Customer Behaviour Analysis on Purchasing Decision for Online Shop Lazada Effected by Cunsomers Testimonies and Television Advertising

2019 ◽  
Vol 118 (5) ◽  
pp. 29-33
Author(s):  
Ratih Puspitaningtyas Faeni ◽  
Dewi Puspaningtyas Faeni
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Television Advertising ◽  
Online Marketing ◽  
The Other ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Customer Behaviour ◽  
Wide Range ◽  
Potential Customers

Today the online marketing trend is experiencing a significant increase. This is marked by the emergence of social media and online shop that offers a wide range of products to prospective customers. The challenge for online marketers is how they can convince potential customers of the legality of the company and the truth of the products they sell, in response to opinions that come to the minds of people that online shopping is vulnerable to fraud. On the other hand online marketing has advantages compared to traditional marketing, both for business actors, and for consumers. In this study the author tries to present the discussion of factors that affect consumer purchasing decisions, namely consumer testimonials and television advertising. How the influence of each variable and the influence of variables simultaneously. Research conducted on one of the largest online shop in Indonesia is lazada.co.id, which is a group of online German internet rocket company. The results showed that partially consumer testimonials and television ads significantly influence the purchase decision of the product lazada.co.id. This can be seen from the value of t arithmetic greater than nlai t table (4.281> 2.009 & 5.410> 2.009) and from the sig value smaller than 0.05. Simultaneously consumer testimonials and television advertising variables significantly influence purchasing decisions. Consumer testimonials and television advertisements account for 70.6% of purchasing decisions.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

scholarly journals Leveraging Social Media for Development in Organisations

2017 ◽  
Vol 13 (4) ◽  
pp. 201
Author(s):  
Ajith Sundaram
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Detailed Analysis ◽  
Computer Systems ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Potential Customers ◽  
Marketing Approach

Marketers must never underestimate an online buyer. If they are assuming that mere marketing efforts from their side will influence a buyer, then they are being uncalculated and ignorant. Potential customers are not isolated people who are glued to their computer systems confused as to what product to buy. Instead they are tech-savvy, socially active, smart buyers who make a detailed analysis about the product they intend to buy online. Therefore, marketers need to re-design their online marketing strategies to suit to the needs of the buyer. The marketing approach should focus on social influence marketing as well.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals Motivational Typology of Online Food Souvenir Shoppers and Their Travel-Related Intentions

2020 ◽  
Vol 12 (18) ◽  
pp. 7624
Author(s):  
Shu-Chun Lucy Huang ◽  
Chih-Yung Wang ◽  
Yi-Ru Yan
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Social Interactions ◽  
Questionnaire Survey ◽  
Online Shopping ◽  
The Other ◽  
The Sustainable Development ◽  
Five Factors ◽  
Media Applications ◽  
Motivational Typology

Online shopping has tremendous growth nowadays. Concerns about whether people perceive food souvenirs as commercial goods or products with local connections arise when shopping online for those souvenirs. Another concern is whether people remain interested in knowing or visiting places where food souvenirs originate even if they can simply purchase food souvenirs online. These issues are important for the sustainable development of local tourism. This study aims to investigate consumers’ motivations for purchasing food souvenirs online and whether differences exist between segmented consumers in relation to their travel-related intentions. Participants of this work are individuals who have purchased food souvenirs online and are aged 18 years old or above. Social media applications, such as Facebook and Line, were utilized as the platforms for the questionnaire survey. Participants’ motivations for purchasing food souvenirs online included five factors: exploring trends, local affiliations, social interactions, frugal sampling, and enforcing relationships. According to their motivations, participants were segmented into four types of consumers, including pleasure reminiscers (47.0%), journey recallers (22.9%), economical tasters (17.4%), and social practicers (12.7%). Pleasure reminiscers have stronger intentions toward searching for information on, traveling to, and recommending the places where food souvenirs originate compared with the other three types of consumers. On the basis of the findings, suggestions for the design and marketing of food souvenirs are provided for the producers of food souvenirs and promoters of local tourism.

scholarly journals Social Media, Consumer Motivation, And Consumer Purchase Decision For Fashion Consumers In Semarang District

