scholarly journals PERAN KEPUASAAN DALAM MEMEDIASI PENGALAMAN BERBELANJA TERHADAP MINAT BELI KEMBALI

2019 ◽  
Vol 8 (9) ◽  
pp. 5591
Author(s):  
Nyoman Ayu Nidya Larasati Dewi ◽  
A.A.Gede Agung Artha Kusuma

The purpose of this study was to determine the effect of shopping experience on buying interest, and to know the role of satisfaction in mediating the effect of shopping experience and on the interest in buying back. The study was conducted at Zara Beachwalk with a sample of 95 people who are consumers of Zara's fashion products. The sampling technique used is non probability sampling with a purposive sampling method. Data collection is done by distributing questionnaires to consumers of Zara fashion products at Beachwalk. Based on the results of the analysis, it was found that shopping experience and satisfaction variables had a positive and significant effect on interest in repurchasing. The results of this study also indicate that the satisfaction variable mediates the influence of shopping experience on partial repurchase interests. The advice that can be given to the management of Zara's fashion products at Beachwalk is that management must be able to create a good shopping experience for consumers so that the satisfaction felt when shopping will increase and consumer buying interest will be high. Keywords: repurchase intention, satisfaction, shopping experience

Author(s):  
Rony Jusfarani B2042171020

Repurchase intention is an important factor for the company. The intention to repurchase a product arises because consumers are satisfied with the product they bought before. The purpose of this study was to determine the effect of Store image, Price perception and Private label product image to Repurchase intention on Hypermart and Indomaret Pontianak City. Data collection was carried out by distributing questionnaires containing statements with the number of respondents as many as 60 people on Hypermart and 60 people on Indomaret. The sampling technique uses the non-probability sampling method in the form of purposive sampling. Data from the results of questionnaire collection are processed using validity, reliability, classic assumption and path analysis.The results showed: 1) Store image and price perception has a significantly effect to private label product image on Hypermart customers. 2) Store image and price perception has a significantly effect to repurchase intention on Hypermart customers. 3) Private label product image has a significantly effect to repurchase intention on Hypermart customers. 4) Store image and price perception has a significantly effect to private label product image on Indomaret customers. 5) Store image and price perception has a significantly effect to repurchase intention on Indomaret customers. 6) Private label product image has no significantly effect to repurchase intention on Indomaret customers.


2021 ◽  
Vol 07 (01) ◽  
Author(s):  
Rini Handayani ◽  
◽  
Endah Purnama Sari ◽  
Enny Prayogo ◽  
Elvina Elvina ◽  
...  

Abstrak: Peneitian ini bertujuan untuk menguji bagaimana peran ukuran perusahaan dan kepemilikan institusional mempengaruhi tax avoidance yang dimoderasi oleh variabel profitabilitas. Populasi sebagai objek riset ini menggunakan seluruh perusahaan yang listing di Bursa Efek Indonesia (BEI). Sampel yang digunakan sebagai objek penelitian diperoleh dengan menggunakan metode nonprobability sampling teknik purposive sampling yaitu perusahaan-perusahaan yang bergerak di bidang infrastructure, utilities, and transportation yang listing di BEI pada periode waktu 2014—2018. Kriteria yang ditetapkan peneliti adalah perusahaan yang tidak memenuhi kriteria yang telah ditetapkan, tidak digunakan dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa ukuran perusahaan berpengaruh terhadap tax avoidance sementara kepemilikan institusional tidak berpengaruh terhadap tax avoidance. Profitabilitas terbukti dapat memperkuat pengaruh ukuran perusahaan dan kepemilikan institusional terhadap tax avoidance. Implikasi dari hasil riset ini dapat memberikan masukan dan pengetahuan bagi Perusahaan dalam mengambil keputusan dan menyelesaikan tindakan tax avoidance yang akan dan sudah dilakukan perusahaan dan bagi manajemen perusahaan dapat memikirkan strategi yang sesuai untuk mengalokasikan biaya di dalam perusahaan untuk meminimalkan tax avoidance. Abstract: This research has the aim of seeing how the role of Company Size and Institutional Ownership affects Tax Avoidance which is moderated by the Profitability variable. The population as the object of this research uses all companies listed on the Indonesian Stock Exchange (IDX). The sample used as the research object was obtained using non-probability sampling method, purposive sampling technique, namely companies engaged in the infrastructure, utilities, and transportation sectors listed on the IDX in the 2014-2018 time period. The criteria set by the researcher are companies that do not meet the predetermined criteria, not used in this study. The results of this study indicate that company size has an effect on tax avoidance while institutional ownership has no effect on tax avoidance. Profitability is proven to strengthen the influence of company size and institutional ownership on tax avoidance. The implication of the results of this research can provide input and knowledge for the company in making decisions and resolving tax avoidance actions that the company will and have taken and for company management to think about appropriate strategies to allocate costs within the company to minimize tax avoidance.


