scholarly journals PERAN WORD OF MOUTH MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2019 ◽  
Vol 8 (9) ◽  
pp. 5442
Author(s):  
Ni Putu Dinda Prameswari Putri Astaki ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Test Results ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Buying Decisions

This study aims to determine the effect of product quality on word of mouth and buying decisions, the effect of word of mouth on buying decisions and the role of word of mouth mediating the effect of product quality on Georgioswomen's product buying decisions in Denpasar. The study was conducted on 100 female in Denpasar who had made purchases on Georgioswomen. The number of respondents was determined using a purposive sampling method, namely the technique of determining samples with certain considerations. Data obtained by distributing questionnaires were analyzed using path analysis techniques (path analysis) and Sobel test. The test results state that product quality variables have a positive and significant effect on word of mouth, product quality variables have a positive and significant effect on buying decisions, word of mouth variables have a positive and significant effect on buying decisions, and word of mouth variables significantly mediate the effect of product quality against buying decisions. Keywords: product quality, word of mouth, buying decisions, online shop

scholarly journals PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3873
Author(s):  
Ni Putu Krisna Diah Rani ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The Relationship ◽  
Positive Effect

The purpose of this study was to explain the influence of the retail atmosphere, and the promotion of emotions, to explain the influence of the retail atmosphere, promotion, and emotions on impulse buying, to explain the role of emotions as mediating the relationship between the retail atmosphere and promotion of impulse buying at Hypermart Mall Bali consumers. Galeria. The population in this study were all consumers who had shopped at Hypermart Mall Bali Galeria and had done Impulse Buying. The sampling method used was purposive sampling. The samples selected in this study were 108 respondents. Data were analyzed using path analysis techniques. Based on the results of the study shows that the retail atmosphere, and promotion has a positive effect on emotions. Retail atmosphere, promotion, and emotions have a positive effect on impulse buying. Emotions mediate the relationship between the retail atmosphere and promotion of impulse buying on Hypermart Mall Bali Galeria consumers. Keywords: retail atmosphere, promotion, emotion, impulse buying

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN

2018 ◽  
Vol 7 (10) ◽  
pp. 5258
Author(s):  
Gusti Nyoman Bagus Dananjaya ◽  
Ni Made Rastini
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique

This research aims to explain the effect of product quality on brand image, the effect of product quality on customer loyalty, the influence of brand image on customer loyalty, and the role of brand image to mediate the effect of product quality on customer loyalty of Kober Mie Setan in Denpasar City This research was conducted in Denpasar using 100 respondents. Data collection method used is purposive sampling method with path analysis technique. The results showed that product quality had a positive and significant effect on brand image. Product quality has a positive and significant impact on customer loyalty. Brand image has a positive and significant impact on customer loyalty. Brand image as a mediation variable significantly indirect influence on customer loyalty through product quality variables. Kober Mie Satan needs to pay attention to the portion of food to match the expectations of the consumers. In addition, Kober Mie Satan needs to improve the positive reputation for the image of Kober Mie Satan is considered positive and able to create customer loyalty. Keywords: product quality, brand image, customer loyalty

scholarly journals PERAN KREDIBILITAS MEREK MEMEDIASI PENGARUH KREDIBILITAS ENDORSER TERHADAP EKUITAS MEREK

2018 ◽  
Vol 8 (1) ◽  
pp. 352
Author(s):  
A.A. Sagung Dewi Pratiwi ◽  
I Gst. A. Kt. Gd. Suasana
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Brand Equity ◽  
Sampling Method ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Brand Credibility ◽  
Endorser Credibility

