The Effect of Entrepreneurial Marketing on the Performance of Small and Medium-sized Enterprises

Entrepreneurial marketing is a non-conventional marketing technique that provides business owners a method to successfully operate their business with limited resources. The main objective of this study is to therefore investigate whether entrepreneurial marketing can affect the performance of small and medium-sized enterprises operating in Ethiopia, specifically in the city of Jimma. A purposive sampling technique was employed to gather data from 100 business owners that have been on market for more than 7 years. The data were analysed using Minitab and SPSS statistical software packages. The study showed that some elements of entrepreneurial marketing indeed affect the performance of small and medium-sized enterprises. Innovation orientation and customer intensity have a positive relationship with the performance of small and medium-sized enterprises and are statistically significant, while risk-taking orientation has a negative relationship and is statistically significant. It is therefore recommended that business owners apply the concept of entrepreneurial marketing to leverage their limited resources to cope with competitors and maintain the sustainability of their business.

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Why Socially Responsible? Determinant Factors of Organizational Performance: Case of Dangote Cement Factory in Ethiopia

Sustainability ◽

10.3390/su13094783 ◽

2021 ◽

Vol 13 (9) ◽

pp. 4783

Author(s):

Anna Dunay ◽

Abebe Ayalew ◽

Gemechu Abdissa

Keyword(s):

Corporate Social Responsibility ◽

Organizational Performance ◽

Software Package ◽

Positive Relationship ◽

Multiple Linear Regression Model ◽

Sampling Technique ◽

Socially Responsible ◽

Statistical Software ◽

Cement Factory ◽

Corporate Social

The main purpose of this study is to examine the effect of corporate social responsibility on the organizational performance of the Dangote cement factory in Ethiopia. In order to achieve the research objectives, the authors adopted both a descriptive and explanatory research design. Structured questionnaires were used to gather data from the targeted group of the study, where the probability and non-probability sampling technique was employed to draw a sample of 179. The collected data were presented and analyzed using the SPSS (version 20) statistical software package. A multiple linear regression model was applied to see the effect of CSR on organizational performance. The study showed that philanthropic activities, ethical activities, and legal activities affect organizational performance, have a positive relationship, and are statistically significant at a 1% confidence interval. It was concluded that for the existence of business industries, the community relation is key to ensuring a conducive atmosphere for the business to succeed.

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Pengaruh Tangibility, Pertumbuhan Perusahaan, Resiko Bisnis dan Profitabilitas terhadap Kebijakan Hutang

JURNAL EKSPLORASI AKUNTANSI ◽

10.24036/jea.v3i2.367 ◽

2021 ◽

Vol 3 (2) ◽

pp. 384-399

Author(s):

Devi Permata Sari ◽

Mia Angelina Setiawan

Keyword(s):

Real Estate ◽

Analytical Method ◽

Positive Relationship ◽

Stock Exchange ◽

Negative Relationship ◽

Secondary Data ◽

Sampling Technique ◽

Business Risk ◽

Company Growth ◽

Debt Policy

The purpose of this study was to exame the effect of tangibility, growth, business risk and profitability to debt policy. This research includes causative research the population used in this study are our property and real estate companies listed on Indonesia stock exchange of period 2017-2019. The sampling technique used in this study was purposive sampling technique. There are 30 property and real estate companies that were used as research sample. The type of data used is secondary data obtained from the official website of the Indonesian stock exchange and the official website of each company. The analytical method used is quantititave methods. The result shower that tangibility and company growth did not have a significant effect but had a positive relationship to debt policy, and business risk does not have a significant effect on debt policy but has a negative relationship debt policy.

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Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

IQTISHODUNA ◽

10.18860/iq.v1i1.5957 ◽

2019 ◽

Vol 1 (1) ◽

pp. 1-16

Author(s):

Dewi Rakhmawati ◽

Astrid Puspaningrum ◽

Djumilah Hadiwidjojo

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Negative Relationship ◽

Perceived Value ◽

Sampling Technique ◽

Partial Least Square ◽

Least Square ◽

Environmental Damage ◽

Green Trust ◽

The City

The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention.

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Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif

Jurnal Ekonomi Bisnis dan Kewirausahaan ◽

10.26418/jebik.v9i2.39818 ◽

2020 ◽

Vol 9 (2) ◽

pp. 125

Author(s):

Ari Setiyaningrum ◽

Yussi Ramawati

Keyword(s):

Value Creation ◽

Risk Taking ◽

Survey Methods ◽

Critical Role ◽

Sampling Technique ◽

Business Success ◽

Creative Economy ◽

Entrepreneurial Marketing ◽

The Impact ◽

Resource Leveraging

This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SMEs) business success in the creative economy industry. The study also examined the moderating role of company age on the entrepreneurial marketing dimension's influence on SME's business success. The study used survey methods by distributing questionnaires to 265 SME business owners in North Kalimantan. The sampling method uses nonprobability sampling with a convenience sampling technique. Data were analyzed using multiple linear regression analyses and moderated tests using the macro process of SPSS Hayes. The results of this study indicated that in the context of SMEs in the creative industry, customer intensity and value creation play a critical role in business success. Meanwhile, proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, and resource leveraging found no impact on SMEs' business success. The research also proves that the company's age moderated the impact of customer intensity on SME's success but does not moderate the influence of value creation to SME's business success.

