scholarly journals Membaca Pasar Film Indie Lewat Film “SITI” Karya Edi Cahyono

2017 ◽  
Vol 4 (1) ◽  
pp. 1-10
Author(s):  
Arinta Agustina

Penelitian ini bertujuan untuk memahami strategi pemasaran film independen. Sebagai studi kasus dipilih pemasaran film produksi Fourcolors Yogyakarta. Perkembangan  film independen  di  Indonesia, khususnya di Yogyakarta tidak terlepas dari pergerakan dan perkembangan komunitas-komunitas film dan sekolah-sekolah film. Fourcolors yang kali pertama berangkat sebagai sebuah komunitas film independen, lewat film “Siti” karya sutradara Edi Cahyono mencoba memberikan warna baru dalam peta perfilman independen di tanah air. Sebagai sebuah film yang tumbuh dari berbagai festival, baik nasional maupun internasional, film “Siti” akhirnya mampu menembus pasar film mainstream lewat prestasinya sebagai pemenang Festival Film Indonesia. Hal ini menjadi sebuah kejutan dan mematahkan sekian banyak mitos bahwa film independen sulit untuk menembus pasar mainstream. Ketepatan memilih jalur distribusi melalui festival memiliki peran yang cukup penting dalam menentukan target penonton dan kualitas yang akan dicapai. Reviewing the Market of Indie Film through the Film of “SITI” by Edi Cahyono. This study aims to understand the strategy of  independent film marketing. The marketing of film production of Fourcolors Yogyakarta is chosen as a case study of this study. The development of independent films in Indonesia, especially in Yogyakarta is inseparable from the movement and development of film communities and film schools. Fourcolors that firstly sets out as an independent film community, through the film of "Siti" by director Edi Cahyono tries to give new colors in the map of independent film in this country. As a film that grows from various festivals, both nationally and internationally, the film of "Siti" is finally able to break through the mainstream film market through its achievements as the winner of the Indonesian Film Festival. It comes to a surprise and breaks the myths that the independent films are difficult to penetrate the mainstream market. The accuracy of choosing the distribution channels through the festival has a significant role in determining the target audiences and the quality to be achieved.

First Monday ◽  
2015 ◽  
Author(s):  
Nico Meissner

In 1965, Galtung and Ruge published an influential list of news values. Fifty years later, my article takes this list to demonstrate how mass media principles still apply when building audiences for an independent film in the Internet age. The article builds on the constructivist approach that news values can be actively formulated and stressed. It uses the case study of independent film project 15Malaysia, illustrating how this project, though unknowingly, actively created news value to convince opinion leaders of its worth and, ultimately, build an audience of over two million viewers.


Author(s):  
James O'Brien

John Cassavetes (b. 1929–d. 1989) was an American actor and filmmaker who wrote, directed, and acted in a catalogue of independent films he made over a forty-year career. Cassavetes directed twelve films—thirteen if one considers Shadows (1958) and Shadows (1959) as distinct works. With a close group of actors and crew, his works often featured Gena Rowlands (b. 1930), Seymour Cassel (b. 1935), Peter Falk (b. 1927–d. 2011), and Ben Gazzara (b. 1930–d. 2012). Despite early praise of Shadows (1958) by writers such as Jonas Mekas, reviewers were often unfavorable, uninterested, and/or unkind to the majority of Cassavetes’s films. Cassavetes won no major awards in the United States, though Rowlands, his chief collaborator and his wife, was nominated for an Academy Award twice, for her performances in his films A Woman Under the Influence (1974) and Gloria (1980). Cassavetes did receive a steady run of accolades near the end of his life. At that point, scholars and critics began to consider his works more expansively in terms of their aesthetics—including oft-cited characteristics of a certain brand of realism, naturalism, and echoes of cinéma vérité. The last three films of his career included two made within the studio system—Gloria (1980) and Big Trouble (1986). Released between these, Love Streams (1984), Cassavetes’s last independent film, was also well received in the United States, and it won first place in the Berlin Film Festival. He died in 1989 of cirrhosis of the liver. For the most part, scholarly writings about the films of John Cassavetes did not appear until the 1980s and 1990s. They have been in large part spearheaded and expanded upon by a small number of authors. Prominent among those writers is Ray Carney. This article began under Carney’s advisorship, and his early input (2011–2012) helped shape its scale and scope. It is not a comprehensive listing and annotation of the writings, but it represents a selection highlighting major trends and directions of response and examination.


2020 ◽  
Vol 2 (2) ◽  
pp. 400-437
Author(s):  
Achmad Eriansyah Utama Putra ◽  
◽  
Agnes Juliarti ◽  
Dimas Mohammad Wibowo ◽  
Figra Ardham ◽  
...  

The independent film industry in Indonesia is both interesting and unique sector because it has different characteristics from the commercial film industry. The study was conducted to identify independent film marketing activities through a marketing mix and the factors that can influence the marketing activities of independent films in Indonesia. This is a qualitative research using in-depth interview as the main method. Interviews were conducted to nine participants in the film industry representing three chains of production, distribution and exhibition that forms the synergies in the film industry. The main research finding is eight factors influenced independent film marketing activities: idealism, story line, expressions, aspirations, actualization, film distribution channels, promotional activities, and regulation.


