scholarly journals 50 years on: Galtung and Ruge's news value factors revisited in online audience building for independent films

First Monday ◽  
2015 ◽  
Author(s):  
Nico Meissner

In 1965, Galtung and Ruge published an influential list of news values. Fifty years later, my article takes this list to demonstrate how mass media principles still apply when building audiences for an independent film in the Internet age. The article builds on the constructivist approach that news values can be actively formulated and stressed. It uses the case study of independent film project 15Malaysia, illustrating how this project, though unknowingly, actively created news value to convince opinion leaders of its worth and, ultimately, build an audience of over two million viewers.

Author(s):  
Serafín Ángel Torres Velandia

En la sociedad de principios del siglo XXI es indispensable reflexionar sobre  la función que cumple el  sistema educativo, en su nivel de posgrado, desde la perspectiva pedagógica de las prácticas académicas de profesores y de estudiantes, mediadas por las Tecnologías de la Información y de la Comunicación (TIC). La investigación, como parte de una indagación interinstitucional más amplia, tuvo como objetivo aportar elementos para el diseño y desarrollo de un modelo educativo del posgrado mexicano, apropiado a una economía basada en el conocimiento y en la innovación, que tienda a un crecimiento  inteligente, sostenible e integrador, con fuerte soporte en las redes telemáticas, en particular Internet, a nivel nacional e internacional. Uno de los logros del estudio fue ubicar la complejidad de los modelos innovadores del posgrado dentro de tres dimensiones interrelacionadas: la docencia, la tutoría de la investigación y tesis así como la gestión académica vinculada con factores individuales, organizacionales e institucionales.


2017 ◽  
Vol 4 (1) ◽  
pp. 1-10
Author(s):  
Arinta Agustina

Penelitian ini bertujuan untuk memahami strategi pemasaran film independen. Sebagai studi kasus dipilih pemasaran film produksi Fourcolors Yogyakarta. Perkembangan  film independen  di  Indonesia, khususnya di Yogyakarta tidak terlepas dari pergerakan dan perkembangan komunitas-komunitas film dan sekolah-sekolah film. Fourcolors yang kali pertama berangkat sebagai sebuah komunitas film independen, lewat film “Siti” karya sutradara Edi Cahyono mencoba memberikan warna baru dalam peta perfilman independen di tanah air. Sebagai sebuah film yang tumbuh dari berbagai festival, baik nasional maupun internasional, film “Siti” akhirnya mampu menembus pasar film mainstream lewat prestasinya sebagai pemenang Festival Film Indonesia. Hal ini menjadi sebuah kejutan dan mematahkan sekian banyak mitos bahwa film independen sulit untuk menembus pasar mainstream. Ketepatan memilih jalur distribusi melalui festival memiliki peran yang cukup penting dalam menentukan target penonton dan kualitas yang akan dicapai. Reviewing the Market of Indie Film through the Film of “SITI” by Edi Cahyono. This study aims to understand the strategy of  independent film marketing. The marketing of film production of Fourcolors Yogyakarta is chosen as a case study of this study. The development of independent films in Indonesia, especially in Yogyakarta is inseparable from the movement and development of film communities and film schools. Fourcolors that firstly sets out as an independent film community, through the film of "Siti" by director Edi Cahyono tries to give new colors in the map of independent film in this country. As a film that grows from various festivals, both nationally and internationally, the film of "Siti" is finally able to break through the mainstream film market through its achievements as the winner of the Indonesian Film Festival. It comes to a surprise and breaks the myths that the independent films are difficult to penetrate the mainstream market. The accuracy of choosing the distribution channels through the festival has a significant role in determining the target audiences and the quality to be achieved.


Author(s):  
Serafín Ángel Torres Velandia

En la era de internet la economía basada en el conocimiento está sujeta a constantes cambios, por lo que la adquisición de nuevas habilidades y la innovación tecnológica son vitales para toda sociedad moderna. Este trabajo tiene como propósito señalar que con base en las políticas educativas, en México, los posgrados de calidad, mediados por tecnologías digitales, constituyen una herramienta académica privilegiada para el aprendizaje, la investigación y la innovación tecnológica. Desde una perspectiva metodológica de estudio de caso se analizó una nuestra de 22 doctorados consolidados del Programa Nacional de Posgrados de Calidad (PNPC) del CONACYT. Se obtuvo, entre otros resultados relevantes, que en la mayoría de las Instituciones de Educación Superior (IES), responsables de agenciar dichos programas, las condiciones de infraestructura y equipamiento tecnológico adolecen de serias limitaciones o carencias que van en demérito de brindar a los profesores y  estudiantes de posgrados de calidad mejores espacios para un alto rendimiento académico. Lo anterior que constituye un factor negativo en los procesos de formación de profesionales e investigadores con niveles superiores de competencia que les permita ser competitivos a  nivel nacional e internacional.


