scholarly journals The motivation of the Chinese post-90s generation for travelling abroad

2021 ◽  
Author(s):  
◽  
Xinyue Cao

<p>There is well-documented research on tourism motivation in tourism literature. But till now, there is limited research of tourist motivation on Chinese youth travel group, who is so-called the Chinese post-90s generation. They are unique compared to other generations in China and has gradually been a group that received great public attention. Their thoughts and behaviours are bearing the brand of the Chinese era and also showing the characteristics of the modern Chinese generation. Therefore, this study based on the Chinese social background investigates Chinese youth tourists’ motivation for travelling abroad, focusing on the Chinese post-90s generation. In this study, a questionnaire survey was conducted among Chinese post-90s generation who came from major cities in China and had at least one or more overseas experiences. The research finds that the important motivational factors influencing the Chinese post-90s generation’s overseas travel include: self-development and relationship; novelty; escape and relaxation. Besides, this research finds that social variables which reflect China’s social changes have significant impacts on the Chinese youth tourists’ overseas travel motivation. These findings not only complement the deficiencies of the existing research on the tourist motivation of Chinese travellers but also provide important reference about Chinese youth tourism for tourism marketers and stakeholders who will deal with this potential tourism market.</p>

2021 ◽  
Author(s):  
◽  
Xinyue Cao

<p>There is well-documented research on tourism motivation in tourism literature. But till now, there is limited research of tourist motivation on Chinese youth travel group, who is so-called the Chinese post-90s generation. They are unique compared to other generations in China and has gradually been a group that received great public attention. Their thoughts and behaviours are bearing the brand of the Chinese era and also showing the characteristics of the modern Chinese generation. Therefore, this study based on the Chinese social background investigates Chinese youth tourists’ motivation for travelling abroad, focusing on the Chinese post-90s generation. In this study, a questionnaire survey was conducted among Chinese post-90s generation who came from major cities in China and had at least one or more overseas experiences. The research finds that the important motivational factors influencing the Chinese post-90s generation’s overseas travel include: self-development and relationship; novelty; escape and relaxation. Besides, this research finds that social variables which reflect China’s social changes have significant impacts on the Chinese youth tourists’ overseas travel motivation. These findings not only complement the deficiencies of the existing research on the tourist motivation of Chinese travellers but also provide important reference about Chinese youth tourism for tourism marketers and stakeholders who will deal with this potential tourism market.</p>


2020 ◽  
Vol 12 (11) ◽  
pp. 4770 ◽  
Author(s):  
Christina Katsikari ◽  
Leonidas Hatzithomas ◽  
Thomas Fotiadis ◽  
Dimitrios Folinas

The intense competition in the tourism sector increasingly pushes tourism destination marketers to seek more effective promotional practices, so that they remain competitive and attract more visitors. The fast expansion of the Internet and social media provides the opportunity for destination marketers to approach potential tourists in a simple and cost-effective way. While managing the official pages of destinations on social media, the basic question that arises is the configuration of the content, and how attractive this content could be for potential tourists. The purpose of this study is to investigate what elements of a destination, when displayed on social media, could be attractive factors for tourists. Through the analysis of push and pull tourism motivation factors in particular, this study focuses on the segmentation of the Greek market for those traveling abroad and the emergence of the basic elements that could attract each segment through social media. The respondents have been classified into four segments, according to the motives that more greatly influence their desire to travel. This analysis also shows the important relationships between these segments and the pull motivation factors on social media. The study concludes with findings and suggestions that can contribute to the planning of an effective social media marketing plan.


2020 ◽  
Vol 8 (2) ◽  
pp. 77-85 ◽  
Author(s):  
Pengli Huang

China–Vietnam marriages attract increasing public attention in China and trigger many discussions on the phenomenon of ‘Vietnamese brides.’ The discussions are often linked to the rapid modernization of the border areas since the 1990s, caused by the re-opening of the border, the prosperity of the transnational economy and the increase of cross-border mobility between the two countries. Guided by the qualitative research paradigm, 30 Vietnamese women in cross-border intimate relationships with Chinese men were interviewed to examine their motivation and their experience of transnational mobility at the China–Vietnam border. By challenging the popular image of Vietnamese women as pitiable and ignorant country bumpkins in public discourse, this study acknowledges that these women, like other modern women, have the capacity to imagine and desire, to make decisions and to act, caring a lot about self-development and expression. Comparably, these women may not be able to enjoy the relatively rich resources and capital like the economic elites, but they have strategically manipulated multifaceted and contradictory realities at the specific context of the China–Vietnam border to better their economic circumstances, and to reshape their personal, familial, and social relationships.


