scholarly journals The Influence of Brand Specific Stimuli on the Perception of Music. An Experimental Approach

2021 ◽  
Vol 14 (3 (41)) ◽  
pp. 106-137
Author(s):  
Adrian CHEȚAN ◽  
◽  
Ioana IANCU ◽  
Keyword(s):  
Experimental Design ◽  
Online Survey ◽  
Experimental Approach ◽  
Emotional Reactions ◽  
Brand Identity ◽  
Research Directions ◽  
Intentional Behavior ◽  
Significant Relationships ◽  
Visual Identity ◽  
Music Specialists

In an increased competitive market, the way music performers build their brand identity becomes of great importance. Starting from a gap in the literature, the present study aims to investigate the correlations between the existence of a visual identity of a singer and the perception of the singer’s song. Thus, the research inquires if the presence of visual brand elements can generate a better attitude on the song, stronger emotional reactions and attachment, and a deeper intentional behavior in terms of listening to the song again and recommending it to others. A 1x2 online survey-based experimental design has been developed. Contrary to expectations, the data reveal neither strong, nor significant relationships between most of the above-mentioned variables. However, being an impactful topic for the music specialists, research directions that can be further investigated have been emphasized.

Speech-Language Pathologists' Perceptions of Their Preparation and Confidence for Providing Dysphagia Services

2020 ◽  
Vol 5 (6) ◽  
pp. 1666-1682
Author(s):  
Lena G. Caesar ◽  
Merertu Kitila
Keyword(s):  
Service Delivery ◽  
Graduate School ◽  
Online Survey ◽  
The United States ◽  
Academic Preparation ◽  
Speech Language Pathologists ◽  
Confidence Levels ◽  
Graduate School Preparation ◽  
Graduate Preparation ◽  
Significant Relationships

Purpose The purpose of this study was to investigate the perceptions of speech-language pathologists (SLPs) regarding their academic preparation and current confidence levels for providing dysphagia services, and the relationship between their perceptions of graduate school preparation and their current levels of confidence. Method This study utilized an online survey to gather information from 374 American Speech-Language-Hearing Association–certified SLPs who currently provide dysphagia services in the United States. Surveys were primarily distributed through American Speech-Language-Hearing Association Special Interest Group forums and Facebook groups. The anonymous survey gathered information regarding SLPs' perceptions of academic preparation and current confidence levels for providing dysphagia services in 11 knowledge and skill areas. Results Findings indicated that more than half of respondents did not feel prepared following their graduate academic training in five of the 11 knowledge and skill areas related to dysphagia service delivery. However, about half of respondents indicated they were currently confident about their ability to provide services in eight of the 11 knowledge and skill areas. Findings also indicated that their current confidence levels to provide dysphagia services were significantly higher than their perceptions of preparation immediately following graduate school. However, no significant relationships were found between respondents' self-reported current confidence levels and their perceptions of the adequacy of their academic preparation. Conclusions Despite SLPs' low perceptions of the adequacy of their graduate preparation for providing dysphagia services in specific knowledge and skill areas immediately following graduation, they reported high confidence levels with respect to their actual service delivery. Implications of these findings are discussed.

scholarly journals B2B service brand identity and brand performance

2015 ◽  
Vol 49 (7/8) ◽  
pp. 1139-1162 ◽  
Author(s):  
Darren Andrew Coleman ◽  
Leslie de Chernatony ◽  
George Christodoulides
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Brand Management ◽  
Brand Identity ◽  
Equation Modeling ◽  
Brand Performance ◽  
Content Type ◽  
Visual Identity ◽  
Service Brand ◽  
The Uk

Purpose – This paper aims to apply the business-to-business (B2B) Service Brand Identity (SBI) scale to empirically assess the influence of service brand identity on brand performance for the first time. Design/methodology/approach – Based on data collected from 421 senior marketing executives, this paper applies the B2B SBI and structural equation modeling to fulfill the above purpose. Findings – Brand personality and human resource initiatives have a positive and significant influence on brand performance. Corporate visual identity, in addition to an employee and client focus, has an insignificant impact on performance. Consistent communications have a negative and significant influence on brand performance. Research limitations/implications – Data were only collected from executives in the UK. This research would benefit from replicative studies. Practical implications – This research empirically establishes the brand management activities that drive brand performance. Originality/value – This is the first empirical study to assess the influence service brand identity has on brand performance.

scholarly journals Echo chamber and trench warfare dynamics in online debates

2017 ◽  
Vol 32 (3) ◽  
pp. 257-273 ◽  
Author(s):  
Rune Karlsen ◽  
Kari Steen-Johnsen ◽  
Dag Wollebæk ◽  
Bernard Enjolras
Keyword(s):  
Online Survey ◽  
Experimental Approach ◽  
Online Discussion ◽  
Collective Learning ◽  
Survey Experiments ◽  
Echo Chambers ◽  
Echo Chamber ◽  
Trench Warfare

