Kekoherensian Wacana Iklan Komersial dalam Website Softbank: Kajian Analisis Wacana

Metahumaniora ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 115
Author(s):  
Desi Damayanti
Keyword(s):  
Data Analysis ◽  
Shared Knowledge ◽  
Rhetorical Structure ◽  
Coherence Relations ◽  
Coherence Factors

ABSTRAKJepang merupakan negara dengan tiga perusahaan telekomunikasi ternama didunia, salah satunya SoftBank, sehingga perusahaan tersebut menggunakan berbagaicara kreatif untuk mempromosikan produknya, termasuk melalui media iklankomersial. Sells dan Gonzalez (dalam Astuti, 2005:3) menyatakan bahwa bahasa dalamiklan sedikit menyimpang dari kaidah tata bahasa, yang mempengaruhi keterpaduanmaknanya (koherensi). Tujuan dari penelitian ini adalah untuk mengidentifikasipenanda kekoherensian, hubungan kekoherensian serta faktor penyebab terjadinyakekoherensian pada wacana iklan komersial dalam website SoftBank yang dianalisisberlandaskan pada teori struktur iklan Bolen (1984), struktur retorika Mann danThompson (1988) serta koherensi Ramlan (1993). Penulis menggunakan metodedeskriptif analisis dalam penelitian ini. Dari hasil analisis data, teridentifikasi bahwapenanda kekoherensian yang sering muncul berjenis perturutan, contohnya seperti“maka dari itu”. Kemudian terdapat tiga jenis hubungan koherensi yang sering munculdalam kedua belas wacana iklan komersial tersebut, yakni uraian, latar belakang danurutan. Faktor penyebab kekoherensian adalah adanya pengetahuan yang dibagibersama (shared knowledge) dari pengiklan kepada konsumen, sehingga konsumendapat mengetahui dan ingin tahu lebih lanjut mengenai isi iklan.Kata kunci: wacana, iklan komersial, koherensi, struktur iklan, struktur retorikaABSTRACTJapan is a country with top three telecommunication brand companies in theworld, one of them is Softbank. This company uses a variety of methods to promote theirproducts, including the use of commercial ads. Sells and Gonzalez (from Astuti, 2005:3)declare that ads have a bit linguistic deviation that affecting the unity of meaning(coherence). The aim of this research is to identify the coherence markers, coherencerelations and coherence factors of SoftBank’s commercial adverting discourse (CAD)analyzed based on advertising theory from Bolen (1984) and rhetorical structure theoryfrom Mann and Thompson (1988) and Ramlan (1984). The writers use descriptivemethod in this research. The results of data analysis, it is identified that coherencemarkers like continuation are often used, for example “therefore”.Then, the twelve CADshave three kinds of coherence relations that often come in the CAD, such as elaboration,background, and sequence. The factor of the coherence is a sharing a knowledge fromadvertiser to consumer, so that consumer can be informed and want to know more aboutthe content of the ads.Keywords: discourse, commercial ads, coherence, ad’s structure, rhetorical structure

Kekoherensian Wacana Iklan Komersial dalam Website Softbank: Kajian Analisis Wacana

Metahumaniora ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 115
Author(s):  
Desi Damayanti
Keyword(s):  
Data Analysis ◽  
Shared Knowledge ◽  
Rhetorical Structure ◽  
Coherence Relations ◽  
Coherence Factors