Author(s):  
Helen Richardson ◽  
Darrell Bennetts

These days, no information technology (IT) manager or worker will have escaped the expectation from a client that a job needed to be completed “yesterday.” The field of information systems (IS) research is only beginning to develop models for understanding the emerging issue of workload pressures upon IT workers, and their consequent need to maintain a balance between work and home. IT organisations need to consider how they manage their IT workers, departing from the traditional efficiency approach to staff management, and moving towards one better suited to the globalised environment within which businesses now operate. In its two parts, this chapter will consider the challenges of work-life balance that IT workers increasingly face. These days, IT workers are more vulnerable than other work employment groups to the pressure of contemporary workload expectations and deadlines. Research in the fields of sociology and psychology can help fill in detail on this emerging issue, otherwise absent from contemporary IS research. Sociology and Psychology can help IT practitioners better understand the increasing human cost of the currently increasing commercial pressures. In its first part, this chapter utilises some straightforward sociological concepts to background how “top down” or strategic management of IT workers could be improved within the IT sector. Sociologists have long had a strong interest in social change, in the ways in which both work and non-work (“leisure”) activities are changing within an increasingly globalised world. Many IT workers are now suffering both physical and mental symptoms due to commonplace business management approaches, which ultimately forgo long-term business profitability for short-term bottom lines. The second part of this chapter utilises the understanding of emotional intelligence within psychology and applies it as a bottom up strategy to illustrate how IT workers can cope with work-life imbalance. Here, a case study illustrates how the emotional qualities of resilience and adaptability that some IT workers possess can enable them to overcome work-life imbalances within the pressured context of globalised IT production. Leading on from the case study, the chapter will provide guidance on how IT workers might foster these qualities using HR techniques from the recently developed field of emotional intelligence. By utilising what have so far been interrelated, yet also independent, discussions within sociology and psychology on the effects of the Internet Age upon IT workers, this chapter aims to provide a balanced approach to the intellectual and emotional management of IT workers.


2017 ◽  
Vol 38 (2) ◽  
pp. 259-270 ◽  
Author(s):  
Guolan Yang ◽  
Douglas F. Cannon

This case study examines how editors select stories for a Chinese-language publication’s WeChat public account. Results of a content analysis between May and August 2014 indicate that editors do not strictly rely on established news values to select WeChat stories. News categories better predict story decisions. Furthermore, news-category priorities identified in interviews with editors closely match what readers want to see.


Author(s):  
Raegen Harahap ◽  
Putri Citra Hati ◽  
Kgs Abdussalam

Media convergence is a concrete step carried out by various mass media in the world as a result of technological transformation and internetization. The presence of the internet encourages the mass media to apply the concept of media convergence such as online media, e-papers, e-books, streaming radio and social media combined with other media. The purpose of this study was to determine how the implementation of the strategy used by the Sumsel Tribune in the era of media convergence, as well as the challenges faced and innovations made by the Sumsel Tribune in dealing with media convergence. The type of research used in this research is qualitative using the SWOT theory and media convergence theory. The research results reveal (1), the Sumsel Tribune is in the quadrant I position, is getting stronger and has a lot of potential opportunities by implementing an aggressive work strategy, (2) the media convergence system uses the concept of convergence dimensions according to Rich Gordon. Keywords: Newspapers, Media, Convergence, Tribune Sumsel Konvergensi media merupakan langkap konkrit yang dilakukan oleh berbagai media massa di dunia akibat dari transformasi teknologi dan internetisasi. Kehadiran internet mendorong media massa menerapkan konsep konvergensi media seperti media online, e-paper, e-books, radio streaming dan media sosial yang digabungkan dengan media lainnya. Adapun tujuan penelitian ini untuk mengetahui bagaimana penerapan strategi yang digunakan Tribun Sumsel di era konvergensi media, serta tantangan yang dihadapi, dan inovasi yang dilakukan Tribun Sumsel dalam menghadapi konvergensi media. Jenis penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan menggunakan teori SWOT dan teori konvergensi media. Hasil penelitian mengungkapkan (1), Tribun Sumsel berada pada posisi kuadran I, semakin kuat dan memiliki posibilitas peluang yang banyak dengan menerapkan strategi kerja agresif, (2) sistem konvergensi media menggunakan konsep dimensi konvergensi menurut Rich Gordon. Kata Kunci: Surat Kabar, Media, Konvergensi, Tribun Sumsel  


Author(s):  
Andreas H. Jucker

Language change is the result of innovative communicative practices that spread from innovative individuals to larger communities of language users (communities of practice) and ultimately to entire language communities. Historical pragmatics traces the pragmatic motivations of language change, and investigates the diachronic developments of pragmatic entities. This article provides an overview of the processes of grammaticalization and pragmaticalization, which account for language change from a pragmatic perspective, and gives two case studies of the development of specific pragmatic entities. The first case study concerns the diachrony of particular speech acts (greetings and compliments) and the necessary research methods, and the second concerns the diachrony of an entire domain of discourse, i.e. the dissemination of news from early newspapers to mass media practices on the Internet.


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