergraduate level. Theoretical basis Competitive positioning, competitor analysis, operations strategy, SWOT analysis, planning business strategy, business expansion (franchising vs company owned).

Enhancing competitiveness through MNC-local firms co-opetitive relationships

2014 ◽  
Vol 4 (8) ◽  
pp. 1-6
Author(s):  
Audrey Catherine Depeige ◽  
Stavros Sindakis
Keyword(s):  
Market Share ◽  
Business Strategy ◽  
Low Cost ◽  
Strategy Management ◽  
Strategic Decision ◽  
Competitive Intelligence ◽  
Growth Strategies ◽  
Content Type ◽  
Advantages And Disadvantages

Subject area The case study reflects issues and challenges in the fields of strategy, management, competitive intelligence and new organizational designs. Study level/applicability The case study is recommended for MBA and postgraduate courses in strategy, management, competitive intelligence and new organizational designs. The case can also be used in executive development programs focusing on business strategy and innovation. Case overview It is 2009. LK Company has newly been established as lighting products manufacturer. Based in Thailand, the firm commences its business operations with an aggressive pricing strategy (low-cost products). At the time of the establishment and launch of operation activities, the market leader [an international multinational company (MNC)] has above 35 per cent market share, leaving LK with an initial 2 per cent market share. While the share of LK grew from 2 to 10 per cent in the past five years, competition in the industry nevertheless remains harsh. Companies are confronted with pressures to invest in the development of new energy-saving lamps, and in this context, LK's company executive board needs to make a strategic decision on which way to follow to sustain the business: shall this be with or without foreign MNCs. Expected learning outcomes Students will be able to better understand; analyze and assess the importance of resource management in highly competitive environments, as well as the importance of designing alternative growth strategies by identifying and assessing changes in the market/environment. They are introduced to characteristics of co-opetition strategies, advantages and disadvantages of co-opetitive business structures and impact of the choice of business partners over time. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals AN APPROPRIATE BUSINESS STRATEGY FOR SMALL MEDIUM ENTREPRISES: A CASE STUDY OF PIKSEL INDONESIA

2020 ◽  
Author(s):  
Dwi Rahmawati ◽  
Raden Aswin Rahadi
Keyword(s):  
Business Strategy ◽  
Low Cost ◽  
Production Flow ◽  
Cost Leadership ◽  
Differentiation Strategy ◽  
Survey Results ◽  
Integrated Cost ◽  
Demographic Background ◽  
Source Of Information

The aim of the study is to establish the most appropriate business strategy for Piksel Indonesia which is a creative company focusing on technology and fashion designs, resulting from the batik consumption preferences while planning to use batik products. Data from 338 respondents were randomly collected from several cities in Indonesia. The first section deals with the demographic background of the respondents, and the remaining of the questions deal with the respondents’ impulse towards batik products. The survey results show differences in previous studies. The first difference is the source of information about batik products obtained by the customer. Secondly, the study by the researchers builds on the consumer’s tastes about the batik style and the results are 54.6 percent. Integrated cost leadership/differentiation is Piksel Indonesia’s best business strategy. For Batik Fractal, their batik products brand, low cost was achieved by employing their vendor to produce the product from the minimum overhead. The production flow begins with the order of the customer that the pattern, colour, material and size chart have been determined. JBatik, which is a parametric software to make a new and distinguish batik pattern established by Piksel Indonesia, has no direct competitors at present. As with Batik Fractal, integrated cost management/differentiation strategy is the best strategy.  

scholarly journals Information System Strategic Planning using Ward and Peppard Methodology (Case Study: Nusatovel Salatiga)

2020 ◽  
Vol 2 (2) ◽  
pp. 246-255
Author(s):  
Angelina Agnes ◽  
Agustinus Fritz Wijaya
Keyword(s):  
Information System ◽  
Strategic Planning ◽  
Value Chain ◽  
Graphic Design ◽  
Swot Analysis ◽  
Customer Relations ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Strategy Planning

In the current era of globalization, IS and IT are utilized to be able to compete and increase company productivity. Information system strategic planning is one of the keys in achieving the target expected by the company. NUSATOVEL PT has implemented an information system, but there are still some parts that have not implemented the information system. The information system strategy planning model uses the Ward and Peppard method with SWOT analysis, Value Chain analysis, and Mc Farlan's Strategic Grid. By using this method various factors that affect the company, both internal and external are analyzed to get a formula that is the basis for preparing a new IS / IT strategy in the form of an IS / IT portfolio, which can then be used as a strategic plan. Research using this method makes strategic planning for IS / IT that can provide recommendations or solutions to the development and implementation of IS / IT that is more effective and efficient for the company. The proposed information system strategy, namely Graphic Design SI, Customer Relations Manager SI, SI Services, can be implemented within the next 3 (three) years.

