scholarly journals Green Product Purchase Intention

2018 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Aang Muhammad Nur Shidiq ◽  
Arry Widodo
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Green Product ◽  
Direct Effects ◽  
Green Products ◽  
Brand Knowledge ◽  
Independent Variables ◽  
Production Distribution ◽  
Knowledge And Attitude ◽  
Environmentally Sound

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.

scholarly journals Determinants of Green Product Purchase Intention

2018 ◽  
Vol 2 (3) ◽  
pp. 247-250
Author(s):  
Ai Chin Thoo ◽  
Nor Haslinda binti Mohd Lawi ◽  
Farrah Merlinda Muharam ◽  
Umar Haiyat Abdul Kohar ◽  
Tan Liat Choon ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Green Product ◽  
Brand Positioning ◽  
Consumer Knowledge ◽  
Green Products ◽  
Brand Knowledge ◽  
The Third ◽  
The Relationship

There are three hypotheses were developed for the study. The first hypothesis is about the relationship between green brand positioning and green product purchase intention. The second hypothesis is about the relationship between green brand knowledge and green product purchase intention. The third hypothesis is about the relationship between attitude towards green brand and green product purchase intention. Out of the three hypotheses, only two hypotheses are supported which are green brand positioning and green brand knowledge on green product purchase intention. The green consumer knowledge has biggest impact on green product purchase, followed by green brand positioning. The attitude towards green brand has no relationship with green product purchase intention. The study found that the adjusted R² is 0.776. This means approximately 77.6% of the green products purchase intention could be explained by the green brand positioning and green brand knowledge.

Pengetahuan, Sikap dengan Partisipasi Pedagang Dalam Pengelolaan Sampah Pasar

2017 ◽  
Vol 14 (2) ◽  
pp. 519
Author(s):  
Muhammad Sufriannor ◽  
Hardiono Hardiono ◽  
Juanda A. Zuraini
Keyword(s):  
Waste Management ◽  
Sampling Method ◽  
Active Role ◽  
P Value ◽  
Knowledge Level ◽  
Chi Square ◽  
Cross Sectional ◽  
Independent Variables ◽  
Abstract Knowledge ◽  
Knowledge And Attitude

Abstract: Knowledge, Attitude with Merchants Participation In The Management of Market Waste. In Banjarbaru city waste volume transported by TPS officers per day about 90 tons / day to TPA. One of the source of waste is the market which is a big problem because most of the market waste is wet garbage. So these waste piles become flies nest, rats, insects.Waste management is also influenced by the participation of merchants that were still lacking awareness to play an active role in the implementation. The purpose of this study is to determine the relations of knowledge, attitude with the participation of merchants in waste management in the Bauntung market Banjarbaru. The type of this research is analytical survey research with Cross Sectional approach. The population in this study is all merchants in the Bauntung market Banjarbaru. The sample is 85 respondents, obtained by proportional sampling method. The research variables consist of independent variables, namely knowledge and attitude while the dependent variable is the participation of merchants in waste management. Data analysis used is univariat and bivariate (using Chi Square with α = 0,05). The result of the research stated that there is no correlation between knowledge level and participation (p-value 0,747> 0,05). There is a correlation between attitudes with participation (p-value 0.001

scholarly journals GREEN BRAND EFFECTS ON GREEN PURCHASE INTENTION (LIFE RESTAURANT NEVER ENDED)

2020 ◽  
Vol 1 (5) ◽  
pp. 762-768
Author(s):  
Rennyta Yusiana ◽  
Arry Widodo ◽  
Agus Maolana Hidayat ◽  
Prima Kusuma Oktaviani
Keyword(s):  
Global Warming ◽  
Significant Influence ◽  
Purchase Intention ◽  
Healthy Lifestyle ◽  
Environmental Damage ◽  
Brand Positioning ◽  
Green Products ◽  
Brand Knowledge ◽  
Brand Effects ◽  
Gas Effect

Currently the restaurant business is growing rapidly in Bandung. This development occurred because of the support of people's behavior to eat outside the home. The issue of environmental damage such as global warming and the greenhouse gas effect, encouraging the emergence of restaurants that provide healthy products and green products. This restaurant appears in order to improve healthy behavior, reduce waste, and provide education to people to live healthy and to protect the environment. One of them is Restoran Kehidupan Tidak Pernah Berakhir (KTPB) which is a vegan restaurant in Indonesia that provides a healthy lifestyle by eating only vegetables and to educate consumers to consume green products. This study aims to determine the effect of Green Brand Positioning, Green Brand Knowledge, Attitude Toward Green Brand in increasing Green Purchase Intention. This research is a quantitative explanatory study using 400 community respondents. Bandung. The calculation and data processing will use Amos software. The results showed that, Green Brand Positioning has a significant impact on Green Brand Knowledge and has significant implications for change for Green Brand Attitude Towards and has a significant influence on Green Purchase Intention. Those variables have a significant impact on the Green Purchase Intention for consumers Kehidupan Tidak Pernah Berakhir Restaurants (KTPB).

