Pengaruh brand image, brand awareness, dan kualitas produk terhadap keputusan pembelian produk planet popcorn pada mahasiswa fakultas ekonomi universitas tarumanagara jakarta

This study was conducted to investigate the effect of brand image, brand awareness, and product quality on the consumer’s purchase decision. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that purchase decision is positively and significantly affected by brand image, brand awareness, and product quality.

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The influence of Brand Image, Product Quality, and Price on Buying Decisions of Nissan Type Livina Cars

JOBS (Jurnal Of Business Studies) ◽

10.32497/jobs.v6i2.2544 ◽

2021 ◽

Vol 6 (2) ◽

pp. 189

Author(s):

Rina Faja Taxvia ◽

Riyadi - Riyadi ◽

Erika - Devie

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Product Quality ◽

Brand Image ◽

Purchase Decision ◽

Purchase Decisions ◽

Sales Data ◽

Car Sales ◽

Buying Decisions

The consumer purchase decisions of Nissan Setiabudi Semarang Dealers to Nissan type Livina cars higher when compared to other types of Nissan cars, which can be seen from the car sales data of Nissan Setiabudi Semarang Dealers. Purchase decisions are influenced by several factors, including brand image, product quality, and price. The purpose of this research was to see the influence of brand image, product quality, and price on the purchase decision of Nissan type Livina cars at Nissan Setiabudi Semarang Dealers. The methods of collecting data were questionnaire, interview, and literature view. The data analysis used was multiple linier regression analysis. The number of samples in the research were 98 consumers. The results shows that the brand image partially had no significant effect on purchase decisions, while product quality and price had significant increase on purchase decisions. Then simultaneously the variables were brand image, product quality, and price had significant effect on purchase decisions. Based on results of multiple linier regression analysis, the equation Y = 1,199 + 0,105X1 + 0,547X2 + 0,222X3. Purchase decisions were explained by the variables of brand image, product quality, and price by 73,7%, while the remaining 26,3% was explained by other variables not examined in this research.

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Pengaruh Brand Image dan Service Quality terhadap Purcahse Intention

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v5i1.10833 ◽

2021 ◽

Vol 5 (1) ◽

pp. 82

Author(s):

Ilman Prasetyo

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Data Collection ◽

Service Quality ◽

Multiple Regression Analysis ◽

Purchase Intention ◽

Brand Image ◽

Positive Impact ◽

Coffee Shop ◽

Convenience Sampling

The aim of this study are: First, to explore the effect of brand image on purchase intntion. Second, to explore the effect of service quality on purchase intention. The method of data collection is convenience sampling. The samples of this research are collected from 150 respondens, who are the customers of Coffee shop in Jakarta. The technique of data analysis used in this study was multiple regression analysis and classic assumption test. Testing the result of Hypoteses used the F-test, t-test, and R2. The results are: (a) the effect between brand image have a significant and positive impact toward purchase intention; (b) the effect between service quality have a significant and positive impact toward purchase intention. Tujuan dari penelitian ini adalah : pertama, untuk menguji efek dari brand image terhadap minat beli. Kedua, untuk menguji efek dari kualitas pelayanan terhadap minat beli. Metode dari pengambilan data adalah convenience sampling. Sampel merupakan pelanggan kedai kopi di Jakarta. Sampel dari penelitian ini adalah 150 responden. Teknik dari data analisis penelitian ini adalah analisis regresi berganda dan Uji asumsi klasik. Pengujian hasil hipotesis menggunakan Uji-F, Uji-t, dan R2.. Hasilnya adalah : Hasilnya adalah (a) brand image mempunyai pengaruh positif terhadap purchase intention. (b) service quality mempunyai pengaruh positif terhadap purchase intention.

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Pengaruh Word Of Mouth, Kesadaran Merek dan Kualitas Produk terhadap Keputusan Pembelian (Studi Pada Mie Akhirat di Surabaya)

BISMA (Bisnis dan Manajemen) ◽

10.26740/bisma.v8n2.p237-252 ◽

2018 ◽

Vol 8 (2) ◽

pp. 237

Author(s):

Linggar Apriliya

Keyword(s):

Regression Analysis ◽

Product Quality ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Sampling Method ◽

Word Of Mouth ◽

Sampling Technique ◽

Brand Awareness ◽

Purchase Decision ◽

Measuring Instrument

The development of food bussiness in Indonesia which growing rapidly make the competition even more intense. As one of the bussiness of food Mie Akhirat must have competitive superiority in order to survive to win the competition in culinary bussiness. This study used 188 samples, the sampling method is nonprobability sampling with purposive sampling technique. While measuring instrument used was a questionner, the data were analyzed using multiple regression analysis with SPSS for Windows 16. The results of this study showed that brand awareness and product quality has significant impact on purchase decision. While word of mouth has no significant impact on purchase decision.

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Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v3i4.4986 ◽

2019 ◽

Vol 3 (4) ◽

Author(s):

Juliana Juliana

Keyword(s):

Social Sciences ◽

Regression Analysis ◽

Data Analysis ◽

Brand Equity ◽

Brand Loyalty ◽

Brand Image ◽

Positive Impact ◽

Brand Awareness ◽

Computer Programme ◽

Convenience Sampling

The aim of this study are: First, to explore the effect of brand awareness towards brand equity. Second, to explore the effect of brand image towards brand equity. Third, to explore brand loyalty towards brand equity. The method of data collection is convenience sampling. The samples of this research are collected from 165 respondent, who used Nike shoes in Jakarta. The technique of data analysis used in this study was multiple regression analysis via the Statistical Package for Social Sciences computer programme version 18. The result are: (1) brand awareness has a positive impact toward brand equity; (2) brand image has a positive impact towards brand equity; (3) brand loyalty is the main impact towards brand equity.

