scholarly journals Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif

2020 ◽  
Vol 9 (2) ◽  
pp. 125
Author(s):  
Ari Setiyaningrum ◽  
Yussi Ramawati
Keyword(s):  
Value Creation ◽  
Risk Taking ◽  
Survey Methods ◽  
Critical Role ◽  
Sampling Technique ◽  
Business Success ◽  
Creative Economy ◽  
Entrepreneurial Marketing ◽  
The Impact ◽  
Resource Leveraging

This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SMEs) business success in the creative economy industry. The study also examined the moderating role of company age on the entrepreneurial marketing dimension's influence on SME's business success. The study used survey methods by distributing questionnaires to 265 SME business owners in North Kalimantan. The sampling method uses nonprobability sampling with a convenience sampling technique. Data were analyzed using multiple linear regression analyses and moderated tests using the macro process of SPSS Hayes. The results of this study indicated that in the context of SMEs in the creative industry, customer intensity and value creation play a critical role in business success. Meanwhile, proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, and resource leveraging found no impact on SMEs' business success. The research also proves that the company's age moderated the impact of customer intensity on SME's success but does not moderate the influence of value creation to SME's business success.

scholarly journals The Impact of Entrepreneurial Marketing toward Work Perfromance at the Centre of Garut Specialty Food

2019 ◽  
Vol 2 (1) ◽  
pp. 42-50
Author(s):  
Tasya Kahfia Abshariena ◽  
Sisca Eka Fitria
Keyword(s):  
Data Analysis ◽  
Value Creation ◽  
Risk Taking ◽  
Structural Equation ◽  
Business Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Marketing ◽  
The Impact ◽  
Resource Leveraging

The MSMEs is a sector that has a very large role in increasing the economic growth of the Indonesta state. Garut Regency of West Java utilizing the wealth and potential they have by making MSMEs as employment. One factor that has a very umportant role in the development of MSMEs is precisely the Dodol Industry itself is marketing but there are still many who use traditional marketing. This study aims to analyze the influence of Entrepreneurial Marketing on business performance at dodol centers in Garut Regency.   This study aims to determine the effect of Opportunity Focus, Proactiveness, Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation on Business Performance. The population in this study were business actors in the dodol center of Garut Regency, which amounted to 156 business actors with a sample of 70 respondents. This study uses a non-probability sampling technique that is Purposive sampling. The data analysis technique in this study is descriptive with data analysis of Structural Equation Model-Partial Least Square by performing data processing using SMART-PLS 3.0. The results of this study are that Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation have a significant effect on Business Performance, while Opportunity Focus and Proactiveness have no significant effect on Business Performance. From the r-square results that the seven independent variables witch is Entrepreneurial Marketing simultaneously contribute influence of 60.1%, which has moderate value.

scholarly journals Effect of Entrepreneurial Marketing Dimensions on Small and Medium Enterprises Performance in Nasarawa State

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Hindu Jibril Amin ◽  
Keyword(s):  
Sample Size ◽  
Value Creation ◽  
Risk Taking ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Entrepreneurial Marketing ◽  
Explanatory Variables ◽  
Research Population ◽  
Medium Enterprises

Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs) performance. The extant study explored the effect of EM dimensions on the performance of SMEs operating within Nasarawa State, Nigeria. EM was conceptualized as innovativeness, risk-taking, and value creation. The research population was 1979 registered SMEs in Nasarawa state, Nigeria. The sample size was 322 which was determined using Raosoft sample size calculator. Out of 322 sets of questionnaire distributed, 136 were validly filled and returned. The data collected were analyzed using Regression Analysis technique to test the study’s hypotheses using Statistical Product and Service Solutions software. Results specify that all three of the EM dimensions under study have significant effect on SME performance. In terms of contribution to the model, the explanatory variables were able to contribute 62.1 percent to the variable of interest (SME performance). On individual basis, innovativeness explained the most to the criterion variable. The findings of this study offer important insights for owners and managers of SMEs, researchers, and policymakers to further understand the effects of EM dimensions on SMEs’ performance. SMEs should be encouraged to embrace the entrepreneurial dimensions of innovativeness, risk taking, and value creation to increase business performance.

