scholarly journals PROGRAM CSR YAYASAN UNILEVER INDONESIA BERDASARKAN TEORI TRIPLE BOTTOM LINE

2019 ◽  
Vol 2 (1) ◽  
pp. 23
Author(s):  
Ricky Michael ◽  
Santoso Tri Raharjo ◽  
Risna Resnawaty
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Responsibility ◽  
Triple Bottom Line ◽  
Added Value ◽  
Private Company ◽  
Bottom Line ◽  
Community Environment ◽  
Corporate Social

Perusahaan merupakan badan usaha yang memberikan banyak manfaat bagi masyarakat, seperti membuka lapangan kerja dan menyediakan barang kebutuhan masyarakat. Akan tetapi tanpa disadari perusahaan memiliki dampak terhadap lingkungan masyarakat sekitar yang cenderung negatif. Corporate Social Responsibility (CSR) merupakan wujud pelaksanaan tanggung jawab sosial perusahaan kepada masyarakat. Berguna untuk mencegah dan menangani potensi respon negatif hingga masalah yang timbul di sekitar perusahaan. Three bottom line yang merupakan konsep yang menjelaskan dan menata tanggung jawab perusahaan terhadap lingkungan melalui 3P (Planet, Profit, People). PT Unilever Indonesia Tbk. merupakan perusahaan swasta yang memiliki program CSR melalui Yayasan Unilever Indonesia. YUI yang memiliki tiga pilar yaitu Pilar Peningkatan Taraf Hidup; Pilar Lingkungan; Pilar Kesehatan, Kesejahteraan dan Nutrisi berkerja dengan misi mencari dan memberdayakan potensi masyarakat, memberikan nilai tambah bagi masyarakat.   The company is a business entity that provides many benefits to the community, such as opening jobs and providing goods for the community. However, the company unwittingly has an impact on the surrounding community environment which tends to be negative. Corporate Social Responsibility (CSR) is a manifestation of the implementation of corporate social responsibility to the community. Useful to prevent and deal with potential negative responses to problems that arise around the company. Three bottom line which is a concept that explains and organizes corporate responsibility towards the environment through 3P (Planet, Profit, People). PT Unilever Indonesia Tbk. is a private company that has a CSR program through the Unilever Indonesia Foundation. YUI which has three pillars, namely the Life Level Improvement Pillar; Environmental Pillar; The pillar of Health, Welfare and Nutrition works with the mission of finding and empowering community potential, providing added value to the community.

scholarly journals The Influence of CSR Program "Desa Wisata Buah Diwak" on the Image of PT Industri Jamu Dan Farmasi Sido Muncul. Tbk Company

2019 ◽  
Vol 9 (2) ◽  
pp. 145
Author(s):  
Ega Karismabumi Latunagari
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Triple Bottom Line ◽  
Bottom Line ◽  
Corporate Social

Sebagai organisasi bisnis yang hidup berdampingan dengan masyarakat, maka sebuah perusahaan perlu menjalankan konsep triple bottom line (Profit, Planet, People). Program CSR berbasis Community Development merupakan salah satu saluran komunikasi antara perusahaan dengan lingkungan. Sehingga, diharapkan mampu memberikan dampak positif bagi kesejahteraan masyarakat sekaligus menciptakan citra positif perusahaan di mata stakeholder. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh efektivitas program CSR Desa Wisata Buah Diwak terhadap citra PT Industri Jamu Dan Farmasi. Tbk. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada kelompok tani. Melalui hasil olah data, diketahui bahwa nilai R square sebesar 0.101 dan nilai signifikansi sebesar 1.130. Sehingga dapat disimpulkan bahwa pengaruh antara efektivitas program CSR dengan citra perusahaan belum maksimal. Hal ini dipengaruhi oleh beberapa faktor, salah satunya karena program CSR baru berjalan selama 3 tahun. Padahal hasil dan manfaat dari program CSR baru dapat dirasakan secara langsung oleh kelompok tani minimal dalam jangka waktu 5 tahun. Keywords : corporate social responsibility, community development, citra perusahaan

Sustainability

2012 ◽  
pp. 118-141
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Organizational Learning ◽  
Social Responsibility ◽  
Triple Bottom Line ◽  
Global Reporting Initiative ◽  
Bottom Line ◽  
Global Priority ◽  
Corporate Social ◽  
Positive Results

Organizations of all kinds must increasingly take into account not only the simple bottom line of their organizational operations, but also address their sustainability in broader terms. This chapter reviews sustainable development and the various definitions of sustainability accepted in the literature and in organizational practice, including what has become known as “Triple Bottom Line” (tbl) sustainability. The complex systemic properties of sustainability are detailed, and the general status of sustainability as an organizational, national, and global priority is characterized. The importance of organizational learning in achieving sustainability is explained, and important guidelines are outlined for sustainability performance measurement and reporting, including Corporate Social Responsibility and the Global Reporting Initiative. Details of attempts by various individuals and organizations to address sustainability in practice and how they achieve positive results are described, and latent opportunities to express leadership are highlighted.

