scholarly journals PERAN CITRA MEREK MEMEDIASI PENGARUH KEUNGGULAN PRODUK TERHADAP NIAT BELI ULANG PRODUK FASHION UNIQLO

2021 ◽  
Vol 10 (3) ◽  
pp. 229
Author(s):  
Nyoman Panji Prabawa Sunu ◽  
Gede Bayu Rahanatha
Keyword(s):  
Path Analysis ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Repurchase Intention ◽  
Single Test ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Analysis Technique

The purpose of this study was to explain and analyze the role of brand image in mediating the effect of product superiority on consumer repurchase intention. The data used in this study are primary data, namely by distributing questionnaires to all research respondents who have bought and used fashion products from Uniqlo. The population of this study are consumers who wear Uniqlo fashion products. Based on calculations with purposive sampling technique, the number of samples obtained is 110 respondents. The analysis technique used in this research is the path analysis test, single test and VAF test. The results of this study indicate that the product superiority variable has a positive and significant effect on brand image as well as repurchase intention. The brand image variable also has a positive and significant effect on repurchase intention. The variable brand image in this study affects product excellence and repurchase intention is partially positive and significant. Keywords: product superiority, repurchase intention, brand image

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Research Findings ◽  
The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  

scholarly journals PENGARUH E-PRICE DAN E-TRUST TERHADAP E-LOYALTY PADA ERA PANDEMIK

2021 ◽  
pp. 99
Author(s):  
Ida Bagus Gde Indra Wedhana Purba ◽  
I Gusti Ayu Tirtayani
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Research Method ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Purposive Sampling ◽  
Online Marketplace ◽  
Analysis Technique

As time has developed, many e-commerce platforms exist in Indonesia, so that competition in maintaining consumer loyalty on an e-commerce website often occurs. This study aims to determine the effect of e-price and e-trust on e-loyalty and the role of e-trust in mediating it. The research method used is quantitative and using questionnaire. The population used in this study are consumers who have ever shopped online through the Indonesian online marketplace who are domiciled in the province of Bali. The sampling technique in this study was purposive sampling and accidental sampling and a sample of 120 respondents. The data analysis technique used is descriptive analysis and path analysis. The result of this research is that Shopee is e-commerce with the biggest enthusiasts in Bali. E-price and e-trust have a positive and significant effect on e-loyalty, and e-price has a positive and significant effect on e-trust, e-trust can mediate the effect of e-price on e-loyalty. This research is expected to be able to provide input to further researchers, e-commerce providers, sellers who sell in e-commerce, and customers. Providing reasonable prices, security in transactions, trust in online vendors, will certainly increase consumer loyalty, either by not moving to other e-commerce and recommending it to others.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI ULANG

2019 ◽  
Vol 8 (10) ◽  
pp. 6139
Author(s):  
Ketut Joni Santika ◽  
Kastawan Mandala
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Repurchase Intention ◽  
Purposive Sampling ◽  
Analysis Technique

This research was conducted on consumers who have already purchased isotonic Mizone beverage products in Denpasar City. The number of samples used in this study were 120 respondents, with a purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used is path analysis (analyze path). Based on respondents' data, it can be directly seen that: (1) product quality has a positive and significant effect on brand image; (2) product quality has a positive and significant effect on repurchase intention; (3) brand image has a positive and significant effect on repurchase intention; (4) brand image acts as a mediating variable between product quality variables and repurchase intention. The findings of this study conclude that product quality has a positive and significant effect on the brand image and consumer repurchase intention on isotonic Mizone beverage products in Denpasar City, the brand image is able to mediate the quality of the product against repurchase intention. Keywords: brand image, product quality, intention to repurchase

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN

2018 ◽  
Vol 7 (10) ◽  
pp. 5258
Author(s):  
Gusti Nyoman Bagus Dananjaya ◽  
Ni Made Rastini
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Technique

