scholarly journals FAKTOR-FAKTOR KEUNGGULAN BERSAING DAN IMPLIKASI TERHADAP KINERJA PERUSAHAAN (Studi Kasus UKM Pengelola Ikan Lele di Kabupaten Cirebon)

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Wely Hadi Gunawan ◽  
Miyasto Miyasto ◽  
Rahardjo Toto Susilo
Keyword(s):  
Theoretical Model ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Equation Model ◽  
Analytical Tool ◽  
Company Performance ◽  
Medium Enterprises ◽  
Short Time ◽  
Positive Effect

ABSTRACTSmall and Medium Enterprises (SMEs) are an important part for the community. Matters relating to the performance of SMEs should be noted by research.Based on the data released by the Koperasi Pembudidayaan Lele Mandiri Cirebon regency addressing SMEs decreased production of catfish annual management throughout the year from April to July 2015 through March to June 2016. Therefore, this study was conducted to determine how improve the performance of the company from the SME management of catfish in the district of CirebonThis research was conducted by analyzing the factors that influence entrepreneurial orientation with variable market orientation and competitive advantage variable as an intervening variable. This study develops a theoretical model based stuctural Equation Model (SEM) were tested using Amos 1.8 as an analytical tool. , Respondents of this study is SMEs Lele Cirebon regency totaling 120 people.The results of this study show that entrepreneurial orientation positive effect on company performance, market orientation positive effect of competitive advantage, superiority positive effect on the company's performance, entrepreneurial orientation does not affect the competitive advantage, market orientation does not affect the performance of the company, due to the very short time researchers distributing questionnaires that many respondents could not be interviewed in depth.

scholarly journals The Mediating Role of Strategy Flexibility at the Effects of Entrepreneurial Orientation and Market Orientation on Business Performance Small Medium Enterprise Craft Sector in Indonesia

2019 ◽  
Vol 8 (2S9) ◽  
pp. 634-641
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Strategic Flexibility ◽  
And Performance ◽  
Medium Enterprises ◽  
Positive Effect

The research intends to test the effects of entrepeneurship orientation and market orientation on business performance with strategic flexibility as mediator. Considering Indonesia has been even today eagerly support entrepreneurial, it intends to explore relationship between the three variables in small and medium enterprises context. The study takes place in Indonesia with 194 sampel. For questionnaire distribution, it makes use of online tool with google form. The unit of analysis is owners, managers or decision-makers at the SMEs. For data analysis, it applies structural equation model with WarpPLS approach. The results demonstrate that entrepreneurial orientation does not significant effect on business performance, but has a positive effect on strategic flexibility. While market orientation has a positive effect on business performance, but it does not have significant effect on strategic flexibility. It means that strategic flexibility mediate relationship between entrepreneurial orientation and performance, while it does not hold true for relationship between market orientation and business performance.

scholarly journals ANALYSIS OF ENTREPRENEURSHIP ORIENTATION, ADAPTABILITY OF BUSINESS ENVIRONMENT, AND INTERNAL RESOURCES COMPANY ON COMPETITIVE ADVANTAGES TO IMPROVE COMPANY PERFORMANCE (Study at Micro Small and Medium Enterprises Embroidered Kudus District)

2019 ◽  
Vol 17 (2) ◽  
pp. 119
Author(s):  
Aulia Ardhian Ayuningtyas ◽  
Miyasto Miyasto ◽  
Yohanes Sugiarto
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Small And Medium Enterprises ◽  
Business Environment ◽  
Company Performance ◽  
Competitive Advantages ◽  
Performance Study ◽  
Internal Resources ◽  
Central Java ◽  
Medium Enterprises

Economic development in Indonesia MSMEs has an important role because the majority of Indonesia's population lives from MSME activities both in the traditional and modern sector. MSME in Central Java is also quite good. However, MSMEs in Central Java also experienced an increase in competitiveness, especially with similar businesses. Therefore, entrepreneurs are required to be able to innovate and dare to explore the resources it has for its business can continue to grow and survive amid the competition. In this study, the authors explain the condition of competitiveness of SMEs in the Kudus Regency is the business of embroidery which from year to year always decreased. Based on the result of the theoretical study directing this study developed a model with five research variables covering entrepreneurial orientation, business environment adaptability, internal resources of company, competitive advantage, and company performance. The results of the analysis show that the entrepreneurship orientation does not positively affect the competitive advantage. The adaptability of the business environment positively affects the competitive advantage. Internal resources of the company positively influence the competitive advantage. Entrepreneurship orientation positively affects the company's performance. Internal resources of the company positively affect the company's performance. Competitive advantage positively affects the company's performance.

scholarly journals EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

2021 ◽  
Vol 19 (2) ◽  
pp. 448-458
Author(s):  
Cindera Fatikha ◽  
◽  
Mintarti Rahayu ◽  
Sumiati Sumiati ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Least Squares ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Positive Effect

