scholarly journals The Effects of Price Perception, Product Knowledge, Company Image, and Perceived Value on Purchase Intentions for Automotive Products

2021 ◽  
Vol 6 (5) ◽  
pp. 47-50
Author(s):  
Made Theoresta Taruna Jaya Ayub ◽  
Ni Made Wulandari Kusumadewi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of price perception, product knowledge, company image, and perceived value on purchase intention. The method used is purposive sampling with a sample of 120 people. The method of data collection is through the distribution of instruments. The data analysis technique used is regression analysis. The results of this study indicate that price perception has a significant positive effect on purchase intention. This shows that the higher the price perception, the higher the intention to buy the product. Product knowledge has a significant positive effect on purchase intention. This shows that the higher the product knowledge, the higher the intention to buy the product. Company image has a significant positive effect on purchase intention. This shows that the better the company's image, the higher the purchase intention. Perceived value has a significant positive effect on purchase intention. This shows that the higher the value of a product, the higher the purchase intention.

scholarly journals ANALISIS PENYIMPANGAN DALAM PELAKSANAAN PROSEDUR PEMBERIAN KREDIT DAN PENERAPAN KEBIJAKAN PEMERINTAH TERHADAP PIUTANG TAK TERTAGIH (PADA PT. BPR PRIMA MULIA ANUGRAH CABANG PADANG)

2018 ◽  
Author(s):  
Tia Yunita Sari ◽  
Renil Septiano
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Government Policy ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Government Policies ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to empirically test the deviations in the implementation of crediting procedures and the implementation of government policies affect the bad debts. The population in this research is credit customers of PT. BPR Prima Mulia Anugrah Padang Branch with Samples of 63 people using Slovin formula. Required data is obtained through questionnaires. Data analysis technique used is with Multiple Linear Regression Analysis. The result of the research shows that the irregularities in the implementation of crediting procedures has a significant positive effect on bad debts, the implementation of government policy has a significant positive effect on bad debts, the irregularities in the implementation of lending procedures and the implementation of government policies have a significant positive effect simultaneously on bad debts.

scholarly journals PENGARUH BRAND IMAGE, REFERENCE GROUP, DAN RELIGIOSITY TERHADAP PURCHASE INTENTION (MAHASISWA) DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH DI WILAYAH JAKARTA SELATAN

2019 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
ANNA SARDIANA ◽  
PRILIADHITA AYU PERMATA SARI
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Reference Group ◽  
Significant Positive Effect ◽  
Online Questionnaire ◽  
Positive Effect

The desire of a consumer to buy a product or service is influenced by the attitude they have, because this will be felt by consumers when determining the purchase intention of the product or service and deciding whether to use it again or not. Thus, this study aims to examine the effect of brand image, reference group, and religiosity on college purchase intention (students) in South Jakarta. Data collection techniques used an online questionnaire with a sample of 103 respondents in the South Jakarta area and had never used the services of a Sharia Bank. Data analysis using multiple regression analysis with SPSS 23 program. The conclusion of this study is that brand image has a significant positive effect on purchase intention, the reference group has a positive but not significant effect on purchase intention, and religiosity has a significant positive effect on purchase intention.

scholarly journals PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA DAN KOMPETENSI TERHADAP KINERJA DOSEN POLITEKNIK BUMI AKPELNI SEMARANG

2020 ◽  
Vol 20 (2) ◽  
pp. 171
Author(s):  
Evyana Diah Kusumawati ◽  
Sulida Erliyana ◽  
Iik Suryati Azizah
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Work Environment ◽  
Multiple Regression ◽  
Significant Influence ◽  
Significant Positive Effect ◽  
Study Program ◽  
Variable Level ◽  
Analysis Technique ◽  
Positive Effect