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Pengaruh Brand Image Terhadap Kepuasan dan Loyalitas Pelanggan pada PT. Brand X di Jakarta

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i4.8678 ◽

2020 ◽

Vol 4 (4) ◽

pp. 150

Author(s):

Alex Santana ◽

Keni Keni

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Data Collection ◽

Customer Satisfaction ◽

Customer Loyalty ◽

Brand Image ◽

Positive Impact ◽

Convenience Sampling

The aim of this study are : First, to explore the effect of brand image on customer loyalty. Second, to explore the effect of brand image on customer satisfaction. Third, to explore the effect of customer satisfaction towards customer loyalty. Fourth, to find out if customer satisfaction can mediate brand image towards customer loyalty. The method of data collection is convenience sampling. The samples of this research are collected from 135 respondens, who are the customers of Brand x in Jakarta. The technique of data analysis used in this study was regression analysis and mediating test to find put the hypotheses. The results are : (a) the effect between brand image have a significant and positive impact toward customer loyalty; (b) the effect between brand image have a significant and positive impact toward customer satisfaction; (c) customer satisfaction has a positive impact on customer loyalty; (d) customer satisfaction will mediate the effect of brand image towards customer loyalty.

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PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2019.v08.i11.p17 ◽

2019 ◽

Vol 8 (11) ◽

pp. 6721

Author(s):

Ni Made Dwi Sanjiwani ◽

I Gst. A. Kt. Gd. Suasana

Keyword(s):

Data Analysis ◽

Data Collection ◽

Product Quality ◽

Sampling Method ◽

Brand Image ◽

Purchasing Decisions ◽

Study Program ◽

Analysis Technique ◽

The City

The purpose of this study is to examine the role of brand image in mediating the effect of product quality on purchasing decisions on Miniso products in Denpasar City. This research was conducted in the city of Denpasar by using a sample size of 100 people with a purposive sampling method. Data collection was obtained by the results of questionnaires using the measured Likert scale. The data analysis technique used in this study is path analysis technique, and is accompanied by a sobel test. The results of the study proposed that product quality had a significant effect on purchasing decisions on Miniso products, product quality had a significant effect on the brand image of Miniso products, brand image had a significant effect on purchasing decisions on Miniso products, and brand image was able to mediate the effect of product quality on purchasing decisions. product quality and imagery brand have a significant influence on purchasing decisions at the Miniso study program in Denpasar City. Keywords: brand image, product quality, purchasing decision

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Influence of Marketing Mix on iPhone 6 Series Smartphone Purchase Decision

FOCUS ◽

10.37010/fcs.v2i1.284 ◽

2021 ◽

Vol 2 (1) ◽

pp. 1-14

Author(s):

I Made Adnyana ◽

Imelia Dinhar

Keyword(s):

Regression Analysis ◽

Data Collection ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Sampling Method ◽

Marketing Mix ◽

Purchase Decision ◽

Purchasing Decisions ◽

Analysis Technique ◽

Convenience Sampling

The purpose of this study was to analyze the effect of the marketing mix on purchasing decisions for the iPhone 6 Series smartphone. The research sample of 205 people was selected by the convenience sampling method. Data collection used questionnaires and multiple regression analysis was used as an analysis technique. The results of the study prove that products and promotions have a positive and significant effect on purchasing decisions. Meanwhile, price and place have no effect on purchasing decisions. The results of this study have implications for products, places, prices, and promotions that need to be improved in order to improve purchasing decisions.

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Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai”

JMK (Jurnal Manajemen dan Kewirausahaan) ◽

10.32503/jmk.v6i3.1871 ◽

2021 ◽

Vol 6 (3) ◽

pp. 28

Author(s):

Dini Nur Sofya ◽

Sugeng Purwanto

Keyword(s):

Product Quality ◽

Sampling Method ◽

Brand Image ◽

Secondary Data ◽

Partial Least Square ◽

Least Square ◽

Test Reliability ◽

Probability Sampling ◽

Convenience Sampling ◽

The City

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang

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Pengaruh Kompetensi, Independensi, Dan Etika Auditor Terhadap Kualitas Audit Aparat Inspektorat

JURNAL EKSPLORASI AKUNTANSI ◽

10.24036/jea.v2i4.316 ◽

2020 ◽

Vol 2 (4) ◽

pp. 3737-3754

Author(s):

Witta Widiya ◽

Efrizal Syofyan

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Data Collection ◽

Sampling Method ◽

Audit Quality ◽

Primary Data ◽

Sample Collection ◽

The Third ◽

Data Analysis Methods

The purpose of this study was to analyze the effect of competency, independence, and auditor ethics on audit quality in Inspectorate Office. Type of this research is a quantitative researh. The population in this study were auditors in inspectorate office West Sumatera province with 35 samples taken. The technique of sample collection is total sampling method. The sources of the data of this research is the primary data. The technique of the data collection is questionnaires. The data were analyzed using multiple regression analysis using SPSS version 25. Data analysis methods used in this study are multiple linier regression analysis, with audit quality as the dependent variabel, competency, independence and auditor ethics as the independent variabel. This result of the reseacrh support the third hypotheses, where the research shows that auditor ethics has an effect on audit quality of examiners at the inspectorate West Sumatera province. The results also show that competency and independence have no effect on audit quality of examiners at the inspecorate West Sumatera provinsi.

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Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

Bisma: Jurnal Manajemen ◽

10.23887/bjm.v7i1.29290 ◽

2021 ◽

Vol 7 (1) ◽

pp. 56

Author(s):

Vika Ervina ◽

Made Ary Meitriana

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Product Quality ◽

Brand Image ◽

Sampling Technique ◽

Purchase Decision ◽

Purchase Decisions ◽

Collection Method ◽

Analysis Technique ◽

Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

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