This research aims to explain the effect of product quality on brand image, the effect of product quality on customer loyalty, the influence of brand image on customer loyalty, and the role of brand image to mediate the effect of product quality on customer loyalty of Kober Mie Setan in Denpasar City This research was conducted in Denpasar using 100 respondents. Data collection method used is purposive sampling method with path analysis technique. The results showed that product quality had a positive and significant effect on brand image. Product quality has a positive and significant impact on customer loyalty. Brand image has a positive and significant impact on customer loyalty. Brand image as a mediation variable significantly indirect influence on customer loyalty through product quality variables. Kober Mie Satan needs to pay attention to the portion of food to match the expectations of the consumers. In addition, Kober Mie Satan needs to improve the positive reputation for the image of Kober Mie Satan is considered positive and able to create customer loyalty. Keywords: product quality, brand image, customer loyalty

scholarly journals Pengaruh Citra Merek Melalui Sikap Konsumen Terhadap Niat Beli Ulang Pada Produk Busana Muslim Zoya di Surabaya

2015 ◽  
Vol 2 (7) ◽  
pp. 553
Author(s):  
Nurul Ain ◽  
Ririn Tri Ratnasari
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Primary Data ◽  
Moderator Variables ◽  
Fashion Products ◽  
Positive Attitudes ◽  
Endogenous Variables

This study aims to determine the effect of brand image to re-purchase intention through attitude of consumers to the brand in the Zoya’s Muslim fashion products in Surabaya.This sudy collects primary data from the questionere with 30 sample. The sample is the consumer of Zoya’s products in Surabaya. This study utilizes Consumer characteristics who have ever made a purchase Zoya’s products in Surabaya within the past year. The sampling technique is accidental and purposive sampling.This study utilizes quantitative approach path analysis technique (path analysis).Endogenous variables is re-purchase intention, whereas exogenous variables is brand image and intervening endogenous variable is the attitude of consumers to the brand image. The results indicates that the brand image has a positive and significant impact to the consumer attitudes on Zoyas’s Muslim fashion brand. Other results shows that a significant influence on consumer attitudes and re-purchase intention . Then, the brand image is also has positive and significant impact on re-purchase intention on the Zoya’s Muslim fashion in Surabaya. Based on these findings, Zoya Surabaya branch should maintain and enhance the brand  image of Zoya and positive attitudes of consumers towards the Muslim fashion Zoya so as to improve on the consumer's purchase intention on products Moslem Zoya. For the further research, it will be better by adding a moderator variables such as the level of religious knowledge that will get an idea whether the moderator variables will weaken or increase the influence of consumer attitudes to re-purchase intention of consumers on Zoyas’s Muslimfashion brand.

scholarly journals PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 562
Author(s):  
Raden Bagus Faizal Irany Sidharta ◽  
Ni Luh Ariningsih Sari ◽  
Wayan Suwandha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Share ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.

scholarly journals TATA KELOLA BAITUL MAAL WA TAMWIL (BMT) BERBASIS PRINSIP 6C DAN MODAL SOSIAL : STUDI PADA BMT MEKAR DA’WAH

2017 ◽  
Vol 1 (2) ◽  
pp. 121
Author(s):  
Syafik Wildan Afif ◽  
Darwanto Darwanto
Keyword(s):  
Social Capital ◽  
Corporate Governance ◽  
Qualitative Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Shared Value ◽  
Good Relationship ◽  
Purposive Sampling ◽  
Analysis Technique

The study  analyzes the role of governance BMT Mekar Da'wah and social capital in processing Musharaka financing. This study uses qualitative method . The source of data and information are  employees in BMT Mekar Da’wah such as the branch manager, head of the division of financing, marketing head of the division and customers of  BMT Mekar Da’wah as key persons. Collecting data uses purposive sampling technique. The data are primary data that based on interviews with key persons associated with the research. The analysis technique used is the interactive model. The results showed that corporate governance at BMT Mekar Da'wah’s 6C (character, capacity, capital, collateral, condition of economy and constrain) based on the concept that applied to the collection of information on prospective customers who will conduct financing filings with the provisions. Social capital is owned by BMT Mekar Da'wah is  trust formed by a good relationship  with society as cooperation in several community events. Besides, the shared value formed from their belief to religiosity of people who manage BMT  is also one of social capital.  