<p>The purpose of this research is to know about (1) the influence of work discipline on lecturers’ performance, (2) the influence of work environment on lecturers’ performance, (3) the influence of competence on lecturers’ performance and (4) the influence of work discipline, work environment and competence on lecturers’ performance. The population on this research is 140 lecturerss of Polytechnic Bumi Akpelni of Semarang. The data collecting method is questionnaire.<br />The trial of this instrument was conducted on 58 lecturers of study program Port and Shipping Manajemen, Deck Department and Engine Department of Polytechnic Bumi Akpelni of Semarang. The data analysis used was multiple regression analysis technique. Before analyzing the data, an analysis of the requirements for the test is held, including the Normality, Heterocedasticity and Autocorrelation tests. The results of this research are: (1) The results of the partial t test, the value of t arithmetic&gt; t table with a significance of 0.000 &lt;0.05, which shows that each variable level of work discipline, level of work environment and level of competence has a significant positive effect on lecturers’ performance. It means that the higher the level of work discipline, the level of work environment and the level of competence, the higher the performance of lecturers.<br />(2) The result on the simultaneous f test, a significance value of 0.000 &lt;0.05 is obtained. So, that it can be said that the level of work discipline, the level of work environment and the level of competence together have a significant influence on lecturers’ performance. (3) The results of the determination test obtained are 0.874. It means that the influence of the level of work discipline, the level of work environment and the level of competence on lecturers’ performance is 87.4% while the remaining 12.6% is influenced by other factors not examined in this study. The equation of multiple regression lines Y = 0.071 + 0.487X1 + 0.222X2 + 0.307X3</p><p><em><strong>Keywords: Work discipline, work environment, competence and of lecturers’ performance</strong></em></p><p>Penelitian ini bertujuan untuk mengetahui (1) pengaruh disiplin kerja terhadap kinerja dosen, (2) pengaruh lingkungan kerja terhadap kinerja dosen, (3) pengaruh kompetensi terhadap kinerja dosen (4) pengaruh disiplin kerja, lingkungan kerja dan kompetensi terhadap kinerja dosen. Populasi dalam penelitian ini adalah Dosen Politeknik Bumi Akpelni Semarang dengan jumlah 140 orang. Pengumpulan data dilakukan dengan metode kuesioner. Uji coba instrumen ini dilakukan terhadap 58 dosen Politeknik Bumi Akpelni Semarang prodi KPN, Nautika dan Teknika, analisis data yang digunakan adalah teknik analisis regresi ganda. Sebelum analisis data terlebih dahulu diadakan pengujian persyaratan analisis meliputi uji Normalitas, Heterokedastisitas dan Autokorelasi. Hasil penelitian ini adalah: (1) Berdasarkah hasil uji t parsial diperoleh nilai t hitung &gt; t tabel dengan signifikansi 0.000 &lt; 0.05, yang menunjukan bahwa masing-masing variabel tingkat disiplin kerja, tingkat lingkungan kerja dan tingkat kompetensi memberikan pengaruh positif signifikan terhadap kinerja dosen artinya semakin tinggi tingkat disiplin kerja, tingkat lingkungan kerja dan tingkat kompetensi maka semakin tinggi pula kinerja dosen. Berdasarkan uji f simultan diperoleh nilai signifikansi sebesar 0.000 &lt; 0.05, sehingga dapat dikatakan tingkat disiplin kerja, tingkat lingkungan kerja dan tingkat kompetensi bersama-sama memberikan pengaruh signifikan terhadap kinerja dosen. (3) Berdasarkan hasil uji determinasi diperoleh hasil 0.874 yang artinya adalah pengaruh dari tingkat disiplin kerja, tingkat lingkungan kerja dan tingkat kompetensi terhadap kinerja dosen adalah sebesar 87.4% sedangkan 12.6% sisanya dipengaruhi oleh factor-faktor lainnya yang tidak diteliti dalam penelitian ini. Persamaan garis regresi ganda Y = 0.071 + 0.487X1 + 0.222X2 + 0.307X3</p><p><em><strong>Kata kunci : Disiplin kerja, Lingkungan kerja, Kompetensi dan Kinerja dosen</strong></em></p>

scholarly journals PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI TUMBLER STARBUCKS DI KABUPATEN BADUNG

