scholarly journals PERAN KREDIBILITAS MEREK MEMEDIASI PENGARUH KREDIBILITAS ENDORSER TERHADAP EKUITAS MEREK

2018 ◽  
Vol 8 (1) ◽  
pp. 352
Author(s):  
A.A. Sagung Dewi Pratiwi ◽  
I Gst. A. Kt. Gd. Suasana
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Brand Equity ◽  
Sampling Method ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Brand Credibility ◽  
Endorser Credibility

This study aims to explain the influence of endorser credibility on brand credibility, the influence of endorser credibility on brand equity, the influence of brand credibility on brand equity, and the role of brand credibility mediates the influence of endorser credibility on IM3 user brand equity in Denpasar City. This research was conducted in the area of ??Denpasar City using 170 respondents. Data collection method used is purposive sampling method with path analysis techniques. The results found that endorser credibility, had a positive and significant effect on brand credibility, endorser credibility had a positive and significant effect on brand equity, brand credibility had a positive and significant effect on brand equity, and brand credibility served as a partial mediation of the influence of endorser credibility and brand equity. IM3 providers need to pay attention to strong networks / signals, to be in line with consumer expectations. In addition, IM3 providers need to improve positive endorser credibility so that IM3 providers are able to create better brand equity for consumers. Keywords: brand credibility, endorser credibility, brand equity

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN

2018 ◽  
Vol 7 (10) ◽  
pp. 5258
Author(s):  
Gusti Nyoman Bagus Dananjaya ◽  
Ni Made Rastini
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique

This research aims to explain the effect of product quality on brand image, the effect of product quality on customer loyalty, the influence of brand image on customer loyalty, and the role of brand image to mediate the effect of product quality on customer loyalty of Kober Mie Setan in Denpasar City This research was conducted in Denpasar using 100 respondents. Data collection method used is purposive sampling method with path analysis technique. The results showed that product quality had a positive and significant effect on brand image. Product quality has a positive and significant impact on customer loyalty. Brand image has a positive and significant impact on customer loyalty. Brand image as a mediation variable significantly indirect influence on customer loyalty through product quality variables. Kober Mie Satan needs to pay attention to the portion of food to match the expectations of the consumers. In addition, Kober Mie Satan needs to improve the positive reputation for the image of Kober Mie Satan is considered positive and able to create customer loyalty. Keywords: product quality, brand image, customer loyalty

scholarly journals PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3873
Author(s):  
Ni Putu Krisna Diah Rani ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The Relationship ◽  
Positive Effect

The purpose of this study was to explain the influence of the retail atmosphere, and the promotion of emotions, to explain the influence of the retail atmosphere, promotion, and emotions on impulse buying, to explain the role of emotions as mediating the relationship between the retail atmosphere and promotion of impulse buying at Hypermart Mall Bali consumers. Galeria. The population in this study were all consumers who had shopped at Hypermart Mall Bali Galeria and had done Impulse Buying. The sampling method used was purposive sampling. The samples selected in this study were 108 respondents. Data were analyzed using path analysis techniques. Based on the results of the study shows that the retail atmosphere, and promotion has a positive effect on emotions. Retail atmosphere, promotion, and emotions have a positive effect on impulse buying. Emotions mediate the relationship between the retail atmosphere and promotion of impulse buying on Hypermart Mall Bali Galeria consumers. Keywords: retail atmosphere, promotion, emotion, impulse buying

scholarly journals KEPUASAN KERJA MEMEDIASI PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KOMITMEN ORGANISASIONAL KUTABEX BEACH FRONT HOTEL BALI

2020 ◽  
Vol 9 (5) ◽  
pp. 2003
Author(s):  
Ni Luh Sintya Yulianingsih ◽  
Agoes Ganesha Rahyuda
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Organizational Commitment ◽  
Data Collection ◽  
Path Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Mediating Effect ◽  
Analysis Techniques