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Role of Microfinance for Entrepreneurial Success

International Journal of E-Entrepreneurship and Innovation ◽

10.4018/ijeei.2021010101 ◽

2021 ◽

Vol 11 (1) ◽

pp. 1-16

Author(s):

Mufaro Dzingirai ◽

Neeta Baporikar

Keyword(s):

Regression Analysis ◽

Positive Relationship ◽

Negative Relationship ◽

Business Owners ◽

Entrepreneurial Success ◽

Scale Type ◽

Correlation And Regression Analysis ◽

Strong Positive Relationship ◽

Spearman’S Correlation

The main objective of the paper is to analyze the influence of microfinance on entrepreneurial success of Zimbabwean SMEs. Adopting explanatory research design with a sample that constitutes 120 business owners of SMEs in Gweru district data collection was through questionnaire administering that used Likert scale-type questions. The hypotheses are analyzed using Spearman's correlation and regression analysis in order to empirically establish the influence of microfinance on entrepreneurial success. The main regression results show a strong positive relationship between microfinance and entrepreneurial success, a weak negative relationship between the business owner's age and entrepreneurial success, and a positive relationship between the level of studies and entrepreneurial success of Zimbabwean SMEs.

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EKSPLORASI KARAKTER ENTREPRENEURIAL MARKETING PADA PEMILIK USAHA KECIL MENENGAH (UKM)

Business Management Journal ◽

10.30813/bmj.v10i2.635 ◽

2017 ◽

Vol 10 (2) ◽

Author(s):

Damelina B. Tambunan

Keyword(s):

Business Owners ◽

Final Conclusion ◽

Character Analysis ◽

Entrepreneurial Marketing ◽

Food And Beverages ◽

Individual Character ◽

Continuous Interaction ◽

The City ◽

Depth Interviews ◽

Small And Medium Business

This study aims to explore the entrepreneurial character owned by small and medium business owners in the city of Surabaya related in the field of marketing. The character is known by the term entrepreneurial marketing. Five informants were involved in this research, where they are the small and medium business owners (SMEs) in the field of food and beverages (F & B). Data collection's method is carried out by conducting in depth interviews with open-ended questions. data analyzed with four steps as follows: describe the (identification) of each individual character; perform grouping on the same character; analysis of each group and the present analysis and the final conclusion. This research was successfully concluded that each informant was successfully demonstrated that they have the entrepreneurial character of its business. The most dominant characters shown are interacting continuously with the targeted market. that means in the informant's experience in opening and managing his business provided by their ability to perform continuous interaction with the targeted market

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The Role of E-Satisfaction in Mediating the Effect of E-Service Quality and E-WOM on E-loyalty on Online Marketplace Customers in Denpasar, Bali, Indonesia

Management and Economics Research Journal ◽

10.18639/merj.2020.961742 ◽

2020 ◽

Vol 6 ◽

pp. 1 ◽

Cited By ~ 1

Author(s):

I Wayan Santika ◽

Komang AS Pramudana ◽

Ni LPS Astitiani ◽

◽

...

Keyword(s):

Service Quality ◽

Sampling Method ◽

Online Shopping ◽

Sampling Technique ◽

Online Marketing ◽

Statistical Software ◽

Online Marketplace ◽

Online Sales ◽

The City

This research is motivated by the convenience for consumers to move from an online site to another online site when shopping online. This makes consumers vulnerable to switching to other online shopping sites. This study aims to determine the role of e-satisfaction in mediating the effect of e-service quality and e-wom on e-loyalty in online marketplace customers in the city of Denpasar. The sampling method in this study is nonprobability sampling with a purposive sampling technique. Data were collected from 120 respondents who met the criteria of having made an online shopping transaction at least three times on an online marketplace site and is domiciled in Denpasar City. The analytical method used is path analysis estimated using statistical software. The results showed that e-service quality had a positive and significant effect on e-satisfaction; e-wom has a positive and significant effect on e-satisfaction; e-service quality has a positive and significant effect on e-loyalty; e-wom has a positive and significant effect on e-loyalty; e-satisfaction has a positive and significant effect on e-loyalty; e-satisfaction is significantly able to mediate the effect of e-service quality on e-loyalty; and e-satisfaction is significantly able to mediate the effect of e-wom on e-loyalty. The contribution that can be given by the author is to enrich and complete the study of online marketing especially in developing countries and especially Bali; increasing online sales is important to be studied more.