2020 ◽  
Vol 9 (8) ◽  
pp. 3279
Author(s):  
Ni Kadek Yora Yohana ◽  
I Gusti Agung Ketut Gede Suasana
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Sampling Method ◽  
Environmental Awareness ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

Purchase intention is the desire of consumers to own a product. Purchase intention is very important. Companies need to pay attention to factors that can increase consumer purchase intentions for the products they offer. The purpose of this study is to explain the role of consumer attitudes in mediating the influence of environmental awareness on purchase intentions. This research was conducted in Badung Regency. The number of samples taken were 65 respondents who were consumers of Starbucks Coffee who had never bought a Starbucks tumbler. The sampling method used is the purposive sampling methFheteod. Data collection is done through interviews and questionnaires. The analysis technique used is path analysis (sobel test), sobel test, and solimun theory. The analysis showed that environmental awareness had a significant positive effect on purchase intentions, environmental awareness had a significant positive effect on consumer attitudes, consumer attitudes had a significant positive effect on purchase intentions, and this study also succeeded in proving that consumer attitudes were able to mediate the effect of environmental awareness on purchase intentions. Keywords: purchase intention, environmental awareness, and consumer attitudes

scholarly journals Pengaruh pendapatan, pengalaman keuangan dan pengetahuan keuangan terhadap perilaku keuangan keluarga di kota Madiun

2020 ◽  
Vol 9 (2) ◽  
pp. 197
Author(s):  
Tirani Rahma Brilianti ◽  
Lutfi Lutfi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sampling Method ◽  
Financial Knowledge ◽  
Financial Behavior ◽  
Survey Method ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
Positive Effect

This study aims to examine the effect of income, financial experience and financial knowledge on financial behavior. The sampling method used in this study was purposive sampling and convenience sampling. The sample in this study were family’s who had lived at least a year in Madiun and had jobs. There were 162 respondents taken using a questionnaire through the survey method. This study uses Multiple Regression Analysis as a data analysis technique. The results of this study indicate that financial experience and financial knowledge have a significant positive effect on financial behavior. There is differences in financial behavior based on income level, the higher the income, the better financial behavior.

scholarly journals Pengaruh Pengetahuan Produk, Keterlibatan Produk, Dan E-Wom Terhadap Niat Pembelian Produk Max Factor Pada Mahasiswi Fakultas Ekonomi Dan Bisnis Universitas Tarumanagara Melalui Website Sociolla Di Jakarta

2021 ◽  
Vol 3 (2) ◽  
pp. 491
Author(s):  
Tania Ulrica ◽  
Yenny Lego
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Product Involvement ◽  
Purposive Sampling ◽  
Positive Effect

The purpose of this study is to examine the effect of product knowledge, product involvement, E-WOM on purchase intention of Max Factor products in students of the Faculty of Economics & Business, Tarumanagara University through the Sociolla website in Jakarta. The sampling method in this study was purposive sampling. The sample in this study are 100 respondents who were students of the Faculty of Economics and Business, Tarumanagara University who knew and had never bought Max Factor products on the Sociolla website in Jakarta. Data is being processed using the sofware SmartPLS 3. The results of this study are The results of this study shows that product knowledge has a significant positive effect on purchase intention, product involvement has a significant positive effect on purchase intentions, E-WOM  has a significant positive effect on purchase intentions. Tujuan dari penelitian ini adalah untuk menguji pengaruh pengaruh pengetahuan produk, keterlibatan produk, E-WOM terhadap niat pembelian produk Max Factor pada mahasiswi Fakultas Ekonomi & Bisnis Universitas Tarumanagara Melalui Website Sociolla di Jakarta. Metode pengambilan sampel pada penelitian ini adalah purposive sampling. Sampel dalam penelitian ini berjumlah 100 responden yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis Universitas Tarumanagara yang mengetahui dan belum pernah membeli produk Max Factor pada Website Sociolla di Jakarta. Data diolah dengan menggunakan software SmartPLS 3. Hasil penelitian ini menunjukkan bahwa pengetahuan produk memiliki pengaruh positif signifikan terhadap niat pembelian, keterlibatan produk memiliki pengaruh positif signifikan terhadap niat pembelian, E-WOM memiliki pengaruh positif signifikan terhadap niat pembelian.

