scholarly journals Identifying the Role of Brand Loyalty in the Relationship between Brand Awareness, Brand Association and Repurchase Intention

2021 ◽  
Vol 6 (1) ◽  
pp. 129-133
Author(s):  
Zeki Pranata ◽  
Dudi Permana
Keyword(s):  
Data Analysis ◽  
Brand Loyalty ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Collection Method ◽  
Brand Association ◽  
The Relationship

This research aims to analyze the influence of brand awareness, brand association on repurchase intention mediated brand loyalty. The object of this study was indosat ooredoo consumers, and the specified number of sampel was 120 respondents using a calculation method based on the heir formula multiplied by 5. Purposive sampling sample withdrawal method, date collection method using questionnaire, and data analysis using Partial Least Square (PLS). The results of the study are known that brand awarness affects repurchase intention, brand assocation affects repurchase intention, brand awareness affects brand loyalty, brand assocation affects brand loyalty, and brand loyalty affects repurchase intention.

scholarly journals The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

2020 ◽  
Vol 11 (1) ◽  
pp. 039
Author(s):  
Etty Susilowati ◽  
Agatha Novita Sari
Keyword(s):  
Brand Loyalty ◽  
Fast Food ◽  
Structural Equation ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Association ◽  
Purchasing Intention

This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.

scholarly journals Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Purchase Intention

2021 ◽  
Vol 9 (12) ◽  
pp. 132-144
Author(s):  
Wawan Prasetia ◽  
Anas Hidayat
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Brand Association ◽  
Positive Effect

This research aims to analyze the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention, and the approach of the theory of planned behavior. Respondents in this research were consumers and potential consumers who had purchased cement. This research used quantitative approach by distributing questionnaires to 200 respondents. Data were analyzed using the Structural Equation Method (SEM) with Partial Least Square. The findings of this research showed that perceived quality had no impact on purchase intention, meanwhile brand awareness, brand association, and brand loyalty had positive effect on purchase intention. In addition, brand awareness, brand association, and perceived quality had positive influence on brand loyalty.

scholarly journals The effect of salesperson’s expertise and salesperson’s likeability through trust mediation (Case study of PT. Bank Negara Indonesia (Persero) Tbk. Brawijaya Malang)

2019 ◽  
Vol 3 (2) ◽  
pp. 108
Author(s):  
Riwidya Tri Oktavia
Keyword(s):  
Data Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Special Services

This study focuses on the role of salesperson in increasing<br />repurchase intention through trust that formed between salesperson<br />and customers. The purpose of this study is to determine the effect<br />of salesperson's expertise and salesperson's likeability on trust and<br />repurchase intention. The sample of this study was BNI Brawijaya<br />Malang's customers who received special services from the<br />salesperson (personal banking assistant - PBA) and had a minimum<br />deposit of IDR 500,000,000, - The sample in this study was included<br />in the purposive sampling category and amounted to 140 people.<br />Data analysis through Partial Least Square (PLS) with version 3.0<br />smartPLS. The results of this study indicate that salesperson's<br />expertise has a significant effect on trust and repurchase intention,<br />salesperson's likeability has a significant effect on trust but is not<br />significant in repurchase intention. Trust acts as a partial mediation<br />on the influence of salesperson's expertise on repurchase intention,<br />but acts as a complete mediation on the influence of salesperson's<br />likeability on repurchase intention.

scholarly journals Pengaruh Service Quality dan Staff Behaviour terhadap Brand Loyalty TIKI di Jakarta Utara: Customer Satisfaction sebagai Variabel Mediasi

2019 ◽  
Vol 1 (1) ◽  
pp. 150
Author(s):  
Rendy Surya
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Loyalty ◽  
Partial Least Square ◽  
Least Square ◽  
The Relationship ◽  
Positive Effect ◽  
Effect Test

The purposes of this study are: First, to explore the effect among service quality on brand loyalty. Second, to explore the effect among staff behaviour on brand loyalty. Third, to explore the effect among service quality on customer satisfaction. Fourth, to explore the effect of customer satisfaction on brand loyalty. Fifth, to find out if customer satisfaction is able to mediate service quality toward brand loyalty. The populations of this research are all TIKI’s customer in Jakarta. The samples of this research are collected from TIKI’s customer in North Jakarta. The method of data collection was conducted by distributing questionnaires 200 respondents. The technique of data analysis used in this study was Partial Least Square and indirect effect test for mediation variable to example the hypotheses. The result are: first, the relationship between service quality have a significant and positive effect toward brand loyalty; second, the relationship between staff behaviour have a significant and positive effect toward brand loyalty; third, the relationship between service quality have a significant and positive effect toward customer satisfaction; forth, customer satisfaction have a significant and positive effect toward brand loyalty; fifth, customer satisfaction will mediate the effect between service quality on brand loyalty.