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

scholarly journals Efforts to Increase Marketing Performance of Small and Medium Enterprises in Central Java, Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 11-19
Author(s):  
Mudiantono Soekirman ◽  
Fajar Ayu Suryani
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Small Businesses ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Distribution Channel ◽  
Equation Model ◽  
Marketing Performance ◽  
Central Java ◽  
Medium Enterprises

Business competition in the current era of globalization requires companies to have a strategy to win the market. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Small and Medium Enterprises (SMEs). The increase in the number of SME units in Central Java was not followed by an increase in average sales of SMEs. This study aims to analyze the effect of distribution channel, ERP implementation and entrepreneurial orientation on marketing performance with competitive advantage as an intervening variable. The population in this study were small and medium enterprises owners in Central Java. Six hypothesis were formulated for this study. To test those hypothesis, this study used 104 respondent. Structural Equation Model (SEM) was applied to this study using AMOS 24  as a tool. The results of this study shows that competitive advantage is the most variable in influencing the marketing performance, while this  competititve advantage has entrepreneurial orientation as highest variable in influencing it. This study suggests that if SMEs want to increase their marketing performance, they must increase  their competitive advantage. This competitive advantage can be increase by increasing the entrepreneurial orientation.

scholarly journals The Influence of Strategic Environment, Public Trust, and Entrepreneurial Orientation on Competitive Advantage and Company Performance (Studies on Batik Companies in Tuban)

2021 ◽  
Vol 1 ◽  
Author(s):  
Yudi Supiyanto ◽  
Henny Sri Astuty ◽  
M. Yusuf
Keyword(s):  
Competitive Advantage ◽  
Performance Studies ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Public Trust ◽  
Company Performance ◽  
Significant Positive Effect ◽  
Snowball Sampling ◽  
Questionnaire Method ◽  
Positive Effect

This study has the following objectives: Specifically, this researcher aims to prove and analyze whether:Strategic Environment, Public Trust, and Entrepreneurial Orientation influenced  on Competitive Advantage and Company Performance. The population is batik SMEs belonging to the Tuban batik center totaling 84 SMEs batik and samples using the snowball sampling method and the number of samples are 84. To retrieve data using the questionnaire method and data analysis using path analysis. The results showed the following findings: 1. The strategic environment has a significant effect on competitive advantage 2. Public trust has a significant effect on the competitive 3. Entrepreneurial orientation has a significant effect on the competitive advantage 4. Strategic environment, public trust, and entrepreneurial orientation simultaneously have a significant positive effect on competitive advantage, 5. The strategic environment has a significant effect on the performance of batik companies, 6. Public trust has a significant effect on the performance of batik companies,7. Entrepreneurial orientation has a significant effect on the performance of batik companies, 8. Competitive advantage has no significant effect on the performance of batik companies, 9. The strategic environment, public trust, and entrepreneurial orientation and excellence simultaneously have a significant effect on the performance.

Market orientation and smesʼ activity in public sector procurement participation

2014 ◽  
Vol 14 (3) ◽  
pp. 304-327 ◽  
Author(s):  
Timo Tammi ◽  
Jani Saastamoinen ◽  
Helen Reijonen
Keyword(s):  
Public Sector ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Behavioral Aspects ◽  
Medium Enterprises ◽  
Procurement Contracts ◽  
Positive Effect

Small and medium enterprises (SMEs) have been found to be under-represented in the awarding of public sector procurement contracts. Currently, very little is known about the strategic and behavioral aspects associated with SMEsʼ participation in public sector procurement. To take a step in filling the gap, we used a conceptual construct known as market orientation (MO). The construct comprises a firmʼs orientation in gathering information on competitors and customers, and using the information to gain competitive advantage. This research found that MO has a positive effect on how active SMEs are in searching information on available requests for tenders and how actively they participate in bidding contests. This work strongly suggests that MO should be taken into account when designing procurement contracts, and MO should be fostered among SMEs.

scholarly journals PENENTU KEUNGGULAN BERSAING PADA UMKM : APAKAH KOMPETENSI DIGITAL DAN ORIENTASI KEWIRAUSAHAAN PENTING ?

AdBispreneur ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 63
Author(s):  
Sofi Maya Sari ◽  
Yunizar Yunizar ◽  
Dina Sartika
Keyword(s):  
Human Resources ◽  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Small And Medium Enterprises ◽  
Competitive Advantages ◽  
Digital Competence ◽  
Technological Developments ◽  
Medium Enterprises ◽  
Positive Effect