scholarly journals The impact of Corporate Social Responsibility on brand loyalty in the process of globalization

2020 ◽  
Vol 74 ◽  
pp. 04017
Author(s):  
Margareta Nadanyiova ◽  
Lubica Gajanova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Loyalty ◽  
Questionnaire Survey ◽  
Triple Bottom Line ◽  
Sustainable Growth ◽  
Customer Relationships ◽  
Bottom Line ◽  
Corporate Social ◽  
The Impact

In the process of globalization, the topic of sustainable development is among the most up-to-date and discussed issues. Companies applying the principles of social responsibility are focused not only on profit, but above all on sustainable growth and development. And just the triple bottom line concept represents a tool that enables CSR put into practice and points out that economic interests may not be in conflict with social and environmental issues. The aim of this article includes providing a literature review on the issue from the perspective of several foreign and domestic authors. By using methods of description, comparison, deduction, induction, it discusses the essence of corporate social responsibility, the concept of triple bottom line and also analyses its practical use in the case of the particular company. The secondary data for the analysis were obtained from annual company reports, statistical tables and published professional publications. In order to determine the impact of corporate social responsibility on brand loyalty in the process of globalization, a questionnaire survey was conducted among Slovak consumers. General scientific methods were applied for the processing of the data, as well as mathematical methods to evaluate the data collated from the results of the questionnaire survey. Based on this, benefits of using CSR principles are highlighted, that includes, in particular, building customer relationships, increasing the brand value and gaining brand loyalty. Finally, proposals are put forward for the effective implementation of corporate social responsibility principles in the process of globalization.

scholarly journals Perempuan dan pemaknaan triple bottom line di kawasan mangrove surabaya

2019 ◽  
Vol 3 (3) ◽  
pp. 444
Author(s):  
Anastasia Yuni Widyaningrum ◽  
Yuli Nugraheni
Keyword(s):  
Environmental Management ◽  
Corporate Social Responsibility ◽  
Nature Conservation ◽  
Social Responsibility ◽  
Natural Environment ◽  
Triple Bottom Line ◽  
Bottom Line ◽  
Daily Lives ◽  
Mangrove Area ◽  
Corporate Social

Mangrove area identically are slum because they are located in river estuaries with unplanned environmental management. Not so with the mangrove area at Gunung Anyar Tambak Surabaya. Women in this region actively carry out nature conservation and protect the environment so that they are well preserved. This research was conducted with the aim to find out how women interpret the triple bottom line concept as a pillar of Corporate Social Responsibility implemented by the National Electricity Company of East Java. Data was collected by FGD, interviews and also environmental observations. Phenomenology as a theory and also the method used in this study. Triple bottom line concept and Corporate Social Responsibility are used to analyse. The results of the study show that the meaning of women about the triple bottom line concept is a part of their daily lives that cannot be separated. The existence and absence of a Corporate Social Responsibility program from the National Electricity Company will make women in the mangrove area of Gunung Anyar Tambak continue to carry out environmental hygiene from garbage flowing in the river. Thus the triple bottom line pillar, namely planet (natural environment) is maintained and benefits profit (profit, second pillar) and this is an active awareness (people, third pillar) of women in the mangrove area of Gunung Anyar Tambak Surabaya.

scholarly journals MODEL USAHA BERBASIS GREEN BUSINESS YANG DAPAT MENEMBUS PASAR DUNIA (PADA UKM KERAMIK DI KECAMATAN PLERED KABUPATEN PURWAKARTA).

2020 ◽  
Vol 11 (1) ◽  
pp. 65
Author(s):  
Mentiana Sibarani ◽  
Evasaria Sipayung ◽  
Deny Supratman
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Triple Bottom Line ◽  
Bottom Line ◽  
Green Business ◽  
Corporate Social

Label Green Business pada suatu usaha akan berdampak positif pada pendapatan usaha tersebut. Green Business layak diberikan pada perusahaan yang telah melakukan Corporate Social Responsibility secara konsisten. Kekonsistenan ini tidak hanya diukur melalui upaya  berapa besar laba yang dihasilkan, namun juga upaya apa saja yang telah dilakukan berhubungan dengan pengaruh terhadap perekonomian secara luas, lingkungan dan masyarakat di mana mereka beroperasi (Triple Bottom Line). Disebut triple sebab konsep ini memasukkan tiga ukuran kinerja sekaligus, yaitu  3P: “Profit-Planet-People”.Penerapan Green Business ini akan diimplemenatasikan pada usaha keramik yang saat ini tidaklah sejaya dahulu yaitu UKM Pengrajin Keramik di Plered Purwakarta. Unit Pelaksana Teknis Daerah (UPTD) Pengembangan Sentra Keramik merupakan Pembina UKM keramik ini yang terus berusaha mengembangkan bisnis mereka. Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana  pelaksanaan green business pada UKM industri keramik di Kecamatan Plered  Purwakarta yang dapat meningkatkan penjualan hingga ke luar negri . Penelitian ini  menggunakan metode kualitatif yaitu analisis deskriptif dengan cara menganalisis data dengan kalimat, kata, skema, dan gambar dengan cara mengelompokan data, memberikan gambaran dan menggunakan teori yang ada kemudian ditarik kesimpulannya­­­Hasil penelitian adalah Usaha keramik ini masih mengalami masalah dalam pengembangannya seperti produksi dengan biaya optimal, promosi secara digital,  pengiriman produk secara aman, ketersediaan sumber daya manusia. Model green business yang dibuat memberi petunjuk untuk menjawab permasalahan yang ada.

