scholarly journals PERSEPSI KEPERCAYAAN KONSUMEN MEMEDIASI PENGARUH YOUTUBE BEAUTY VLOGGER TERHADAP NIAT BELI DI KOTA DENPASAR

2020 ◽  
Vol 9 (12) ◽  
pp. 3681
Author(s):  
Ni Luh Diah Ayu Wardani
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Video Content ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect

The purpose of this study was to explain the effect of the YouTube beauty vlogger and the perception of consumer trust on purchase intention. This research was conducted on prospective consumers of Maybelline cosmetics in Denpasar City. This study drew a sample of 107 respondents, using nonprobability sampling method, particularly purposive sampling. Data were collected from online questionnaires. Path Analysis and Sobel Test were used as data analysis techniques. This study found the YouTube beauty vlogger results and the perception of consumer confidence had a significant positive effect on purchase intention. In addition, YouTube beauty vloggers can partially influence purchase intentions through the perception of consumer trust as a mediating variable. Video content from YouTube beauty vloggers is needed to increase audience confidence in the product being reviewed. The perception of consumer confidence is a strong reference for increasing consumer purchase intentions of a product, so it is recommended that YouTube beauty vlogger and cosmetic company Maybelline each improve the quality of the video and the quality of the product being marketed. Keywords: YouTube beauty vlogger, consumer confidence perception, purchase intention.

scholarly journals PERAN CITRA MEREK MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BELI (Studi Kasus pada Maskapai Penerbangan AirAsia di Kota Denpasar)

2019 ◽  
Vol 8 (7) ◽  
pp. 4268
Author(s):  
Ni Putu Ayu Kartika Kurnia Putri ◽  
Tjokorda Gde Raka Sukawati
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The City ◽  
Positive Effect

The purpose of this study was to explain the effect of e-WOM on brand image, e-WOM on purchase intention, brand image on purchase intention, and the role of brand image in mediating the influence of e-WOM on purchase intention. This research was conducted on consumers who intend to use the services of AirAsia airlines domiciled in the city of Denpasar. The number of samples of this study were 110 respondents using purposive sampling. The data were collected by distributing questionnaires using a Likert scale to measure 11 indicators. The analysis techniques used in this study are path analysis (path analysis), sobel test, and VAF test. The results of this study indicate that the e-WOM variable has a positive and significant effect on brand image. This study also found that each e-WOM variable and brand image had a significant positive effect on purchase intention. In addition, the brand image variable is also able to mediate the influence of e-WOM on purchase intentions partially. Keywords: brand image, e-WOM, and purchase intention. Keywords: brand image, e-WOM, and purchase intention

scholarly journals PERAN SIKAP DALAM MEMEDIASI PENGARUH KESADARAN LINGKUNGAN TERHADAP NIAT BELI TUMBLER STARBUCKS DI KABUPATEN BADUNG

2020 ◽  
Vol 9 (8) ◽  
pp. 3279
Author(s):  
Ni Kadek Yora Yohana ◽  
I Gusti Agung Ketut Gede Suasana
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Sampling Method ◽  
Environmental Awareness ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Positive Effect

Purchase intention is the desire of consumers to own a product. Purchase intention is very important. Companies need to pay attention to factors that can increase consumer purchase intentions for the products they offer. The purpose of this study is to explain the role of consumer attitudes in mediating the influence of environmental awareness on purchase intentions. This research was conducted in Badung Regency. The number of samples taken were 65 respondents who were consumers of Starbucks Coffee who had never bought a Starbucks tumbler. The sampling method used is the purposive sampling methFheteod. Data collection is done through interviews and questionnaires. The analysis technique used is path analysis (sobel test), sobel test, and solimun theory. The analysis showed that environmental awareness had a significant positive effect on purchase intentions, environmental awareness had a significant positive effect on consumer attitudes, consumer attitudes had a significant positive effect on purchase intentions, and this study also succeeded in proving that consumer attitudes were able to mediate the effect of environmental awareness on purchase intentions. Keywords: purchase intention, environmental awareness, and consumer attitudes

scholarly journals Pengaruh Pengetahuan Produk, Keterlibatan Produk, Dan E-Wom Terhadap Niat Pembelian Produk Max Factor Pada Mahasiswi Fakultas Ekonomi Dan Bisnis Universitas Tarumanagara Melalui Website Sociolla Di Jakarta

2021 ◽  
Vol 3 (2) ◽  
pp. 491
Author(s):  
Tania Ulrica ◽  
Yenny Lego
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Product Involvement ◽  
Purposive Sampling ◽  
Positive Effect

