scholarly journals PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI TUMBLER STARBUCKS DI KABUPATEN BADUNG

2020 ◽  
Vol 9 (8) ◽  
pp. 3279
Author(s):  
Ni Kadek Yora Yohana ◽  
I Gusti Agung Ketut Gede Suasana
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Sampling Method ◽  
Environmental Awareness ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

Purchase intention is the desire of consumers to own a product. Purchase intention is very important. Companies need to pay attention to factors that can increase consumer purchase intentions for the products they offer. The purpose of this study is to explain the role of consumer attitudes in mediating the influence of environmental awareness on purchase intentions. This research was conducted in Badung Regency. The number of samples taken were 65 respondents who were consumers of Starbucks Coffee who had never bought a Starbucks tumbler. The sampling method used is the purposive sampling methFheteod. Data collection is done through interviews and questionnaires. The analysis technique used is path analysis (sobel test), sobel test, and solimun theory. The analysis showed that environmental awareness had a significant positive effect on purchase intentions, environmental awareness had a significant positive effect on consumer attitudes, consumer attitudes had a significant positive effect on purchase intentions, and this study also succeeded in proving that consumer attitudes were able to mediate the effect of environmental awareness on purchase intentions. Keywords: purchase intention, environmental awareness, and consumer attitudes

scholarly journals ANTESEDEN NIAT MEMBELI PRODUK KOSMETIK RAMAH LINGKUNGAN THE FACE SHOP DI KOTA DENPASAR

2019 ◽  
Vol 8 (3) ◽  
pp. 1872
Author(s):  
Ida Ayu Putu Eka Erawati Dewi ◽  
Ni Made Rastini
Keyword(s):  
Purchase Intention ◽  
Customer Value ◽  
Sampling Method ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
The Face ◽  
The City ◽  
Positive Effect

The purpose of this study was to find out the antecedents of the intention to buy the face shop environmentally friendly cosmetic products in the city of Denpasar. This research was conducted in Denpasar City. The number of samples taken was 100 samples using the purposive sampling method. Data collection was done by questionnaire with a 1-5 Likert scale. The analysis technique used is the analysis of Multiple Linear Regression. Based on the results of the analysis it was found that customer value had a significant positive effect on attitudes, attitudes had a significant positive effect on purchase intention, subjective norms had a significant positive effect on purchase intention and behavioral control had a significant positive effect on purchase intention. The face shop should build good relationships with consumers by becoming a listener and providing solutions to consumer cosmetic needs. The strategy that can be applied to the face shop to increase the intention to buy consumers is to be able to carry out promotions into customer specific targets every month or use vouchers. Keywords: customer value, attitude, subjective norms, behavioral control, purchase intention

scholarly journals Pengaruh Kemampuan Teknik Personal dan Keterlibatan Pemakai pada Efektivitas Penggunaan SIA dengan Pelatihan sebagai Variabel Pemoderasi

2020 ◽  
Vol 30 (8) ◽  
pp. 2053
Author(s):  
Ivana Elvaretta Indrianto ◽  
I Dewa Gede Dharma Suputra
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
User Involvement ◽  
Significant Positive Effect ◽  
Technical Ability ◽  
Analysis Technique ◽  
Effective Use ◽  
Positive Effect

This study was conducted to obtain empirical evidence about the influence of personal technical ability and user involvement on the effectiveness of using SIA with training as a moderator at the KSU in West Denpasar City. This research was conducted at 24 KSU in West Denpasar City. The sample of this study were 72 respondents with a purposive sampling method. Data collection is done by distributing questionnaires. The analysis technique used is multiple linear regression. The results of this study indicate that the ability of personal techniques has a significant positive effect on the effectiveness of the use of SIA. User involvement significantly positive effect on the effectiveness of the use of SIA. Training strengthens the influence of personal technical abilities and user involvement on the effective use of SIA. Keywords: Personal Technical Ability; User Involvement; Effectiveness of SIA Use.

scholarly journals PERAN CITRA MEREK MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BELI (Studi Kasus pada Maskapai Penerbangan AirAsia di Kota Denpasar)

2019 ◽  
Vol 8 (7) ◽  
pp. 4268
Author(s):  
Ni Putu Ayu Kartika Kurnia Putri ◽  
Tjokorda Gde Raka Sukawati
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The City ◽  
Positive Effect

The purpose of this study was to explain the effect of e-WOM on brand image, e-WOM on purchase intention, brand image on purchase intention, and the role of brand image in mediating the influence of e-WOM on purchase intention. This research was conducted on consumers who intend to use the services of AirAsia airlines domiciled in the city of Denpasar. The number of samples of this study were 110 respondents using purposive sampling. The data were collected by distributing questionnaires using a Likert scale to measure 11 indicators. The analysis techniques used in this study are path analysis (path analysis), sobel test, and VAF test. The results of this study indicate that the e-WOM variable has a positive and significant effect on brand image. This study also found that each e-WOM variable and brand image had a significant positive effect on purchase intention. In addition, the brand image variable is also able to mediate the influence of e-WOM on purchase intentions partially. Keywords: brand image, e-WOM, and purchase intention. Keywords: brand image, e-WOM, and purchase intention

scholarly journals PERSEPSI KEPERCAYAAN KONSUMEN MEMEDIASI PENGARUH YOUTUBE BEAUTY VLOGGER TERHADAP NIAT BELI DI KOTA DENPASAR