In this article, we take issue with the claim by Sunstein and others that online discussion takes place in echo chambers, and suggest that the dynamics of online debates could be more aptly described by the logic of ‘trench warfare’, in which opinions are reinforced through contradiction as well as confirmation. We use a unique online survey and an experimental approach to investigate and test echo chamber and trench warfare dynamics in online debates. The results show that people do indeed claim to discuss with those who hold opposite views from themselves. Furthermore, our survey experiments suggest that both confirming and contradicting arguments have similar effects on attitude reinforcement. Together, this indicates that both echo chamber and trench warfare dynamics – a situation where attitudes are reinforced through both confirmation and disconfirmation biases – characterize online debates. However, we also find that two-sided neutral arguments have weaker effects on reinforcement than one-sided confirming and contradicting arguments, suggesting that online debates could contribute to collective learning and qualification of arguments.

scholarly journals Hitek és tévhitek a növényi alapú étrendről egy online kutatás eredményei alapján

2020 ◽  
Vol 7 (2) ◽  
pp. 65-77
Author(s):  
Veronika Keller ◽  
◽  
Viktória Bocsková ◽  
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Healthy Lifestyle ◽  
Current Trend ◽  
Psychological Effects ◽  
Fruit And Vegetables ◽  
Online Social Media ◽  
Significant Relationships ◽  
The Earth ◽  
Different Types

A main current trend is healthy lifestyle and the consumption of fruit and vegetables. The assessment of healthiness of plant-based diet is not so obvious either among the population or food experts. In an online survey the knowledge, beliefs and misbeliefs about plant-based diet were analysed among members and non-members of online social media lifestyles groups. All in all, it can be stated that there are no significant relationships and differences between knowledge, attitude and perception of members and non-members. Social media users are aware of the different types of plant-based diet (vegetarian, vegan) and the positive and negative psychological effects. The associations connected to plant-based diet are the following: healthy, environmentally friendly and expensive. Only a small segment of Hungarian people follow plant-based diet. At the same the diverse and everyday consumption of fruit and vegetables is essential because of health and sustainability issues. Due to conscious nutrition and more plant-based diet, people can contribute to the protection of their own health and the Earth.

Gamified Self

2016 ◽  
pp. 304-327
Author(s):  
Rachelle DiGregorio ◽  
Harsha Gangadharbatla
Keyword(s):  
Technology Acceptance ◽  
Online Survey ◽  
Personal Information ◽  
New Technology ◽  
Ease Of Use ◽  
Future Research ◽  
Research Directions ◽  
Future Research Directions ◽  
Self Knowledge ◽  
Over Time

Gamified self has many dimensions, one of which is self-tracking. It is an activity in which a person collects and reflects on their personal information over time. Digital tools such as pedometers, GPS-enabled mobile applications, and number-crunching websites increasingly facilitate this practice. The collection of personal information is now a commonplace activity as a result of connected devices and the Internet. Tracking is integrated into so many digital services and devices; it is more or less unavoidable. Self-tracking engages with new technology to put the power of self-improvement and self-knowledge into people's own hands by bringing game dynamics to non-game contexts. The purpose of this chapter's research is to move towards a better understanding of how self-tracking can (and will) grow in the consumer market. An online survey was conducted and results indicate that perceptions of ease of use and enjoyment of tracking tools are less influential to technology acceptance than perceptions of usefulness. Implications and future research directions are presented.

scholarly journals SERVBID: the development of a B2C service brand identity scale

2020 ◽  
Vol 34 (5) ◽  
pp. 601-620 ◽  
Author(s):  
Vandana Pareek ◽  
Tina Harrison
Keyword(s):  
Scale Development ◽  
Online Survey ◽  
Scale Validation ◽  
Brand Identity ◽  
Content Type ◽  
Quantitative Studies ◽  
Multi Stage ◽  
Service Brand ◽  
Panel Review ◽  
Symbolic Identity

Purpose This paper re-conceptualizes and measures brand identity (BI) from a services perspective. This paper aims to develop and test a psychometrically valid and reliable scale to measure service brand identity (SERVBID). Design/methodology/approach A multi-stage research design was adopted drawing on qualitative and quantitative studies consistent with extant scale development procedures. Qualitative studies comprised a comprehensive literature review, expert panel review and interviews to develop a theoretical framework and generate items. Quantitative studies comprised pilot testing (n = 106), online survey for scale development (n = 246) and scale validation (n = 245) on UK-based consumers using exploratory and confirmatory factor analysis. Findings The study finds support for a five-dimensional SERVBID scale comprising: process identity; organization identity; symbolic identity; servicescape identity; and communication identity. Practical implications The SERVBID scale provides practitioners with a practical tool to understand, benchmark and assess SERVBID. The scale will assist marketers in assessing the strength of BI overall as well as the strength of individual facets of BI. Originality/value This study provides a deeper and complete understanding of the theoretical construct of BI through a service-dominant lens, in particular recognizing the defining role of the service process and servicescape in SERVBID construction.

Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Junyun Liao ◽  
Xuebing Dong ◽  
Ziwei Luo ◽  
Rui Guo
Keyword(s):  
Community Engagement ◽  
Structural Equation ◽  
Online Survey ◽  
Identity Theory ◽  
Theoretical Framework ◽  
Brand Identity ◽  
Equation Modeling ◽  
Brand Community ◽  
Brand Identification ◽  
Content Type

Purpose Oppositional loyalty toward rival brands is prevalent. Although its antecedents have increasingly received scholarly attention, the literature is rather disparate. Based on identity theory, this study aims to propose that oppositional loyalty is a brand identity-driven outcome and provides a unified framework for understanding the formation and activation of brand identity in influencing oppositional loyalty. Design/methodology/approach Structural equation modeling was used to test the theoretical framework based on an online survey of 329 brand community members. Multigroup analysis was used to test the moderating effect of inter-consumer brand rivalry and brand community engagement. Findings The results show that self-brand similarity, brand prestige and brand uniqueness lead to consumers’ brand identity (i.e. consumer-brand identification), which, in turn, facilitates oppositional loyalty. Furthermore, the results indicate that inter-consumer brand rivalry and brand community engagement are identity-salient situations that strengthen the relationship between consumer-brand identification and oppositional loyalty. Practical implications Identity has great power in shaping consumer behaviors. Fostering consumer-brand identification is critical for firms to prevent consumers from switching to competing brands. Inter-consumer brand rivalry and brand community engagement can help firms consolidate their customer base by evoking consumers’ brand identity. Originality/value This investigation makes theoretical contributions by providing a unified theoretical framework to model the development of oppositional loyalty based on identity theory.

The impacts of e-atmospherics on emotions and on the booking intentions of hotel rooms

2017 ◽  
Vol 19 (1) ◽  
pp. 65-73 ◽  
Author(s):  
Mohamed Essawy
Keyword(s):  
Online Survey ◽  
Information Design ◽  
Future Research ◽  
Significant Relationships ◽  
Hotel Websites ◽  
Booking Intentions ◽  
The Impact ◽  
The Relationship ◽  
Atmospheric Cues ◽  
Hotel Customers

This research is designed to investigate the effects of e-atmospheric cues of hotel websites on emotions and on the behavioral responses of customers. Frequent hotel customers (each conducted at least five online bookings yearly) participated in an online survey. The survey measured the impact of two atmospheric cues (graphics design and information design) on emotions (pleasure, arousal, and dominance), the relationship between emotions and booking intentions, and the impact of atmospheric cues on booking intentions. The results showed significant effects of information design on emotions and on booking intentions. The results also revealed the significant relationships between emotions and booking intentions. The present findings of the specific impact of information design on emotions and on booking intentions contribute to extending the knowledge in pleasing hotel customers and forming their booking intentions. Future research could consider other e-atmospherics such as the use of music and color.

scholarly journals In Situ Thermal Gradient Controlled Investigation of Spallation -Experimental Design and Preliminary Results

2008 ◽  
Vol 595-598 ◽  
pp. 1135-1143 ◽  
Author(s):  
Julien Sniezewski ◽  
Yannick Le Maoult ◽  
Philippe Lours
Keyword(s):  
Experimental Design ◽  
Thermal Gradient ◽  
Cyclic Oxidation ◽  
Experimental Approach ◽  
Alumina Scale ◽  
Oxidation Test ◽  
Design And Implementation ◽  
Cyclic Oxidation Test ◽  
Cooling Phase

Based on a coupled numerical and experimental approach, the design and implementation of an in situ thermal-gradient-controlled cyclic oxidation test, dedicated to the investigation of the TGO and TBC spallation, is presented. The influence of the specimen through thickness thermal gradient as well as the benefits of the video real-time monitoring of the cooling phase of an oxidation test is discussed in the case of the spallation of an alumina scale grown on FeCrAl alloys.

scholarly journals Does eWOM affect Guests’ Experience Expectation? An Empirical Analysis within the Hotel and Tourism Sector

2021 ◽  
Vol 6 (1) ◽  
pp. 42
Author(s):  
Nor Diyana Mohammed Shobri ◽  
Lennora Putit ◽  
Amirah Ahmad Suki
Keyword(s):  
Online Survey ◽  
Sampling Technique ◽  
Customer Experience ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Four Dimensions ◽  
Communication Techniques ◽  
Significant Relationships ◽  
Tourism Sector ◽  
Resort Hotel

Nowadays, progressive developments in information technology and latest communication techniques have brought about increasingly significant variations in consumer behaviour. These changes have created a focused shift in companies’ business and marketing strategies. The hotel and tourism industry in particular, has been histrionically influenced by an electronic word-of-mouth (e-WOM) form of communication. This study aims to examine the extent to which e-WOM influences customer experience in a resort hotel setting. Using purposive sampling technique, a total of 135 usable online survey questionnaire feedbacks were collected from targeted respondents and subsequently used for data analyses. The data were analysed using SmartPLS software. Empirical results have revealed positive and significant relationships between e-WOM and all four dimensions of customer experience. The results emphasized the importance of e-WOM in the resort hotel industry and provided practical implications for the resort operators to enhance their guests’ level of expected experience.

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