scholarly journals Cultural Determinants of Social Media Use in World Markets

2020 ◽  
Vol 20 (2) ◽  
pp. 423-435
Author(s):  
Elżbieta Wąsowicz-Zaborek

Abstract Research background: Ongoing globalization has led companies to operate on foreign markets and in consequence to recognize very different conditions especially in terms of sociocultural factors. The literature review identifies the behavioral patterns in social media (SM) usage determined by national cultures. Purpose: The article presents the relationship between six dimensions of national culture defined by Hofstede and the use of SM in world markets. Research mmethodology: To determine how national culture influences the frequency of use of SM, a study of secondary data was carried out. The percentage of SM users from the Global Digital Yearbook 2019 was used as a dependent variable. The statistical analysis links cultural dimensions with SM use in 44 countries. Results: The study employed polynomial regression, which revealed a significant correlation between long-term orientation, individualism, uncertainty avoidance, and the percentage of SM users. However, the research discovered no influence of masculinity, leniency, and power distance. The estimated models also show the income’s strong moderating effect on the analyzed relationship. Novelty: In this study a deeper analysis of the relationship between the dimensions of national cultures and the use of SM was made than in previous studies. It was also shown that it is necessary to introduce moderating factors, which may significantly affect the relationship between the use of SM and some dimensions of culture.

2017 ◽  
Vol 21 (01) ◽  
pp. 1730001 ◽  
Author(s):  
ALEXANDRE LUIS PRIM ◽  
LUIZ STEPHANY FILHO ◽  
GUILHERME AUGUSTO CAVALLARO ZAMUR ◽  
LUIZ CARLOS DI SERIO

The objective of this research is to analyse the relationship between cultural dimensions and the degree of innovation at the national level. For such, secondary data were collected relating to Hofstede’s cultural dimensions and the Global Innovation Index (GII). They were analysed using multiple linear technical regressions based on a sample of 72 countries. The results reveal the existence of three cultural dimensions associated with innovation outputs (technology and creativity): individualism, long-term orientation and indulgence, while a partially supported relationship was encountered for the power distance, uncertainty avoidance, and masculinity dimensions. National cultures were also classified as being competitive, planning, hierarchical or benevolent, to distinguish the most innovation-driven cultures. This evidence contributes to the innovation and competitiveness perspective, in which the intrinsic values of a national culture can favour the development of innovation and raise the competitiveness level of both nations and organisations.


2018 ◽  
Vol 9 (3) ◽  
pp. 29-45 ◽  
Author(s):  
Mohammad I. Merhi

The motivation of this article was the lack of empirical evidence regarding the relationship between culture and actual usage of ICTs/e-government. By using Hofstede's cultural framework, this article explains the influence of national culture on e-government usage across countries controlled by socio-economic factors, specifically, GDP and literacy rate. Data was collected from reputable organizations such as World Bank databases and Hofstede's website. Ordinary least square and truncated regression are used to test the hypotheses presented in this article. Results indicate that nearly all Hofstede's cultural dimensions and e-government usage are significantly related. In particular, this article indicates that the usage of e-government is higher in nations that score low in power distance, uncertainty avoidance, individualism and masculinity.


2021 ◽  
Vol 3 (1) ◽  
pp. 75-83
Author(s):  
Salma Fitri Nurfauziah ◽  
Nizar Alam Hamdani

This study discusses the influence of social media on interest in buying copilogy products. The relationship used in this study is a causal relationship with 60 Garut domiciled consumer respondents who have already tried their products. The data analysis technique used is simple regression with the application of SPSS 20. The measurement scale used by researchers is the interval scale. This study uses primary data and secondary data obtained from books, journals, literature, scientific works from the internet with relevant sources. The primary data collection technique in this study is an online questionnaire that contains a number of structured statements given to respondents through Google forms and respondents provide answers based on a Likert scale of 1-5, starting from 1 (strongly disagree) to 5 (strongly agree). The conclusion of this research is the significant effect between the influence of Social Media on Kopilogi Buy Interest.


