scholarly journals Sebuah Studi pada Wanita Bekerja: Pengaruh Motivational Factors, Purchase Preferences, dan Tendency Towards Health Consciousness terhadap Purchase Intention Green Cosmetics

2021 ◽  
Vol 9 (2) ◽  
pp. 587
Author(s):  
Catresia Martha Bella ◽  
Yessy Artanti
Keyword(s):  
Purchase Intention ◽  
Working Women ◽  
Motivational Factors ◽  
Future Research ◽  
Cosmetic Products ◽  
Green Products ◽  
Online Questionnaire ◽  
Group Discussions ◽  
Independent Variables ◽  
Health Consciousness

The study investigated the intention of working women to buy green cosmetic products. In addition, it also analyzes the relationship between motivational factors, purchase preferences, and tendency towards health consciousness on the purchase intention of green cosmetic products. A model was developed to understand the effect of independent variables on the dependent variable. Motivational factors, purchase preferences, and tendency towards health consciousness were considered as independent variables and purchase intention of green cosmetic products as the dependent variable. The survey was conducted using an online questionnaire and collected data from 119 working women. Multiple linear regression in SPSS software was used to analyze the collected data. The results show that motivational factors have no significant effect on the purchase intention of green cosmetics. Meanwhile, purchase preferences and tendency towards health consciousness significantly affect purchase intention of green cosmetics. This study focuses on a group of working women. Future research may involve demographic variables, spending on buying green products, and lifestyle variables. Further research can also use in-depth interviews and focus group discussions on finding out more details regarding the use of green products. The green product is also closely related to the high-involvement product. It becomes interesting to involve it in further research.

scholarly journals Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia

2020 ◽  
Vol 15 (3) ◽  
pp. 152-167
Author(s):  
Milijevic Srdjan ◽  
Sklavounos Nikolaos ◽  
Rotsios Konstantinos
Keyword(s):  
Dairy Products ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Future Research ◽  
Product Knowledge ◽  
Social Contacts ◽  
Independent Variables ◽  
Health Consciousness ◽  
Tpb Model ◽  
Managerial Implications

Abstract The aim of this paper is to investigate consumers’ purchase intentions towards novel dairy products with evidence from Greece and Serbia. Based on the Theory of Planned Behavior (TPB) model, this research empirically tests a set of hypotheses concerning the consumers’ purchase intentions towards novel dairy products. In addition to the dependent variable of purchase intention, the independent variables of food neophilia, product knowledge, health consciousness, social contacts and price perception are used for the development of hypotheses. A total of 288 usable questionnaires (144 from each country) were collected and analyzed. Finally, the empirical findings are discussed and managerial implications as well as recommendations for future research are presented.

scholarly journals Green Product Purchase Intention

2018 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Aang Muhammad Nur Shidiq ◽  
Arry Widodo
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Green Product ◽  
Direct Effects ◽  
Green Products ◽  
Brand Knowledge ◽  
Independent Variables ◽  
Production Distribution ◽  
Knowledge And Attitude ◽  
Environmentally Sound

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.

Use of Social Media for Knowledge Sharing by Instructors in a Higher Education Institution

2018 ◽  
pp. 116-143
Author(s):  
Stephen Asunka
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Education Institution ◽  
Future Research ◽  
Online Questionnaire ◽  
Group Discussions ◽  
Academic Knowledge ◽  
Social Media Platforms ◽  
Applicable Knowledge ◽  
Use Of Social Media

Against the backdrop that universities are required to generate and disseminate relevant and applicable knowledge for the general good, and with the understanding that social media can be an effective vehicle for such knowledge sharing practices, this study explored the use of social media for knowledge sharing by academics at a university college in Ghana. The study thus examined how instructors use social media for sharing academic knowledge, the factors that promote such knowledge sharing practices, and the barriers to effective knowledge sharing in the academic environment. 47 instructors participated by completing an online questionnaire, whilst 7 participated in focus group discussions. Findings reveal a regular, though not daily, use of social media platforms for academic knowledge sharing. Personal, technological and institutional factors were determined to be contributing in fostering as well as hindering such activities. Implications of these findings as well as suggestions for future research are accordingly discussed.

