Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect

The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.

Download Full-text

Subjective norms as a mediation of the opportunity to donate factors and agreeableness personality that can affect the intention to donate

Management Science Letters ◽

10.5267/j.msl.2021.11.001 ◽

2022 ◽

Vol 12 (2) ◽

pp. 75-80 ◽

Cited By ~ 1

Author(s):

Agus Susanto ◽

Muhammad Al Musadieq ◽

Kadarisman Hidayat ◽

Mohammad Iqbal

Keyword(s):

Data Analysis ◽

Likert Scale ◽

Subjective Norms ◽

Quantitative Approach ◽

Survey Method ◽

The Relationship ◽

Scale Data

The purpose of this study was to determine the role of subjective norms as a mediation between the relationship opportunity to donate and agreeableness personality on intention to donate. This research includes a quantitative approach with a survey method distributed to 400 participants of BPJAMSOSTEK East Java Province using a Likert scale. Data analysis using SEM using WarpPLS 6.0 software. The results of this study state that subjective norms can be a link between the opportunity to donate and in accordance with the intention to donate. This can increase the intention to donate for BPJAMSOSTEK participants. The increased intention to donate owned by participants will increase participants who donate.

Download Full-text

Exploring the Mediating Role of Feedback Environment in the Relationship Between Supervisors' Emotional Intelligence and Employees' Performance

International Journal of Asian Business and Information Management ◽

10.4018/ijabim.2019070106 ◽

2019 ◽

Vol 10 (3) ◽

pp. 91-104

Author(s):

Saif Khan ◽

Mahwish Anjam ◽

Mohammad Abu Faiz ◽

Faisal Khan

Keyword(s):

Emotional Intelligence ◽

Data Analysis ◽

United Arab Emirates ◽

Structural Equation ◽

Mediating Effect ◽

Equation Modeling ◽

Feedback Environment ◽

The Impact ◽

The Relationship

This empirical study examines the relationship between the measured perception of the supervisor's emotional intelligence and the employee workplace performance, as it is impacted by the mediating effect of the supervisor's feedback environment. Data were collected from selected faculties of higher education institutions within Dubai, United Arab Emirates (UAE) by means of a cross-sectional quantitative survey using a random probability sampling technique. Statistical techniques used for the purpose of data analysis include, descriptive statistics, Pearson's correlation coefficient, confirmatory factor analysis, and structural equation modeling. The data analysis confirmed all of the research hypotheses excluding the impact of a supervisor's use of emotions on the feedback environment. However, the data from the feedback environment indicates a significant mediating impact upon the relationship between supervisor's emotional intelligence and the subordinate's work performance. This study establishes the role of the supervisor's emotional intelligence in defining the feedback environment as they deal with faculty members' quality of work.

Download Full-text

A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy

Sustainability ◽

10.3390/su12166619 ◽

2020 ◽

Vol 12 (16) ◽

pp. 6619

Author(s):

Xiangzhi Bu ◽

Hoang Viet Nguyen ◽

Tsung Piao Chou ◽

Chia-Pin Chen

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Positive Influence ◽

Mediating Effect ◽

Mediating Role ◽

Sample Data ◽

Organic Tea ◽

The Relationship ◽

Analyze Data

This study investigates factors that predict consumers’ perceptions of healthiness of organic tea. Furthermore, this study also examines the relationship between perceived healthiness and purchase intention with the mediating role of consumers’ attitudes toward organic tea. Because China has been the largest producer and the largest market of the global tea market, this study collects sample data from consumers at different tea stores in China. Using structural equation modelling to analyze data, results indicate that product quality, consumer service, in-store experience, store prestige, and store innovativeness are important predictors of consumers’ perceptions of healthiness of organic tea. Furthermore, results show that perceived healthiness has a positive influence on purchase intention toward organic tea. Consumers’ attitudes toward organic tea also has a positive mediating effect into this relationship.

