scholarly journals Pengaruh Pengetahuan Produk, Keterlibatan Produk, Dan E-Wom Terhadap Niat Pembelian Produk Max Factor Pada Mahasiswi Fakultas Ekonomi Dan Bisnis Universitas Tarumanagara Melalui Website Sociolla Di Jakarta

2021 ◽  
Vol 3 (2) ◽  
pp. 491
Author(s):  
Tania Ulrica ◽  
Yenny Lego
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Product Involvement ◽  
Purposive Sampling ◽  
Positive Effect

The purpose of this study is to examine the effect of product knowledge, product involvement, E-WOM on purchase intention of Max Factor products in students of the Faculty of Economics & Business, Tarumanagara University through the Sociolla website in Jakarta. The sampling method in this study was purposive sampling. The sample in this study are 100 respondents who were students of the Faculty of Economics and Business, Tarumanagara University who knew and had never bought Max Factor products on the Sociolla website in Jakarta. Data is being processed using the sofware SmartPLS 3. The results of this study are The results of this study shows that product knowledge has a significant positive effect on purchase intention, product involvement has a significant positive effect on purchase intentions, E-WOM  has a significant positive effect on purchase intentions. Tujuan dari penelitian ini adalah untuk menguji pengaruh pengaruh pengetahuan produk, keterlibatan produk, E-WOM terhadap niat pembelian produk Max Factor pada mahasiswi Fakultas Ekonomi & Bisnis Universitas Tarumanagara Melalui Website Sociolla di Jakarta. Metode pengambilan sampel pada penelitian ini adalah purposive sampling. Sampel dalam penelitian ini berjumlah 100 responden yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis Universitas Tarumanagara yang mengetahui dan belum pernah membeli produk Max Factor pada Website Sociolla di Jakarta. Data diolah dengan menggunakan software SmartPLS 3. Hasil penelitian ini menunjukkan bahwa pengetahuan produk memiliki pengaruh positif signifikan terhadap niat pembelian, keterlibatan produk memiliki pengaruh positif signifikan terhadap niat pembelian, E-WOM memiliki pengaruh positif signifikan terhadap niat pembelian.

scholarly journals PERAN CITRA MEREK MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BELI (Studi Kasus pada Maskapai Penerbangan AirAsia di Kota Denpasar)

2019 ◽  
Vol 8 (7) ◽  
pp. 4268
Author(s):  
Ni Putu Ayu Kartika Kurnia Putri ◽  
Tjokorda Gde Raka Sukawati
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The City ◽  
Positive Effect

The purpose of this study was to explain the effect of e-WOM on brand image, e-WOM on purchase intention, brand image on purchase intention, and the role of brand image in mediating the influence of e-WOM on purchase intention. This research was conducted on consumers who intend to use the services of AirAsia airlines domiciled in the city of Denpasar. The number of samples of this study were 110 respondents using purposive sampling. The data were collected by distributing questionnaires using a Likert scale to measure 11 indicators. The analysis techniques used in this study are path analysis (path analysis), sobel test, and VAF test. The results of this study indicate that the e-WOM variable has a positive and significant effect on brand image. This study also found that each e-WOM variable and brand image had a significant positive effect on purchase intention. In addition, the brand image variable is also able to mediate the influence of e-WOM on purchase intentions partially. Keywords: brand image, e-WOM, and purchase intention. Keywords: brand image, e-WOM, and purchase intention

scholarly journals PERSEPSI KEPERCAYAAN KONSUMEN MEMEDIASI PENGARUH YOUTUBE BEAUTY VLOGGER TERHADAP NIAT BELI DI KOTA DENPASAR

2020 ◽  
Vol 9 (12) ◽  
pp. 3681
Author(s):  
Ni Luh Diah Ayu Wardani
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Video Content ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect

The purpose of this study was to explain the effect of the YouTube beauty vlogger and the perception of consumer trust on purchase intention. This research was conducted on prospective consumers of Maybelline cosmetics in Denpasar City. This study drew a sample of 107 respondents, using nonprobability sampling method, particularly purposive sampling. Data were collected from online questionnaires. Path Analysis and Sobel Test were used as data analysis techniques. This study found the YouTube beauty vlogger results and the perception of consumer confidence had a significant positive effect on purchase intention. In addition, YouTube beauty vloggers can partially influence purchase intentions through the perception of consumer trust as a mediating variable. Video content from YouTube beauty vloggers is needed to increase audience confidence in the product being reviewed. The perception of consumer confidence is a strong reference for increasing consumer purchase intentions of a product, so it is recommended that YouTube beauty vlogger and cosmetic company Maybelline each improve the quality of the video and the quality of the product being marketed. Keywords: YouTube beauty vlogger, consumer confidence perception, purchase intention.

scholarly journals PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI TUMBLER STARBUCKS DI KABUPATEN BADUNG

2020 ◽  
Vol 9 (8) ◽  
pp. 3279
Author(s):  
Ni Kadek Yora Yohana ◽  
I Gusti Agung Ketut Gede Suasana
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Sampling Method ◽  
Environmental Awareness ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

Purchase intention is the desire of consumers to own a product. Purchase intention is very important. Companies need to pay attention to factors that can increase consumer purchase intentions for the products they offer. The purpose of this study is to explain the role of consumer attitudes in mediating the influence of environmental awareness on purchase intentions. This research was conducted in Badung Regency. The number of samples taken were 65 respondents who were consumers of Starbucks Coffee who had never bought a Starbucks tumbler. The sampling method used is the purposive sampling methFheteod. Data collection is done through interviews and questionnaires. The analysis technique used is path analysis (sobel test), sobel test, and solimun theory. The analysis showed that environmental awareness had a significant positive effect on purchase intentions, environmental awareness had a significant positive effect on consumer attitudes, consumer attitudes had a significant positive effect on purchase intentions, and this study also succeeded in proving that consumer attitudes were able to mediate the effect of environmental awareness on purchase intentions. Keywords: purchase intention, environmental awareness, and consumer attitudes

scholarly journals The Effects of Price Perception, Product Knowledge, Company Image, and Perceived Value on Purchase Intentions for Automotive Products

2021 ◽  
Vol 6 (5) ◽  
pp. 47-50
Author(s):  
Made Theoresta Taruna Jaya Ayub ◽  
Ni Made Wulandari Kusumadewi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of price perception, product knowledge, company image, and perceived value on purchase intention. The method used is purposive sampling with a sample of 120 people. The method of data collection is through the distribution of instruments. The data analysis technique used is regression analysis. The results of this study indicate that price perception has a significant positive effect on purchase intention. This shows that the higher the price perception, the higher the intention to buy the product. Product knowledge has a significant positive effect on purchase intention. This shows that the higher the product knowledge, the higher the intention to buy the product. Company image has a significant positive effect on purchase intention. This shows that the better the company's image, the higher the purchase intention. Perceived value has a significant positive effect on purchase intention. This shows that the higher the value of a product, the higher the purchase intention.

scholarly journals Pengaruh Penerapan E-filing terhadap Kepatuhan Pelaporan Wajib Pajak dengan Media Sosial sebagai Variabel Moderasi

2020 ◽  
Vol 12 (2) ◽  
pp. 121-136
Author(s):  
Celintara Anindya Ayu Wardhani ◽  
Sarah Kristina ◽  
Priyo Hari Adi
Keyword(s):  
Social Media ◽  
Sampling Method ◽  
Primary Data ◽  
Online Media ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Use Of Social Media ◽  
Positive Effect

This study aims to analyze the effect of applying e-filing to taxpayer reporting compliance with the use of social media as a moderating variable. The data used are primary data in the form of questionnaires taken directly through filling out questionnaires distributed via online media using Google Form. The sampling method in this study uses a purposive sampling method with taxpayer criteria using social media. The results showed that the application of e-filing had a significant positive effect on compliance with taxpayer reporting while the use of social media was not able to moderate the effect of e-filing on taxpayer reporting compliance.