2020 ◽  
Vol 9 (12) ◽  
pp. 3681
Author(s):  
Ni Luh Diah Ayu Wardani
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Video Content ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect

The purpose of this study was to explain the effect of the YouTube beauty vlogger and the perception of consumer trust on purchase intention. This research was conducted on prospective consumers of Maybelline cosmetics in Denpasar City. This study drew a sample of 107 respondents, using nonprobability sampling method, particularly purposive sampling. Data were collected from online questionnaires. Path Analysis and Sobel Test were used as data analysis techniques. This study found the YouTube beauty vlogger results and the perception of consumer confidence had a significant positive effect on purchase intention. In addition, YouTube beauty vloggers can partially influence purchase intentions through the perception of consumer trust as a mediating variable. Video content from YouTube beauty vloggers is needed to increase audience confidence in the product being reviewed. The perception of consumer confidence is a strong reference for increasing consumer purchase intentions of a product, so it is recommended that YouTube beauty vlogger and cosmetic company Maybelline each improve the quality of the video and the quality of the product being marketed. Keywords: YouTube beauty vlogger, consumer confidence perception, purchase intention.

scholarly journals The Effects of Price Perception, Product Knowledge, Company Image, and Perceived Value on Purchase Intentions for Automotive Products

2021 ◽  
Vol 6 (5) ◽  
pp. 47-50
Author(s):  
Made Theoresta Taruna Jaya Ayub ◽  
Ni Made Wulandari Kusumadewi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of price perception, product knowledge, company image, and perceived value on purchase intention. The method used is purposive sampling with a sample of 120 people. The method of data collection is through the distribution of instruments. The data analysis technique used is regression analysis. The results of this study indicate that price perception has a significant positive effect on purchase intention. This shows that the higher the price perception, the higher the intention to buy the product. Product knowledge has a significant positive effect on purchase intention. This shows that the higher the product knowledge, the higher the intention to buy the product. Company image has a significant positive effect on purchase intention. This shows that the better the company's image, the higher the purchase intention. Perceived value has a significant positive effect on purchase intention. This shows that the higher the value of a product, the higher the purchase intention.

scholarly journals PERAN BRAND AWARENESS MEMEDIASI PENGARUH IKLAN TERHADAP NIAT BELI (STUDI PADA PRODUK PASTA GIGI MEREK SENSODYNE DI KOTA DENPASAR)

2018 ◽  
Vol 7 (4) ◽  
pp. 1742
Author(s):  
Vidya Chandra Dewi ◽  
Eka Sulistyawati
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Public Awareness ◽  
Population Data ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Analysis Technique ◽  
Awareness Level

The low public awareness in dealing with sensitive dental problems by using sensitive dentifrice-specific toothpaste products such as the Sensodyne brand makes low purchasing intentions for these products. Purchase intention on a product can be improved by taking into consideration factors that can drive the purchase intention. The purpose of this study is to explain the role of brand awareness in mediating the effect of advertising on purchase intentions. The location of the study was held in Denpasar City involving 150 respondents with the method used is purposive sampling. This method was chosen because it is not known exactly the number of population. Data collection was done through questionnaires. Path analysis technique and sobel test were selected in analyzing data. The results of the study found that advertising has a positive and significant impact on brand awareness. Advertising has a positive and significant impact on purchase intention. Brand awareness has a positive and significant impact on purchase intention. Brand awareness mediates the effect of advertising on purchase intention. Sensodyne parties are expected to maintain and even improve the quality of advertising, so it can cause purchase intention to consumers through high brand awareness level.

scholarly journals Pengaruh Pengetahuan Produk, Keterlibatan Produk, Dan E-Wom Terhadap Niat Pembelian Produk Max Factor Pada Mahasiswi Fakultas Ekonomi Dan Bisnis Universitas Tarumanagara Melalui Website Sociolla Di Jakarta

2021 ◽  
Vol 3 (2) ◽  
pp. 491
Author(s):  
Tania Ulrica ◽  
Yenny Lego
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Product Involvement ◽  
Purposive Sampling ◽  
Positive Effect