Download Full-text

Role of conspicuous value in luxury purchase intention

Marketing Intelligence & Planning ◽

10.1108/mip-03-2020-0102 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Cited By ~ 1

Author(s):

Sheetal Jain

Keyword(s):

Purchase Intention ◽

Subjective Norm ◽

Mediating Effect ◽

Mediation Effect ◽

Content Type ◽

Gen Y ◽

Market Growth ◽

Need For Uniqueness ◽

The Relationship

PurposeGeneration Y consumers are the key drivers for luxury market growth in the future. Yet, very few studies have been performed to understand Gen Y consumers' luxury consumption behavior, mainly in context of emerging markets like India. The main objectives of this study are first, to develop a conceptual framework which integrates the role of key variables that influence Gen Y consumers' purchase intention for luxury goods. Second, to analyze the mediating effect of attitude and subjective norm on the relationship between conspicuous value and luxury purchase intention.Design/methodology/approachData were collected through structured questionnaires from a sample of 215 Gen Y luxury fashion consumers in India. Collected data were analyzed through confirmatory factor analysis (CFA) and Hayes Process macro in SPSS.FindingsThe findings revealed that attitude and subjective norm partially mediated the relationship between conspicuous value and luxury purchase intention. The findings also demonstrated that mediation effect significantly differs between consumers with low and high need for status as well as consumers with low and high need for uniqueness.Originality/valueThis is the first study performed to understand the mediating and moderating effect of various contextual variables (namely, attitude, subjective norm, uniqueness value and status value) on the association between conspicuous value and luxury purchase intention. This study will have important implications for both academicians and practitioners.

Download Full-text

Retailer's Innovative Differentiation Method Based on Customer Experience: Focusing Mediating Effect of Omni-channel Shopper Type

Quality Innovation Prosperity ◽

10.12776/qip.v21i2.864 ◽

2017 ◽

Vol 21 (2) ◽

pp. 37 ◽

Cited By ~ 5

Author(s):

Sangmin Lee ◽

Tae-seon Lim

Keyword(s):

Data Analysis ◽

Customer Satisfaction ◽

Consumer Satisfaction ◽

Customer Experience ◽

Mediating Effect ◽

Survey Questionnaire ◽

Differentiation Method ◽

Customer Attitude ◽

Survey Responses ◽

The Relationship

Purpose: The purpose of this study is to examine the relationship between customer satisfaction and customer attitude by focusing on the mediating effect of Omni-channel shopper type.Methodology/Approach: A survey questionnaire was conducted by the consumer who purchased fashion clothing at SPA brand store in Daegu, Korea. Total of 364 survey responses were collected for data analysis.Findings: The study found that customer experience has been stimulated by experiential providers. It was also found that customer experience positively influenced on store attitude.Research Limitation/implication: This study limited the retail stores to SPA brand stores. Therefore, there had limitation in generalizing the results of this study in other types of retail industry.Originality/Value of paper: The study will be of benefit to both the scholars and marketing practitioners in terms of moderating effect of Omni-channel shopper types on consumer satisfaction.

Download Full-text

Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status

Metamorphosis ◽

10.1177/09726225211030067 ◽

2021 ◽

Vol 20 (1) ◽

pp. 16-24

Author(s):

Sandeep Kumar ◽

Amit Gautam

Keyword(s):

Social Status ◽

Purchase Intention ◽

Structural Equation ◽

Country Of Origin ◽

Mediating Effect ◽

Mediation Effect ◽

Mediating Role ◽

Brand Perception ◽

The Relationship

Economic growth, urbanization and higher disposable incomes have helped to propel growth of luxury fashion in India. Indian customers attach luxury fashion with their social status. Therefore, a need was felt to understand the drivers of purchase intention for luxury fashion goods. The purpose of study is to explain the role of factors which have influence on purchase intention for luxury fashion brands. The research tries to identify the mediating effect of brand perception and social status on interrelationship between country of origin (COO) and purchase intention. The data were collected by means of structured questionnaires from a total of 400 Indian customers residing in the Delhi NCR. Structural equation modelling has been used to find the outcomes. COO, brand perception and social status were found to significantly influence customer purchase intention. However, mediation effect of brand perception was found in relation between COO and purchase intention. Mediation effect of social status also exists in relation between COO and purchase intention. Brand perception and social status sequentially mediate the relationship between COO and purchase intention.