Impact of E-Service Quality, Brand Awareness, Advertising and Brand Image for Repurchase Intention on the Specialty Store

2021 ◽  
Vol 4 (2) ◽  
pp. 146-158
Author(s):  
Hendra Bagja Suherman ◽  
Janna Mawarti ◽  
Yusuf Iskandar ◽  
Pantri Heriyati
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Repurchase Intention ◽  
Independent Variables ◽  
Specialty Store ◽  
Consumer Population ◽  
The Relationship

This study aims to examine the effect of e-service quality, brand awareness, advertising in influencing the brand image of the specialty store on the behavior of consumers' decisions to repurchase specialty store products.The sample of this study was taken from the consumer population in the Greater Jakarta area. This study uses a questionnaire to measure the effect of the relationship between independent variables (e-service quality, brand awareness, advertising), mediating variable (brand image) on the dependent variable (repurchase intention). The research results were analyzed using Partial Least Square (PLS) tools.Based on the results of the study, it was found that e-service quality and brand awareness had a significant effect on brand image, while advertising did not have a significant effect on brand image. For the brand image itself has a significant influence on repurchase intention. The results show that the level of e-service quality and brand awareness plays an important role in improving the brand image in specialty stores. Therefore, to increase the achievement of sales targets, a specialty store needs to improve its brand image because it has an impact on consumer repurchase decision behavior.In this study, the variable e-service quality is used which is a digital-based service through the internet network where previous studies have tested service quality on brand image, but have not focused on digital-based services.

scholarly journals Brand Trust between Social Networking and Brand Loyalty: SEM-PLS Approach

2021 ◽  
Vol 1 ◽  
Author(s):  
Achmad Yanu Alif Fianto ◽  
Raissa Abitha Daniswara ◽  
Retnosari Retnosari
Keyword(s):  
Social Networking ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Trust ◽  
Mediating Role ◽  
The Relationship

This research examines the effect of social networking on brand trust and brand loyalty while simultaneously examining the role of brand trust mediation on the relationship between social networking and brand loyalty. Respondents in this study consisted of 100 consumers who use social networks and do beauty treatments at beauty clinics in Surabaya. Students in private universities and employees dominate the number of respondents in this research. To test the research hypothesis, this research adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This research proves that brand trust has a significant influence on brand loyalty and a significant effect of social networking on brand trust. This research also found that social networking does not have a significant effect on brand loyalty. Therefore, this research also proves that brand trust has a full mediating role in the relationship between social networking and brand loyalty

scholarly journals BI’AH LUGHAWIYYAH DAN PENCAPAIAN PELAJAR DI UNIVERSITI AWAM MALAYSIA: PERANAN SIKAP PELAJAR SEBAGAI MEDIATOR

2019 ◽  
Vol 4 (2) ◽  
pp. 70-100
Author(s):  
Che Mohd Zaid ◽  
Zawawi Ismail ◽  
Mohammad Ibrahim Al Jarrah ◽  
Mohammad Rusdi Ab Majid ◽  
Mohd Ala-uddin Othman ◽  
...  
Keyword(s):  
Student Achievement ◽  
Data Analysis ◽  
Language Proficiency ◽  
Structural Equation ◽  
Arabic Language ◽  
Public University ◽  
Partial Least Square ◽  
Least Square ◽  
The Relationship

