scholarly journals Penerapan Algoritma K-Means Dan Metode Marketing Mix dalam Segmentasi Mahasiswa dan Strategi Pemasaran

2021 ◽  
Vol 8 (1) ◽  
pp. 61
Author(s):  
Siti Monalisa ◽  
Tengku Nurainun ◽  
Misra Hartati
Keyword(s):  
High School ◽  
High School Students ◽  
Educational Institution ◽  
Marketing Mix ◽  
Ideal Condition ◽  
School Students ◽  
Minimum Number ◽  
Index Value ◽  
Academic Year

<p class="Abstrak">Idealnya, semakin tinggi jumlah pendaftar di suatu institusi pendidikan, semakin tinggi kualitas dari mahasiswa yang diterima. Akan tetapi, kondisi ideal ini tidak dicapai oleh Fakultas Sains dan Teknologi (FST) UIN Suska Riau disebabkan karena sedikitnya jumlah mahasiswa yang berasal dari sekolah menengah unggul yang mendaftar sebagai mahasiswa di FST UIN Suska Riau. Berdasarkan survey terhadap dosen di FST UIN Suska, masih terdapat kendala yang cukup besar dalam proses transfer ilmu kepada mahasiswa terutama dalam hal daya tangkap dan pemahaman mahasiswa terhadap materi ajar. Oleh karena itu, analisis lebih lanjut mengenai mahasiswa saat ini diperlukan untuk merancang sebuah strategi bagaimana menarik minat siswa yang berasal dari sekolah menengah unggul untuk mendaftar sebagai mahasiswa di FST UIN Suska Riau. Metodologi yang digunakan dalam penelitian ini adalah segmentasi mahasiswa menggunakan algoritma K-Means dan teknik kluster menggunakan algoritma Dunn Index. Pengumpulan data dilakukan sebanyak 614 mahasiswa FST tahun ajaran 2015 sampai 2017. Output dari segmentasi mahasiswa digunakan untuk menentukan target dari Marketing Mix 7P. Penelitian ini menghasilkan 2 kluster mahasiswa dengan nilai <em>Dunn Index</em> 1,99. Kuesioner disebarkan kepada mahasiswa dari dua kluster yang berbeda tersebut dan hasilnya menunjukkan bahwa terdapat tiga variabel Marketing Mix yang berpotensi untuk meningkatkan target pasar yaitu <em>people, product, dan place</em>.</p><p class="Abstrak"> </p><p class="Abstrak"><em><strong>Abstract</strong></em></p><p class="Judul2"><em>Ideally, the higher number of registrant in an educational institution, the higher quality of the accepted students. But, this ideal condition was not achieved by Faculty of Science dan Technology UIN Suska Riau due to the minimum number of students from top ranking senior high school who registered as student in FST UIN Suska Riau.</em> <em>Based on a survey of lecturers at FST UIN Suska, there are still significant limitations in the process of transferring knowledge to students, especially in terms of catching dan understdaning students towards teaching materials</em><em>. </em><em>Therefore, further analysis of current input of students is needed to design a strategy how to attract the high quality of high school students to register as student in FST UIN Suska Riau. The methodology in this research are student segmentations using K-Means Algorithm dan Clustering with Dunn Index Algorithm. The data collection derived from 614 students of FST in academic year 2015 until 2017. The output of student segmentations were used to determine the target using Marketing Mix 7P.  This research yield two clusters of students with Dunn Index Value was 1.99. The questionnaire were spreaded to students from the two different clusters dan the results showed that there are three variables of Marketing Mix that potentially increase the market target that is people, product, dan place</em><em>.</em></p><p class="Abstrak"><em><strong><br /></strong></em></p>

scholarly journals Preliminary Study of the Entrepreneurial Soul (Enterpreneur) of High School Students in Scientific Chemistry Learning with a Scientific Approach

2020 ◽  
Vol 9 (3) ◽  
pp. 342-348
Author(s):  
Sabrina Dwie Karunia ◽  
Woro Sumarni ◽  
Cepi Kurniawan
Keyword(s):  
High School ◽  
High School Students ◽  
School Students ◽  
Self Confidence ◽  
Entrepreneurial Spirit ◽  
Chemistry Learning ◽  
Scientific Approach ◽  
Preliminary Study ◽  
Academic Year

The results of this research study with descriptive qualitative methods aim to analyze the findings related to the entrepreneurial spirit of high school students. The subjects in this study were 69 students of class XI involving 2 state high schools in Semarang in the academic year 2018/2019. Data collection is done by observation, questionnaires, and documentation. The results showed that 64.71% in SMA X had an entrepreneurial spirit with strong criteria and 35.29% with very strong criteria. In state high school Y 2.86% have an entrepreneurial spirit with weak criteria, 65.71% strong criteria and 31.43% very strong criteria. High school students tend to have an entrepreneurial spirit with strong criteria. But after being analyzed, the lowest score on the entrepreneurial spirit is the aspect of confidence. Various supports in learning can be done to improve the quality of learning and produce students who have good self-confidence. Steps that need to be taken include improving the method or model of learning and using teaching materials that support the growth of the entrepreneurial spirit, especially in the aspect of self-confidence.

