Analysis of the Influence of Public Relations and Price Towards Consumer Buying Interest in Make-Up Artist Service (Case Study on Aliefiah Pranedya Make-Up Artist)

Make-up artist services is one of the businesses that lately is growing rapidly and has considerable growth potential. Marketing services such as make-up artist, running optimally when supported by structured planning It includes activities in the marketing mix of services that begin from identifying products as consumer needs that will be met, determining prices, promotional activities to be carried out, locations to market products to consumers, assigning people involved in business activities, as well as organizing processes to be used in business activities and also physical evidence. So the purpose of this research researchers want to find out more about public relations and prices can influence consumer buying interest in make-up artist services. This research is a quantitative research with the consumer population of women who have used the services of make-up artists in the city of Surabaya with an infinite number of population using Cosenza & Davis so that using 385 respondents with the criteria that is prospective consumers AP Make-up Artist female gender with a range of age 15-49 years and residents of Surabaya. The conclusion of this research is public relations factor and price influence on consumer purchasing interest in make-up artist services.

Computational Study on the Dynamics of a Consumer-Resource Model: The Influence of the Growth Law in the Resource

The dynamics of a specific consumer-resource model for Daphnia magna is studied from a numerical point of view. In this study, Malthusian, chemostatic, and Gompertz growth laws for the evolution of the resource population are considered, and the resulting global dynamics of the model are compared as different parameters involved in the model change. In the case of Gompertz growth law, a new complex dynamic is found as the carrying capacity for the resource population increases. The numerical study is carried out with a second-order scheme that approximates the size-dependent density function for individuals in the consumer population. The numerical method is well adapted to the situation in which the growth rate for the consumer individuals is allowed to change the sign and, therefore, individuals in the consumer population can shrink in size as time evolves. The numerical simulations confirm that the shortage of the resource has, as a biological consequence, the effective shrink in size of individuals of the consumer population. Moreover, the choice of the growth law for the resource population can be selected by how the dynamics of the populations match with the qualitative behaviour of the data.

The Analysis of Islamic Branding Towards Customer Loyalty Impacts at Ismart Retail Ponorogo

Ismart Ponorogo is a retail store that is managed based on Islamic principles. Congregational ownership managed professionally and centrally to maintain competitiveness in terms of distribution networks, products, prices, and promotions. This research aims to test and explain the influence of Islamic brands on customer loyalty to Ismart Ponorogo. The research uses explanative research methods conducted through data collection in the field in a quantitative approach. The assumptions used in this study are variables that can be measured using respondents' responses to questionnaires, the consumer population of Ismart Ponorogo, and a sample of 67 respondents, data analysis using linear regression statistical methods, and hypothesis testing. Based on the results of the research shows that Brand Islami can increase customer loyalty to Ismart Ponorogo. This research has a novelty compared to previous research by testing Islamic brands to customer loyalty in retail stores managed based on sharia principles. Keywords: Islamic Brand, Customer Loyalty, Sharia Retail Shop

Access to Banking and the Role of Inequality and the Financial Crisis

We study access to banking and how it is related to banks’ rate of return on investments and the distribution of income. We develop our empirical framework through a theoretical supply-side model of bank deposit services with a consumer population heterogeneous in income. We use this model to show how decreases in the interest rate margin and higher income disparities lead to an increase in the proportion of unbanked. Using localized US household data from 2009, 2011, 2013 and 2015 we find strong empirical evidence for the predictions of the model. We then structurally estimate our model to estimate the value of having a checking account relative to alternative financial services and to quantify the effects of actual changes in the interest rate margin and the distribution of income that occurred in the aftermath of the 2008 financial crisis.

Impact of E-Service Quality, Brand Awareness, Advertising and Brand Image for Repurchase Intention on the Specialty Store

This study aims to examine the effect of e-service quality, brand awareness, advertising in influencing the brand image of the specialty store on the behavior of consumers' decisions to repurchase specialty store products.The sample of this study was taken from the consumer population in the Greater Jakarta area. This study uses a questionnaire to measure the effect of the relationship between independent variables (e-service quality, brand awareness, advertising), mediating variable (brand image) on the dependent variable (repurchase intention). The research results were analyzed using Partial Least Square (PLS) tools.Based on the results of the study, it was found that e-service quality and brand awareness had a significant effect on brand image, while advertising did not have a significant effect on brand image. For the brand image itself has a significant influence on repurchase intention. The results show that the level of e-service quality and brand awareness plays an important role in improving the brand image in specialty stores. Therefore, to increase the achievement of sales targets, a specialty store needs to improve its brand image because it has an impact on consumer repurchase decision behavior.In this study, the variable e-service quality is used which is a digital-based service through the internet network where previous studies have tested service quality on brand image, but have not focused on digital-based services.