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PENGARUH INSTITUTIONAL OWNERSHIP DAN FIRM SIZE TERHADAP FINANCIAL PERFORMANCE DENGAN EARNING MANAGEMENT SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN RITEL

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v3i2.4635 ◽

2019 ◽

Vol 3 (2) ◽

pp. 364

Author(s):

Denanda Natalia Lestari Lusi ◽

Sukrisno Agoes

Keyword(s):

Earnings Management ◽

Financial Performance ◽

Firm Size ◽

Positive Relationship ◽

Negative Relationship ◽

Sampling Technique ◽

Institutional Ownership ◽

Total Sample ◽

Earning Management ◽

Purposive Sampling

Penelitian ini bertujuan untuk mengetahui pengaruh langsung institutional ownership dan firm size terhadap financial performance dan pengaruh tidak langsung melalui earning management pada perusahaan ritel di BEI. Jenis penelitian ini adalah kuantitatif, dimana data diperoleh dari laporan keuangan tahun 2015-2017. Teknik pengambilan sampel adalah purposive sampling, sehingga perusahaan yang dapat dijadikan sampel sebanyak 21 perusahaan dengan jumlah sampel sebanyak 63 sampel. Data yang diperoleh kemudian diolah dengan menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa ada hubungan negatif institutional ownership dengan financial performance, hubungan positif firm size dengan financial performance , hubungan positif kepemilikan institusional dan firm size dengan earning management, dan hubungan negatif earning management dengan financial performance pada perusahaan ritel. Earning management tidak dapat sebagai variabel yang mengintervensi terhadap financial performance karena hubungan langsung antara kepemilikan institusional, firm size, dan financial performance memberi pengaruh besar daripada melalui earning management. This study aims to determine the direct effect of institutional ownership and firm size on financial performance and the indirect effect through earnings management on retail companies on the IDX. This type of research is quantitative, where data is obtained from the 2015-2017 financial statements. The sampling technique is purposive sampling, so companies that can be sampled are 21 companies with a total sample of 63 samples. The data obtained is then processed using SmartPLS software. The results showed that there was a negative relationship between institutional ownership and financial performance, a positive relationship between firm size and financial performance, a positive relationship between institutional ownership and firm size with earnings management, and a negative relationship between earning management and financial performance in retail companies. Earning management cannot be a variable that intervenes in financial performance because the direct relationship between institutional ownership, firm size, and financial performance has a greater influence than through earning management.

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EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL PADA UMKM DAERAH ALIRAN SUNGAI (DAS) CITARUM, KARAWANG

JURNAL LENTERA BISNIS ◽

10.34127/jrlab.v10i1.395 ◽

2021 ◽

Vol 10 (1) ◽

pp. 67

Author(s):

Ria Estiana ◽

Nurul Giswi Karomah ◽

Teddy Setiady

Keyword(s):

Social Media ◽

Positive Relationship ◽

Negative Relationship ◽

Rank Correlation ◽

Media Exposure ◽

Sampling Technique ◽

Chi Square ◽

Chi Square Test ◽

Promotion Effectiveness ◽

The Relationship

This study aims to determine the correlation between the characteristics of followers and social media exposure on the effectiveness of promotion of MSME products carried out in the Citarum river basin, Karawang Regency through social media. The population in this study were the followers of MSME social media in 4 sub-districts in the Citarum Watershed, Karawang Regency. The sampling method used in this study is non-probability sampling and a sampling technique based on spontaneity, which means that anyone who accidentally meets their characteristics can be used as a sample (respondent). The results showed the Characteristics of Followers (X1) and Social Media Awareness (X2) had a sufficient and negative relationship, so the relationship between the two variables was that if the characteristics of followers were low, social media awareness was high and vice versa. Characteristics of Followers (X1) and Promotion Effectiveness (Y) have a strong and positive relationship. Chi square test is to see the relationship, so there is no relationship between Follower Characteristics and Promotion Effectiveness. The results of the spearman rank correlation analysis show that the correlation coefficient of Social Media Awareness (X2) and Promotion Effectiveness (Y) has a strong and positive relationship, so the relationship between the two variables is that if Social Media Awareness is high then the Promotion Effectiveness is high. Chi square testing is to see the relationship, so there is a relationship between Social Media Awareness and Promotion Effectiveness.Keyword: characteristics of followers,social media exposure, the effectiveness of promotion

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Effect of Profitability (RoA) and Liquidity (CR) on Profit Growth in Companies Pharmaceutical Sector IDX

EKONOMIS Journal of Economics and Business ◽

10.33087/ekonomis.v5i2.399 ◽

2021 ◽

Vol 5 (2) ◽

pp. 439

Author(s):

Dirjon Sitohang ◽

Harlyn Siagian

Keyword(s):

Positive Relationship ◽

Stock Exchange ◽

Negative Relationship ◽

Sampling Technique ◽

Total Sample ◽

Financial Ratios ◽

Research Population ◽

The Government ◽

Company Growth ◽

Profit Growth

Profit growth is important for the sustainability of the company. At this particular time, covid-19 is a problem everywhere. So the pharmaceutical industry is being encouraged by the government to continue to build a good and more integrated structure. Profit growth can be analyzed using financial ratios. The financial ratios used in this study are liquidity, profitability, and company growth. This study used a purposive sampling technique. The research population used is pharmaceutical companies listed on the Indonesia Stock Exchange (IDX) 2015-2019 with a total sample of 9 companies. The result of this study is that profitability has a positive relationship with profit growth and also has a significant effect. On the other hand, liquidity has a negative relationship with profit growth but is not significant. Simultaneously, profitability and liquidity have a significant positive relationship to profit growth.

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