ANALISIS ENTREPRENEURIAL MARKETING PADA KOPERASI AKAR WANGI USAR

2019 ◽  
Vol 3 (6) ◽  
pp. 653-663
Author(s):  
Siti Halida ◽  
Sisca Eka Fitria
Keyword(s):  
Value Creation ◽  
Risk Taking ◽  
Entrepreneurial Marketing ◽  
Resource Leveraging

Pemasaran konvensional tidak dapat diterapkan pada umkm, maka dengan adanya entrepreneurial marketing merupakan pemasaran yang sesuai dan sederhana. Garut merupakan penghasil minyak akar wangi terbesar di Indonesia. Penelitian ini dilakukan di Koperasi Akar Wangi “USAR” di Kabupaten Garut. Koperasi Akar Wangi “USAR” merupakan koperasi yang bergerak di bidang produksi akar wangi di Garut. Tujuan dilakukannya penelitian ini adalah untuk menganalis penerapan entrepreneurial marketing dengan menggunakan tujuh dimensi menurut Morris etal (2002) yaitu proactiveness, opportunity focus, customer intensity, innovation, risk taking, resource leveraging serta value creation pada Koperasi Akar Wangi Usar. Penelitian ini menggunakan metode penelitian kualitatif. Pengumpulan data dilakukan dengan cara wawancara dan dokumentasi. Hasil wawancara menunjukan bahwa Koperasi Akar Wangi Usar telah menerapkan 6 dimensi entrepreneurial marketing terkecuali dimensi risk taking.

scholarly journals The Impact of Entrepreneurial Marketing toward Work Perfromance at the Centre of Garut Specialty Food

2019 ◽  
Vol 2 (1) ◽  
pp. 42-50
Author(s):  
Tasya Kahfia Abshariena ◽  
Sisca Eka Fitria
Keyword(s):  
Data Analysis ◽  
Value Creation ◽  
Risk Taking ◽  
Structural Equation ◽  
Business Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Marketing ◽  
The Impact ◽  
Resource Leveraging

The MSMEs is a sector that has a very large role in increasing the economic growth of the Indonesta state. Garut Regency of West Java utilizing the wealth and potential they have by making MSMEs as employment. One factor that has a very umportant role in the development of MSMEs is precisely the Dodol Industry itself is marketing but there are still many who use traditional marketing. This study aims to analyze the influence of Entrepreneurial Marketing on business performance at dodol centers in Garut Regency.   This study aims to determine the effect of Opportunity Focus, Proactiveness, Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation on Business Performance. The population in this study were business actors in the dodol center of Garut Regency, which amounted to 156 business actors with a sample of 70 respondents. This study uses a non-probability sampling technique that is Purposive sampling. The data analysis technique in this study is descriptive with data analysis of Structural Equation Model-Partial Least Square by performing data processing using SMART-PLS 3.0. The results of this study are that Customer Intensity, Innovation, Risk Taking, Resource Leveraging, and Value Creation have a significant effect on Business Performance, while Opportunity Focus and Proactiveness have no significant effect on Business Performance. From the r-square results that the seven independent variables witch is Entrepreneurial Marketing simultaneously contribute influence of 60.1%, which has moderate value.

scholarly journals Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif

2020 ◽  
Vol 9 (2) ◽  
pp. 125
Author(s):  
Ari Setiyaningrum ◽  
Yussi Ramawati
Keyword(s):  
Value Creation ◽  
Risk Taking ◽  
Survey Methods ◽  
Critical Role ◽  
Sampling Technique ◽  
Business Success ◽  
Creative Economy ◽  
Entrepreneurial Marketing ◽  
The Impact ◽  
Resource Leveraging

This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SMEs) business success in the creative economy industry. The study also examined the moderating role of company age on the entrepreneurial marketing dimension's influence on SME's business success. The study used survey methods by distributing questionnaires to 265 SME business owners in North Kalimantan. The sampling method uses nonprobability sampling with a convenience sampling technique. Data were analyzed using multiple linear regression analyses and moderated tests using the macro process of SPSS Hayes. The results of this study indicated that in the context of SMEs in the creative industry, customer intensity and value creation play a critical role in business success. Meanwhile, proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, and resource leveraging found no impact on SMEs' business success. The research also proves that the company's age moderated the impact of customer intensity on SME's success but does not moderate the influence of value creation to SME's business success.

scholarly journals Effect of Entrepreneurial Marketing Dimensions on Small and Medium Enterprises Performance in Nasarawa State

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Hindu Jibril Amin ◽  
Keyword(s):  
Sample Size ◽  
Value Creation ◽  
Risk Taking ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Entrepreneurial Marketing ◽  
Explanatory Variables ◽  
Research Population ◽  
Medium Enterprises

Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs) performance. The extant study explored the effect of EM dimensions on the performance of SMEs operating within Nasarawa State, Nigeria. EM was conceptualized as innovativeness, risk-taking, and value creation. The research population was 1979 registered SMEs in Nasarawa state, Nigeria. The sample size was 322 which was determined using Raosoft sample size calculator. Out of 322 sets of questionnaire distributed, 136 were validly filled and returned. The data collected were analyzed using Regression Analysis technique to test the study’s hypotheses using Statistical Product and Service Solutions software. Results specify that all three of the EM dimensions under study have significant effect on SME performance. In terms of contribution to the model, the explanatory variables were able to contribute 62.1 percent to the variable of interest (SME performance). On individual basis, innovativeness explained the most to the criterion variable. The findings of this study offer important insights for owners and managers of SMEs, researchers, and policymakers to further understand the effects of EM dimensions on SMEs’ performance. SMEs should be encouraged to embrace the entrepreneurial dimensions of innovativeness, risk taking, and value creation to increase business performance.

scholarly journals Pengaruh Entrepreneurial Marketing Terhadap Kinerja Umkm Sentra Kulit Garut Sukaregang

2019 ◽  
Vol 2 (1) ◽  
pp. 17-29
Author(s):  
Azmi Azizah Al Mushowwiru ◽  
Sisca Eka Fitria
Keyword(s):  
Value Creation ◽  
Risk Taking ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Creative Industry ◽  
Entrepreneurial Marketing ◽  
Calculated Risk ◽  
The Right ◽  
Resource Leverage ◽  
The Impact

The development of Garut Sukaregang leather center raised significantly. The leather products have been recognized and become one of the best leather products in the world and also become a superior product in West Java. However in its implementation, this creative industry faces many problems, one of them is marketing. Therefore, Sukaregang leather center needs the right marketing strategy to develop this creative industry. One of the approaches that is used by micro small and medium enterprises is entrepreneurial marketing. Through this research, there will be a judgment of perfomance business towards entrepreneurial marketing variable with sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation. Other than that, author will indicate the impact of sub variable proactiveness, innovativeness, calculated risk taking, opportunity focus, customer intensity, resource leverage, and value creation towards Garut Sukaregang leather center’s perfomance. This research used quantitative method. The research was conducted by distributing questionnaires to 70 respondens of Garut Sukaregang leather center’s owner. The data of questionnaires was tested using validation and reability. Data was analyzed using SEM PLS 3.0. The result of this research showed that the assesment of innovativeness, customer intensity, and value creation have a significant and positive impact on SMEs perfomance while partial subvariable proactiveness, calculated risk taking, opportunity focus, dan resource leveraging have not significant impact on MSMEs perfomance. In this research we can conclude that entrepreneurial marketing has a postive and significant impact towards Garut Sukaregang leather center MSMEs perfomance 56.8%.

scholarly journals The Role of Entrepreneurial Marketing in Developing Economic Countries (Saudi Arabia Case Study for SME)

2021 ◽  
Vol 2 (19) ◽  
pp. 53-64
Author(s):  
Jwdah Farouq Bati ◽  
◽  
Meshary Mohammad alfaqeih ◽  
Sami Abdullah Albishri ◽  
Mowffaq Oreijah ◽  
...  
Keyword(s):  
Saudi Arabia ◽  
Competitive Advantage ◽  
Value Creation ◽  
Risk Taking ◽  
Data Gathering ◽  
Local Market ◽  
Business Organizations ◽  
Technology Infrastructure ◽  
Technological Infrastructure ◽  
Entrepreneurial Marketing

The Kingdom of Saudi Arabia is growing into an economic power in the Middle East. However, small- and medium-sized business establishments continue to struggle to break the local market. The challenges faced by the businesses result from the lack of adequate information, poor technological infrastructure, untrained human resource personnel, and consumer behaviors. Entrepreneurial marketing provides an adequate means through which business organizations in Saudi Arabia can build a competitive advantage and penetrate the market more efficiently and effectively. The approach enables value creation, resource manipulation/utilization, opportunity focus, innovation, risk-taking, customer intensity, and proactive practices, allowing businesses to become competitive. The study evaluates the connection between competitive advantage and entrepreneurial marketing, informing business stakeholders and policymakers on the best marketing practices to ensure the success and sustainability of small- and medium-sized firms in Saudi Arabia. The study employed the qualitative approach to facilitate data gathering. The study involved fourteen participants recruited from a WhatsApp group and interviewed over the phone. The study findings established differences from sector to sector in terms of marketing opinions and skill. The subjects identified value creation, resource manipulation/utilization, opportunity focus, innovation, customer intensity, and proactive practices to be critical to building a competitive advantage, with risk-taking considered insignificant. Given the source of challenges facing small and medium organizations in Saudi Arabia, there is a need to ensure education and access to information for SME stakeholders. Similarly, the Saudi government needs to put in place adequate technology infrastructure to facilitate the growth and development of the businesses.