Organizational commitment is an attitude that shows employee loyalty and ongoing process of how they expresses their attention to organization's success. Purpose of study is to analyze the role of job satisfaction in mediating effect of transformational leadership on organizational commitment of KutaBex Beach Front Hotel Bali employees. The population was 113 people and the sample are 54 people using proportionate random sampling method. Data are analyzed using path analysis techniques. Data collection through interviews and questionnaires. The results showed that transformational leadership had a positive and significant effect on job satisfaction and organizational commitment. In addition, job satisfaction has a positive and significant effect on organizational commitment and job satisfaction mediates the effect of transformational leadership on organizational commitment partially. The implication of this research is that high job satisfaction owned by employees will increase employee organizational commitment through the influence of transformational leadership. Keywords: transformational leadership, job satisfaction, organizational commitment

scholarly journals PERAN WORD OF MOUTH MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2019 ◽  
Vol 8 (9) ◽  
pp. 5442
Author(s):  
Ni Putu Dinda Prameswari Putri Astaki ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Test Results ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Buying Decisions

This study aims to determine the effect of product quality on word of mouth and buying decisions, the effect of word of mouth on buying decisions and the role of word of mouth mediating the effect of product quality on Georgioswomen's product buying decisions in Denpasar. The study was conducted on 100 female in Denpasar who had made purchases on Georgioswomen. The number of respondents was determined using a purposive sampling method, namely the technique of determining samples with certain considerations. Data obtained by distributing questionnaires were analyzed using path analysis techniques (path analysis) and Sobel test. The test results state that product quality variables have a positive and significant effect on word of mouth, product quality variables have a positive and significant effect on buying decisions, word of mouth variables have a positive and significant effect on buying decisions, and word of mouth variables significantly mediate the effect of product quality against buying decisions. Keywords: product quality, word of mouth, buying decisions, online shop

scholarly journals PERAN SHOPPING ENJOYMENT MEMEDIASI PENGARUH HEDONIC MOTIVATION TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3756
Author(s):  
Putu Cindy Clarista Darmaningrum ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Shopping Enjoyment

The purpose of this study is to explain the role of enjoyment shopping mediating hedonic motivation towards impulse buying. This research was conducted at consumers of Stradivarius Beachwalk. The measure of samples used in this study were 105 respondents, with a purposive sampling method. Data collection is done through questionnaires, interviews, and observations. The analysis technique used is path analysis. Based on the results, it was found that shopping enjoyment is able to mediate partially hedonic motivation towards impulse buying. Furthermore, hedonic motivation has a positive and significant effect on impulse buying; hedonic motivation has a positive and significant effect on shopping enjoyment; shopping enjoyment has a positive and significant effect on impulse buying; and shopping enjoyment acts as a mediating variable between hedonic motivation and impulse buying. Based on the findings of this study suggested that hedonic motivation and good shopping enjoyment greatly affect consumer impulse buying at Stradivarius Beachwalk. Keywords: hedonic motivation, shopping enjoyment, impulse buying  

scholarly journals Linking work environment to employee performance: the mediating role of work discipline

2020 ◽  
Vol 13 (1) ◽  
pp. 14
Author(s):  
Achmad Sani Supriyanto ◽  
Vivin Maharani Ekowati ◽  
Hilda Vironika
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Work Environment ◽  
Quantitative Research ◽  
Sampling Method ◽  
Employee Performance ◽  
Full Time ◽  
Collection Method ◽  
Mediating Role

This study aims to examine the influence of the work environment on employee performance mediated by work discipline. It is quantitative research with questionnaires as the data collection method. Data were analyzed by using Path Analysis. The populations are all of the full-time employees, and seventy-eight respondents of them were selected by saturated sampling method. The study shows that the work environment affects employee performance, and work discipline mediates the effect of the work environment on employee performance. 

scholarly journals TELEMEDICINE AS AN EFFORT TO IMPROVE PUBLIC KNOWLEDGE TO FIGHT COVID-19 PANDEMIC

2021 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
Sacharissa Zerlina Tsarwah Thirafi ◽  
Triadi Putra Paladan ◽  
Bonfilio Neltio Ariobimo ◽  
Barizatul Husniyah ◽  
Monica Tiara Arum Kinanthi ◽  
...  
Keyword(s):  
Health Promotion ◽  
Data Collection ◽  
Sampling Method ◽  
Public Knowledge ◽  
Inclusion Criteria ◽  
Collection Method ◽  
Before And After ◽  
Chain Transmission ◽  
A Current