scholarly journals PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KEINGINAN UNTUK PINDAH DARI PERUSAHAAN (Studi Kasus pada Dealer di Bandarlampung)

2021 ◽  
Vol 26 (2) ◽  
pp. 46-54
Author(s):  
Tika Zelin Fitriyana ◽  
Fajar Gustiawaty Dewi ◽  
Pigo Nauli
Keyword(s):  
Job Satisfaction ◽  
Turnover Intention ◽  
Sampling Method ◽  
Turnover Intentions ◽  
Sample Selection ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Financial Compensation ◽  
Purposive Sampling ◽  
Positive Effect

Turnover can also be defined as the movement of workers out of the organization. Turnover refers to the final reality faced by an organization in the form of the number of employees who leave the organization in a certain period, while the desire of employees to move (turnover intentions) refers to the results of individual evaluations regarding the continuation of relationships with the organization that have not been manifested in definite actions to leave the organization. This study aims to determine the effect of Financial Compensation on Turnover Intention, Knowing the effect of Non-Financial Compensation on Turnover Intention and Knowing the effect of Job Satisfaction on Turnover Intention. In this study, sample selection was carried out using purposive sampling method. The purposive sampling method is a sampling technique with certain considerations. The sample in the study was selected using purposive sampling and obtained 65 samples. Based on the research results, financial compensation has no significant positive effect on the dependent variable, namely Turnover intention (Y), non-financial compensation has no effect on the dependent variable, namely Turnover intention (Y) and Job Satisfaction has no effect on the dependent variable, namely Turnover intention.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN INFORMASI AKUNTANSI DI UKM WIG KABUPATEN PURBALINGGA

2020 ◽  
Vol 16 (2) ◽  
pp. 143-170
Author(s):  
Aditya Rahmawan ◽  
Eliada Herwiyanti ◽  
Siti Maghfiroh
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Accounting Information ◽  
Educational Background ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Significant Negative Effect ◽  
Negative Effect ◽  
Positive Effect ◽  
Education Business

This study aimed to examine the factors that influence the use of accounting information in SMEs. The object of research is Wig UKM in Purbalingga Regency. From this research, it can be seen how education, business scale, business age, and accounting knowledge of the use of UKM Wig accounting information in Purbalingga. The number of respondents involved in this study was 82 people. Sampling using a purposive sampling method. Based on the results of research and data analysis using SPSS it was found that: (1) educational background did not have a significant negative effect on the use of accounting information, (2) the business scale had no significant positive effect on the use of accounting information, (3) the age of the business had no significant negative effect on the use of accounting information, and (4) accounting knowledge has a significant positive effect on the use of accounting information.

scholarly journals Pengaruh Estetika pada Minat Konsumen Terhadap Pembelian Smartphone Xiaomi di Jakarta Barat

2020 ◽  
Vol 2 (4) ◽  
pp. 906
Author(s):  
Deynis Devlin ◽  
Carunia Mulya Firdausy
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Social Value ◽  
Probability Sampling ◽  
Functional Value ◽  
Emotional Value ◽  
Positive Effect

This study aims to determine the effect of aesthetics on purchase intention mediated by functional value, social value, and emotional value. The population of this study was consumers who use Xiaomi smartphones. The sampling technique was by using non-probability sampling method. The method of analysis was by using PLS-SEM. The results showed that aesthetics had a positive and significant effect on consumer purchase intentions mediated by functional value, and aesthetics had a positive effect on consumer purchase intentions through emotional value mediation in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh estetika terhadap minat pembelian yang dimediasi oleh nilai fungsional, nilai sosial, dan nilai emosional. Populasi penelitian ini adalah konsumen yang menggunakan smartphone Xiaomi. Teknik pengambilan sampel menggunakan metode non-probability sampling. Metode analisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa estetika memiliki pengaruh positif dan signifikan terhadap niat pembelian konsumen yang dimediasi oleh nilai fungsional, dan estetika memiliki efek positif pada niat pembelian konsumen melalui mediasi nilai emosional di Jakarta Barat.

