scholarly journals The Impact of Entrepreneurial Marketing toward Work Perfromance at the Centre of Garut Specialty Food

2019 ◽  
Vol 2 (1) ◽  
pp. 42-50
Author(s):  
Tasya Kahfia Abshariena ◽  
Sisca Eka Fitria
Keyword(s):  
Data Analysis ◽  
Value Creation ◽  
Risk Taking ◽  
Structural Equation ◽  
Business Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Marketing ◽  
The Impact ◽  
Resource Leveraging

The MSMEs is a sector that has a very large role in increasing the economic growth of the Indonesta state. Garut Regency of West Java utilizing the wealth and potential they have by making MSMEs as employment. One factor that has a very umportant role in the development of MSMEs is precisely the Dodol Industry itself is marketing but there are still many who use traditional marketing. This study aims to analyze the influence of Entrepreneurial Marketing on business performance at dodol centers in Garut Regency.   This study aims to determine the effect of Opportunity Focus, Proactiveness, Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation on Business Performance. The population in this study were business actors in the dodol center of Garut Regency, which amounted to 156 business actors with a sample of 70 respondents. This study uses a non-probability sampling technique that is Purposive sampling. The data analysis technique in this study is descriptive with data analysis of Structural Equation Model-Partial Least Square by performing data processing using SMART-PLS 3.0. The results of this study are that Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation have a significant effect on Business Performance, while Opportunity Focus and Proactiveness have no significant effect on Business Performance. From the r-square results that the seven independent variables witch is Entrepreneurial Marketing simultaneously contribute influence of 60.1%, which has moderate value.

scholarly journals Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif

2020 ◽  
Vol 9 (2) ◽  
pp. 125
Author(s):  
Ari Setiyaningrum ◽  
Yussi Ramawati
Keyword(s):  
Value Creation ◽  
Risk Taking ◽  
Survey Methods ◽  
Critical Role ◽  
Sampling Technique ◽  
Business Success ◽  
Creative Economy ◽  
Entrepreneurial Marketing ◽  
The Impact ◽  
Resource Leveraging

This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SMEs) business success in the creative economy industry. The study also examined the moderating role of company age on the entrepreneurial marketing dimension's influence on SME's business success. The study used survey methods by distributing questionnaires to 265 SME business owners in North Kalimantan. The sampling method uses nonprobability sampling with a convenience sampling technique. Data were analyzed using multiple linear regression analyses and moderated tests using the macro process of SPSS Hayes. The results of this study indicated that in the context of SMEs in the creative industry, customer intensity and value creation play a critical role in business success. Meanwhile, proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, and resource leveraging found no impact on SMEs' business success. The research also proves that the company's age moderated the impact of customer intensity on SME's success but does not moderate the influence of value creation to SME's business success.

scholarly journals Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Usaha Pada Industri UMKM Abon Ikan Di Kota Makassar The Effect of Entrepreneurship Orientation toward Business Performance In Fish Abon SME Industry In Makassar City

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Ayu Wulandary
Keyword(s):  
Quantitative Analysis ◽  
Risk Taking ◽  
Structural Equation ◽  
Business Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
P Value ◽  
Five Dimensions ◽  
Competitive Aggressiveness

            Business performance is one of the benchmarks of entrepreneurship orientation so that the concept of entrepreneurship orientation of the entrepreneur is important because it has impacts on business performance. The entrepreneurship orientation is shaped by the five dimensions of innovation: risk-taking, proactiveness, competitive aggressiveness, and autonomy. The objective of this study was to analyze the influence of entrepreneurship orientation on business performance of fish abon SME in Makassar. This research employed a Structural Equation Modeling-Partial Least Square (SEM-PLS) 3.0 tool for quantitative analysis. The results of this study indicated that the influence of entrepreneurship orientation had a positive and significant impact on business performance. It could be observed that t-statistic value was 3,302> 1.96 and p-value was 0.001 <0.05, it meant that any improvement to the business adopting entrepreneurship orientation would improve business performance at fish abon SME in Makassar City.

scholarly journals How does entrepreneurial orientation affect the business performance of coffee shop MSMEs in Indonesia?