Download Full-text

The Role of Website Visual Design in Predicting Consumers' Purchase Intentions

International Journal of Online Marketing ◽

10.4018/ijom.2020100101 ◽

2020 ◽

Vol 10 (4) ◽

pp. 1-17

Author(s):

Abubaker A AB Shaouf

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Mediating Effect ◽

Visual Design ◽

Equation Modeling ◽

Online Purchase ◽

Proposed Model ◽

Online Shoppers ◽

The Relationship

This study aims to investigate the effects of website visual design on purchase intention in B2C environments. This purpose was addressed through the use of The Stimulus-Organism-Response (S-O-R) model, in which a number of hypotheses were drawn. The proposed model in this study was examined was examined through an empirical study involving 532 online shoppers using Structural Equation Modeling (SEM) techniques. The results of this study indicated that consumers' perceptions of website visual design influence website trust and website attitude, which in turn positively boost online purchase intention. The results also revealed a partial mediating effect of website trust and attitude in the relationship between website visual design and purchase intention. Theoretical and practical implications of these findings are discussed in the paper.

Download Full-text

Music Streaming Characteristics and Consumption Emotion as Determinants of Consumer Satisfaction and Purchase Intention

Contemporary Management Research ◽

10.7903/cmr.20647 ◽

2021 ◽

Vol 17 (3) ◽

pp. 157-188

Author(s):

Chiehwen Hsu ◽

Yeshwant Raj ◽

Bob Sandy

Keyword(s):

Purchase Intention ◽

Consumer Satisfaction ◽

Strong Association ◽

Ease Of Use ◽

Equation Modeling ◽

Product Attributes ◽

Product Characteristics ◽

Streaming Services ◽

The Relationship ◽

Music Streaming

The present study analyzes consumers perceptions of music streaming and how such perceptions might influence customers brand loyalty and purchase intent. The competitive advantages of music streaming, widely known for its cost-saving measures, ease of use, and worldwide accessibility, are carefully reviewed herein. The S-O-R Theory commonly employed in psychology studies is applied in this study to explain the relationship between the product characteristics of streaming music (e.g., price, content quality, functionality, convenience, and design) and consumer behavior as seen by consumption emotions. This relationship is viewed as either positive or negative in consumer satisfaction and purchase intention. The data were collected through an online web-based survey questionnaire. One thousand seven (1007) subjects from Indonesia completed the survey. The Structured Equation Modeling (SEM) was used to examine the relationship among product attributes, consumer satisfaction, and purchase intention. Our study findings revealed a strong association between emotion and particular product characteristics, whereby a positive emotion exists across all product characteristics in music streaming services. The design variable is the most popular function of all music streaming services product attributes. Our findings suggest that either positive or negative emotions may predict the functionality constructions in comparison with previous research results. On the other hand, the findings of the present study suggest that only positive emotions can influence the satisfaction level of consumers and, in turn, affect the consumers purchasing intent

Download Full-text

The role of service quality within Indonesian customers satisfaction and loyalty and its impact on Islamic banks

Journal of Islamic Marketing ◽

10.1108/jima-03-2017-0033 ◽

2019 ◽

Vol 11 (1) ◽

pp. 192-212 ◽

Cited By ~ 3

Author(s):

Nur Asnawi ◽

Badri Munir Sukoco ◽

Muhammad Asnan Fanani

Keyword(s):