ANALISIS ENTREPRENEURIAL MARKETING PADA KOPERASI AKAR WANGI USAR

2019 ◽  
Vol 3 (6) ◽  
pp. 653-663
Author(s):  
Siti Halida ◽  
Sisca Eka Fitria
Keyword(s):  
Value Creation ◽  
Risk Taking ◽  
Entrepreneurial Marketing ◽  
Resource Leveraging

Pemasaran konvensional tidak dapat diterapkan pada umkm, maka dengan adanya entrepreneurial marketing merupakan pemasaran yang sesuai dan sederhana. Garut merupakan penghasil minyak akar wangi terbesar di Indonesia. Penelitian ini dilakukan di Koperasi Akar Wangi “USAR” di Kabupaten Garut. Koperasi Akar Wangi “USAR” merupakan koperasi yang bergerak di bidang produksi akar wangi di Garut. Tujuan dilakukannya penelitian ini adalah untuk menganalis penerapan entrepreneurial marketing dengan menggunakan tujuh dimensi menurut Morris etal (2002) yaitu proactiveness, opportunity focus, customer intensity, innovation, risk taking, resource leveraging serta value creation pada Koperasi Akar Wangi Usar. Penelitian ini menggunakan metode penelitian kualitatif. Pengumpulan data dilakukan dengan cara wawancara dan dokumentasi. Hasil wawancara menunjukan bahwa Koperasi Akar Wangi Usar telah menerapkan 6 dimensi entrepreneurial marketing terkecuali dimensi risk taking.

scholarly journals Pengaruh Entrepreneurial Marketing Terhadap Kinerja Umkm Sentra Kulit Garut Sukaregang

2019 ◽  
Vol 2 (1) ◽  
pp. 17-29
Author(s):  
Azmi Azizah Al Mushowwiru ◽  
Sisca Eka Fitria
Keyword(s):  
Value Creation ◽  
Risk Taking ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Creative Industry ◽  
Entrepreneurial Marketing ◽  
Calculated Risk ◽  
The Right ◽  
Resource Leverage ◽  
The Impact

The development of Garut Sukaregang leather center raised significantly. The leather products have been recognized and become one of the best leather products in the world and also become a superior product in West Java. However in its implementation, this creative industry faces many problems, one of them is marketing. Therefore, Sukaregang leather center needs the right marketing strategy to develop this creative industry. One of the approaches that is used by micro small and medium enterprises is entrepreneurial marketing. Through this research, there will be a judgment of perfomance business towards entrepreneurial marketing variable with sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation. Other than that, author will indicate the impact of sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation towards Garut Sukaregang leather center’s perfomance. This research used quantitative method. The research was conducted by distributing questionnaires to 70 respondens of Garut Sukaregang leather center’s owner. The data of questionnaires was tested using validation and reability. Data was analyzed using SEM PLS 3.0. The result of this research showed that the assesment of innovativeness, customer intensity, and value creation have a significant and positive impact on SMEs perfomance while partial subvariable proactiveness, calculated risk taking, opportunity focus, dan resource leveraging have not significant impact on MSMEs perfomance. In this research we can conclude that entrepreneurial marketing has a postive and significant impact towards Garut Sukaregang leather center MSMEs perfomance 56.8%.

scholarly journals Effect of Entrepreneurial Marketing Dimensions on Small and Medium Enterprises Performance in Nasarawa State

2021 ◽  
Author(s):  
Hindu Jibril Amin
Keyword(s):  
Sample Size ◽  
Value Creation ◽  
Risk Taking ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Entrepreneurial Marketing ◽  
Explanatory Variables ◽  
Research Population ◽  
Medium Enterprises

Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs) performance. The extant study explored the effect of EM dimensions on the performance of SMEs operating within Nasarawa State, Nigeria. EM was conceptualized as innovativeness, risk-taking, and value creation. The research population was 1979 registered SMEs in Nasarawa state, Nigeria. The sample size was 322 which was determined using Raosoft sample size calculator. Out of 322 sets of questionnaire distributed, 136 were validly filled and returned. The data collected were analyzed using Regression Analysis technique to test the study’s hypotheses using Statistical Product and Service Solutions software. Results specify that all three of the EM dimensions under study have significant effect on SME performance. In terms of contribution to the model, the explanatory variables were able to contribute 62.1 percent to the variable of interest (SME performance). On individual basis, innovativeness explained the most to the criterion variable. The findings of this study offer important insights for owners and managers of SMEs, researchers, and policymakers to further understand the effects of EM dimensions on SMEs’ performance. SMEs should be encouraged to embrace the entrepreneurial dimensions of innovativeness, risk taking, and value creation to increase business performance.

scholarly journals The Effect of Entrepreneurial Marketing on the Performance of Small and Medium-sized Enterprises

2021 ◽  
Vol 90 ◽  
pp. 01018
Author(s):  
Gemechu Abdissa Shuremo ◽  
Csaba Bálint Illés ◽  
Anna Törőné Dunay
Keyword(s):  
Risk Taking ◽  
Positive Relationship ◽  
Negative Relationship ◽  
Sampling Technique ◽  
Business Owners ◽  
Limited Resources ◽  
Statistical Software ◽  
Entrepreneurial Marketing ◽  
Software Packages ◽  
The City

Entrepreneurial marketing is a non-conventional marketing technique that provides business owners a method to successfully operate their business with limited resources. The main objective of this study is to therefore investigate whether entrepreneurial marketing can affect the performance of small and medium-sized enterprises operating in Ethiopia, specifically in the city of Jimma. A purposive sampling technique was employed to gather data from 100 business owners that have been on market for more than 7 years. The data were analysed using Minitab and SPSS statistical software packages. The study showed that some elements of entrepreneurial marketing indeed affect the performance of small and medium-sized enterprises. Innovation orientation and customer intensity have a positive relationship with the performance of small and medium-sized enterprises and are statistically significant, while risk-taking orientation has a negative relationship and is statistically significant. It is therefore recommended that business owners apply the concept of entrepreneurial marketing to leverage their limited resources to cope with competitors and maintain the sustainability of their business.

scholarly journals The Impact of Leadership Styles on the Entrepreneurial Orientation of Small and Medium Enterprises in South Africa

2017 ◽  
Vol 9 (2(J)) ◽  
pp. 104-113
Author(s):  
Obey Dzomonda ◽  
Olawale Fatoki ◽  
Olabanji Oni
Keyword(s):  
South Africa ◽  
Leadership Styles ◽  
Leadership Style ◽  
Entrepreneurial Orientation ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Sampling Technique ◽  
Active Role ◽  
Medium Enterprises ◽  
The Impact

The critical role Small and Medium Enterprises play in the economic prosperity of nations cannot be understated. SMEs actively contribute towards economic growth and development through their active role as innovators and agents for change. The authors of this paper believe that leadership styles exercised by SME owners have a bearing on the innovative ability of SMEs. Hence, this paper aimed at investigating the impact of leadership styles on the entrepreneurial orientation of SMEs in Polokwane Municipality. A quantitative research method was used and 103 SMEs participated in the survey. The random sampling technique was used. Self-administered questionnaires were utilised to collect data in a survey. Data analysis included descriptive statistics, Pearson’s correlation and regression analysis. Reliability of the data collection instruments was measured using the Cronbach’s alpha. The results indicated that the SMEs display average levels of entrepreneurial orientation. In addition, the results showed that SMEs display average levels of leadership styles inclined towards transformational leadership style. Furthermore, the results showed a significant positive relationship between the independent variables: leadership styles with the dependent variable (EO) of SMEs. SMEs were recommended to provide flexible leadership styles that will make EO to flourish in their businesses. Furthermore, the policy makers and relevant authorities were recommended to devise and implement a consortium of strategies and policies that can increase the level of entrepreneurial orientation among SMEs in South Africa.