2021 ◽  
Vol 306 ◽  
pp. 03011
Author(s):  
M. Khalifatul Ardhi ◽  
Jangkung Handoyo Mulyo ◽  
Irham
Keyword(s):  
Risk Taking ◽  
Entrepreneurial Orientation ◽  
Urban Areas ◽  
Structural Equation ◽  
Business Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Coffee Shop ◽  
Competitive Aggressiveness

The increasing growth of the coffee shop business with a fast and attractive expansion as a food & beverage industry in urban areas of Indonesia, especially Special Region of Yogyakarta has led to business competition between micro, small, and medium enterprises (MSMEs) which are required to use their ability to adapt, be competitive and improve business performance. The entrepreneurial orientation is claimed to important contributions to business success. This study aims to analyze the effect of entrepreneurial orientation on business performance. Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis method is used to examine the effect of five dimensions of entrepreneurial orientation (innovative, proactive, risk-taking, autonomy, and competitive aggressiveness) on business performance. This research was conducted at 80 coffee shop MSMEs with the sampling technique using convenience sampling. The results showed that the dimensions of proactive, autonomy, and competitive aggressiveness were found to have a positive and significant effect on business performance, while the innovative and risk-taking dimensions did not affect significantly on business performance.

scholarly journals Peran Entrepreneurial Marketing dalam Peningkatan Kinerja Pemasaran pada Industri Rumahan Kabupaten Kendal, Jawa Tengah

2017 ◽  
Vol 11 (2) ◽  
pp. 141-150
Author(s):  
Bibi Arfanly ◽  
Ma'mun Sarma ◽  
Muhammad Syamsun
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Entrepreneurial Marketing ◽  
Marketing Performance ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact

As a part of Micro Small Medium Enterprises, home industry plays a very important role as new jobs provider that is expected to decrease unemployment and distribute wealth among society. Home industry development needs to be done in Kendal Regency. However in its implementation, this home industry faces many problems, one of them is marketing. It shows that there needs to be right marketing method and strategy to develop home industries. One of the approaches that is used right now by Small Medium Enterprises is entrepreneurial marketing. This research aims to (1) analyze the achievement being practiced by home industry in Kendal, (2) analyze the impact entrepreneurial marketing has towards the marketing performance of Kendal’s home industry. Respondents in this research are 67 home industry entrepreneur in Kaliwangu district and Patebon district, Kendal Regency. Sampling method uses non probability sampling method with convenience sampling technique. The data was analyzed with transformation index analysis and structural equation modeling with partial least square approach (SEM PLS). The result of the research shows that the implementation of entrepreneurial marketing has been quite good and the biggest aspect of entrepreneurial marketing is shown by strategic ability. According to SEM PLS analysis, concept, strategy, and market intelligence variables on entrepreneurial marketing are significant to marketing performance.

scholarly journals MILLENNIALS AND TRAVELING TO DOMESTIC DESTINATION

2021 ◽  
Vol 35 (2) ◽  
pp. 398-405
Author(s):  
Ramadania RAMADANIA ◽  
◽  
Yahya Al FATIH ◽  
Dio Caisar DARMA ◽  
Fenty FAUZIAH ◽  
...  
Keyword(s):  
Data Analysis ◽  
Survey Research ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Method ◽  
Travel Motivation ◽  
The Impact ◽  
Pls Method