Service Quality ◽

Consumer Satisfaction ◽

Mediating Effect ◽

Mediation Effect ◽

Islamic Banks ◽

Content Type ◽

Conventional Banks ◽

The Relationship ◽

Islamic Values

Purpose Loyalty among customers is the baseline for services to use to grow and sustain their competitive advantage, particularly in the banking industry. There are two primary objectives of this research. First, this study aims to empirically test the Muslim Consumer Service Quality (MCSQ). Second, this study aims to test the mediating effect of Muslim Consumer Satisfaction (MCS) on the relationship between MCSQ and Muslim Consumer Loyalty (MCL) in Indonesian Islamic banks. Design/methodology/approach The proposed hypotheses were tested by collecting data from 280 Indonesian Islamic customers. The collected data were tested using PLS-Graph 3.0. Findings The findings indicate that MCSQ (consisting of Islamic values, Sharia compliance, honesty, modesty, humaneness and trustworthiness) positively influenced MCS and MCL significantly. Further, the results indicate that MCS partially mediates the influence of MCSQ on MCL. Research limitations/implications The data were mainly gathered in Indonesia and the model needs to be tested in other contexts. Furthermore, the questionnaire was distributed among the customers of Islamic banks, and future studies could compare it with the customers of conventional banks or dual account (Islamic and conventional bank) customers. Moreover, further studies should compare between the expectations and reality of the delivered services to understand the service quality gap, which this study did not measure. Practical implications The findings indicate that by measuring the service quality in the Islamic context of Islamic banks, such as MCSQ, the managers can design their services to specifically target their Muslim customers. Furthermore, customer satisfaction must be the focus for the bank’s managers when developing MCSQ to close the gap between the expectations and reality of the delivered services. Originality/value This study empirically tests the developed MCSQ in the context of Indonesian Islamic banks, which is expected to enrich the literature of service marketing. Furthermore, a partial mediation effect of MCS was identified on the influence of MCSQ on MCL, which few studies have discussed previously.

Download Full-text

Edu-tourist’s perceived service quality and perception – the mediating role of satisfaction from foreign students’ perspectives

Tourism Review ◽

10.1108/tr-12-2016-0057 ◽

2017 ◽

Vol 72 (2) ◽

pp. 156-170 ◽

Cited By ~ 3

Author(s):

Muhammad Sabbir Rahman ◽

Hasliza Hassan ◽

Aahad Osman-Gani ◽

Fadi Abdel Muniem Abdel Fattah ◽

Md. Aftab Anwar

Keyword(s):

Service Quality ◽

Purchase Intention ◽

Tourism Industry ◽

Mediating Effect ◽

Empirical Examination ◽

Content Type ◽

Perceived Service Quality ◽

Intention To Purchase ◽

The Relationship

PurposeThe purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. Design/methodology/approachThe study is based on an empirical examination with applying multivariate data analysis. The data were collected through survey questionnaires and analysed by using structural equation modelling procedure. FindingsThe survey result discovered that the relationship between perceived service quality and edu-tourist’s satisfaction was significant and positive. The relationship between edu-tourist’s satisfaction and intention to purchase was also significant and positive. Meanwhile, edu-tourist’s satisfaction partially mediates the relationship between their perceived service quality and intention to purchase. Nevertheless, this research also explored that the edu-tourist’s satisfaction plays a significant mediating effect in between the relationship of perception and intention to purchase. Research limitations/implicationsThis empirical study will contribute in understanding the behaviour of international students to construct the theoretical knowledge on the edu-tourism industry, which has been neglected in tourism research. Originality/valueThe paper will be of use to the management and policymakers in the higher education sector in understanding the customer’s expectation for the edu-tourism destination. This study contributes to the growing literature on education travel destination, where the researchers investigated the role of tourist’s satisfaction by using perception and perceived service quality towards their intention to visit a destination for education tourism. In addition, understanding the role satisfaction on the relationship between perception and perceived service quality towards the purchase intention will make both scientific and practical contributions for the decision-makers.

Download Full-text