This study aims to explain the influence of endorser credibility on brand credibility, the influence of endorser credibility on brand equity, the influence of brand credibility on brand equity, and the role of brand credibility mediates the influence of endorser credibility on IM3 user brand equity in Denpasar City. This research was conducted in the area of ??Denpasar City using 170 respondents. Data collection method used is purposive sampling method with path analysis techniques. The results found that endorser credibility, had a positive and significant effect on brand credibility, endorser credibility had a positive and significant effect on brand equity, brand credibility had a positive and significant effect on brand equity, and brand credibility served as a partial mediation of the influence of endorser credibility and brand equity. IM3 providers need to pay attention to strong networks / signals, to be in line with consumer expectations. In addition, IM3 providers need to improve positive endorser credibility so that IM3 providers are able to create better brand equity for consumers. Keywords: brand credibility, endorser credibility, brand equity

scholarly journals BEBAN KERJA BERPENGARUH TERHADAP BURNOUT DENGAN VARIABEL WORK FAMILY CONFLICT SEBAGAI PEMEDIASI

2020 ◽  
Vol 9 (2) ◽  
pp. 597
Author(s):  
I Made Agus Putra Wijaya ◽  
I Made Artha Wibawa
Keyword(s):  
Path Analysis ◽  
Family Conflict ◽  
Sampling Method ◽  
Work Family Conflict ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Female Employees ◽  
Work Family ◽  
Positive Effect

The purpose of this study was to examine the effect of workload on burnout with work family conflict as a mediating variable on female employees at PT Bank BRI Denpasar Gajah Mada. In this study the determination of samples using Slovin formula with purposive sampling method, the sample used was female employees as many as 61 respondents, through path analysis techniques (path analysis). Based on the results of the analysis it can be seen that the workload has a positive and significant effect on burnout on female employees at PT Bank BRI Denpasar Gajah Mada. Workload has a positive and significant effect on work family conflict on female employees at PT Bank BRI Denpasar Gajah Mada. Work family conflict has a positive and significant effect on burnout in female employees at PT Bank BRI Denpasar Gajah Mada. Work family conflict mediates the positive effect of workload on burnout on female employees at PT Bank BRI Denpasar Gajah Mada. Keywords: workload, burnout, work family conflict

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG

2019 ◽  
Vol 8 (10) ◽  
pp. 6139
Author(s):  
Ketut Joni Santika ◽  
Kastawan Mandala
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Analysis Technique

This research was conducted on consumers who have already purchased isotonic Mizone beverage products in Denpasar City. The number of samples used in this study were 120 respondents, with a purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used is path analysis (analyze path). Based on respondents' data, it can be directly seen that: (1) product quality has a positive and significant effect on brand image; (2) product quality has a positive and significant effect on repurchase intention; (3) brand image has a positive and significant effect on repurchase intention; (4) brand image acts as a mediating variable between product quality variables and repurchase intention. The findings of this study conclude that product quality has a positive and significant effect on the brand image and consumer repurchase intention on isotonic Mizone beverage products in Denpasar City, the brand image is able to mediate the quality of the product against repurchase intention. Keywords: brand image, product quality, intention to repurchase

scholarly journals KEPUASAN KERJA MEMEDIASI PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KOMITMEN ORGANISASIONAL KUTABEX BEACH FRONT HOTEL BALI

2020 ◽  
Vol 9 (5) ◽  
pp. 2003
Author(s):  
Ni Luh Sintya Yulianingsih ◽  
Agoes Ganesha Rahyuda
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Organizational Commitment ◽  
Data Collection ◽  
Path Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Mediating Effect ◽  
Analysis Techniques

Organizational commitment is an attitude that shows employee loyalty and ongoing process of how they expresses their attention to organization's success. Purpose of study is to analyze the role of job satisfaction in mediating effect of transformational leadership on organizational commitment of KutaBex Beach Front Hotel Bali employees. The population was 113 people and the sample are 54 people using proportionate random sampling method. Data are analyzed using path analysis techniques. Data collection through interviews and questionnaires. The results showed that transformational leadership had a positive and significant effect on job satisfaction and organizational commitment. In addition, job satisfaction has a positive and significant effect on organizational commitment and job satisfaction mediates the effect of transformational leadership on organizational commitment partially. The implication of this research is that high job satisfaction owned by employees will increase employee organizational commitment through the influence of transformational leadership. Keywords: transformational leadership, job satisfaction, organizational commitment

scholarly journals PERAN BRAND AWARENESS MEMEDIASI PENGARUH ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 8 (11) ◽  
pp. 6558
Author(s):  
M Dwi Aryasa Endyana ◽  
I Gst. A.Kt. Sri Ardani
Keyword(s):  
Path Analysis ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Techniques