2021 ◽  
Vol 3 (3) ◽  
pp. 771
Author(s):  
Keren Eunike ◽  
Louis Utama

The purpose of this study is to find out whether Entrepreneurship Skills, Market Orientation, Sales Orientation, and Entrepreneurship Competence have an influence on the performance of SMEs in the culinary field. The population in this study is SMEs in the culinary sector. The sample used in this study were 50 respondens who owned MSMEs in the culinary field in Tanjung Duren, West Jakarta. The sampling technique used is non-probability sampling with purposive sampling method. Data collection was carried out using a Likert scale questionnaire. Overall the results of this study are that Entrepreneurship Skills have an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic, Market Orientation has no effect on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic. 19, Sales Orientation has an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic, Entrepreneurship Competence has an influence on the performance of SMEs in the culinary field in Tanjung Duren, West Jakarta during the Covid-19 pandemic.


2021 ◽  
Vol 10 (3) ◽  
pp. 229
Author(s):  
Nyoman Panji Prabawa Sunu ◽  
Gede Bayu Rahanatha

The purpose of this study was to explain and analyze the role of brand image in mediating the effect of product superiority on consumer repurchase intention. The data used in this study are primary data, namely by distributing questionnaires to all research respondents who have bought and used fashion products from Uniqlo. The population of this study are consumers who wear Uniqlo fashion products. Based on calculations with purposive sampling technique, the number of samples obtained is 110 respondents. The analysis technique used in this research is the path analysis test, single test and VAF test. The results of this study indicate that the product superiority variable has a positive and significant effect on brand image as well as repurchase intention. The brand image variable also has a positive and significant effect on repurchase intention. The variable brand image in this study affects product excellence and repurchase intention is partially positive and significant. Keywords: product superiority, repurchase intention, brand image


2020 ◽  
Vol 9 (6) ◽  
pp. 2352
Author(s):  
Ida Bagus Putu Asdhi Setiawan ◽  
Ni Made Asti Aksari

The purpose of this study was to determine the role of brand awareness in mediating the effect of celebrity endorser towards purchase intention on Adidas Yeezy shoe products. This research was conducted in the Province of Bali with a sample of 60 respondents using non-probability sampling method with purposive sampling technique. Data was analysed using path analysis and Sobel test. Study result showed that celebrity endorser have a positive and significant effect on brand awareness and purchase intention; brand awareness have a positive and significant effect on purchase intention; and brand awareness can significantly mediate the influence of celebrity endorser on purchase intention. The result of this study indicates that good brand awareness and celebrity endorser can influence the purchase intention of Adidas Yeezy shoe products. Keywords: celebrity endorser, brand awareness, purchase intention


2020 ◽  
Vol 6 (7) ◽  
pp. 1494
Author(s):  
Luthfan Hibatul Wafi ◽  
Sri Herianingrum

