Influence of a Psycho-Cult on Personality: Theoretical Aspect (the Case of Psycho-Cult “Vedic Feminity”)
The article considers a number of aspects concerned with the influence of psychocults on the personality of its adherers basing on the literature theoretical analysis on the case of the psycho-cult “Vedic feminity”. The authors have identified certain sect attributes peculiar to the psycho-cult “Vedic feminist”: focus on personal contact in the recruitment process; the commitment to turn the member into a successful person; a mentor personality cult; deprivation of conviction in one’s own beliefs and reassessment of the passed life; creating dependence on the organization and turning the member into an obedient doer. The authors examined the process of taking control over a personality and consciousness on the BITE Model, which includes the control over behavior, information, thinking, and emotions. The findings have revealed that affiliation with a psycho-cult changes self-esteem and self-acceptance of female members, leads to domination of the external motivation system over the internal one, violates the ability to asses one’s own competence.