scholarly journals Look at her: Analysing the depiction of women on the covers of women's magazines from 1975-2015

2021 ◽  
Author(s):  
◽  
Sophie Beaumont

<p>Women’s magazines have a role in constructing and defining what it means to be a woman. Deciphering messages in mediums specifically designed for women is therefore key to understanding what women may be learning about femininity. This thesis examines the depiction of women in women’s magazines, focussing on sexualisation and the portrayal of traditional gender roles. Traditional gender stereotypes and the sexual objectification of women are key mechanisms contributing to the subordinate position of women in society. This thesis argues that alongside their contributions to gender inequality, such depictions can also reinforce ideas that sustain rape culture with the latter referring to a climate where sexual violence is normalised and trivialised. By conducting a longitudinal content analysis (1975 –2015) of cover pages from New Zealand women’s magazines, this thesis investigates whether there are any changes in the level of sexualisation and depiction of traditional gender roles across prominent women’s magazines. The findings of this thesis indicate that overall there is a low level of sexualisation present in cover page images from women’s magazines, and significant differences exist both between publications as well as across the four decades of analysis. The depiction of traditional gender roles is consistent across the time period studied, and when such gender stereotypes are present they remove agency from women reducing them to ‘decorative’ objects within images. Messages suggesting women should be sexualised and decorative may reinforce ideas central to gender inequality, rape culture, and sexual violence against women. The implications of this thesis suggest that women’s magazines may not be a safe space for readers to celebrate their gender – rather, such publications may influence ideas that facilitate gender inequality.</p>

2021 ◽  
Author(s):  
◽  
Sophie Beaumont

<p>Women’s magazines have a role in constructing and defining what it means to be a woman. Deciphering messages in mediums specifically designed for women is therefore key to understanding what women may be learning about femininity. This thesis examines the depiction of women in women’s magazines, focussing on sexualisation and the portrayal of traditional gender roles. Traditional gender stereotypes and the sexual objectification of women are key mechanisms contributing to the subordinate position of women in society. This thesis argues that alongside their contributions to gender inequality, such depictions can also reinforce ideas that sustain rape culture with the latter referring to a climate where sexual violence is normalised and trivialised. By conducting a longitudinal content analysis (1975 –2015) of cover pages from New Zealand women’s magazines, this thesis investigates whether there are any changes in the level of sexualisation and depiction of traditional gender roles across prominent women’s magazines. The findings of this thesis indicate that overall there is a low level of sexualisation present in cover page images from women’s magazines, and significant differences exist both between publications as well as across the four decades of analysis. The depiction of traditional gender roles is consistent across the time period studied, and when such gender stereotypes are present they remove agency from women reducing them to ‘decorative’ objects within images. Messages suggesting women should be sexualised and decorative may reinforce ideas central to gender inequality, rape culture, and sexual violence against women. The implications of this thesis suggest that women’s magazines may not be a safe space for readers to celebrate their gender – rather, such publications may influence ideas that facilitate gender inequality.</p>


SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110326
Author(s):  
Chinenye Amonyeze ◽  
Stella Okoye-Ugwu

With the global #Metoo movement yet to arrive in Nigeria, Jude Dibia’s Unbridled reflects an emblematic moment for the underrepresented to occupy their stories and make their voices heard. The study analyzes patriarchy’s complicated relationship with the Nigerian girl child, significantly reviewing the inherent prejudices in patriarchy’s power hierarchies and how radical narratives explore taboo topics like incest and sexual violence. Contextualizing the concepts of hypersexualization and implicit bias to put in perspective how women, expected to be the gatekeepers of sex, are forced to navigate competing allegiances while remaining submissive and voiceless, the article probes the struggles of sexual victims and how hierarchies in a patriarchal society exacerbate their affliction through a culture of silence. Arguing that Dibia’s Unbridled confronts the narrative of silence in Nigerian fiction, the article explores ways the author empowers gender by challenging social values and traditional gender roles, underscoring gender dynamics and the problematic nature of prevalent bias against the feminine gender in Nigeria.


2017 ◽  
Vol 7 (2) ◽  
pp. 71-95
Author(s):  
Ivana Jugović

The goal of the research was to explore the role of motivation, gender roles and stereotypes in the explanation of students’ educational outcomes in a stereotypically male educational domain: physics. Eccles and colleagues’ expectancy-value model was used as a theoretical framework for the research. The research sample included 736 grammar school students from Zagreb, Croatia. The variables explored were expectancy of success, selfconcept of ability and subjective task values of physics, gender roles and stereotypes, and educational outcomes: academic achievement in physics, intention to choose physics at the high school leaving exam, and intention to choose a technical sciences university course. The results showed that girls had a lower self-concept of ability and lower expectancies of success in physics compared to boys, in spite of their  higher physics school grades. Hierarchical regression analyses showedthat self-concept of physics ability was the strongest predictor of physics school grades, whereas the utility value of physics was the key predictor of educational intentions for both genders. Expectancy of success was one of the key predictors of girls’ educational intentions, as well. Endorsement of a typically masculine gender role predicted girls’ and boys’ stronger intentions to choose a stereotypically male educational domain, whereas acceptance of the stereotype about the poorer talent of women in technical sciences occupations predicted girls’ lower educational outcomes related to physics. The practical implication of the research is the need to create gender-sensitive intervention programmes aimed at deconstructing the gender stereotypes and traditional gender roles that restrain students from choosing gender-non-stereotypical careers.