scholarly journals Makna corporate social responsibility (CSR) pada PT. Sejahtera Usaha bersama Jombang

2021 ◽  
Vol 1 (4) ◽  
pp. 323-343
Author(s):  
David Amrulloh ◽  
Sulastri Sulastri
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Limited Liability ◽  
Point Of View ◽  
Private Company ◽  
Community Environment ◽  
Corporate Social ◽  
Modern Era ◽  
Economic Improvement

Corporate Social Responsibility (CSR) is a business commitment to act ethically, operate legally, contribute to economic improvement and improve the quality of life of stakeholders. In the modern era, the priority is no longer the property of shareholders, but the welfare of the stakeholders is a responsibility prioritized by the company. The emergence of Law No. 40 of 2007 concerning Limited Liability Company (UUPT) and Law No.25 of 2007 concerning Investment (UUPM) marked the commencement of CSR arrangements in Indonesia. The concept of CSR contained in the UUPM and UUPT will be seen in PT. Sejahtera Usaha Bersama Jombang. As a private company that engaged in industry, especially plywood. This study aims to uncover the meaning of Corporate Social Responsibility (CSR) from the point of view of the management of PT.SUB in- depth and comprehensively. This type of research is qualitative with phenomenology method and uses Husserl's data analysis techniques, with epoche stages, phenomenological reduction, imagination variations, synthesis of meaning and essence. Data collection in this study uses the method of observation, interviews, and documentation. Interviews are conducted in depth to explore individual awareness with semi-structured questions. The results of this study found two perspectives on the meaning of CSR at PT. SUB Jombang. First, CSR is defined as an obligation that is in the form of compliance with regulations. Second, CSR is interpreted as awareness, namely in the form of awareness of the company growing and developing in the midst of the community environment, and the realization that CSR is a charity and shodaqoh. Corporate Social Responsibility (Tanggung jawab sosial perusahaan/CSR) merupakan sebuah komitmen bisnis untuk selalu bertindak sesuai etika, beroperasi mematuhi hukum, serta berkontribusi terhadap perkembangan ekonomi dan perbaikan kualitas hidup para aktor terkait. Di era modern, perusahaan tidak lagi memprioritaskan kekayaan dari para pemegang saham, tetapi perusahaan lebih bertanggung jawab atas kesejahteraan para pemilik saham. Diterbitkannya Undang-Undang No. 40 tahun 2007 tentang Undang-Undang Perseroan Terbatas (UUPT) dan Undang-Undang No. 25 Tahun 2007 tentang Undang-Undang Penanaman Modal telah menjadi awal tatanan CSR di Indonesia. Penelitian ini menyelidiki praktik pelaksanaan konsep CSR yang dijelaskan di dalam UUPM dan UUPT pada PT. Sejahtera Usaha Bersama (SUB) Jombang, sebuah perusahaan swasta di bidang kayu lapis. Penelitian ini bertujuan untuk mengetahui makna CSR, dari sudut pandang pihak pengelola PT SUB secara mendalam dan menyeluruh. Penelitian ini merupakan penelitian kualitatif dengan metode fenomenologi dan metode analisa data Husserl’s, yang terdiri dari tahap epoche, reduksi fenomenologis, variasi imajinasi, serta sintesis makna dan esensi. DI dalam proses pengumpulan data, penelitian ini menggunakan metode observasi, wawancara, dan dokumentasi. Wawancara dilaksanakan secara mendalam untuk mengetahui kesadaran individu dengan pertanyaan semi terstruktur. Hasil dari penelitian menunjukkan adanya dua sudut pandang mengenai arti dari CSR dari PT. SUB Jombang. Sudut pandang pertama mengartikan CSR sebagai keharusan untuk patuh terhadap peraturan. Sedangkan sudut pandang kedua mengartikan Csr sebagai kesadaran dari perusahaan untuk tumbuh dan berkembang di tengah komunitas yang peduli akan lingkungan dan diwujudkan dalam bentuk amal dan sedekah.

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