The role of the community is an essential part to cut down the COVID-19 chain transmission, a current world pandemic. Knowledge determines a person's healthy behavior that can prevent transmission of COVID-19. This research’s goal is to analyze the effect of health promotion via telemedicine on increasing knowledge about COVID-19 prevention in the productive-age population in Indonesia. This study used one group pretest-posttest design and accidental sampling method involving 146 respondents based on the inclusion criteria. The data collection method was carried out by using a questionnaire containing simple and general questions related to COVID-19 that tested subjects before and after telemedicine health promotion. Based on the assessment of the questionnaire through pretest and posttest, there was an increase in the average knowledge after being given health education with telemedicine with p<0.001 (CI 95%). This study shows that telemedicine could significantly increase average knowledge about COVID-19 prevention in the productive-age population in Indonesia.

scholarly journals BEBAN KERJA BERPENGARUH TERHADAP BURNOUT DENGAN VARIABEL WORK FAMILY CONFLICT SEBAGAI PEMEDIASI

2020 ◽  
Vol 9 (2) ◽  
pp. 597
Author(s):  
I Made Agus Putra Wijaya ◽  
I Made Artha Wibawa
Keyword(s):  
Path Analysis ◽  
Family Conflict ◽  
Sampling Method ◽  
Work Family Conflict ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Female Employees ◽  
Work Family ◽  
Positive Effect

The purpose of this study was to examine the effect of workload on burnout with work family conflict as a mediating variable on female employees at PT Bank BRI Denpasar Gajah Mada. In this study the determination of samples using Slovin formula with purposive sampling method, the sample used was female employees as many as 61 respondents, through path analysis techniques (path analysis). Based on the results of the analysis it can be seen that the workload has a positive and significant effect on burnout on female employees at PT Bank BRI Denpasar Gajah Mada. Workload has a positive and significant effect on work family conflict on female employees at PT Bank BRI Denpasar Gajah Mada. Work family conflict has a positive and significant effect on burnout in female employees at PT Bank BRI Denpasar Gajah Mada. Work family conflict mediates the positive effect of workload on burnout on female employees at PT Bank BRI Denpasar Gajah Mada. Keywords: workload, burnout, work family conflict

scholarly journals Effect of work ethics on job performance with adversity quotient as a mediator

2019 ◽  
Vol 8 (5) ◽  
pp. 98-103
Author(s):  
Delon Runta ◽  
Neil Aldrin ◽  
Netty Merdiaty
Keyword(s):  
Data Collection ◽  
Job Performance ◽  
Path Analysis ◽  
Direct Influence ◽  
Performance Achievement ◽  
Work Ethics ◽  
Analysis Techniques ◽  
Indirect Influence

This study examines the importance of work ethics for employees in the organization towards performance achievement by bringing up the role of adversity quotient mediator. The study aimed to investigate and explore the direct and indirect influence through mediators by using path analysis techniques with the help of AMOS version 24. The process of data collection was carried out using three research variable scales. The number of research respondents is 220 employees. The results of the analysis prove four hypotheses that have been shown to have direct influence, and the role of the mediator is perfect in mediating the two variables. The results of this study can be useful for organizations and practitioners of psychology in industry and organizations.

scholarly journals ANALISA DAMPAK KEBIJAKAN PENURUNAN TARIF PAJAK PENGHASILAN (PPh) FINAL UNTUK UMKM TERHADAP PENERIMAAN PAJAK NEGARA DI KOTA BATAM PROV. KEPRI

Profit ◽  
2021 ◽  
Vol 15 (02) ◽  
pp. 1-13
Author(s):  
Afrianti Elsye Vanomy
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Sampling Method ◽  
Tax Revenue ◽  
Rate Reduction ◽  
Purposive Sampling ◽  
State Revenue ◽  
Direct Data ◽  
The Impact

This study aims to determine whether MSMEs in Batam have implemented PP No. 23 of 2018 according to the form of business or business profile the impact of this rate reduction of this rate reduction on tax revenue at KPP Pratama Batam Selatan. Data obtained from distributing questionnaires via Google form and interviews and direct data collection at KPP Pratama Batam Selatan. The sampling method of this research is purposive sampling technique.and uses descriptive quantitative by investigating the influence of the MSME business profile variable on State Revenue through taxpayer compliance. State revenue data comes from PPh 4 paragraph 2 specifically for MSMEs with PP. No. 46 of 2013 and PP No. 23 of 2018 over period of 4 years, namely 2016 to 2019. And using regression and path analysis. So that the results of this study indicate that the business profile is significant on taxpayer compliance, as well as the significant result between taxpayer compliance with state revenue, but business profile has no significant effect on State Revenue, the effect is direct, but the results differ if the effect of business profile on State Revenue through compliance. The result of taxpayers is significant.

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