scholarly journals Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

2020 ◽  
Vol 8 (1) ◽  
pp. 261-277
Author(s):  
Zohra Ghali Zinoubi
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Price Sensitivity ◽  
Green Products ◽  
Green Consumption ◽  
Mediating Role ◽  
Health Consciousness ◽  
Perceived Consumer Effectiveness

 This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

scholarly journals Environmental Concern, Health Consciousness and Purchase Intention of Green Products: An Application of Extended Theory of Planned Behavior

2019 ◽  
pp. 1203-1215
Author(s):  
Jabori Shanawi Abdulsahib ◽  
Bilal Eneizan ◽  
Anas Salman Alabboodi
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Environmental Issues ◽  
Green Products ◽  
Consumer Awareness ◽  
Health Consciousness ◽  
Increasing Trend ◽  
The University

Human health is crucial for every human being with their right to utilize and opt for safe and healthy products. The main reasons for consumer awareness about the products they use in their daily life are health consciousness and environmental concern. The environment is affected due to several issues such as pollution etc. it has been the most the cause of concern for general public and as a result the concept of green environment and the green product has emerged in many countries. As far as Iraq is a concern this issue is at infancy level especially for new consumers, however, the growth in the demand for environmentally friendly products is an increasing trend. This paper aims to find out the purchase intention of consumers towards green products. For this purpose, the sample was selected from Salahaddin University Iraq. The sample size was 161 students from the university. The hypotheses were tested using Smart PLS 3 and the results for the inner and outer model were presented in the study. The results showed 10 significant hypotheses however it was limited to the sample of university students because it is supposed that university student is more focused towards their health as well as environment. Moreover, theoretically this study is limited to the theory of planned behavior. The study helps policymakers to formulate strategies to aware consumers regarding their health and environmental issues especially the students. The study also discusses the recommendations.

scholarly journals Integrated Model for Understanding and Enhancing Green Purchase Behavioral Intention: Directions for Future Research

2016 ◽  
Vol 7 (1) ◽  
Author(s):  
Velnampy T. ◽  
Achchuthan Sivapalan
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Green Marketing ◽  
Future Research ◽  
Main Theme ◽  
Green Products ◽  
Environmental Attitude ◽  
Proposed Model ◽  
Perceived Consumer Effectiveness ◽  
And Behavior

<p>Environmental management and protection take prominent place in the globe, where environmental pollution already stressed the bio – diversity. In Globalized level, policy makers, marketers and general public also pronounce environmental protection and its benefits. In line with above arguments, green marketing was selected as theme to ground the research. In the green marketing paradigm, green consumerism was selected as the main theme. In line with above facts, the integrated conceptual model was developed to predict the purchase intention and behavior towards green products. Altogether, seven antecedents as environmental attitude, environmental concern, perceived consumer effectiveness, health consciousness, social influence, media influence and perceived government initiatives were incorporated in to the proposed model. Therefore, the proposed model is considered as the comprehensive one to predict the intention towards green products. Further, this model can be applied in globalized level among consumers to predict the purchase intention and behavior towards green products. </p><p> </p>

scholarly journals Integrated Model for Green Purchasing Intention and Green Adoption: Future Research Direction

2019 ◽  
Vol 10 (2) ◽  
pp. 23
Author(s):  
Liyana-arachchige Chandima Sajeewanie ◽  
Mohd Shukri Ab Yajid ◽  
Ali Khatibi ◽  
Ferdous Azam ◽  
Jacquilen Tham
Keyword(s):  
Environmental Effects ◽  
Purchase Intention ◽  
Consumer Products ◽  
Green Marketing ◽  
Future Research ◽  
Human Consumption ◽  
Green Products ◽  
Environmental Attitude ◽  
Marketing Practice ◽  
And Behavior