scholarly journals PERAN KEPUASAAN DALAM MEMEDIASI PENGALAMAN BERBELANJA TERHADAP MINAT BELI KEMBALI

2019 ◽  
Vol 8 (9) ◽  
pp. 5591
Author(s):  
Nyoman Ayu Nidya Larasati Dewi ◽  
A.A.Gede Agung Artha Kusuma
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Shopping Experience

The purpose of this study was to determine the effect of shopping experience on buying interest, and to know the role of satisfaction in mediating the effect of shopping experience and on the interest in buying back. The study was conducted at Zara Beachwalk with a sample of 95 people who are consumers of Zara's fashion products. The sampling technique used is non probability sampling with a purposive sampling method. Data collection is done by distributing questionnaires to consumers of Zara fashion products at Beachwalk. Based on the results of the analysis, it was found that shopping experience and satisfaction variables had a positive and significant effect on interest in repurchasing. The results of this study also indicate that the satisfaction variable mediates the influence of shopping experience on partial repurchase interests. The advice that can be given to the management of Zara's fashion products at Beachwalk is that management must be able to create a good shopping experience for consumers so that the satisfaction felt when shopping will increase and consumer buying interest will be high. Keywords: repurchase intention, satisfaction, shopping experience

scholarly journals PERAN POSITIVE EMOTION DALAM MEMEDIASI PENGARUH PRODUCT KNOWLEDGE TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (9) ◽  
pp. 5652
Author(s):  
Ni Putu Triana Mahadewi ◽  
Eka Sulistyawati
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Positive Emotion ◽  
Sampling Method ◽  
Impulse Buying ◽  
Product Knowledge ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Analysis Technique

The purpose of this study is to explain the effect of product knowledge on positive emotion, to explain the effect of product knowledge and positive emotion on impulse buying, and to explain the role of positive emotion in mediating product knowledge of impulse buying. The population in this study are consumers of fashion products in Bali. The technique of determining the sample used is purposive sampling method, namely the sample is determined by consideration, namely respondents with Indonesian citizens who are domiciled in Denpasar City and Badung who have been shopping for Zara products. The number of samples used in this study were 130 respondents. The data analysis technique used in this research is Path Analysis. The results showed that product knowledge had a positive and significant effect on positive emotion, product knowledge and positive emotion that had a positive and significant effect on impulse buying, as well as positive emotion and significantly mediated the effect of product knowledge on consumer impulse buying on Zara products. Keywords: product knowledge, positive emotion, impulse buying

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH SPONSORSHIP TERHADAP NIAT BELI ULANG

2020 ◽  
Vol 9 (1) ◽  
pp. 199
Author(s):  
I Putu Yogi Arta Wiguna ◽  
I Wayan Santika
Keyword(s):  
Path Analysis ◽  
Brand Image ◽  
Repurchase Intention ◽  
Analysis Technique ◽  
Study Population ◽  
The Relationship

The purpose of this study was to determine the role of brand image in mediating the effect of sponsorship on repurchase intention. This research was conducted at Old Man’s Café Canggu Bali. The study population was visitors who consumed X drinks more than once with a sample of 100 respondents. The analysis technique used is path analysis technique. The results of the study indicate that Sponsorship has a positive and significant effect on X brand drinks at Old Man’s Bar in Canggu. Sponsorship has a positive and significant effect on the intention to repurchase drink X at Old’s Man Bar in Canggu. Brand image has a positive and significant effect on the intention to repurchase drinks X Old Man’s Bar in Canggu Brand image significantly mediates the relationship between sponsorship variables and repurchase intention. Keywords: brand image, sponsorship, repurchase intention

Sign in / Sign up

Export Citation Format

Share Document