Bi’ah lughawiyyah memainkan peranan penting dalam proses pengajaran dan pembelajaran bagi meningkatkan penguasaan bahasa Arab dalam kalangan pelajar. Penguasaan bahasa Arab dalam kalangan pelajar di Malaysia masih berada pada tahap rendah dan kurang memuaskan. Justeru, keperluan untuk mengkaji faktor – faktor penentu penguasaan bahasa Arab dalam kalangan pelajar adalah sangat penting kerana penguasaan bahasa Arab merupakan petunjuk penting kepada kejayaan pelajar. Tujuan kajian ini dijalankan adalah untuk mengkaji pengaruh bi’ah lughawiyyah terhadap pencapaian pelajar serta peranan sikap pelajar sebagai mediator dalam hubungan di antara bi’ah lughawiyyah dan pencapaian pelajar. Kajian ini menggunakan kaedah penyelidikan kuantitatif berbentuk tinjauan. Data kajian dikumpulkan dengan mengedarkan set soal selidik yang diadaptasi dan diubahsuai daripada beberapa kajian terdahulu. Seramai 494 orang pelajar di lapan buah universiti awam Malaysia yang menawarkan kursus sarjana muda bahasa Arab terlibat dalam kajian ini. Kaedah analisis data yang digunakan dalam kajian ini terdiri daripada dua bentuk iaitu analisis deskriptif statistik dan statistik inferensi. Kajian ini juga turut menjalankan analisis faktor iaitu analisis penerokaan faktor (EFA) dan analisis pengesahan faktor (CFA). Data kajian dianalisis dengan bantuan perisian SPSS dan perisian Structural Equation Modelling - Partial Least Square (Smart – PLS 3). Berdasarkan hasil analisis data, kajian ini menemukan bahawa bi’ah lughawiyyah (komponen psikososial dan fizikal) secara positif dan signifikan mempengaruhi pencapaian pelajar dan sikap pelajar berperanan sebagai mediator dalam hubungan di antara bi’ah lughawiyyah (komponen psikososial) dan pencapaian pelajar.   Kata Kunci: Bi’ah Lughawiyyah, mediator, pencapaian pelajar, sikap pelajar, universiti awam Malaysia   ABSTRACT Bi'ah lughawiyyah plays an important role in the process of teaching and learning to enhance Arabic language proficiency among students. Mastery of Arabic among Malaysian students is still low and unsatisfactory. Hence, the need to examine the determinants of Arabic language proficiency among students is very important because the mastery of Arabic is an important indicator of the success of the students. The purpose of this study was to investigate the influence of lughawiyyah on the student achievement and the role of the student as a mediator in the relationship between lyaawiyyah and student achievement. This study uses quantitative research methods in the form of cross sectional. The data were collected by distributing set of questionnaire adapted and modified from some previous studies. A total of 494 students in eight Malaysian public universities who offer Arabic undergraduate courses are involved in this study. The data analysis method used in this study consisted of two forms, namely statistical descriptive analysis and inferential statistics. This study also carried out factor analysis, namely factor exploration analysis (EFA) and factor validation analysis (CFA). The data were analyzed using SPSS-22 and Structural Equation Modeling - Partial Least Square (Smart - PLS 3). Based on the results of the data analysis, this study finds that bi'ah lughawiyyah (psychosocial and physical components) positively and significantly influences students 'achievement and students' attitude as mediators in the relationship between the lughawiyyah (psychosocial component) and student achievement.   Keywords: Bi’ah Lughawiyyah, Malaysian public university, mediator, student achievement, student attitude   Cite as: Zaid, C. M., Ismail, Z., Al Jarrah, M. I., Ab Majid, M. R., Othman, M. A., & Salleh, A. W. (2019). Bi’ah Lughawiyyah dan pencapaian pelajar di universiti awam Malaysia: Peranan sikap pelajar sebagai mediator [Bi’ah Lughawiyah and achievement of students at Malaysian public university: The role of students as a mediator]. Journal of Nusantara Studies, 4(2), 70-100. http://dx.doi.org/10.24200/jonus.vol4iss2pp70-100

scholarly journals The influence of advertising appeals on viral advertising, brand awareness, and purchase intention: The moderator role of hedonic personality

2020 ◽  
Vol 17 (1) ◽  
pp. 19
Author(s):  
Wisnu Prajogo ◽  
Edi Purwanto
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Advertising Appeals ◽  
Minimum Age ◽  
The Relationship ◽  
Viral Advertising