The regulating effect of growth plasticity on the dynamics of structured populations

Plasticity is the extent to which life history processes such as growth and reproduction depend on the environment. Plasticity in individual growth varies widely between taxa. Nonetheless, little is known about the effect of plasticity in individual growth on the ecological dynamics of populations. In this article we analyse a physiologically structured population model of a consumer population in which the individual growth rate can be varied between entirely plastic to entirely non-plastic. We derive this population level model from a dynamic energy budget model to ensure an accurate energetic coupling between ingestion, somatic maintenance, growth, and reproduction within an individual. We show that the consumer population is either limited by adult fecundity or juvenile survival up to maturation, depending on the level of growth plasticity and the non-plastic individual growth rate. Under these two regimes we also find two different types of population cycles which again arise due to fluctuation in respectively juvenile growth rate or adult fecundity. In the end our model not only provides insight into the effects of growth plasticity on population dynamics, but also provides a link between the dynamics found in age- and size-structured models.

Stability Analysis of Delayed Age-Structured Resource-Consumer Model of Population Dynamics With Saturated Intake Rate

This article studies nonlinear n-resource-consumer autonomous system with age-structured consumer population. The model of consumer population dynamics is described by a delayed transport equation, and the dynamics of resource patches are described by ODE with saturated intake rate. The delay models the digestion period of generalist consumer and is included in the calorie intake rate, which impacts the consumer’s fertility and mortality. Saturated intake rate models the inhibition effect from the behavioral change of the resource patches when they react to the consumer population growing or from the crowding effect of the consumer. The conditions for the existence of trivial, semi-trivial, and non-trivial equilibria and their local asymptotic stability were obtained. The local asymptotic stability/instability of non-trivial equilibrium of a system with depleted patches is defined by new derived criteria, which relate the demographic characteristics of consumers with their search rate, growth rate of resource in patches, and behavioral change of the food resource when consumer population grows. The digestion period of a generalist consumer does not cause local asymptotical instabilities of consumer population at the semi-trivial and nontrivial equilibria. These theoretical results may be used in the study of metapopulation dynamics, desert locust populations dynamics, prey-predator interactions in fisheries, etc. The paper uses numerical experiments to confirm and illustrate all dynamical regimes of the n-resource-consumer population.

PENGARUH KESADARAN MEREK, CITRA MEREK DAN KOMUNIKASI PEMASARAN TERHADAP EKUITAS MEREK

The brand in a product has a very important role as an identity and differentiator from other products. A brand is said to have equity if it can be recognized and remembered and embedded in the minds of consumers in one product class over other product brands. This study aims to determine the factors that influence brand equity of Herborist products at PT. Victoria Care Indonesia (VCI). This type of research used in this research is explanatory research with a quantitative approach. Samples were taken of 100 respondents from the consumer population of Herborist products. The results showed that both partially and simultaneously brand awareness was obtained, brand image and marketing communications had a significant effect on brand equity. With an influence contribution of 67%.Keywords : brand awareness, brand image, marketing communications, brand equity

Strategies of developers to housing supply within framework of project financing

The problem of providing comfortable and affordable housing for Russian citizens as a national goal has gained an impetus to solution after the introduction at the legislative level of project financing for housing construction using escrow accounts. The application of this new method of financing to the decision-making algorithm of a developer requires mathematical modeling of the economic ratios of the main indicators of the developer’s activities, taking into account the interests of other subjects in the housing construction sector: banks and population. The approach proposed by the authors is aimed primarily at expanding the supply in the housing market. We have formalized the possible sale strategies of the developer using a matrix approach in varying prices and the number of meters sold at different stages of construction, as well as interest rates for bank crediting, depending on the degree of escrow accounts accumulation. Testing the model has shown that developers should face serious problems related to increasing the cost of replenishing working capital for the construction process, which will inevitably be included in the price per square meter of housing and paid by the consumer (population). At the same time, banks become the main controllers and beneficiaries of the project financing. The model developed and tested by the authors will allow construction organizations to overcome the first difficulties of project financing application and competently and consistently make a choice of a strategy for offering housing to buyers, taking into account the variability of the economic parameters of all parties.