KOMPARASI ANALISIS SWOT DAN SPACE DALAM MENETAPKAN STRATEGI BISNIS BERDASARKAN KONDISI LINGKUNGAN PERUSAHAAN PADA PERUSAHAAN OUTSOURCING

2015 ◽  
Vol 10 (2) ◽  
pp. 201
Author(s):  
Melati Diyani Putri ◽  
Marbudyo Tyas Widodo
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
External Environment ◽  
Business Strategies ◽  
Case Study Method ◽  
Space Analysis ◽  
Functional Strategy ◽  
Qspm Matrix ◽  
Depth Interviews

This research was conducted to compare SWOT and SPACE analysis in setting business strategy and formulate an appropriate functional strategy for corporations based on the internal and external environment of the company. The necessary data in this study were obtained through the dissemination of questionnaires, in-depth interviews, and observations directly to the company then analyzed using the case study method. The results in this study indicate that the alternative strategy of SWOT analysis is better to apply for the company than the analysis of SPACE. Then using QSPM matrix that retrieved the most appropriate business strategies for companies based on their environment is an extension of the market both in the geographic or demographic.Key words : Business strategy, SWOT and SPACE analysis, Outsourcing companies

Regional Linkages of Agroforestry Production Value Chain (Case Study in Kon and Ba River Basin)

2021 ◽  
Vol 37 (1) ◽  
Author(s):  
Nguyen Huu Xuan ◽  
Nguyen An Thinh
Keyword(s):  
Value Chain ◽  
Swot Analysis ◽  
Rapid Assessment ◽  
River Basins ◽  
Planted Forest ◽  
Wood Processing ◽  
South Central ◽  
Production Value ◽  
Statistical Analysis Methods

This research aims to set a foundation for the establishment of the Ba and Kon river basins’ regional linkages between the Central Highlands and the South Central region according to the value chain of plantation timber and sugarcane. The research uses data collection and statistical analysis methods to establish a database for linking planting, processing, and consumption of plantation timber and sugarcane. The research adopts the Rural Rapid Assessment (RRA) method to assess the efficiency of wood linkages along the value chain of plantation timber goods and uses SWOT analysis to assess strengths, weaknesses, opportunities and challenges for regional linkages of the plantation timber value chain. The research results show that the Ba and Kon river basins have great potentials for the production of sugarcane and plantation timber. In these basins, there have been many models linking along the value chain of goods, linking the stages of production, purchase, transportation, processing, and consumption in order to increase the value of goods. The study has established areas specializing in sugarcane cultivation and concentrated planted forest areas with wood processing factories, and sugar factories in these two river basins. Regional linkages in the basins of the Ba and Kon rivers for the plantation timber and sugar cane value chain are established according to a number of major traffic routes such as national roads 19, 19C, 25 and 29.

scholarly journals Business Strategy Improvement for PT. XYZ to Achieve Competitive Advantage in Construction Industry

2020 ◽  
Vol 5 (4) ◽  
Author(s):  
Takara Tantarto ◽  
Harimukti Wandebori
Keyword(s):  
Competitive Advantage ◽  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Literature Study ◽  
Company Strategy ◽  
Competitor Analysis ◽  
New Strategy ◽  
Strategy Map ◽  
Construction Services

XYZ has been engaged in the construction services business for 48 years in Indonesia and this company pioneered its work as executor of building construction. At present, PT. XYZ is experiencing challenges due to the decrease in project targets per year set by the company so that it has an impact on revenue decline. Since the business problems occurred, the company has not developed a new strategy to increase the company's target. This study aims to determine and improve company strategy based on the problems that occur and is expected to have an impact on increasing project targets. The methodology used in this study uses qualitative data obtained from interviews with the company’s employees. Secondary data analysis was performed using the company's Annual Report and literature study. The conceptual framework used begins with an analysis of the external environment using PESTEL analysis, Porter's 5 Forces, and competitor analysis. All analysis results are summarized in the SWOT analysis. The proposed strategy based on the results of the study with the TOWS Matrix, Authors provides an overview of the Strategy Map to achieve a competitive advantage.

