scholarly journals Marketing Characteristics Through Social Media That Are Able To Produce Brand Equity And Consumer Response Through Consumer Interest

SISFORMA ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 30
Author(s):  
Bagus Kristanto Putra
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Computer Networks ◽  
Brand Equity ◽  
Systematic Literature Review ◽  
Systematic Reviews ◽  
Literature Search ◽  
Consumer Response ◽  
The Internet ◽  
Consumer Interest

The internet is not a strange thing in people's lives, now with the internet, it is easier for people to communicate between regions and between countries. Internet, which stands for inter and networking, is a collection of computer networks and various types that communicate with each other using a communication standard. The method used in this literature search is the systematic literature review (SLR) method. By using this method, researchers can carry out systematic reviews and journal identification in which each process follows the steps that have been determined. Based on the results of the review search for the article above, the researcher can conclude: (1) there are so many articles about the characteristics of good social media, and affect many factors so that researchers find many new problems that are interesting to research. (2) Some articles state that the main characteristics that must be owned are attractive and customization so that it can affect the brand equity of a brand. 

scholarly journals Reaping or Losing Digital Dividend? The Use of Social Media for Enhancing Public Participation: A Literature Review

2020 ◽  
Vol 005 (02) ◽  
pp. 89-95
Author(s):  
Bella Wiraniskala ◽  
Sujarwoto Sujarwoto
Keyword(s):  
Social Media ◽  
Collective Action ◽  
Literature Review ◽  
Public Participation ◽  
Systematic Literature Review ◽  
Human Interaction ◽  
The Internet ◽  
Government Performance ◽  
Use Of Social Media ◽  
Digital Dividend

The Internet has made social media a rapidly moving and vigorous domain and has changed the landscape for communications. It has changed different processes and engagement of human interaction and it is becoming hard to separate from people lives. The population of the internet and social media user are growing bigger every day, and so the opportunity for public participation. This study subsequently will identify of how government can take advantage of that digital dividend. To understand the issue, this research used a robust systematic literature review approach. The findings conclude that social media could help citizens to connect online and organize faster for collective action in order to put pressure when government performance does not meet people expectation.

scholarly journals Social Media Use Among Young People in China: A Systematic Literature Review

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110164
Author(s):  
Lian Tang ◽  
Siti Zobidah Omar ◽  
Jusang Bolong ◽  
Julia Wirza Mohd Zawawi
Keyword(s):  
Social Media ◽  
Young People ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Media Use ◽  
Academic Research ◽  
Future Research ◽  
Research Topics ◽  
Social Media Use ◽  
Systematic Analysis

The widespread use of social media has promoted extensive academic research on this channel. The present study conducts a systematic analysis of extant research on social media use among young people in China. This systematic literature review aims to identify and bridge gaps in topics, theories, variables, and conceptual frameworks in studies of social media usage among young people in China. The study aims to develop a cause–effect framework that shows the causal relationships among research structures. The PRISMA method is used to review 20 articles drawn from the Scopus and Google Scholar databases. From the analysis, 10 major research topics, eight theories or models, and a complete framework of causal relations emerge. It is recommended that future research on social media should include a greater diversity of types of social media, investigate a wider range of research topics, and adopt different theories or models. Researchers should also implement a more complete and detailed systematic method for reviewing literature on social media research in China.

Video Advertising: Connection and differences between consumers?

2021 ◽  
Vol 3 (1) ◽  
pp. 14-25
Author(s):  
Sónia Ferreira ◽  
Sara Santos ◽  
Pedro Espírito Santo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Conceptual Model ◽  
The Internet ◽  
Internet Search ◽  
Video Advertising ◽  
Social Media Engagement

The internet search trend has caused that online users are looking for more and more enriched information. The evolution of social media has been huge and users relate to social networks differently than they did before. Currently, there are more than 4 billion active users on social networks and brands are looking to showcase their products and services. Our research found the following factors that influence social media engagement: informativeness, self-connection and advertising stimulation. Through literature review, we propose a conceptual model that has been tested in the PLS-SEM. Data were collected from 237 consumers and our survey found that engagement in social media is explained by the variables identified by our model. Important contributions to brand theory and management will be found in this investigation.

The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response

MEDIASI ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 163-180
Author(s):  
Dwi Mandasari Rahayu
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Consumer Response ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Study Results ◽  
Brand Involvement ◽  
The Impact

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.

scholarly journals How to do a systematic literature review

2000 ◽  
Vol 56 (1) ◽  
pp. 3-6 ◽  
Author(s):  
M. Papadopoulos ◽  
P. Rheeder
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Systematic Reviews ◽  
Health Professionals ◽  
Making Choices

Physiotherapists, whether serving individual patients or populations, always have to sought to base their decisions and actions on the best possible evidence. In making choices, health professionals may benefit from structured summaries of the options and outcomes, systematic reviews of the evidence and recommendations regarding the best choices. The aim of this paper is to present guidelines on how to conduct a systematic review. The structure and content of a systematic review are being discussed, following a step-by-step approach.

scholarly journals Guidance on Conducting a Systematic Literature Review

2017 ◽  
Vol 39 (1) ◽  
pp. 93-112 ◽  
Author(s):  
Yu Xiao ◽  
Maria Watson
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Systematic Reviews ◽  
Systematic Search ◽  
Planning Education ◽  
Literature Reviews

Literature reviews establish the foundation of academic inquires. However, in the planning field, we lack rigorous systematic reviews. In this article, through a systematic search on the methodology of literature review, we categorize a typology of literature reviews, discuss steps in conducting a systematic literature review, and provide suggestions on how to enhance rigor in literature reviews in planning education and research.

The Methodology

2018 ◽  
pp. 35-55
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Systematic Reviews ◽  
Brand Attachment ◽  
Literature Reviews

This chapter provides a brief description of the methodology used in this book by the following chapters (i.e. “Brand Attachment” [Chapter 3] and “Product Attachment” [Chapter 4]). Applied to address the criticism that literature reviews are naturally liable to subjective choices by the author(s), systematic reviews are based on a methodological protocol intended to minimize subjective biases, while increasing transparency and replicability. After reporting the principles of systematic literature review, the chapter presents how the method has been applied in the research presented throughput the pages of this book.

Internet Gambling Addiction

2012 ◽  
pp. 735-753 ◽  
Author(s):  
Daria J. Kuss ◽  
Mark Griffiths
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Structural Characteristics ◽  
Internet Gambling ◽  
The Internet ◽  
Addictive Behaviors ◽  
Problem Gamblers ◽  
Per Se ◽  
Ease Of Access ◽  
The Relationship

As the Internet offers a new venue for gambling, the risks for engaging in pathological behaviors are potentially increased. In light of this, a systematic literature review was conducted in order to shed further light on the relationship between gambling on the Internet and possible addiction by assessing Internet gambling in general and addictive gambling on the Internet specifically. Based on previous research, it is argued that a combination of individual, situational, and structural characteristics determine whether and to what extent individuals engage in Internet gambling. The results suggest that there are more problem gamblers on the Internet than in land-based venues. A reason for this may be the structural characteristics of the Internet inherent to this technology, namely availability, ease of access, anonymity, and convenience. In conclusion, however, the Internet cannot be claimed to be addictive per sé, but rather to facilitate the engagement in addictive behaviors, including gambling.

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