Author(s):  
Jan Uhde

THE ANCIENT LEGEND about Rabbi Löw and the human-sized clay figure Golem whom the Rabbi brought to life only to see his creation become a destructive force is closely tied to Prague, one of Europe's cultural marvels. The famous Paul Wegener's proto-expressionist 1915 film, Golem, was also shot in that city. This year, a new Golem is about to be born: An international film festival Golden Golem 95 will be held in Prague for the first time between 9-17 June. Its categories include International Competition for feature-length films, Panorama of World film, Czech film, Independent film, a Retrospective, a Film market, and others....


Author(s):  
Sarah Atkinson

From Film Practice to Data Process critically examines the practices of independent digital feature filmmaking in contemporary Britain. The business of conventional feature filmmaking is like no other, in that it assembles a huge company of people from a range of disciplines on a temporary basis, all to engage in the collaborative endeavour of producing a unique, one-off piece of work. The book explicitly interrogates what is happening at the frontiers of contemporary ‘digital film’ production at a key transitional moment in 2012, when both the film industry and film-production practices were situated between the two distinct medium polarities of film and digital. With an in-depth case study of Sally Potter’s 2012 film Ginger & Rosa, drawing upon interviews with international film industry practitioners, From Film Practice to Data Process is an examination of film production in its totality, in a moment of profound change.


2019 ◽  
Vol 68 (8/9) ◽  
pp. 652-673 ◽  
Author(s):  
Maja Krtalić ◽  
Ivana Hebrang Grgić

Purpose The purpose of this paper was to explore how small immigrant communities in host countries collect, disseminate and present information about their home country and their community, and the role of formal societies and clubs in it. Design/methodology/approach This paper presents the results of a case study of the Croatian community in New Zealand. To illustrate how cultural and technological changes affected information dissemination and communication within the community, the case study presents both historical and current situations. Methods used in this case study included a content analysis of historical newspapers published in New Zealand by the Croatian community, content analysis of current webpages and social networking sites, and interviews with participants who have management roles in Croatian societies and communities in New Zealand. Data were collected from December 2018 to February 2019. Findings Formally established clubs and societies, but also informal groups of immigrants and their descendants can play a significant role in providing their members with information about the culture, social life and events of the home country. They also play a significant role in preserving part of the history and heritage which is relevant, not only for a specific community but also for the history and culture of a home country. Originality/value The methodology used in the research is based on data from community archives and can be used for studying other small immigrant communities in New Zealand or abroad. The case study presented in the paper illustrates how the information environment of small immigrant communities develops and changes over the years under the influence of diverse political, social and technological changes.


Urban Science ◽  
2021 ◽  
Vol 5 (3) ◽  
pp. 53
Author(s):  
Haven Hailu ◽  
Eshetu Gelan ◽  
Yared Girma

Indoor thermal comfort is an essential aspect of sustainable architecture and it is critical in maintaining a safe indoor environment. Expectations, acceptability, and preferences of traditional and modern buildings are different in terms of thermal comfort. This study, therefore, attempts to evaluate the indoor thermal comforts of modern and traditional buildings and identify the contributing factors that impede or facilitate indoor thermal comfort in Semera city, Ethiopia. This study employed subjective and objective measurements. The subjective measurement is based on the ASHRAE seven-point thermal sensation scale. An adaptive comfort model was employed according to the ASHRAE standard to evaluate indoor thermal comfort. The results revealed that with regards to thermal sensational votes between −1 and +1, 88% of the respondents are satisfied with the indoor environment in traditional houses, while in modern houses this figure is 22%. Likewise, 83% of occupants in traditional houses expressed a preference for their homes to remain the same or be only slightly cooler or warmer. Traditional houses were, on average, in compliance with the 80% acceptability band of the adaptive comfort standard. The study investigated that traditional building techniques and materials, in combination with consideration of microclimate, were found to play a significant role in regulating the indoor environment.


2021 ◽  
Vol 75 (2) ◽  
pp. 94-101
Author(s):  
Larissa Andrea Johnson

This report covers the 10th edition of BlackStar Film Festival (BSFF), which took place virtually and in person over a week in early August 2021. The independent festival features work by Black, Brown and Indigenous makers, and aims to reach a wide audience whose identities and experiences are reflected in the films. Johnson considers the multifaceted symbolism of the Black Star as it is realized in the curatorial and institutional vision of the festival, and considers the affordances (and limitations) of virtuality toward greater distribution of, and access to, independent films in the places they represent. An extensive review of the shorts program includes reporting on category winners Lizard (Akinola Davies Jr), Dear Philadelphia (Renee Maria Osubu) and Elena (Michèle Stephenson). This is the first review of BSFF for Film Quarterly.


2016 ◽  
Author(s):  
Ya-Feng Mon

This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.


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