2021 ◽  
Vol 12 (1) ◽  
pp. 78
Author(s):  
Frans Sudirjo
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Quantitative Methods ◽  
Census Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Fast Fashion ◽  
Consumer Motivation

<strong>Abstract: </strong>This study aims to analyze the influence of social media on purchasing decisions through consumer motivation in fast fashion consumers in Semarang Regency. This study uses quantitative methods as many as 100 respondents were determined using a census. Data were collected using a questionnaire and processed using partial least squares. The results showed that social media had a positive and significant effect on purchasing decisions, consumer motivation had a positive and significant effect on purchasing decisions and social media had a positive and significant effect on purchasing decisions.

scholarly journals A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z

2021 ◽  
Vol 3 (9) ◽  
pp. 265-276
Author(s):  
Hedwika Avila Diva Putri Kuncoro ◽  
Nurrani Kusumawati
Keyword(s):  
Social Media ◽  
Sleep Disturbances ◽  
Quantitative Methods ◽  
Consumer Preferences ◽  
Positive Impact ◽  
Sales Promotion ◽  
Social Media Marketing ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions

Sleep is a major factor for human physical and mental health and abnormality in a person's sleep, this can cause sleep disturbances. The emergence of sleep disturbances makes sufferers try various sleep aids that might help sufferers to rest well. In Indonesia, many sleeping products have been created and sold in the market. The large variety of sleeping products with various functions and ways of use is a determining factor in adolescence buying sleeping products. They have several considerations before buying the sleeping products they need and want and it is because nowadays, customers have a lot of choices and considerations when they are choosing products and services. Therefore, it is necessary to understand consumer preferences because they play an important role in making purchasing decisions and in improving the marketing strategy to be implemented. For this research, researchers want to identify the important factors that influence the customers’ purchase decision towards sleeping products and find out the product attributes which become preferred by customers. The researcher uses quantitative methods by using questionnaires as primary data and a variety of literature as secondary data. This research uses non-probability sampling and requires a minimum of 200 respondents with criteria aged 17-26 years old and living in Jabodetabek and Bandung. Using Multiple Linear Regression methods, this research aims to identify the relationship between one dependent variable from five independent variables and answer the hypothesis. The overall evidence showed that product, social, personal value dimensions, sales promotion, and social media marketing have a significant positive impact on purchase decisions. Therefore, researchers suggest marketers in the sleeping product industry convey product advantages and personal values, use influencers to promote products or make price discounts and use social media to attract customers because these points influence purchasing decisions.

scholarly journals Analisis Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Pada Produk Clothing Linkswear

2021 ◽  
Vol 12 (3) ◽  
pp. 397
Author(s):  
Kania Siti Sarah ◽  
Ratih Hurriyati ◽  
Heny Hendrayati
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simple Regression ◽  
Test For Normality

<div><div><p class="1eAbstract-text"><em>This study aims to analyze the effect of social media marketing through instagram on purchasing decisions on clothing linkswear products. </em><em>The result of the study found that all research, namely social media marketing through instagram and purchase decision, were declared valid and reliable. To test for normality that the value of all variables is declared to be normally distributes.</em> <em>The research method used is a quantitative method with explanatory research techniques using a questionnaire. The sampling technique used is purposive sampling method. The sample used is 100 consumers of clothing linkswear products. The data collected was then analyzed using a simple regression technique with SPSS version 25. The results showed that social media marketing through instagram had a positive and significant effect on purchasing decisions. This finding implies that to improve online purchasing decisions, companies need to pay more attention to instagram account quality indicators so that consumers can be more interested in seeing instagram social media accounts which ultimately increase good sales for the company.</em><em></em></p></div><p class="1eAbstract-text"><em><br /></em><em></em></p></div>

scholarly journals The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang

2019 ◽  
Vol 10 (1) ◽  
pp. 21-29
Author(s):  
Arby Virto Gunawan ◽  
Linawati Linawati ◽  
Dimas Pranandito ◽  
Rano Kartono
Keyword(s):  
Quantitative Method ◽  
Online Shopping ◽  
Brand Image ◽  
The Other ◽  
Lower Price ◽  
Purchase Decision ◽  
Market Place ◽  
Determinant Factors ◽  
Online Purchases ◽  
Research Fields