In this period, traveling has become one of the activities most in demand by the community, many people try to get rid of boredom by switching to traveling. The purpose of this research is to investigate the impact of lifestyle among millennials on their attitude toward traveling activities. We use survey research that is conducted to understand the causal relationships between variables with the use of a questionnaire as the instrument to obtain data. The questionnaire is distributed to 100 samples who fulfill the requirements. The sample is millennials in Pontianak City who are between 20 - 39 years old. The data analysis method used is Structural Equation Model Partial Least Square (SEM-PLS) method using SmartPLS 3.0 software. The hypothesis is the lifestyle and travel motivation have an effect to tour preferences. Furthermore, lifestyle, travel motivation, and tour preferences have an effect on consumer intention to travel. The result of this research shows that all the hypotheses are accepted. Not a few people think traveling has become a hobby and lifestyle because traveling itself has become a trending topic in the community.

scholarly journals Application of Blockchain for Supply Chain Financing: Explaining the Drivers Using SEM

2021 ◽  
Vol 7 (3) ◽  
pp. 167
Author(s):  
Mohammad Rokibul Kabir ◽  
Md. Aminul Islam ◽  
Marniati ◽  
Herawati
Keyword(s):  
Supply Chain ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Research Work ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Innovation Research ◽  
Supply Chain Financing ◽  
The Impact

Owing to the lack of research in emerging Asian nations, this research aimed to unearth the determinants of blockchain acceptance for supply chain financing by a Bangladeshi financing company called IPDC. Centred on a technology acceptance framework called UTAUT (unified theory of acceptance and use of technology) and open innovation research, an expanded model with a mediating variable is developed for this study. This research work employs the deductive inference method in conjunction with the positivism paradigm. A structural questionnaire was used to gather data, which were then processed through Smart-PLS (partial least square) for SEM (structural equation modeling). The survey includes all the people who are directly or indirectly involved in the supply chain financing platform of IPDC. The study consists of seven direct hypotheses and one mediating hypothesis. The results show that all the direct hypotheses except the impact of social influence on the behavioural intention to use (BINTU) blockchain are significant. The mediating hypothesis indicating the role of BINTU in the relationship between facilitating conditions (FCON) and the actual use of blockchain is also supported. FCON and BINTU together explain 88.7% variation in blockchain use behaviour for supply chain financing. The research advances past findings by employing an expanded UTAUT framework and validating observations with the other relevant studies throughout the world.

Analysis of External Environtmental Forces and Company Resources Its Influence on Strategic Orientation, Absorptive Capability and Value Creation and Their Implication on Business Performance: A Survey on Courier Services Companies in Indonesia

2015 ◽  
Vol 3 (1) ◽  
pp. 65-74
Author(s):  
Hana Suryana
Keyword(s):  
Value Creation ◽  
Business Performance ◽  
Service Industry ◽  
Positive Impact ◽  
Partial Least Square ◽  
Model Verification ◽  
Strategic Orientation ◽  
Least Square ◽  
Primary Data ◽  
Courier Service

Objective - Explore the data and information on External Environmental Forces and Company Resources on Strategic Orientation, Absorptive Capability, Value Creation and their implication on Business Performance of courier service industry in Indonesia. Methodology/Technique - The nature of this research is descriptive and verification. The unit of analysis is the courier service industry, and a sample of 72 courier companies from various regions in Indonesia. The time horizon is cross-sectional, where the research is done at a certain time. Primary data is collected by a questionnaire and interviews with management of the companies and stakeholders. The analysis is done by using the model verification Partial Least Square (PLS). Findings - Company Resources have the positive impact on Absorptive Capability to increase Value Creation and Business Performance.However, the magnitude of the influence is faced with the problems of in optimal development of Company Resources on the aspects of tangible and intangible assets. The condition makes companies could not optimize in Absorptive Capability as well as Value Creation to improve Business Performance. Novelty - It was very few articles discussing the comparison of the psychological determinants of online self-disclosure and privacy issues between Polish and Indonesian. Type of Paper - Empirical Keywords : Absorptive Capability, Business Performance, Company Resources,External Environmental Forces, Strategic Orientation, Value Creation.

scholarly journals PENGARUH SERVANT LEADERSHIP TERHADAP KOMITMEN ORGANISASIONAL DAN KINERJA PEGAWAI (Studi pada Pegawai Negeri Sipil di RSUD Wangaya Kota Denpasar)