The purpose of this study was to examine the role of brand awareness in mediating the influence of advertising on purchasing decisions in the Tokopedia application in Denpasar City. The variables examined in this study were advertising variables, brand awareness and purchasing decisions. This research was conducted in Denpasar City and the population in this study were people who had already made transactions at Tokopedia in Denpasar City. The sample in this study consisted of 120 respondents. This study uses the method of determining the technique sample selected purposive sampling. Data were analyzed using path analysis techniques. The results showed that advertising variables have a positive and significant effect on brand awareness, advertising variables have a positive and significant effect on purchasing decisions, brand awareness variables have a positive and significant effect on purchasing decisions, and brand awareness variables significantly mediate advertising influence on purchasing decisions. Keywords: advertising, brand awareness, purchasing decisions

scholarly journals PERAN SHOPPING ENJOYMENT MEMEDIASI PENGARUH HEDONIC MOTIVATION TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3756
Author(s):  
Putu Cindy Clarista Darmaningrum ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Shopping Enjoyment

The purpose of this study is to explain the role of enjoyment shopping mediating hedonic motivation towards impulse buying. This research was conducted at consumers of Stradivarius Beachwalk. The measure of samples used in this study were 105 respondents, with a purposive sampling method. Data collection is done through questionnaires, interviews, and observations. The analysis technique used is path analysis. Based on the results, it was found that shopping enjoyment is able to mediate partially hedonic motivation towards impulse buying. Furthermore, hedonic motivation has a positive and significant effect on impulse buying; hedonic motivation has a positive and significant effect on shopping enjoyment; shopping enjoyment has a positive and significant effect on impulse buying; and shopping enjoyment acts as a mediating variable between hedonic motivation and impulse buying. Based on the findings of this study suggested that hedonic motivation and good shopping enjoyment greatly affect consumer impulse buying at Stradivarius Beachwalk. Keywords: hedonic motivation, shopping enjoyment, impulse buying  

scholarly journals PENGARUH KUALITAS PRODUK, LOKASI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KINOL BISTRO N’POLL DI KOTA PADANG

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 161
Author(s):  
Irdha Yusra ◽  
Rio Nanda
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
T Test ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Techniques

AbstractThe purpose of this study was to find out and analyze the effect of product quality, location and price on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. The population in this study were all consumers who made purchases at the Kinol Bistro N ’Poll cafe in Padang City totaling 2,446. while the number of samples in this study were 100 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variables of product quality, price and location had a significant effect on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. Keywords: Product Quality, Location, Price, and Purchasing Decision.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN DENGAN RISIKO BISNIS SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA

2019 ◽  
Vol 11 (1) ◽  
pp. 49
Author(s):  
Andy Andy ◽  
Rossje V. Surya Putri
Keyword(s):  
Path Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Stock Exchange ◽  
Investment Decision ◽  
Business Risk ◽  
Financing Decision ◽  
Purposive Sampling ◽  
Observation Period

<p class="Style1"><em>The objective of this research is to analyze: the influence of investment decision </em><em>on </em><em><sub>.</sub></em><em>firm's value, the influence of financing decision on firm's value, the influence of </em><em>dividend decision on firm 's value, the influence of firm's size on firm's value, the influence of business risk on firm's value, the role of business risk as intervening influence of investment decision on firm's value, the role of business risk as intervening influence of financing decision on firm's value, the role of business risk as intervening influence of dividend decision on firm's value, the role of business risk as intervening influence of firm's size on firm's value. The research was conducted in the companies listed in Indonesian Stock Exchange except for banks and other financial companies during 2011-2013 observation period. The total samples taken by using purposive sampling method were 110 companies out of 354 companies. Multiple regression and path analysis are used to analyze the hypothesis of this study. The result of this research using multiple regression finds that the investment decision, firm's size and business risk have influence toward firm's value. The financing decision and dividend decision do not have influence toward firm's value. The result of this research using path analysis finds that financing decision and firm's size have influence to firm's value with business risk as intervening variable. Investment decision and dividend decision do not have influence to</em><em><sub>.</sub></em><em>firm's value with business risk as intervening variable.</em></p>

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