This research aimed to identify the factors that influenced the purchase decision in e-commerce. These used factors were brand image, price, and trust which were adopted from the previous research. The research was designed using a quantitative method with accidental sampling. From 200 questionnaires, there were 117 returned questionnaires from respondents who had made online purchases around Jakarta and Tangerang. The data was analyzed using SPSS. The result shows that brand image has positive influences on purchase decision. On the other hand, price and trust do not influence it. Price is the secondary commitment to make a purchase decision. Thus, a lower price does not guarantee the convenience of online shopping. Meanwhile, trust in making online decisions are built from brand image, shop, and strong products in the market place. Those rejected variables are affected by research fields and target samples.

scholarly journals Kepercayaan Lintas Generasi Dalam Penggunaan Social Media dan Electronic Word of Mouth

2019 ◽  
Vol 16 (4) ◽  
pp. 145
Author(s):  
Dewa Ayu Ketut Bintang Arbina Swari ◽  
Gede Sri Darma
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Service Providers ◽  
Online Marketing ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Subjective Age ◽  
Online Questionnaire ◽  
Regression Weight

ABSTRACTThis study aims to examine how much influence the use of social media, electronic word of mouth and trust as an intermediary variable and about the factors that influence hotel consumer purchasing decisions in the digital era 4.0, where trust is an intermediate variable. The increasing number of competitors raises the enthusiasm of business people to further improve their services. Tourism is one sector that plays an important role in national economic growth. The current conditions faced by companies engaged in lodging service providers are how to change offline marketing strategies leading to online marketing to optimize room occupancy rates. The population used in this study is all Balinese people who are domestic consumers who have stayed at hotels in Bali. Data collection is done using the online questionnaire method through Google Form. The sampling method in this study is convenience sampling, where sampling is based on the availability of elements and the ease of obtaining them. The number of samples used in this study were 100 people. The analysis technique used to analyze the data is SEM (Structural Equation Model). The results of this study indicate, (1) the usage of social media variable to trust is a positive and significant effect that has a standardized estimate (regression weight) of 0.333, (2) the usage of social media variable to  purchase decision involvement is a positive and significant effect that has a standardized estimate (regression weight) of 0.089, (3) the electronic word of mouth variable to trust is a positive and significant effect that has a standardized estimate (regression weight) of 0.315, (4) the electronic word of mouth variable to purchase decision involvement is a positive and significant effect which has a standardized estimate (regression weight) of 0.089, (5) the variable Subjective Age for trust is a positive and significant effect which has a standardized estimate (regression weight) of 0.439, (6) the variable Subjective Age to purchase decision involvement is a positive and significant effect that has standardize estimate (regression weight) of 0.319, (7) the variable trust in purchase decision involvement is a positive and significant effect that has a standardized estimate (regression weight) of 0.494.

scholarly journals Understanding Digital Consumer: Generation Z Online Shopping Prefences

2019 ◽  
Vol 8 (2) ◽  
pp. 925-929
Keyword(s):  
Social Media ◽  
Information Needs ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Digital Marketing ◽  
Generation Z ◽  
First Choice ◽  
Social Media Platforms

This research tests the preferences of generation Z in online shopping, which platforms they use more often and become their choice in shopping online. This study used a direct survey to collect data from 513 respondents with consumers intercepting randomly in several locations Survey questions are compiled from previous research questions and focus group discussions (FGD). the collected data is processed qualitatively uses descriptive analysis to clearly describe the preferences of generation Z. The results showed that generation z preference on online shopping was influenced by high visual-person involvement with images or images, the need for justice, instant thinking, clear information needs in online shopping affecting their choice of social media as a first choice but they also appreciated the market places platform because of its convenience features. Generation Z was chosen in this study because this generation has an important role in determining the standards of online marketing. This research is important for the world of digital marketing where the results of this study are useful to support the planning of effective and efficient digital marketing strategies. Online shopping has become a trend today and can be done more easily through the presence of an online shopping platform. Nevertheless social media is also an alternative in shopping online. Many of consumers use social media platforms to shop online. Both types of platforms, which are preferred and what determines the preferences for shopping online is really important to understand for help business to decide effective and efficient marketing strategies for them

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