scholarly journals Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective

2021 ◽  
Vol 13 (22) ◽  
pp. 12585
Author(s):  
Nabil Hasan Al-Kumaim ◽  
Muhammad Salman Shabbir ◽  
Salman Alfarisi ◽  
Siti Hasnah Hassan ◽  
Abdulsalam K. Alhazmi ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Government Support ◽  
Purchase Behavior ◽  
Green Product ◽  
Purchasing Behavior ◽  
Green Products ◽  
Ecological Value ◽  
Sustainable Environment ◽  
Economic Developments

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.

scholarly journals Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Wiendy Deborah Dan Keni
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Website Quality ◽  
Probability Sampling ◽  
Independent Variables ◽  
Descriptive Research ◽  
Main Factors ◽  
Area Data

This study aims to determine the main factors that can influence the purchase intention from consumers. Based on previous research, three independent variables were obtained: perceptions of ease to use, website reputation, website quality and one intervening variable; trust that can attract purchase intention. This is a descriptive research by using questionnaire which distributed to 164 respondents in Jakarta area. Data was collected by using non probability sampling method. Regression analysis were used for data analysis by using SPSS. From this study, it was found that the influence of each variables can directly and indirectly influence purchase intention significantly.

Effects of Green Brand Positioning, Knowledge and Attitude on Green Product Purchase Intention

2020 ◽  
Vol 24 (1) ◽  
pp. 598-608
Author(s):  
Thoo Ai Chin ◽  
Nor Haslinda Binti Mohd Lawi ◽  
Farrah Merlind Muharam ◽  
Umar Haiyat Abdul Kohar ◽  
Tan Liat Choon ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Green Product ◽  
Brand Positioning ◽  
Knowledge And Attitude

Faktor Yang Mempengaruhi Intensi Pengunjung Dalam Memilih Destinasi Wisata (Studi Kasus PT Nilai ABG, Jakarta)

2020 ◽  
Vol 2 (2) ◽  
pp. 355-373
Author(s):  
Ghiffari Herlambang ◽  
◽  
Leonardus Alexander Nickvaldo ◽  
Lidya Palupi Prayitno ◽  
Muhammad Rezky Nugraha ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Computer Software ◽  
The Body ◽  
Green Product ◽  
Product Knowledge ◽  
Promotion Strategy ◽  
Body Shop ◽  
Brand Knowledge ◽  
The Body Shop ◽  
The Impact

The purpose of this study is to determine the impact of green brand knowledge, consumer’s attitude towards green product and green brand positioning to the green product purchase intention The Body Shop. Questionnaires with 17 instruments are being distributed to 304 respondent in Jakarta, Depok, Bogor, Bekasi and Tangerang to gain the data. The data then being processed using computer software SPSS. Based on the research, green brand knowledge has the biggest influence on green product purchase intention. Cosmetic companies like The Body Shop may use promotion strategy to improve consumer’s green product knowledge.

scholarly journals Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro)

2016 ◽  
Vol 13 (2) ◽  
pp. 149
Author(s):  
Rr. Selli Nisrina Faradila ◽  
Harry Soesanto
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Study Case ◽  
Two Independent Variables

This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention

scholarly journals TINGKAT KEPERCAYAAN DAN MINAT BELI MASYARAKAT BANJARMASIN TERHADAP PRODUK HIJAU BERDASARKAN SEGMENTASI DEMOGRAFIS

2017 ◽  
Vol 3 (2) ◽  
Author(s):  
Rizka Zulfikar ◽  
Prihatini Ade Mayvita
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Sem Analysis ◽  
Demographic Variables ◽  
Target Market ◽  
Green Products ◽  
Female Age ◽  
Analysis Technique ◽  
Spss Software

This study aims to assess the level of trust and intention in  Banjarmasin’s public purchasing towards green products based on demographic variables such as gender, age, income, occupation, education and its influence on the level of trust and intention in public purchasing. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The analysis technique used is (1) descriptive analysis of qualitative - quantitative and comparative analysis of the average using SPSS software; (2) the influence and correlation test was analyzed with SEM using IBM AMOS Software Version 22. The study found that: (1) the level of confidence and interest in people's purchasing Banjarmasin city is good enough for assessment respondents in a category; (2) The demographic segments of potential that can be used as a target market of green products : female, age 31-40 years, self-employed, earning between Rp 5 million - Rp 9,999 million and education level S-1 and S-3 (3) Segmentation demographic does not have a significant influence on the level of trust and intention in buying community towards green products because of the results of the SEM analysis for demoraphics CR value does not exceed 1.96 and the Sig. value is greater than 0.05 (4) demographic segmentation based on the type of work and level of education has a significant correlation only with trust variabels, but do not have a significant correlation with green purchase intention variabels. Keywords :   Trust, purchase intention, green products, demographic segmentation

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