The purpose of this study is to examine the effect of product knowledge, product involvement, E-WOM on purchase intention of Max Factor products in students of the Faculty of Economics & Business, Tarumanagara University through the Sociolla website in Jakarta. The sampling method in this study was purposive sampling. The sample in this study are 100 respondents who were students of the Faculty of Economics and Business, Tarumanagara University who knew and had never bought Max Factor products on the Sociolla website in Jakarta. Data is being processed using the sofware SmartPLS 3. The results of this study are The results of this study shows that product knowledge has a significant positive effect on purchase intention, product involvement has a significant positive effect on purchase intentions, E-WOM  has a significant positive effect on purchase intentions. Tujuan dari penelitian ini adalah untuk menguji pengaruh pengaruh pengetahuan produk, keterlibatan produk, E-WOM terhadap niat pembelian produk Max Factor pada mahasiswi Fakultas Ekonomi & Bisnis Universitas Tarumanagara Melalui Website Sociolla di Jakarta. Metode pengambilan sampel pada penelitian ini adalah purposive sampling. Sampel dalam penelitian ini berjumlah 100 responden yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis Universitas Tarumanagara yang mengetahui dan belum pernah membeli produk Max Factor pada Website Sociolla di Jakarta. Data diolah dengan menggunakan software SmartPLS 3. Hasil penelitian ini menunjukkan bahwa pengetahuan produk memiliki pengaruh positif signifikan terhadap niat pembelian, keterlibatan produk memiliki pengaruh positif signifikan terhadap niat pembelian, E-WOM memiliki pengaruh positif signifikan terhadap niat pembelian.

Pengaruh Program E-Samsat terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor Dengan Kepuasan Kualitas Pelayanan Sebagai Variabel Intervening (Studi Kasus Samsat Daerah Istimewa Yogyakarta)

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Dewi Kusuma Wardani
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Path Analysis ◽  
Sampling Method ◽  
Motor Vehicle ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Analysis Techniques ◽  
Positive Effect ◽  
Special Region

The purpose of this research is to know, the influence of e-samsat program to the satisfaction of service quality, the influence of the satisfaction of service quality to the compliance of motor vehicle taxpayer, the influence of e-samsat program to the compliance of the motor vehicle taxpayers, and to know the effect of e-samsat program on compulsory compliance motor vehicle tax through satisfaction of service quality as intervening variable in Special Region of Yogyakarta. We use primary data. The sample of research is 75 taxpayers but the sample that can be processed only 74.The sampling method used is purposive sampling. Data analysis techniques used path analysis, t test, F test, and R2 test. Based on result of research by using path analysis that, e-samsat program have a significant positive effect to service quality satisfaction, service quality satisfaction has a significant positive effect to vehicle taxpayer compliance, e-samsat program has a significant positive effect on vehicle taxpayer compliance and program e-samsat has a significant positive effect on the compliance of motor vehicle taxpayers through the satisfaction of service quality.Keywords: e-samsat program, service quality satisfaction, and taxpayer compliance

scholarly journals Reputasi Auditor sebagai Pemoderasi Pengaruh Opini Audit dan Pergantian Manajemen pada Auditor Switching

2020 ◽  
Vol 30 (10) ◽  
pp. 2456
Author(s):  
Nyoman Ratna Candradewi ◽  
Gayatri Gayatri
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Audit Opinion ◽  
Management Change ◽  
Analysis Techniques ◽  
Opinion Change ◽  
Auditor Switching ◽  
Positive Effect

Auditor turnover is a behavior that the client company does to transfer the auditor. This reaserch aims to obtain empirical evidence of the effect of audit opinion and management change on auditor switching and how the auditor's reputation is able to moderate the influence of audit opinion and management change on auditor switching. Determination of the research sample using purposive sampling method with a sample of 145 companies. Data analysis techniques used are logistic regression analysis and Moderated Regression Analysis (MRA). Based on the results of this study indicate that audit opinion and management change have a significant positive effect on auditor switching. However, the auditor's reputation is unable to moderate the effect of audit opinion and management change on auditor switching. Keywords: Audit Opinion; Change of Management; Auditor Switching; Auditor’s Reputation.

scholarly journals Kualitas Pelayanan Fiskus, Dimensi Keadilan, Kesadaran Wajib Pajak dan Kepatuhan Wajib Pajak Orang Pribadi

