Evaluation and Immediacy in Attitude Inference
The present study examined attitude inference from speakers' statements varying in degree of directness or “immediacy” and positive or negative evaluation. Immediacy in a communication refers to the degree of closeness or intensity evident when communicating about an object or event. Using a Latin square design, combinations of positive, negative, and immediate, non-immediate statements were presented to Ss asked to infer the attitude of the speakers so represented. Analysis of ratings and written descriptions indicated the evaluative dimension had a significant effect on ratings, immediacy producing no significant effect on ratings or written descriptions. Results suggested the importance of involvement and need for specification of evaluative context in assessing verbal immediacy in communication.