People around the world realize that environmental concerns are one of the urgent problems facing every community. Green marketing practice is now expanding to the Asian region where environmental threats are disturbing governments and citizens. Environmental management and protection take a prominent place on the globe, where environmental pollution already harms the bio – diversity. The lack of adequate environmental legislation, weak policy decisions together worsened the situation. Therefore, immediate action is needed to protect the nation's environmental resources for the benefit of current and future generations. Since consumption is unavoidable for human existence, the green product is regarded as a means of reducing the environmental effects of human consumption. The introduction of green products in the consumer market has offered a better direction of consumption by decreasing the negative environmental effects of consumer products. Therefore green marketing was chosen as the theme to underpin the study. Green consumerism was chosen as the central theme in the green marketing paradigm. As a result, the integrated conceptual model was constructed to predict purchase intention and behavior towards green products. Altogether, eight antecedents as environmental attitude, environmental knowledge and awareness, perceived consumer behavior, habit, subjective norms, price, brand image, marketing information were incorporated in to the proposed model. Thus, the suggested model is regarded as the extensive model to predict intention towards green products. Furthermore, this model can indeed be introduced among customers at a global level to assess purchase intention and behavior towards green products.

Factors Influencing Online Purchase Intention in Qatar

2021 ◽  
Vol 17 (3) ◽  
pp. 1-21
Author(s):  
Lubna Alkailani ◽  
Emad Ahmed Abu-Shanab
Keyword(s):  
Credit Card ◽  
Purchase Intention ◽  
Future Research ◽  
Payment Method ◽  
Online Questionnaire ◽  
Moderation Effect ◽  
Online Purchase ◽  
Factors Influencing ◽  
Online Stores ◽  
Card Payment

This study investigated the factors influencing consumers' purchase intention from online stores in Qatar. Moreover, it tried to verify if payment method moderates the relationships concerning the suggested factors and online purchase intention. This research extended the theory of reasoned behavior (TRA) with trust as a predictor and payment method as a moderator. A total of 283 valid responses were collected from Qatari residents through an online questionnaire and analyzed the data to test the research hypotheses. The findings of this research indicated that all proposed factors significantly influenced online purchase intention. Results also indicated that there is no moderation effect of payment method on the proposed hypotheses. Further investigations revealed that all proposed factors significantly affect the online purchase intention for customers who prefer to use credit card payment. Managerial implications and recommendations were presented in addition to the study limitations and suggestions for future research.

Young Working Women’s Purchase Intention towards Organic Cosmetic Products

2021 ◽  
Vol 22 (1) ◽  
pp. 1
Author(s):  
Jitender Kumar ◽  
VAIBHAV MISHRA ◽  
Tavishi Tewari ◽  
Ashish Gupta
Keyword(s):  
Purchase Intention ◽  
Working Women ◽  
Cosmetic Products

scholarly journals The Influence of Environmental Concern, Green Perceived Knowledge, and Green Trust on Green Purchase Intention

2019 ◽  
Vol 10 (2) ◽  
pp. 131
Author(s):  
Chairy Chairy ◽  
Meilisa Eka Nur Alam
Keyword(s):  
Global Warming ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Environmentally Friendly ◽  
Environmental Damage ◽  
Online Questionnaire ◽  
Perceived Knowledge ◽  
Independent Variables ◽  
The Government ◽  
Green Trust

Global warming and environmental damage are some of the important current issues, which lead to the implementation of environmentally-friendly style of living. This study aims to identify the influence of environmental concern, green perceived knowledge, and green trust on green purchase intention. The population of this research was people who live in Jabodetabek. This study used online questionnaire and got responses from 300 respondents. The data were analyzed using SPSS version 22. The independent variables were environmental concern, green perceived knowledge, and green trust. The dependent variable was green purchase intention. This study concludes that there were positive and significant influences of environmental concern, green perceived knowledge and green trust on green purchase intention. The result of this study may be useful for the government to provide information on environmentally-friendly products, and also to provide recommendation for marketers in deciding on what products to produce.

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