Migraine in junior high-school students: A prospective 3-academic-year cohort study

2010 ◽  
Vol 32 (10) ◽  
pp. 855-862 ◽  
Author(s):  
Anannit Visudtibhan ◽  
Lunliya Thampratankul ◽  
Chaiyos Khongkhatithum ◽  
Chusak Okascharoen ◽  
Vorasith Siripornpanich ◽  
...  
Keyword(s):  
High School ◽  
Cohort Study ◽  
High School Students ◽  
Junior High School ◽  
Junior High ◽  
Junior High School Students ◽  
School Students ◽  
Academic Year

Comparing the characteristics of EFL students’ multimodal composing and traditional monomodal writing: The case of a reading-to-write task

2021 ◽  
pp. 136216882110467
Author(s):  
Hyejin Cho ◽  
YouJin Kim
Keyword(s):  
High School ◽  
High School Students ◽  
Linguistic Features ◽  
School Students ◽  
Writing Practices ◽  
Multimodal Composing ◽  
Language Classrooms ◽  
Efl Students ◽  
The Relationship

Although digital multimodal composing (DMC) is receiving increasing attention in language classrooms, the extent to which it contributes to students’ writing practices is controversial. In order to understand the affordances of DMC compared to traditional monomodal writing in school contexts, it is pertinent to compare DMC and traditional writing using academic integrated-skills tasks. The current study aims to investigate the relationship between the quality of Korean high school students’ multimodal composing and that of the same students’ traditional monomodal writing, as well as content and language alignment. Thirty-one Korean high school students carried out a summary-reflection task through DMC and traditional monomodal writing. After reading a short fable by Aesop, students summarized and reflected on the text. While students used only one mode in traditional writing (i.e. English text), they utilized multiple modes in DMC (e.g. pictures, movies). Students’ task outcomes were scored using analytic rubrics, and texts were coded in terms of the content and linguistic features students retrieved from the text (i.e. alignment) and their degree of reflection. The results showed that there were no statistically significant differences in the quality, content and language alignment, or amount of reflection in writing outcomes between students’ DMC and traditional monomodal writing.

scholarly journals Sustainable Learning Levels of High School Students

2019 ◽  
Vol 10 (1) ◽  
pp. 63-80
Author(s):  
Menekşe Eskici
Keyword(s):  
High School ◽  
High School Students ◽  
Standard Deviation ◽  
Significant Variation ◽  
Arithmetic Mean ◽  
Female Students ◽  
School Students ◽  
Cognitive Subscale ◽  
Academic Year ◽  
One Way Anova

Abstract The aim of this study was to determine sustainable learning levels of students. The study also attempted to determine sustainable learning levels of students based on gender and grade. The participants of the study consisted of 742 high school students (354 females and 388 males) in various high schools in Babaeski district of Kırklareli, Turkey during the 2017–2018 academic year. In order to collect data, a scale with two subscales – behavioural and cognitive – was developed. The data were analysed through SPSS 17, and arithmetic mean, standard deviation, t-test and one-way analysis of variance (One Way Anova) were used. According to the results of the study, it is concluded that sustainable learning level of the high school students is moderate. The study also found a significant variation in favour of the female students in “learning for development” subdimension on the cognitive subscale of the scale.

scholarly journals Academic Achievement In Relation To Study Habits, Mental Health and Intelligence among High School Students

2017 ◽  
Vol 4 (4) ◽  
Author(s):  
Dr. A. Nagaraja
Keyword(s):  
Mental Health ◽  
High School ◽  
Academic Achievement ◽  
High School Students ◽  
Study Habits ◽  
Statistical Techniques ◽  
School Students ◽  
Academic Year

An attempt was made to find out the effect of study habits, mental health and intelligence on their academic achievement of 400 high school students. The data collected by Academic Achievement (marks obtained by the students in their previous academic year annual examinations) was used to assess the study habits, mental health and intelligence and academic achievement of the subjects. The data collected were analysis by using statistical techniques such as Mean, SD and ANOVA. Results revealed that there are significant differences between study habits, mental health and intelligence on academic achievement of subjects.

scholarly journals The relationship between the perceived class climate, motivation for achievement and school success among elementary and high school students

2019 ◽  
Vol 51 (2) ◽  
pp. 426-460
Author(s):  
Irina Milosevic ◽  
Ruzenka Simonji-Cernak
Keyword(s):  
High School ◽  
High School Students ◽  
School Success ◽  
Attitude Scale ◽  
Three Dimensions ◽  
School Students ◽  
Class Climate ◽  
Positive Correlations ◽  
The Relationship

The aim of this research is to determine the correlation between perceived class climate, motivation for achievement and school success among elementary and high school students. The research was conducted on a sample of 400 subjects. The instrument used for class climate survey is an Attitude scale, created as the combination of two instruments for measuring class climate. The MOP/D scale was used to survey motivation for achievement. The obtained results show that the quality of the overall class climate is not high, while the scores on the three dimensions of the class climate indicate that the students perceive Class Cohesion as the most favourable one, then the Teachers? Support and finally the Order and the Organisation. Significant differences in perceptions of class climate were found concerning age. Significant differences in perceptions of climate (both in the overall and in the Teachers? Support dimension) were also found with respect to the gender of the students. The findings indicate low positive correlations between perceived class climate and the motivation for achievement, and also between school success and the motivation for achievement. No correlation was found between the perceived class climate and school success. More detailed research shows that the climate dimensions Teachers? Support and Order and Organisation are significant predictors of the overall motivation for achievement and the Learning dimension, and that they are positively correlated. Learning and Persistence, the dimensions of the motivation for achievement, were found to be significant predictors of school success. A perceived class climate did not prove to be a significant predictor of school success, except for the Class Cohesion dimension, only on the subsample of high school students.

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