2007 ◽  
Vol 39 (S1) ◽  
pp. 219-224
Author(s):  
Jamie Lynn Webster

This paper explores performance choices made by choreographer Zoltán Zsuráfsky for the ethnic music and dance production, Csárdás! Tango of the East for American tours in 2000 and 2005. Unlike older socialist models that elevated nationalism through homogenized choreography, Zsuráfsky's Csárdás! celebrates interethnic traditions, alternatives to traditional gender roles, and individual expression. These choices elevate regional traditions and maintain stylistic specificity and performer creativity but subdue elements of nationalism, gender inequality, and top-down ensemble hierarchy.


2021 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Karina Clemente-Escobar

Nowadays, comedy shows like Saturday Night Live (SNL) have become popular and entertain many people around the world. For this study, a fake commercial for GE Big Boys Appliances, aired on YouTube in 2018 is analyzed to explore how discourse is used to represent gender roles and stereotypes. To conduct this multimodal discourse analysis, some elements of Systemic Functional Linguistics (SFL) proposed by Halliday (1978), some notions of critical discourse analysis, and some features of the Machin’s (2010) visual semiotic framework are employed. The findings portray that the sketch shows a change concerning gender roles through time, but it still promotes the transmission of some classical gender stereotypes. Therefore, it is valuable to study comedy sketches to understand how traditional gender roles and stereotypes are still transmitted in social media.


2021 ◽  
Author(s):  
Wong Weng See

Understanding the differences in rape myth acceptance between genders can help individuals to gain a better view about rape myth related intervention and reduce sexual assault cases. Based on a systematic review, this paper summarized the recent findings and discuss about the underlying reasons behind rape myth acceptance, from the perspective of cultural of gender. 10 studies were chosen and males showed higher rape myth acceptance than female. Traditional gender roles, stereotypical view of power between both genders and sexual objectification of female appeared to be the predictor of this difference. Nevertheless, the other predictors such as level of rejection to equality, education and knowledge about sexual related issues and occupation of an individual played a bigger role than gender in special occasions.


2020 ◽  
Vol 8 (1) ◽  
pp. 1 ◽  
Author(s):  
Mujad Didien Afandi

The unfair gender roles under patriarchal system are constructed to preserve gender inequality between men and women. Gender role practices extend gradually to maintain the male hegemony to make women powerless because female traditional gender roles (femininities) create dependency to men. Men are assigned to masculinities equipped with power, whereas women are ascribed to femininities to set boundaries that limit their movement. Yet, the increase of female awareness of gender equality has changed this situation. Gender roles are gradually shifting from traditional to modern as the opportunities to receive education and job open widely to develop women's roles that enable them to give financial contribution to the family. This study was purposed to analyze the shift in gender roles in 'The Joy Luck Club' and 'The Kite Runner'. This study used qualitative design in which Chinese traditional gender roles were described using Confucian perspective, whereas Afghan traditional gender roles were exposed in Islamic perspective. Moreover, Karl Marx's conflict theory was used to analyze the shift in gender roles in both novels. The results of study found that the construction of traditional gender roles in both China and Afghanistan was influenced mostly by patriarchy which perceives men as more superior than women. However, the dynamic changes of gender roles, especially femininities, supported by the increase of female education and occupation provide women with more power to achieve development. Further studies are encouraged to analyze other gender roles which have not discussed in this study.


2020 ◽  
Vol 4 (1) ◽  
pp. 30-40
Author(s):  
Indira Acharya Mishra

 The article aims to analyze Parijat's Blue Mimosa, which was originally published as Śirīṣako Phūla (1965) from the feminist perspective. Feminists argue that patriarchy is unfriendly to women. They explain that because of biased patriarchal gender roles women suffer from gender-based violence. They claim that in patriarchy men have special power and privileges which allow them to dominate and control women to their benefit. They use corporal punishment and sexual violence in case women deny to submit to them. Thus, feminists protest the imposition of traditional gender roles in the process of socialization. They demand for a more egalitarian perspective towards gender which allows human individuals to live according to their interests and capacities. In Blue Mimosa, the female characters become the victim of gender-based violence. They are physically assaulted, raped, and murdered. Their bodies become the site where men enact violence. Thus, feminism is relevant to analyze the text. The article argues that these female characters become the victim of violence just because they are women. The article helps to understand how women suffer from gender-based violence in patriarchy.


2010 ◽  
Vol 41 (3) ◽  
pp. 192-202 ◽  
Author(s):  
Laurie A. Rudman ◽  
Julie E. Phelan

We investigated the effect of priming gender roles on women’s implicit gender stereotypes, implicit leadership self-concept, and interest in masculine and feminine careers. Women primed with traditional gender roles (e.g., a male surgeon and a female nurse) showed increased automatic gender stereotypes relative to controls; this effect mediated their reduced interest in masculine occupations. By contrast, exposure to nontraditional roles (e.g., a female surgeon and a male nurse) decreased women’s leadership self-concept and lowered their interest in masculine occupations, suggesting that female vanguards (i.e., successful women in male-dominated careers) can provoke upward comparison threat, rather than inspire self-empowerment. Thus, priming either traditional or nontraditional gender roles can threaten progress toward gender equality, albeit through different mechanisms (stereotypes or self-concept, respectively).


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