2018 ◽  
Vol 5 (02) ◽  
pp. 201-212
Author(s):  
Pipit Awwalina Farihin Yadinta ◽  
Suratno Suratno ◽  
J.M.V Mulyadi
Keyword(s):  
Sampling Method ◽  
Tax Compliance ◽  
Jel Classification ◽  
Primary Data ◽  
Collection Method ◽  
Analysis Techniques ◽  
Analysis Technique ◽  
Questionnaire Method ◽  
Positive Effect

ABSTRACT This study aims to test and analyze empirically the effect of tax authority service quality, justice dimensions and taxpayer awareness on individual tax compliance. A common problem in this study is that the level of mandatory compliance in Tax Service Office in Depok has fluctuated every year. The population in this study is an individual taxpayer in Tax Service Office Depok. Until the end of 2015 there were 241,518 active taxpayers. Sampling is done by proportional sampling method. The number of samples is determined by 110 people. The primary data collection method used is the questionnaire method. The data analysis technique used in this study is multiple regression analysis techniques. Based on the results of the analysis conducted, evidence was obtained that the quality of service of the tax authorities, the dimensions of justice and awareness of taxpayers had a significant positive effect on individual tax compliance. ABSTRAK Penelitian ini bertujuan untuk menguji dan menganalisis secara empiris pengaruh kualitas pelayanan fiskus, dimensi keadilan dan kesadaran wajib pajak terhadap kepatuhan pajak orang pribadi. Permasalahan umum dalam penelitian ini adalah tingkat kepatuhan wajib di KPP Depok mengalami fluktuatif naik turun setiap tahunnya. Populasi dalam penelitian ini adalah para wajib pajak orang pribadi yang ada di KPP Depok. Sampai dengan akhir tahun 2015 tercatat sebanyak 241.518 wajib pajak aktif. Pengambilan sampel dilakukan dengan metode proportional sampling. Jumlah sampel ditentukan 110 orang. Metode pengumpulan data primer yang dipakai adalah dengan metode angket. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis regresi berganda. Berdasarkan hasil analisis yang dilakukan diperoleh bukti bahwa kualitas pelayanan fiskus, dimensi keadilan dan kesadaran wajib pajak memiliki pengaruh positif yang signifikan terhadap kepatuhan pajak orang pribadi. JEL Classification: H24, H21

scholarly journals Integritas, Objektivitas, Profesionalime Auditor dan Kualitas Audit di Kantor Akuntan Publik Jakarta Selatan

2015 ◽  
Vol 2 (01) ◽  
pp. 65-77
Author(s):  
Pria Andono Susilo ◽  
Tri Widyastuti
Keyword(s):  
Sampling Method ◽  
Audit Quality ◽  
Jel Classification ◽  
Survey Method ◽  
Accounting System ◽  
Significant Positive Effect ◽  
Regression Methods ◽  
Research Hypothesis ◽  
Positive Effect

A B S T R A C T Audit quality is the possibility of finding and reported a violation of the client’s accounting system. This study aims to examine the influence influence the integrity, objectivity and professionalism of auditors on audit quality. The study used survey method in January to March 2014. Research sampling method based on convenience in the election samplel by destination. Respondents many as 82 people. The data analyzed using regression methods. The results indicate variable integrity, objectivity and professionalism of auditors affect simultaneously and can be used to predict the quality of audit results. From the research hypothesis can result in that variable integrity of auditors have a significant positive effect on audit quality. Professionalism variable also has a significant positive effect on audit quality but objectivity variable has no significant effect on audit quality. A B S T R A K Kualitas audit adalah kemungkinan menemukan dan melaporkan pelanggaran sistem akuntansi klien. Penelitian ini bertujuan untuk menguji pengaruh mempengaruhi integritas, objektivitas dan profesionalisme auditor terhadap kualitas audit. Penelitian ini menggunakan metode survei di Januari - Maret 2014. Metode penelitian sampling berdasarkan kenyamanan dalam pemilihan samplel oleh tujuan. Responden sebanyak 82 orang. Data dianalisis dengan menggunakan metode regresi. Hasil penelitian menunjukkan integritas variabel, objektivitas dan profesionalisme auditor berpengaruh secara simultan dan dapat digunakan untuk memprediksi kualitas hasil audit. Dari hipotesis penelitian dapat menghasilkan bahwa integritas variabel auditor memiliki efek positif yang signifikan terhadap kualitas audit. Variabel Profesionalisme juga memiliki efek positif yang signifikan terhadap kualitas audit, tetapi variabel objektivitas tidak berpengaruh signifikan terhadap kualitas audit. JEL Classification: M42, H83

scholarly journals Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang

2020 ◽  
Vol 9 (2) ◽  
pp. 173
Author(s):  
Yofina Mulyati ◽  
Grace Gesitera
Keyword(s):  
Purchase Intention ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Trust ◽  
Online Store ◽  
Online Purchase ◽  
Online Stores ◽  
Positive Effect