This research aims to find out and analyze the influence of productive zakat to mustahiq’s business performance and economic welfare at National Amil Zakat Institution Nurul Hayat in Bojonegoro. LAZNAS Nurul Hayat Bojonegoro is one of amil zakat institutions that can develop programs in managing the largest zakat in Bojonegoro. Population in this research is all mustahiqs who received zakat from Amil Zakat Institution Nurul Hayat Bojonegoro. Sampling technique used is non-probability sampling by using purposive sampling method. There are 156 mustahik obtained that received productive zakat.The type of data used is primary data, while data collection method is questionnaire.Keywords: productive zakat, mustahiq’sbusiness performance, mustahiq’s economic welfare


2021 ◽  
Vol 4 (2) ◽  
pp. 163-175
Author(s):  
Aldeana Meliani ◽  
Ahmad Mulyadi Kosim ◽  
Hilman Hakiem

This study aims to find out how much religiosity, lifestyle, and price influence on the decision to purchase Muslim fashion products on Marketplace. Research using quantitative method by disseminating questionnaires through google-form to Muslim respondents who have purchased Muslim fashion products on Marketplace (Shopee) and domiciled in Jakarta and Bogor. Sampling techniques using purposive sampling method which is part of non probability sampling technique. The number of samples as many as 100 respondents. The results of this study showed that the religious variables did not have a significant effect, but lifestyle variables and prices had a significant effect. Other findings showed that variable Y could be explained by 67.9% by variable X. The remaining 33.1% was explained by other variables beyond the researchers' discussion.This study aims to find out how much religiosity, lifestyle, and price influence on the decision to purchase Muslim fashion products on Marketplace. Research using quantitative method by disseminating questionnaires through google-form to Muslim respondents who have purchased Muslim fashion products on Marketplace (Shopee) and domiciled in Jakarta and Bogor. Sampling techniques using purposive sampling method which is part of non probability sampling technique. The number of samples as many as 100 respondents. The results of this study showed that the religious variables did not have a significant effect, but lifestyle variables and prices had a significant effect. Other findings showed that variable Y could be explained by 67.9% by variable X. The remaining 33.1% was explained by other variables beyond the researchers' discussion.


2020 ◽  
Vol 5 (1) ◽  
pp. 5
Author(s):  
Arif Mustaqim Bahar ◽  
Maizaldi Maizaldi ◽  
Novrianto Putera ◽  
Resky Widiestuty ◽  
Syafrianto Chaniago ◽  
...  

The purpose of this study was to determine the effect of tourism facilities on tourist satisfaction in South Coastal District, to determine the effect of  service quality on tourist satisfaction in South Coastal District, to determine the effect of promotion on tourist satisfaction in South Coastal District. The method used is a quantitative research using descriptive, while the data collection used questionnaire. The sampling technique is non probability sampling with a type of purposive sampling of 115 respondents. The results of this study can be concluded that the: (1) Tourism facilities has a positive and significant effect on tourist satisfaction in South Coastal District. (2) Service quality has a positive and significant effect on tourist satisfaction in South Coastal District. (3) Promotion has a positive and significant effect on tourist satisfaction in South Coastal District.


Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.


2021 ◽  
Vol 19 (1) ◽  
pp. 166-174
Author(s):  
Nova Andriani ◽  
◽  
Mugiono Mugiono ◽  
Mintarti Rahayu ◽  
◽  
...  

This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City. The population of this research is Lazada Indonesia consumers who are of productive age (19-34 years old) in Malang City and the number of samples obtained following the research criteria is 100 correspondents. Sample selection is done by the non-probability sampling technique with the purposive sampling method. The research instrument used was a questionnaire that was analyzed using smartPLS 2.0 software. The results of this study indicate that utilitarian shopping value and hedonic shopping value have a direct effect on customer satisfaction and repurchase intention. Meanwhile, indirectly hedonic shopping value did not affect repurchase intention through customer satisfaction.


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