2019 ◽  
Vol 15 (3) ◽  
pp. 350-370
Author(s):  
Markus Mättö ◽  
Mervi Niskanen

Purpose The purpose of this paper is to investigate whether religion or national culture can explain previously observed cross-country variation in trade credit. Design/methodology/approach Using the firm-level SME data from 35 European countries, religion and cultural factors of Hofstede and Schwartz, the authors provide new evidence on the determinants of the cross-country variation in trade credit. Findings The results indicate that religion and national culture are associated with trade credit. The authors find that the levels of trade credit are higher in Catholic countries than in Protestant ones and that peoples’ religiousness has an impact on trade credit only in Catholic countries. The authors also find that Hofstede’s cultural dimensions, such as power distance and uncertainty avoidance, are positively associated with trade credit. Practical implications Overall, authors’ findings indicate that religion and national culture are important determinants of trade credit management, and that the association between commonly used cultural values and trade credit depends on the religious, legal, and financial environment. Originality/value To the best of authors’ knowledge, this is the first study to research the relationship between national culture and trade credit.


Facilities ◽  
2014 ◽  
Vol 32 (13/14) ◽  
pp. 744-760 ◽  
Author(s):  
Evelien B. Plijter ◽  
Theo J.M. van der Voordt ◽  
Roberto Rocco

Purpose – The purpose of this study is to provide a better insight into the role of national cultures on the management and design of workplaces of multinationals in different countries. Design/methodology/approach – This explorative study is based on an extensive literature review of dimensions of a national culture in connection to corporate real estate management, interviews with ten representatives of multinationals on corporate real estate strategies and workplace characteristics and a multiple case study of two multinational firms with site visits and observations at offices in The Netherlands, Germany and Great Britain. Findings – Whereas all interviewed companies had their real estate portfolio to some extent aligned to the local national culture, none had a strict central policy about this issue. Differences in workplace characteristics were mainly caused by the involvement of local people in workplace design. Using Hofstede’s cultural dimensions, the case studies showed relationships between masculinity of a culture and the expression of status and between uncertainty avoidance and openness to innovation; however, no relationships were found related to differences in power distance and short-/long-term orientation. Research limitations/implications – The case studies were conducted in three European Union countries. Due to practical reasons, most interviewees were Dutch. Additional empirical research including more different national cultures is needed to advance more unequivocal conclusions and to develop a clear set of guidelines for decision-making. Practical implications – The findings stress the importance of finding a balance between aligning facilities to business purposes and meeting the needs of different (groups of) employees in multinational environments. Originality/value – Although much has been written about national culture, not much research is yet available in connection to facilities management and corporate real estate management.


2021 ◽  
Vol 9 (E) ◽  
pp. 1300-1306
Author(s):  
Agustina Setyaningsih ◽  
Kemal N Siregar

AIM: This study aims to identify psychological factors against vaccine rejection in Indonesia. The study also provides a review of the group of different factors on psychological factors in social media. METHODS: This study uses secondary data sourced from Facebook, Twitter, YouTube and Instagram about vaccines rejection from 2018 to 2019. That text is labeled based on seven psychological factors that influence vaccine rejection. The factor analysis method is used to determine the relationship between vaccine rejection and psychological factors. RESULTS: Dimension 1 focused on individual and group influences, where the correlation value between factors such as vaccine misinformation, health worker trust, perception of side effect is 0.906 (>0.5). Dimension 2 used different factors such as trust in the goverment, negative opinion about vaccine efficacy, and social influence as contextual/environmental influencers,with a correlation value of 0.866 (>0.5). Meanwhile, Dimension 3 with general perception is a factor in vaccine and vaccination specific problems with a correlation value of 0.940 (>0.5). CONCLUSION: Psychological factors are mainly associated with vaccine rejection. Stakeholders need to observe these factors in identifying conditions for childhood vaccines rejection posted on social media in Indonesia.