<em>This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with an unknown numbers. Total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS).<strong> </strong>The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. The OCR and consumer trust have a significant and positive effect on Bukalapak online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City.</em>

scholarly journals Pengaruh Estetika pada Minat Konsumen Terhadap Pembelian Smartphone Xiaomi di Jakarta Barat

2020 ◽  
Vol 2 (4) ◽  
pp. 906
Author(s):  
Deynis Devlin ◽  
Carunia Mulya Firdausy
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Social Value ◽  
Probability Sampling ◽  
Functional Value ◽  
Emotional Value ◽  
Positive Effect

This study aims to determine the effect of aesthetics on purchase intention mediated by functional value, social value, and emotional value. The population of this study was consumers who use Xiaomi smartphones. The sampling technique was by using non-probability sampling method. The method of analysis was by using PLS-SEM. The results showed that aesthetics had a positive and significant effect on consumer purchase intentions mediated by functional value, and aesthetics had a positive effect on consumer purchase intentions through emotional value mediation in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh estetika terhadap minat pembelian yang dimediasi oleh nilai fungsional, nilai sosial, dan nilai emosional. Populasi penelitian ini adalah konsumen yang menggunakan smartphone Xiaomi. Teknik pengambilan sampel menggunakan metode non-probability sampling. Metode analisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa estetika memiliki pengaruh positif dan signifikan terhadap niat pembelian konsumen yang dimediasi oleh nilai fungsional, dan estetika memiliki efek positif pada niat pembelian konsumen melalui mediasi nilai emosional di Jakarta Barat.

scholarly journals PENGARUH HALAL DESTINATION ATTRIBUTES DI SUMATERA BARAT TERHADAP WISATAWAN MUSLIM

2021 ◽  
Vol 8 (4) ◽  
pp. 401
Author(s):  
Nur Aulia Noviyani ◽  
Ririn Tri Ratnasari
Keyword(s):  
Path Analysis ◽  
Quantitative Approach ◽  
Significant Positive Effect ◽  
Tourist Destination ◽  
Analysis Techniques ◽  
The World ◽  
Positive Effect

ABSTRAKSumatera Barat telah dinobatkan sebagai destinasi wisata halal terbaik di dunia karena memiliki halal destination attributes yang sangat ramah terhadap wisatawan Muslim. Dalam penelitian ini akan dijelaskan bagaimana pengaruh halal destination attributes di Sumatera Barat terhadap experience quality dan destination satisfaction dari wisatawan Muslim. Penelitian ini menggunakan pendekatan kuantitatif yang diuji dengan teknik analisis jalur dan diolah menggunakan program AMOS. Hasil penelitian menemukan bahwa halal destination attributes di Sumatera Barat berpengaruh postif signifikan terhadap experience quality wisatawan Muslim dan destination satisfaction. Kemudian, ditemukan juga pengaruh positif signifikan antara experience quality terhadap destination satisfaction. Dengan mengoptimalkan halal destination attributes di Sumatera Barat, maka akan meningkatkan experience quality dan destination satisfaction dari wisatawan Muslim yang berkunjung. Hal ini menjadi penting karena akan berdampak terhadap jumlah kunjungan wisatawan Muslim ke Sumatera Barat.Kata Kunci: Destinasi Wisata Halal, Halal Destination Attributes, Experience Quality, Destination Satisfaction, Wisatawan Muslim. ABSTRACTWest Sumatera has been named the best halal tourist destination in the world because it has halal destination attributes that are very friendly to Muslim tourists. In this study, it will be explained how the influence of halal destination attributes in West Sumatera on experience quality and destination satisfaction of Muslim tourists. This study uses a quantitative approach which is tested with path analysis techniques and processed using the AMOS program. The results of the study found that halal destination attributes in West Sumatera have a significant positive effect on the experience quality of Muslim tourists and destination satisfaction. Then, it was also found that experience quality has a significant positive effect on destination satisfaction. By optimizing the halal destination attributes in West Sumatera, it will increase the experience quality and destination satisfaction of visiting Muslim tourists. This is important because it will have an impact on the number of Muslim tourists visiting West Sumatera.Keywords: Halal Travel Destinations, Halal Destination Attributes, Experience Quality, Destination Satisfaction, Muslim Tourists.

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