scholarly journals PENGARUH PEMBIAYAAN MUDHARABAH, MUSYARAKAH, MURABAHAH, DAN IJARAH TERHADAP PROFITABILITAS 4 BANK UMUM SYARIAH PERIODE 2013-2016

2018 ◽  
Vol 14 (2) ◽  
pp. 140-150
Author(s):  
Purnama Putra
Keyword(s):  
Sampling Method ◽  
Research Result ◽  
Secondary Data ◽  
Significant Positive Effect ◽  
Financial Reports ◽  
Purposive Sampling ◽  
Negative Effect ◽  
Quantitative Descriptive ◽  
Positive Effect ◽  
Descriptive Method

This research employ quantitative descriptive method aimed at testing the effects of Mudharabah, Musyarakah, Murabahah, and Ijarah Financings simultaneously and partially on the profitability of Sharia Banks in 2013-2016. This research uses secondary data taken from financial reports of Sharia Banks (Bank Umum Syariah/BUS) registered at the Bank of Indonesia. The data is analyzed using multiple linear regression. Four Sharia Banks were used as samples in this study which provide financial reports per three months. They are chosen using purposive sampling method. From the research result, it can be inferred that mudharabah financing does not have significant effect, musyarakah financing has significant negative effect, while murabahah and ijarah financings have significant positive effect by partially on profitability. Whereas simultaneously have positive significant to profitability. Penelitian ini bertujuan untuk mengetahui pengaruh pembiayaan mudharabah, musyarakah, murabahah, dan ijarah terhadap profitabilitas Bank Umum Syariah yang terdaftar di Bank Indonesia Periode 2013-2016. Data yang digunakan adalah laporan keuangan Bank Umum Syariah (BUS) yang terdaftar di Bank Indonesia. Data dianalisis menggunakan regresi linear berganda. Sampel dalam penelitian ini sebanyak 4 Bank Umum Syariah, yang menyediakan laporan keuangan per triwulan. Sampel diambil menggunakan teknik pengambilan purposive sampling. Hasil dari penelitian ini menunjukkan secara parsial bahwa pembiayaan mudharabah tidak berpengaruh, pembiayaan musyarakah berpengaruh negatif signifikan, pembiayaan murabahah berpengaruh positif signifikan, pembiayaan ijarah berpengaruh positif signifikan terhadap profitabilitas ROE. Sedangkan secara simultan pembiayaan mudharabah, musyarakah, murabahah dan ijarah berpengaruh positif signifikan terhadap profitabilitas.

scholarly journals ANTESEDEN NIAT MEMBELI PRODUK KOSMETIK RAMAH LINGKUNGAN THE FACE SHOP DI KOTA DENPASAR

2019 ◽  
Vol 8 (3) ◽  
pp. 1872
Author(s):  
Ida Ayu Putu Eka Erawati Dewi ◽  
Ni Made Rastini
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Sampling Method ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
The Face ◽  
The City ◽  
Positive Effect

The purpose of this study was to find out the antecedents of the intention to buy the face shop environmentally friendly cosmetic products in the city of Denpasar. This research was conducted in Denpasar City. The number of samples taken was 100 samples using the purposive sampling method. Data collection was done by questionnaire with a 1-5 Likert scale. The analysis technique used is the analysis of Multiple Linear Regression. Based on the results of the analysis it was found that customer value had a significant positive effect on attitudes, attitudes had a significant positive effect on purchase intention, subjective norms had a significant positive effect on purchase intention and behavioral control had a significant positive effect on purchase intention. The face shop should build good relationships with consumers by becoming a listener and providing solutions to consumer cosmetic needs. The strategy that can be applied to the face shop to increase the intention to buy consumers is to be able to carry out promotions into customer specific targets every month or use vouchers. Keywords: customer value, attitude, subjective norms, behavioral control, purchase intention

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