ABSTRAKJepang merupakan negara dengan tiga perusahaan telekomunikasi ternama didunia, salah satunya SoftBank, sehingga perusahaan tersebut menggunakan berbagaicara kreatif untuk mempromosikan produknya, termasuk melalui media iklankomersial. Sells dan Gonzalez (dalam Astuti, 2005:3) menyatakan bahwa bahasa dalamiklan sedikit menyimpang dari kaidah tata bahasa, yang mempengaruhi keterpaduanmaknanya (koherensi). Tujuan dari penelitian ini adalah untuk mengidentifikasipenanda kekoherensian, hubungan kekoherensian serta faktor penyebab terjadinyakekoherensian pada wacana iklan komersial dalam website SoftBank yang dianalisisberlandaskan pada teori struktur iklan Bolen (1984), struktur retorika Mann danThompson (1988) serta koherensi Ramlan (1993). Penulis menggunakan metodedeskriptif analisis dalam penelitian ini. Dari hasil analisis data, teridentifikasi bahwapenanda kekoherensian yang sering muncul berjenis perturutan, contohnya seperti“maka dari itu”. Kemudian terdapat tiga jenis hubungan koherensi yang sering munculdalam kedua belas wacana iklan komersial tersebut, yakni uraian, latar belakang danurutan. Faktor penyebab kekoherensian adalah adanya pengetahuan yang dibagibersama (shared knowledge) dari pengiklan kepada konsumen, sehingga konsumendapat mengetahui dan ingin tahu lebih lanjut mengenai isi iklan.Kata kunci: wacana, iklan komersial, koherensi, struktur iklan, struktur retorikaABSTRACTJapan is a country with top three telecommunication brand companies in theworld, one of them is Softbank. This company uses a variety of methods to promote theirproducts, including the use of commercial ads. Sells and Gonzalez (from Astuti, 2005:3)declare that ads have a bit linguistic deviation that affecting the unity of meaning(coherence). The aim of this research is to identify the coherence markers, coherencerelations and coherence factors of SoftBank’s commercial adverting discourse (CAD)analyzed based on advertising theory from Bolen (1984) and rhetorical structure theoryfrom Mann and Thompson (1988) and Ramlan (1984). The writers use descriptivemethod in this research. The results of data analysis, it is identified that coherencemarkers like continuation are often used, for example “therefore”.Then, the twelve CADshave three kinds of coherence relations that often come in the CAD, such as elaboration,background, and sequence. The factor of the coherence is a sharing a knowledge fromadvertiser to consumer, so that consumer can be informed and want to know more aboutthe content of the ads.Keywords: discourse, commercial ads, coherence, ad’s structure, rhetorical structure

The functional components of telephone conversation opening phase in Jordanian Arabic

Pragmatics ◽  
2020 ◽  
pp. 1-27
Author(s):  
Mohammed Nahar Al-Ali ◽  
Rana N. Abu-Abah
Keyword(s):  
Data Analysis ◽  
Native Speakers ◽  
Cell Phones ◽  
Cultural Background ◽  
Jordanian Arabic ◽  
Functional Component ◽  
Rhetorical Structure ◽  
Telephone Conversation ◽  
Functional Components ◽  
Opening Phase

Abstract Our study purports to examine the rhetorical structure of informal telephone conversation opening phase in Jordanian Arabic and the lexico-grammatical and stylistic encodings of these pragmatic options. To this end, a corpus of 100 telephone conversation recordings was collected from Jordanian Arabic. The recordings were based on the participants’ personal cell phones with their families and friends. Our data analysis drew on House (1982) and Sun’s (2004) models of interactional moves to find out the component options used to articulate this phase. The results revealed that although the group of participants use a set of functional components similar to those identified in other cultures, there are additional functional component options like ‘ostensible invitation’ and ‘God-wishes’ that are only used by Jordanians. Besides, they utilize various lexico-grammatical devices and stylistic options to articulate these components. These choices can be attributed to the socio-cultural background of the Jordanian Arabic native speakers.

scholarly journals OHMI: the ontology of host-microbiome interactions

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Yongqun He ◽  
Haihe Wang ◽  
Jie Zheng ◽  
Daniel P. Beiting ◽  
Anna Maria Masci ◽  
...  
Keyword(s):  
Data Analysis ◽  
Shared Knowledge ◽  
Formal Ontology ◽  
Basic Formal Ontology ◽  
Study Protocols ◽  
Structured Representations ◽  
Microbial Taxonomy ◽  
Bacteria And Fungi ◽  
Logical Representation ◽  
High Level

Abstract Background Host-microbiome interactions (HMIs) are critical for the modulation of biological processes and are associated with several diseases. Extensive HMI studies have generated large amounts of data. We propose that the logical representation of the knowledge derived from these data and the standardized representation of experimental variables and processes can foster integration of data and reproducibility of experiments and thereby further HMI knowledge discovery. Methods Through a multi-institutional collaboration, a community-based Ontology of Host-Microbiome Interactions (OHMI) was developed following the Open Biological/Biomedical Ontologies (OBO) Foundry principles. As an OBO library ontology, OHMI leverages established ontologies to create logically structured representations of (1) microbiomes, microbial taxonomy, host species, host anatomical entities, and HMIs under different conditions and (2) associated study protocols and types of data analysis and experimental results. Results Aligned with the Basic Formal Ontology, OHMI comprises over 1000 terms, including terms imported from more than 10 existing ontologies together with some 500 OHMI-specific terms. A specific OHMI design pattern was generated to represent typical host-microbiome interaction studies. As one major OHMI use case, drawing on data from over 50 peer-reviewed publications, we identified over 100 bacteria and fungi from the gut, oral cavity, skin, and airway that are associated with six rheumatic diseases including rheumatoid arthritis. Our ontological study identified new high-level microbiota taxonomical structures. Two microbiome-related competency questions were also designed and addressed. We were also able to use OHMI to represent statistically significant results identified from a large existing microbiome database data analysis. Conclusion OHMI represents entities and relations in the domain of HMIs. It supports shared knowledge representation, data and metadata standardization and integration, and can be used in formulation of advanced queries for purposes of data analysis.