The Impact of International Entrepreneurial Orientation on the Performance of SMEs in Qatar: The Mediating Role of Degree of Internationalization

2021 ◽  
Vol 12 (3) ◽  
pp. 2939-2947
Author(s):  
Abdulmohsin Abdulla M Alyafei Et.al
Keyword(s):  
Value Creation ◽  
Entrepreneurial Orientation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Managerial Implication ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

The main purpose of the current study is to investigate the impact of the impact of international Entrepreneurial orientation on the performance of SMEs in QATAR. Additionally, the study has investigated the mediating role of the degree of internationalisation in the relationship between the international Entrepreneurial orientation on the performance of SMEs in Qatar. The present study used stratified sampling technique. The study used Smart PLS-SEM, which is Smart Partial Least Square Structural EquationModeling (SEM) 3.2.6 version. EO has been indicated to improve organisational competitiveness which leads to value creation and eventually improved organisational performance. The findings indicate that the growth performance of SMEs depends on the ability of an entrepreneur to allocate the strategic limited resources and adapt to changes by setting up proper firm orientation. Successful processes will only be achievable if sufficiently skilled and motivated employees are equipped with precise and current information. The findings of this study have presented important managerial implication and contribution to studies on entrepreneurial orientation of SME firms in Qatar.

Lessons Learnt from Communication for Disaster Preparedness: A Study on Six Survivors from the Great East Japan Earthquake and Tsunami 2011

2014 ◽  
Vol 9 (5) ◽  
pp. 879-886 ◽  
Author(s):  
Md. Faiz Shah ◽  
◽  
Parves Sultan ◽  
Keyword(s):  
Disaster Preparedness ◽  
Communication Systems ◽  
Situational Awareness ◽  
Critical Role ◽  
Case Study Research ◽  
Tohoku Earthquake ◽  
Sampling Technique ◽  
Vital Role ◽  
Great East Japan Earthquake ◽  
The Impact

Communication is a primary challenge in response to natural and man-made disasters. The purpose of this study is to determine the forms of communications that played a critical role in disaster preparedness during the 2011 Great East Japan earthquake and tsunami (Tohoku earthquake). The study used a case study research method and included six informants following the purposive sampling technique. Data was collected through unstructured in-depth interviews. The findings suggest that communication in all forms played a vital role in disaster preparedness. In the survivor’s view, however, the impact of broadcast media in establishing situational awareness was limited. Local disaster management efforts, such as, “on call,” or emergency measures, such as, personnel and trucks with communication systems, mobile phone alarms, and sirens were viewed by survivors as useful in transmitting unambiguous, specific messages in a demanding tsunami context. In particular, the study demonstrates that residents’ trust in risk/disaster related messages and mediums play vital roles in subsequent behaviour/response to natural disasters.

scholarly journals The influence of family and non-family stakeholders on Family Business success

2010 ◽  
Vol 3 (1) ◽  
pp. 32 ◽  
Author(s):  
Shelley Farrington ◽  
Elmarie Venter ◽  
Christo Boshoff
Keyword(s):  
Family Business ◽  
Family Relationships ◽  
Family Members ◽  
Sampling Technique ◽  
Family Businesses ◽  
Business Success ◽  
Snowball Sampling ◽  
Key Stakeholders ◽  
Keywords And Phrases ◽  
The Impact

<p>The greatest threats to the growth, success and survival of a family business are primarily issues related to family relationships. The involvement of non-family members has also shown to present many threats as well as opportunities for the family business. Because of the increasing number of sibling teams among family businesses this article focuses on the impact of family and non-family members’ involvement on the success of sibling-owned family businesses. Key stakeholders identified as influencing a Sibling Partnership are parents, non-active sibling shareholders, spouses, and non-family members. The primary objectives of this article are thus to evaluate the impact of the stakeholders identified on the success of a Sibling Partnership, by subjecting these relationships to empirical testing, and making recommendations to successfully manage relationships in family businesses. A structured questionnaire was made available to 1 323 sibling partner respondents. The respondents were identified by means of a convenience snowball sampling technique, and the data collected from 371 usable questionnaires was subjected to various statistical analyses. The empirical findings of this study show that both past and present Parental involvement, as well as the involvement of other family members and Non-family employees in the sibling-owned family businesses, significantly impact on its success.</p><p><strong>Keywords and phrases:</strong> Family business, Sibling Partnership, family team, family relationships, spouses, non-active shareholders, stakeholders</p>

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