Author(s):  
Rene Orth ◽  
Sungmin O ◽  
Jakob Zscheischler ◽  
Miguel D. Mahecha ◽  
Markus Reichstein

Abstract Extreme hydrological and meteorological conditions can severely affect ecosystems, parts of the economy, and consequently society. These impacts are expected to be aggravated by climate change. Here we analyze and compare the impacts of multiple types of extreme events across several domains in Europe, to reveal corresponding impact signatures. We characterize the distinct impacts of droughts, floods, heat waves, frosts and storms on a variety of biophysical and social variables at national level and half-monthly time scale. We find strong biophysical impacts of droughts, floods, heat waves and frosts, while public attention and property damage are more affected by storms and floods. We show unexpected impact patterns such as reduced human mortality during floods and storms. Comparing public attention anomalies with impacts across all other considered domains we find that attention on droughts is comparatively low despite the significant overall impacts. Resolving these impact patterns highlights large-scale vulnerability and supports regional extreme event management to consequently reduce disaster risks.


Author(s):  
Mark Sneed

The question of the social setting of the biblical Wisdom Literature is an interesting one in that this type of literature seeks to exclude its social background as much as possible. Wisdom Literature, by its very nature, ostensibly portrays itself as universal in its appeal. The social setting of the biblical Wisdom Literature is introduced in this chapter, in order to provide insight into how a range of social facets impinge on their interpretation. Attention focuses on the Israelite scribal context for this literature and the location of its authors/original audience in the retainer social class. Other social variables treated are power, age, gender, and status of both the intended audience and its authors.


2016 ◽  
Vol 6 (8) ◽  
pp. 1531
Author(s):  
Abdulrahman Mokbel Mahyoub Hezam

The study aims at tracing out the analogous creative credo Chinua Achebe and Naguib Mahfouz share and decipher it through their novels Things Fall Apart and The Thief and the Dogs. The focus is on examining alienation and betrayal as two of the recurring themes in modern novel in general and Third World novel in particular. One of the objectives of the study is to show how social change affects the lives of the protagonists in both novels in two societies that undergo a transition resulting, in varying degrees. These novelists present a painstaking study of the effects of this change on the sensibility of Okonkwo and Said Mahran which shows their understanding of the social forces at work at the time and their skill in using their knowledge of human psychology to develop their central characters Okonkwo and Said. The comparative methodology is used to understand the reaction of both men to the social changes around them in the light of their personalities and their social background.


1985 ◽  
Vol 60 (3) ◽  
pp. 737-738 ◽  
Author(s):  
Mick Coleman ◽  
Martha A. Washington ◽  
Sharon Price

28 older women participating in an exercise program were compared to 30 older women not participating in an exercise program on two behavioral measures. There were no significant main effects for participation-nonparticipation in an exercise program. Significant main effects were found, however, for each of three social variables.


2007 ◽  
Vol 39 (4) ◽  
pp. 575-582 ◽  
Author(s):  
ALICJA SZKLARSKA ◽  
SŁAWOMIR KOZIEŁ ◽  
TADEUSZ BIELICKI ◽  
ROBERT M. MALINA

SummaryIn this study it is hypothesized that taller individuals are more likely to move up the scale of educational attainment compared with shorter individuals from the same social background. Three national cohorts of 19-year-old males were considered: 29,464 born in 1967 and surveyed in 1986, 31,062 born in 1976 and surveyed in 1995, and 30,851 born in 1982 and surveyed in 2001. Four social variables were used to describe the social background of each conscript in the three surveys: degree of urbanization, family size, and parental and maternal educational status. The educational status of each conscript was classified into two groups: (1) those who were secondary school students or graduates, or who had entered college, and (2) those who had completed their education at the primary school level or who had gone to a basic trade school. Multiple binomial logistic regressions were used to estimate the relative risk of achieving higher educational status by 19-year-old males relative to height and the four social factors. Consistently across the three cohorts the odd ratios (ORs) indicate that height exerts an independent and significant effect on the attained level of education at the age of 19 years in males (1986: OR=1·24, p<0·001; 1995: OR=1·24, p<0·001; 2001: OR=1·20, p<0·001). Two possible, not mutually exclusive, selective mechanisms are postulated and discussed: ‘passive’ and ‘active’ action.


2019 ◽  
Vol 24 (4) ◽  
pp. 497-515
Author(s):  
Xuerui Liu ◽  
Stephen Pratt

This article explores the influence of a television drama on tourist motivation and behavior at a heritage attraction, Highclere Castle in the UK, the setting of the television series, Downton Abbey. The series raises awareness of the attraction and stimulates motivation for traveling. The article identifies specific motivational factors: Prestige, Personalization, Fantasy, and Novelty. Using PLS-SEM, it shows that audience involvement significantly impacts Prestige, Personalization, and Fantasy but impacts Novelty motivation to a lesser extent. The Personalization travel motivation impacts experience outcomes, such as perception of value and satisfaction. Implications for marketing and management practices of heritage attractions are outlined.


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