One of the efforts to improve the competitive advantage in rapid technological developments, especially in Micro, Small and Medium Enterprises (MSMEs), is to maximize the potential of human resources. However, at this time human resources MSMEs’owners are not acceptable in digital competence and low ability to improve entrepreneurial orientation. The role of human resources consisting of digital competence and entrepreneurial orientation leads to the competitive advantages of micro, small and medium enterprises. The study used a quantitative approach, using multiple regression analyses to analyze a questionnaire sample of 180 micros, small, and medium enterprises manufacture of food products in Bandung City. Results showed digital competence and entrepreneurial orientation have positive effect on competitive advantage. Salah satu usaha untuk dapat meningkatkan keunggulan bersaing ditengah perkembangan teknologi yang pesat khususnya pada Usaha Mikro, Kecil, dan Menengah (UMKM) adalah dengan memaksimalkan potensi dari sumber daya manusia yang dimilikinya. Namun begitu saat ini sumber daya manusia atau pelaku usaha mikro, kecil dan menengah kurang akseptabel dalam penguasaan kompetensi digital serta rendahnya kemampuan dalam meningkatkan sikap orientasi kewirausahaannya. Peranan sumber daya manusia yang terdiri dari kompetensi digital dan orientasi kewirausahaan ini mengarah kepada keunggulan bersaing usaha mikro, kecil, dan menengah. Penelitian ini menggunakan pendekatan kuantitatif, dengan menggunakan analisis regresi berganda untuk menganalisis sampel kuisioner sebanyak 180 pelaku UMKM industri pengolahan makanan di Kota Bandung. Hasil penelitian mengungkapkan bahwa kompetensi digital dan orientasi kewirausahaan berpengaruh positif terhadap keunggulan bersaing.

The Role of SMEs’ Innovation and Learning Orientation in Mediating the Effect of CSR Programme on SMEs’ Performance and Competitive Advantage

2018 ◽  
Vol 19 (3_suppl) ◽  
pp. S21-S38 ◽  
Author(s):  
Ratnawati ◽  
Budi Eko Soetjipto ◽  
F. Danardana Murwani ◽  
Hari Wahyono
Keyword(s):  
Corporate Social Responsibility ◽  
Competitive Advantage ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Analytical Tool ◽  
Learning Orientation ◽  
Medium Enterprises ◽  
Corporate Social

The purpose of this study is to investigate the role of SMEs’ innovation and learning orientation in mediating the effect of corporate social responsibility (CSR) programme on SMEs’ performance and competitive advantage in Malang. This research uses explorative design by distributing questionnaires on small and medium enterprises (SMEs). The analytical tool used is structural equation model (SEM). The results show that CSR programme has a significant effect on SMEs’ innovation, learning orientation and SMEs’ performance. The discussions and implications of this research contribute to the SME sector as it is proved to be able to increase SMEs’ innovation, learning orientation, SMEs’ performance and competitive advantage. This study is limited only to Malang-Indonesia SMEs receiving CSR programme assistance.

scholarly journals Factors Affecting Performance Manager and Its Impact on Competitive Advantage: Studies Small Medium Enterprises (SMEs) in The Shoes Industry Mojokerto East Java Province

2017 ◽  
Vol 8 (4) ◽  
pp. 153-162
Author(s):  
Choirul Bashor ◽  
Chamdan Purnama
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Manager Performance ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact ◽  
Positive Effect

AbstractThis study aims to describe and analyze the factors which affect the performance of managers consisting of entrepreneurial orientation and creativity factors and their impact on competitive advantage. Apart from that in this study also seeks to want to know how big the impact is directly entrepreneurial orientation and creativity to competitive advantage and influence indirectly through manager performance. The research was conducted on a sample of 170 manager’s small medium enterprises (SMEs) in the shoe industry Mojokerto East Java Province, sampling using random sampling techniques. Through the analysis of the results of structural equation modeling (SEM) found that the first-factor entrepreneurial orientation and creativity positive effect on manager performance. Second, the factors of entrepreneurial orientation and creativity direct positive effect on the competitive advantage. Third, through manager performance, factors of entrepreneurial orientation and creativity indirectly positively effects on the competitive advantage. Fourth, manager performance positively affects competitive advantage.

scholarly journals MARKET ORIENTATION, ENTREPRENEURSHIP ORIENTATION, AND COMPANY PERFORMANCE: STUDY ON SMALL AND MEDIUM INDUSTRIES (SMES) FURNITURE IN DEMAK DISTRICT

2020 ◽  
Vol 4 (1) ◽  
pp. 20
Author(s):  
Totok Wibisono ◽  
Nuria Universari ◽  
Yuli Budiati
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Small And Medium Enterprises ◽  
Research Result ◽  
Partial Least Square ◽  
Least Square ◽  
Company Performance ◽  
Performance Study ◽  
Medium Enterprises

<p><em>The objectives of this research were to examine the effect of market orientation and entrepreneurial orientation toward firm performance. The populations of this study were small and medium enterprises (SMEs) in Demak regency. The sample were the furniture industry SMEs. This is a survey type of questionnaire based research. Sample size of the study is 86 and the data collection technique with purposive sampling. </em><em>The data analysis used was PLS (Partial least Square). The research result showed that market orientation and entrepreneurial orientation have a positive effect on firm performance. It was evident that market orientation and entrepreneurial </em><em></em></p>

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