2017 ◽  
pp. 2731
Author(s):  
I Gede Hendry Kamanjaya ◽  
Wayan Gede Supartha ◽  
IG.A. Manuati Dewi
Keyword(s):  
Organizational Commitment ◽  
Servant Leadership ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Inferential Analysis ◽  
The Impact

This study is focused to analyze the impact of servant leadership on employee performance in relation to the organizational commitment mediation. It is a causality research, providing an explanation and understanding about the impact of servant leadership on employee performance and the impact of servant leadership on organizational commitment. The sample of the research are 90 civil servants in Wangaya General Hospital as the respondents. In this study questionares are used as instuments of the research. Descriptive and inferential analysis were applied as method of analysis and Structural Equation Model-Partial Least Square (SEM-PLS) as a tool. The result is that servant leadership does not have any significant effect on employees performance, servant leadership has a positive and significant effect on organizational commitment, organizational commitment has positive and significant effect on employee performance, and the impact on servant leadership and employee performance through the role of organizational commitment as mediating variable is supported.

scholarly journals How Creative Destruction Functions in Corporate Entrepreneurial Process: An Empirical Investigation of Schumpeterian Concept in Engineering Firms Setting in Pakistan

2021 ◽  
Author(s):  
Muhammad Zubair Alam ◽  
Shazia Kousar ◽  
Muhammad Rizwan Ullah ◽  
Amber Pervaiz
Keyword(s):  
Structural Equation ◽  
Corporate Entrepreneurship ◽  
Creative Destruction ◽  
Positive Influence ◽  
Opportunity Recognition ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Engineering Firms ◽  
The Impact

Abstract Schumpeter's idea of creative destruction (CD) explains innovation functions in organisations. This paper investigates the CD concept in engineering firms by explaining how technical opportunity (TO) transforms into corporate entrepreneurship (CE) actions once opportunities have a market orientation (MO). A survey conducted using a structured questionnaire with 132 managers in engineering firms in Pakistan. Structural Equation Modeling (SEM) using Partial Least Square (PLS) approach has been used to analyse the data. Results reveal that MO and TO exerts a positive influence on CE. MO is the reason for the emergence of TO, which is exploited by CE's in engineering firms. CD intensifies the impact of MO on TO significantly. Opportunity recognition in engineering firms is distinguished and bounded by MO and technical viability. Engineering firms need to identify gaps in the market through naturally occurring obsolescence of products and services (CD) to create TO with appropriate MO. This study has revived a classical debate over opportunity recognition by proposing a CE model by incorporating external factors. The Schumpeterian opportunity recognition process and CD have been explained for engineering firms that are distinguished from other types of firms. Kirznerian opportunity recognition view has also been debated to dialect Schumpeterian view.

scholarly journals ANALYSIS OF AFFECTING FACTORS ON PURCHASE DECISION OF SPORT SHOES "FAKE PRODUCT" OF GOLD'S GYM CONSUMERS IN WEST JAKARTA

2021 ◽  
Vol 2 (4) ◽  
pp. 537-550
Author(s):  
Christina Catur Widayati ◽  
Sarton Sinambela ◽  
Magito Magito ◽  
Khilyatin Ikhsani
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Decision ◽  
Affecting Factors ◽  
Relationship Of ◽  
The City

The purpose of this study is to find out the factors which affect on purchase decision of fake (non-genuine) Nike sports shoes. Data analysis generally confirms the structural relationship of all variables, namely price and country of origin on brand image and its impact on purchase decision for fake (non-genuine) Nike shoes. This research was conducted on Gold's Gym consumers in the city area of ​​West Jakarta with a sample size of 130 respondents. The data analysis method used in this study is the Component or Variance Based Structural Equation Model where the data processing used Partial Least Square (Smart-PLS) version 3.2.9. The results show that all hypotheses can be accepted, except for the third hypothesis, which indicates that the country of origin does not effect on purchase decision.

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