Peranan Ketua Pengurus dan Manajer Dalam Penyusunan dan Penerapan Laporan Keuangan Berbasis SAK ETAP Pada Koperasi di Kota Palembang

2019 ◽  
Vol 14 (2) ◽  
pp. 119
Author(s):  
Riza Syahputera ◽  
Martha Rianty
Keyword(s):  
Data Analysis ◽  
Sampling Technique ◽  
Financial Statements ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Regression Test ◽  
Using Data ◽  
The City ◽  
Positive Effect

AbstractThis study aims to determine the effect of the role of the Chairperson and Cooperative Manager in the preparation and application of Financial Statements based on SAK ETAP in cooperatives in the city of Palembang. This research is a quantitative study using data obtained from questionnaires and measured using a Likert scale. The sampling technique used is purposive sampling. The sample used in this study was the Chairperson of the cooperative and the manager of the cooperative in the city of Palembang. The cooperatives studied were 203 cooperatives. The data analysis technique used is multiple linear regression test. The results showed that the role of cooperative leaders and managers had a significant positive effect on the preparation and application of SAK ETAP-based financial statements.Keywords : chairman, manager, SAK ETAP, cooperative

Pengaruh Solvabilitas Terhadap Return Saham Dengan Earning Per Share Sebagai Variabel Moderasi

2020 ◽  
Vol 1 (1) ◽  
pp. 45-50
Author(s):  
Adinda Novia Ardianti ◽  
Elva Nuraina ◽  
Liana Vivin Wihartanti
Keyword(s):  
Regression Analysis ◽  
Stock Returns ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Observation Data ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Food And Beverage ◽  
Positive Effect ◽  
Descriptive Statistical Analysis

Abstract— The purpose of this study is to analyze the effect of solvency on stock returns by using EPS as a moderating variable in the Food and Beverage companies listed on the IDX for the period 2015-2017. This study uses a type of quantitative research with a sampling technique that is purposive sampling. The research observation data were 36 companies. The analysis technique uses descriptive statistical analysis, classic assumption test and hypothesis testing using Moderated Regression Analysis (MRA). The results of the study prove that solvency has a not significant positive effect on stock returns and EPS reinforces the effect of solvency on stock returns. The smaller the level of solvability, the smaller the risk obtained. Keywords—: Solvability; Returns; EPS.

PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KOPILOKA 3.0 PALEMBANG TAHUN 2021

2021 ◽  
Vol 1 (2) ◽  
pp. 145-152
Author(s):  
Juni Eliana Prasetya N ◽  
Moh. Faizal ◽  
Choirunnisak Choirunnisak
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Work Motivation ◽  
Employee Performance ◽  
Independent Variables ◽  
Analysis Technique ◽  
Level Of Training ◽  
Positive Effect

In this study, there are results that contradict the theory which states that the higher the level of training and motivation, the employee's performance should increase.  In this study, training had no effect and motivation had no positive effect. This study aims to determine the effect of training and work motivation on employee performance in Kopiloka 3.0.  The population in this study were all employees at Kopiloka 3.0, which amounted to 15 people with a sample of 15 people using saturated sampling.  The data analysis technique in this study used SPSS 24 software, which consisted of data quality test, classical assumption test, multiple regression analysis, and hypothesis testing. By using multiple regression analysis, the results of the study show that training has no effect on employee performance.  Motivation has a significant effect on employee performance.  Simultaneously (together) the independent variables of training and motivation have an effect on employee performance.

scholarly journals Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention

2021 ◽  
Vol 1 (1) ◽  
pp. 71-90
Author(s):  
Aldrich Alfatera Unpapar
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Predictor Variables ◽  
Repurchase Intention ◽  
Positive Effect ◽  
Moderating Role

The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).

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