scholarly journals MODEL OF ENTREPRENEURIAL MARKETING ON WOMENPRENEUR

2020 ◽  
Vol 1 (4) ◽  
pp. 510-524
Author(s):  
Aldina Shiratina ◽  
Yanto Ramli ◽  
Nia Kusuma Wardhani ◽  
Nandan Limakrisna
Keyword(s):  
Market Orientation ◽  
Value Creation ◽  
Risk Taking ◽  
Structural Equation ◽  
Family Income ◽  
Structural Equation Models ◽  
Survey Method ◽  
Small Scale ◽  
West Java ◽  
Entrepreneurial Marketing

This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.

scholarly journals The effect of entrepreneurial marketing on outcome goals in SMEs

2012 ◽  
Vol 15 (1) ◽  
pp. 7-18 ◽  
Author(s):  
Richard C. Becherer ◽  
Marilyn M. Helms ◽  
John P. McDonald
Keyword(s):  
Factor Analysis ◽  
Value Creation ◽  
Risk Taking ◽  
Stepwise Regression ◽  
Standard Of Living ◽  
Financial Success ◽  
Entrepreneurial Marketing ◽  
Qualitative And Quantitative ◽  
Outcome Goals ◽  
Separate Factor

This study examines how entrepreneurial marketing dimensions (proactiveness, opportunity focused, leveraging, innovativeness, risk taking, value creation, and customer intensity) are related to qualitative and quantitative outcome measures for the SME and the entrepreneur (including company success, customer success, financial success, satisfaction with return goals, satisfaction with growth goals, excellence, and the entrepreneurʼs standard of living). Using factor analysis, three success outcome variables (financial, customer, and strong company success) emerged together. A separate factor analysis identified satisfactory growth and return goals. Stepwise regression revealed entrepreneurial marketing impacts outcome variables, particularly value creation. Implications for entrepreneurs and areas for research are included.

scholarly journals MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE

2018 ◽  
Vol 48 (2) ◽  
pp. 153-163
Author(s):  
Eugine Tafadzwa Maziriri ◽  
Miston Mapuranga
Keyword(s):  
Risk Taking ◽  
Entrepreneurial Orientation ◽  
Product Innovation ◽  
Future Research ◽  
Business Growth ◽  
Research Directions ◽  
Entrepreneurial Marketing ◽  
Future Research Directions ◽  
The Relationship ◽  
Resource Leveraging

This study aims to determine the relationship betweenentrepreneurial marketing dimensions and businessgrowth among small and medium agro-processing enterprisesin Zimbabwe. The methodology involved a quantitative approachto collecting and analyzing research data. The fieldstudy was conducted in Bindura, Zimbabwe to collect researchdata from 260 managers of agro-processing SMEs. Usingthe SPSS 24 and AMOS 24 software, the Structural EquationModeling (SEM) procedure was performed to analyze theresearch data. The study’s findings validate the assertion thatdimensions such as product innovation, entrepreneurial orientation,risk-taking and resource leveraging are instrumental instimulating business growth among agro-processing SMEsin Zimbabwe. A robust relationship was also found betweenresource leveraging and business growth. Moreover, managerialimplications of the findings were discussed and limitationsand future research directions were indicated

scholarly journals Effect of Entrepreneurial Marketing Dimensions on Small and Medium Enterprises Performance in Nasarawa State

2021 ◽  
Author(s):  
Hindu Jibril Amin
Keyword(s):  
Sample Size ◽  
Value Creation ◽  
Risk Taking ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Entrepreneurial Marketing ◽  
Explanatory Variables ◽  
Research Population ◽  
Medium Enterprises

Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs) performance. The extant study explored the effect of EM dimensions on the performance of SMEs operating within Nasarawa State, Nigeria. EM was conceptualized as innovativeness, risk-taking, and value creation. The research population was 1979 registered SMEs in Nasarawa state, Nigeria. The sample size was 322 which was determined using Raosoft sample size calculator. Out of 322 sets of questionnaire distributed, 136 were validly filled and returned. The data collected were analyzed using Regression Analysis technique to test the study’s hypotheses using Statistical Product and Service Solutions software. Results specify that all three of the EM dimensions under study have significant effect on SME performance. In terms of contribution to the model, the explanatory variables were able to contribute 62.1 percent to the variable of interest (SME performance). On individual basis, innovativeness explained the most to the criterion variable. The findings of this study offer important insights for owners and managers of SMEs, researchers, and policymakers to further understand the effects of EM dimensions on SMEs’ performance. SMEs should be encouraged to embrace the entrepreneurial dimensions of innovativeness, risk taking, and value creation to increase business performance.

Controlled Risk Taking as a Driver of Value Creation

2014 ◽  
Vol 2014 (1) ◽  
pp. 15131
Author(s):  
Thomas Keil ◽  
Markku V. J. Maula ◽  
Evangelos D. Syrigos
Keyword(s):  
Value Creation ◽  
Risk Taking
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