The purpose of this study is to examine the effect of product knowledge, product involvement, E-WOM on purchase intention of Max Factor products in students of the Faculty of Economics & Business, Tarumanagara University through the Sociolla website in Jakarta. The sampling method in this study was purposive sampling. The sample in this study are 100 respondents who were students of the Faculty of Economics and Business, Tarumanagara University who knew and had never bought Max Factor products on the Sociolla website in Jakarta. Data is being processed using the sofware SmartPLS 3. The results of this study are The results of this study shows that product knowledge has a significant positive effect on purchase intention, product involvement has a significant positive effect on purchase intentions, E-WOM  has a significant positive effect on purchase intentions. Tujuan dari penelitian ini adalah untuk menguji pengaruh pengaruh pengetahuan produk, keterlibatan produk, E-WOM terhadap niat pembelian produk Max Factor pada mahasiswi Fakultas Ekonomi & Bisnis Universitas Tarumanagara Melalui Website Sociolla di Jakarta. Metode pengambilan sampel pada penelitian ini adalah purposive sampling. Sampel dalam penelitian ini berjumlah 100 responden yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis Universitas Tarumanagara yang mengetahui dan belum pernah membeli produk Max Factor pada Website Sociolla di Jakarta. Data diolah dengan menggunakan software SmartPLS 3. Hasil penelitian ini menunjukkan bahwa pengetahuan produk memiliki pengaruh positif signifikan terhadap niat pembelian, keterlibatan produk memiliki pengaruh positif signifikan terhadap niat pembelian, E-WOM memiliki pengaruh positif signifikan terhadap niat pembelian.

scholarly journals Pengaruh Gaya Kepemimpinan, Motivasi, Dan Lingkungan Kerja Terhadap Kepuasaan Kerja Karyawan PT Niagamas Lestari Gemilang Di Jakarta Barat

2020 ◽  
Vol 2 (1) ◽  
pp. 182
Author(s):  
Michael Michael ◽  
Muhammad Tony Nawawi
Keyword(s):  
Job Satisfaction ◽  
Data Analysis ◽  
Data Collection ◽  
Work Environment ◽  
Leadership Style ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Positive Effect

The purpose of this study was to determine the effect leadership style, motivation, and work environment for job satisfaction. The sampling method in this study use probability sampling. Sample in this research is 100 employee on PT. Niagamas Lestari Gemilang in Jakarta. Data collection technique is done by deviding quisioner. Data analysis technique used SmartPLS 3.0. The result of this study is leadership style, and work environment have significant positive effect on job satisfaction, and motivation have insignificant positive effect on job satisfaction. Tujuan penelitian ini adalah untuk menentukan pengaruh gaya kepemimpinan, motivasi, dan lingkungan kerja terhadap kepuasaan kerja. Teknik pengambilan sampel dalam penelitian ini adalah probabilitas sampel. Sampel dalam penelitian ini adalah 100 karyawan PT. Niagamas Lesatari Gemilang yang berada di Jakarta. Teknik pengumpulan data dilakukan dengan penyebaran kuisioner. Teknik analisis data menggunakan SmartPLS 3.0. hasil dalam penelitian ini adalah gaya kepemimpinan, dan lingkungan kerja mempunyai pengaruh yang signifikan terhadap kepuasaan kerja, dan motivasi mempunyai pengaruh postif yang tidak signifikan terhadap kepuasan kerja.

Peranan Ketua Pengurus dan Manajer Dalam Penyusunan dan Penerapan Laporan Keuangan Berbasis SAK ETAP Pada Koperasi di Kota Palembang

2019 ◽  
Vol 14 (2) ◽  
pp. 119
Author(s):  
Riza Syahputera ◽  
Martha Rianty
Keyword(s):  
Data Analysis ◽  
Sampling Technique ◽  
Financial Statements ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Regression Test ◽  
Using Data ◽  
The City ◽  
Positive Effect

AbstractThis study aims to determine the effect of the role of the Chairperson and Cooperative Manager in the preparation and application of Financial Statements based on SAK ETAP in cooperatives in the city of Palembang. This research is a quantitative study using data obtained from questionnaires and measured using a Likert scale. The sampling technique used is purposive sampling. The sample used in this study was the Chairperson of the cooperative and the manager of the cooperative in the city of Palembang. The cooperatives studied were 203 cooperatives. The data analysis technique used is multiple linear regression test. The results showed that the role of cooperative leaders and managers had a significant positive effect on the preparation and application of SAK ETAP-based financial statements.Keywords : chairman, manager, SAK ETAP, cooperative

scholarly journals NIAT KONSUMEN LANSIA MENGONSUMSI SUPLEMEN MULTIVITAMIN YANG DIMODERASI MOTIF UNTUK SEHAT

2018 ◽  
pp. 309
Author(s):  
Anak Agung Gede Satrya Anggara Putra ◽  
Ni Wayan Sri Suprapti ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Behavioral Control ◽  
Consumer Attitudes ◽  
The Elderly ◽  
Behavior Control ◽  
Multivitamin Supplement ◽  
Analysis Technique ◽  
Multivitamin Supplements

The purpose of this study is to explain the influence of consumer attitudes, normative aspects, aspects of information, and perception of behavioral control on intentions of taking multivitamin supplements, as well as the role of motive for healthy as a moderating variable. The population in this study were the elderly who had the intention of taking multivitamin supplements. The technique of determining the sample was done by using purposive sampling method with 133 elderly people and domiciled in Denpasar as respondent. Questionnaire as research instrument and the moderated regression analysis as analysis technique in this research. The results showed that consumer attitudes and normative aspects had a negative and significant effect on intention of multivitamin supplement, while the information aspect and perception of behavior control had positive and significant effect on intention of multivitamin supplement. Motives for healthy are able to moderate the influence of consumer attitudes, normative aspects, aspects of information, and perceptions of behavioral control against intention to consume multivitamin supplements.

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