Viral advertising has become a trending topic nowadays. This study aims to examine the effect of advertising appeals on viral advertising, brand awareness, and purchase intentions with the hedonic personality playing as a moderating role. The use of hedonic personality itself to predict viral intentions, brand awareness, and purchase intentions have not been widely discussed by other researchers. This study can be classified as explanatory research with purposive sampling and partial least square as sampling techniques and data analysis. This study was designed to focus on individuals who can be classified as social media active users with a minimum age of 18 years old. The result shows that advertising appeals (humor and informative) have a positive and significant impact on viral intention and attitude toward advertisement. Thus, the higher viral intention and the positive attitude toward advertisement will increase the possibility of purchase and the level of brand awareness. While hedonic personality was significantly proved moderates the relationship between viral intentions and brand awareness in this study. The nature of respondents in this study who mainly are at high level of hedonic personality make the moderation role of hedonic personality has no significant impact on the relationship of viral intentions on purchase intentions. Therefore, the viral factor on hedonic consumers did not seem to correlate purchase intentions.

scholarly journals ENABLING ORGANIZATIONAL CHANGE – LEADERSHIP, COMMITMENT TO CHANGE AND THE MEDIATING ROLE OF CHANGE READINESS

2013 ◽  
Vol 14 (2) ◽  
pp. 348-363 ◽  
Author(s):  
Sinnappan Santhidran ◽  
V. G. R. Chandran ◽  
Junbo Borromeo
Keyword(s):  
Change Readiness ◽  
Change Leadership ◽  
Partial Least Square ◽  
Least Square ◽  
Asian Countries ◽  
Leadership Change ◽  
Commitment To Change ◽  
Mediating Role ◽  
The Relationship

There has been little empirical analysis on the complex relationship between leadership, change readiness and commitment to change in the context of Asian countries. In this paper, we propose a research model to analyze the interrelationship between leadership, change readiness and commitment to change using the partial least square technique. Results of the study suggest that leadership positively and significantly affect change readiness but not commitment to change. Consequently, change readiness is found to significantly affect commitment to change. In other words, change readiness is found to mediate the relationship between transformational leadership and commitment to change. This may suggest that the influence of leadership is a sequential process affecting change readiness, and in turn, the commitment to change as opposed to the conventional belief that it affects both change readiness and commitment to change simultaneously. The implication of the study is further discussed.

scholarly journals Entrepreneurial self-efficacy and entrepreneurial intention: The mediating role of the need for independence

2021 ◽  
Vol 17 (4) ◽  
pp. 91-119
Author(s):  
Victor Osadolor ◽  
◽  
Kalu Emmanuel Agbaeze ◽  
Ejikeme Emmanuel Isichei ◽  
Samuel Taiwo Olabosinde ◽  
...  
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Data Set ◽  
Behavioral Reasoning Theory ◽  
The Relationship ◽  
Behavioral Reasoning

PURPOSE: The paper focuses on assessing the direct effect of entrepreneurial self-efficacy and entrepreneurial intention and the indirect effect of the need for independence on the relationship between the constructs. Despite increased efforts towards steering the interest of young graduates towards entrepreneurial venture, the response rate has been rather unimpressive and discouraging, thus demanding the need to account for what factors could drive intention towards venture ownership among graduates in Nigeria. METHODOLOGY: A quantitative approach was adopted and a data set from 235 graduates was used for the study. The data was analyzed using the partial least square structural equation model (PLS-SEM). FINDINGS: It was found that self-efficacy does not significantly affect intention. It was also found that the need for independence affects entrepreneurial intention. The study found that the need for independence fully mediates the relationship between entrepreneurial self-efficacy and entrepreneurial intention. PRACTICAL IMPLICATIONS: This paper provides new insight into the behavioral reasoning theory, through its application in explaining the cognitive role of the need for independence in decision-making, using samples from a developing economy. ORIGINALITY AND VALUE: The study advances a new perspective on the underlining factors that account for an entrepreneur’s intent to start a business venture, most especially among young graduates in Nigeria, through the lens of the behavioral reasoning theory. We further support the application of the theory in entrepreneurship literature, given the paucity of studies that have adopted the theory despite its relevance.

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