scholarly journals Coherence relations in academic spoken discourse

Linguistica ◽  
2012 ◽  
Vol 52 (1) ◽  
pp. 323-336 ◽  
Author(s):  
Juliano Desiderato Antonio ◽  
Fernanda Trombini Rahmen Cassim
Keyword(s):  
Brazilian Portuguese ◽  
Structure Theory ◽  
Rhetorical Structure ◽  
Discourse Marker ◽  
Spoken Discourse ◽  
Coherence Relations ◽  
Discourse Relations

According to Rhetorical Structure Theory, implicit propositions emerge from the combination of pieces of text which hang together. Implicit propositions have received various labels as coherence relations, discourse relations, rhetorical relations or relational propositions. When two portions of a text hold a relation, the addressee of the text may recognize the connection even without the presence of a formal sign as a conjunction or a discourse marker. In this paper we claim that some intrinsic spoken discourse phenomena like paraphrasing, repetition, correction and parenthetical insertion hold coherence relations with other portions of discourse and, thus, may be considered strategies for the construction of coherence. The analysis, based on academic spoken discourse (five university lectures in Brazilian Portuguese), shows that these phenomena are recurring and relevant for the study of spoken discourse.

The space of coherence relations and their signalling in discourse

2019 ◽  
Vol 1 (2) ◽  
pp. 205-233
Author(s):  
Maite Taboada
Keyword(s):  
Essential Elements ◽  
Structure Theory ◽  
Rhetorical Structure ◽  
Discourse Coherence ◽  
Coherence Relations ◽  
Relational Coherence

Abstract I present an overview of the concept of coherence in discourse and explore how one of the essential elements to that coherence, relational coherence, has been studied and partitioned in different discourse traditions. I then introduce one of the theories that deals with discourse coherence, Rhetorical Structure Theory (RST). Through the description of RST, I investigate fundamental concepts in the study of coherence relations such as the classification of relations and their signalling in discourse.

scholarly journals Unifying dimensions in coherence relations: How various annotation frameworks are related

2018 ◽  
Vol 0 (0) ◽  
Author(s):  
Ted J.M. Sanders ◽  
Vera Demberg ◽  
Jet Hoek ◽  
Merel C.J. Scholman ◽  
Fatemeh Torabi Asr ◽  
...  
Keyword(s):  
Representation Theory ◽  
Structure Theory ◽  
Discourse Representation ◽  
Cognitive Approach ◽  
Discourse Representation Theory ◽  
Rhetorical Structure ◽  
Fine Grained ◽  
Coherence Relations ◽  
Annotated Corpora

AbstractIn this paper, we show how three often used and seemingly different discourse annotation frameworks – Penn Discourse Treebank (PDTB), Rhetorical Structure Theory (RST), and Segmented Discourse Representation Theory – can be related by using a set of unifying dimensions. These dimensions are taken from the Cognitive approach to Coherence Relations and combined with more fine-grained additional features from the frameworks themselves to yield a posited set of dimensions that can successfully map three frameworks. The resulting interface will allow researchers to find identical or at least closely related relations within sets of annotated corpora, even if they are annotated within different frameworks. Furthermore, we tested our unified dimension (UniDim) approach by comparing PDTB and RST annotations of identical newspaper texts and converting their original end label annotations of relations into the accompanying values per dimension. Subsequently, rates of overlap in the attributed values per dimension were analyzed. Results indicate that the proposed dimensions indeed create an interface that makes existing annotation systems “talk to each other.”