2020 ◽  
Vol 22 (3) ◽  
Author(s):  
Muhammad Abrar Parinduri

This research aimed to investigate the relationship between moral education and local wisdom of the Batak Toba culture. The research used qualitative methods and has been approached with field and ethnography studies. The primary data were obtained from field sources through interviews, observation of social media and supported by any others related documents. While secondary data were obtained from library materials that related to moral education and local wisdom of the Batak Toba culture. This study successfully addressed the implementation of nine Batak Toba local wisdom values which were line to akhlaq education : First, kinship (kekerabatan);Second, religious; Third, hagabeon; Fourth, hasangapon; Fifth, hamoraon; Sixth, hamajuaon; Seventh, patik dohot uhum; Eighth, Pengayoman; Ninth, marsisarian. These values ​​were interrelated with the moral education contents: akhlaq towards Allah, akhlaq towards Rasulullah, akhlaq towards oneself, akhlaq towards family, akhlaq towards community, and akhlaq towards the nation. Moreover, the assimilation between cultural values ​​and moral education were transmitted by parents through family education, family gatherings, and traditional events.


2018 ◽  
Vol 35 (1) ◽  
pp. 93-112 ◽  
Author(s):  
Tribikram Budhathoki ◽  
Julien Schmitt ◽  
Nina Michaelidou

Purpose To better understand the disparity of private label performance across countries, the purpose of this paper is to investigate the role played by national culture. Two types of impact are considered: a direct influence of cultural dimensions on the performance of private labels in a country and an indirect one where national culture favours the development of modern retailers, which, in turn, benefits private label performance. Design/methodology/approach Using the five dimensions of the Hofstede model to describe national culture, this paper performs a structural equation modelling incremental building model approach using secondary data collected from a sample of 65 countries. Findings The results show that individualism (positively) and long-term orientation (negatively) directly impact private label performance. Moreover, four dimensions (individualism, masculinity, power distance and uncertainty avoidance) are shown to have a significant indirect impact on private label performance via the mediation of retail market development, positively for individualism and negatively for the three other dimensions. Practical implications The findings provide retailers with important insights into the critical decisions of the selection of new markets and adaptation of the private label strategy according to the culture of the country. Originality/value This research pioneers by being the first to determine the impact of all the dimensions of the Hofstede cultural model on private label performance, use a very large number of countries to test this impact and study the role of important retail market factors in this phenomenon.


Author(s):  
Younggeun Lee ◽  
Michael Howe ◽  
Patrick M Kreiser

This study contributes to the existing literature regarding the relationship between culture and entrepreneurship. Building upon the precepts of institutional theory, we examine the influence of organisational culture on firm-level entrepreneurial orientation. While entrepreneurship researchers have emphasised the importance of entrepreneurial orientation for firms, the influence of organisational culture in supporting the incidence of entrepreneurial orientation has not been adequately studied. In an effort to contribute to this emergent area of inquiry, we consider the role of two key dimensions of organisational culture − individualism and collectivism – in facilitating entrepreneurial orientation. In doing so, we illustrate the utility of adopting an orthogonal conceptualisation of these cultural dimensions rather than the commonly held unidimensional formulation. We use polynomial regression and response surface methodology to investigate the effects of both dimensions of organisational culture on entrepreneurial orientation. Using Korea as the main context of the study, we support our hypotheses using data collected from 406 Korean small- and medium-sized enterprises.


2020 ◽  
Vol 9 (1) ◽  
pp. 23-33
Author(s):  
Mamatha S.V. ◽  
Geetanjali P.

Organizational culture is created gradually by founder leaders on the basis of their values, assumptions and beliefs. Organizational culture is tangible in terms of the architecture of the company, office layout and exhibits and intangible in terms of behaviour of employees, decisions, policies and procedures. This article aims to perform a comparative analysis of some of the founder leaders of Indian and American businesses and their influence on the culture of the organization. The study adopts the case method research design where the focus is on the specific interesting cases, articles and interviews of the founder(s) in their formational years and cases when the company had a stable organizational culture. The unit of analysis is the founder leader. The company’s culture is evaluated using Schein’s Model of Organizational Culture while that of the founder leader is evaluated using Hofstede’s model of cultural dimensions. This study does not equate national culture to individual’s culture to avoid ecological fallacy of interpreting country-level relationships being applied to individuals. The study shows that there exist layers of subcultures in each individual. The article discusses an interesting paradigm, that is, the culture in which they are born/trained and the culture they adopt intentionally. When founders adopt other cultures, some traces of adopted cultures are reflected in the organization. The article concludes that founder leaders’ culture needs a better framework in order to see its effects on the organization. Hofstede’s model does not show the relationship between different layers of the culture. Hence, the model seems inadequate to be applied to analyse founder leaders.


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