scholarly journals Business Strategy Formulation for Art Merchandise Brand (Case Study: Gutsy Prune)

2020 ◽  
Vol 3 (1) ◽  
pp. 41-47
Author(s):  
Natalie Amadea ◽  
Mustika Sufiati Purwanegara
Keyword(s):  
Organizational Structure ◽  
Business Strategy ◽  
Marketing Mix ◽  
Structure Design ◽  
Primary Data ◽  
Value Proposition ◽  
Visual Artists ◽  
Literature Research ◽  
Competitor Analysis

A part of Indonesia's creative industries is the art merchandise industry which is dominated by independent visual artists who establish their art merchandise brands to market original art merchandise. Visual artists try to apply the principles of entrepreneurship in their practice since entrepreneurship has a fundamental role in their artistic careers. A business strategy is needed for any art merchandise brand. To develop a business strategy that is based on the empirical case, an Indonesian art merchandise brand called Gutsy Prune is analyzed as a case study. Gutsy Prune needs to develop a business strategy to boost the sales stagnation and to ensure the business continuity within the art merchandise market. The methodology for the research is a qualitative method and it is executed by conducting in-depth interviews with Gutsy Prune's potential and current customers. The results from the interview will be treated as the primary data along with observation and competitor analysis, while information from literature research will be used as secondary data to support the primary data. The focus of the research is the formulation of a business strategy for the art merchandise brand and the data collection was conducted by using interviews, observation, competitor analysis, and literature research. Gutsy prune needs to have a business strategy to tackle the sales stagnation that is caused by the low rate of inventory turnover. Before formulating a business strategy to boost sales stagnation, a series of analysis that includes environmental scanning and customer analysis is performed. The result from the aforementioned analysis is further examined by using SWOT Analysis to discover the root causes of the sales stagnation. It has been concluded that Gutsy Prune possesses some weaknesses in its segmentation, targeting, positioning, value proposition, marketing mix, and organizational structure. To resolve the root causes, Gutsy Prune develops a business strategy that contains STP Strategy, Value Proposition Canvas, Marketing Mix Strategy, organizational structure design, and a generic competitive strategy to sums up the business strategy's direction. From the research, Gutsy Prune can establish a one-year implementation plan to execute the business strategy.

scholarly journals PERANCANGAN RENCANA STRATEGIS SISTEM INFORMASI DAN TEKNOLOGI INFORMASI (SI/TI): STUDI KASUS STMIK XYZ

2010 ◽  
Vol 4 (2) ◽  
pp. 77
Author(s):  
Maryani Maryani ◽  
Suparto Darudiato
Keyword(s):  
Information System ◽  
Strategic Planning ◽  
Value Chain ◽  
Business Strategy ◽  
Information Needs ◽  
Swot Analysis ◽  
Research Result ◽  
Matrix Analysis ◽  
It Strategy ◽  
It Strategic Planning

Nowadays, business activity in every organization will not be parted from information system (IS) and information technology (IT). STMIK XYZ is one private college that has a good business growth. In order to reach the objective of the college in its vision and mission, it needs business strategy and IS/IT strategy. The basic concept in arranging framework IS/IT strategic planning in STMIK XYZ is John Ward and Joe Peppard’s concept. The framework of IS/IT strategic planning consists of 5 steps, that are initialization preparation strategic planning of IS/IT, understanding business and information needs, defining target of IS/IT, defining strategic IS/IT, and planning and implementation. Strategic analysis uses PEST analysis method, BCG matrix analysis, five Porter power analysis, SWOT analysis, value chain analysis, CSF and KPI analysis. The research result is to make a framework of IS/IT integrated strategic planning so it could ease the management to manage resources to produce information that needed, accurate, and could be used by anybody.Keywords: planning, business strategy, IS/IT strategy, information system strategic planning, Ward & Peppard method.

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