“The baby dey CHUK CHUK”

2012 ◽  
Vol 3 (1) ◽  
pp. 120-148 ◽  
Author(s):  
Akin Odebunmi
Keyword(s):  
Data Analysis ◽  
Cognitive Processes ◽  
Positive Emotions ◽  
Social Economic ◽  
Hospital Setting ◽  
Relevance Theory ◽  
Shared Knowledge ◽  
Political Experience ◽  
Dependent Variables ◽  
Gain Access

Nigerian Pidgin is a popular informal communicative code in Nigerian social, economic and political experience. It is sometimes spoken in formal situations in the hospital setting when participants find it pragmatically convenient. Despite its communicative significance, little research has been carried out on the use of Pidgin in conversational interactions in Nigerian hospitals, a gap this study fills by investigating how Pidgin is used in constructing emotions relating to social and medical conditions in hospitals. Seventy five (75) interactions between doctors and clients in Nigerian Pidgin were sampled; the data analysis was based centrally on relevance theory. Nigerian Pidgin evokes negative and positive emotions. Negative emotions manifest as pain and fear, while positive emotions appear as excitement and relief. Doctors and clients gain access to each other’s intentions through their shared knowledge of Pidgin, their co-construction of ailments, and their contextually based local interactional resources. They thus negotiate emotions as cue-dependent variables that are steered with the help of cognitive processes.

How do applied linguistics researchers structure coherence relations in the process of establishing a niche for their research?

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Tomoyuki Kawase
Keyword(s):  
Real World ◽  
Contextual Information ◽  
Applied Linguistics ◽  
Structure Theory ◽  
Research Articles ◽  
Genre Analysis ◽  
Rhetorical Structure ◽  
Real World Problem ◽  
Coherence Relations ◽  
Selection Of

Abstract This study is an extension of previous research on how writers of research articles (RAs) structure their texts to be coherent in the process of achieving communicative purposes of the RA genre. It examines how RA writers relate sentences in establishing a niche for their studies in the introduction section. Genre analysis methods and Rhetorical Structure Theory are used to analyse 40 applied linguistics RA introductions. The findings show that the RA writers who establish a niche by indicating a gap in previous research tend to use a concessive or contrastive relation to relate the gap statements to the descriptions of previous studies. The writers who establish a niche by indicating how their studies would extend previous research in the field tend to use a background relation to claim a niche based on the specific studies. The writers who indicate a real world problem for the niche establishment tend to use a background relation to reveal a niche based on contextual information surrounding the problem. Possible reasons for the selection of the relations are discussed in terms of the influence of the nature of the RA genre and/or the applied linguistics discipline.

scholarly journals Cataphoric it and backgrounding from the point of view of coherence relations

2012 ◽  
Vol 3 ◽  
pp. 2
Author(s):  
Maite Taboada
Keyword(s):  
Point Of View ◽  
Structure Theory ◽  
Rhetorical Structure ◽  
Discourse Referent ◽  
Coherence Relations

Following Harris & Bates’ (2002) observation that cataphora is allowed in subordinate backgrounded clauses, we examine backgrounding at the discourse level, making use of the nucleus-satellite distinction in Rhetorical Structure Theory (Mann & Thompson 1988). We extract examples of cataphoric it in an RST-annotated corpus and conclude that there is no strict correlation between cataphora and backgrounding, as cataphoric it appears in both nuclei and satellites. Using diagnostics in Ariel (1990), we propose that the occurrence of cataphora in nuclei is explained by: (i) cohesion, and (ii) first mention versus continuation of a discourse referent.

Microchemical imaging in biomedical research

1992 ◽  
Vol 50 (2) ◽  
pp. 1118-1119
Author(s):  
P. Ingram
Keyword(s):  
Data Analysis ◽  
Electron Probe ◽  
The Other ◽  
X Ray ◽  
Cell Element ◽  
Physiological Information ◽  
Functional States ◽  
Elemental Maps ◽  
Electron Energy Loss ◽  
Secondary Ion

It is well established that unique physiological information can be obtained by rapidly freezing cells in various functional states and analyzing the cell element content and distribution by electron probe x-ray microanalysis. (The other techniques of microanalysis that are amenable to imaging, such as electron energy loss spectroscopy, secondary ion mass spectroscopy, particle induced x-ray emission etc., are not addressed in this tutorial.) However, the usual processes of data acquisition are labor intensive and lengthy, requiring that x-ray counts be collected from individually selected regions of each cell in question and that data analysis be performed subsequent to data collection. A judicious combination of quantitative elemental maps and static raster probes adds not only an additional overall perception of what is occurring during a particular biological manipulation or event, but substantially increases data productivity. Recent advances in microcomputer instrumentation and software have made readily feasible the acquisition and processing of digital quantitative x-ray maps of one to several cells.

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