scholarly journals Demam Korea: Minat Beli Terhadap Produk Kecantikan Korea (K-Beauty)

2021 ◽  
Vol 9 (4) ◽  
pp. 1516-1528
Author(s):  
Jenia Hanindita Rahmawati ◽  
Muhamad Ahsan
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Index Number ◽  
Electronic Word Of Mouth ◽  
Insignificant Effect ◽  
Celebrity Endorser ◽  
Beauty Products

This research aims to examine the effect of brand image, celebrity endorser, country of origin and electronic word of mouth on buying interest in Korean beauty products (K-Beauty). The method used is quantitative associative. The sampling technique used is accidental sampling as many as 108 respondents. Data was collected by distributing online questionnaires via google form. The collected data was analyzed using Structural Equation Modeling (SEM) which consists of two stages, namely the measurement model and the structural model with IBM SPSS AMOS software version 20 and index number analysis as descriptive analysis. The results of the analysis show that brand image has a positive and significant effect on buying interest in Korean beauty products (K-Beauty), celebrity endorser has a positive and insignificant effect on buying interest in Korean beauty products (K-Beauty), while country of origin and electronic word of mouth have a negative and insignificant effect on buying interest in Korean beauty products (K-Beauty).

scholarly journals ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) PADA BRAND IMAGE DAN PURCHASE INTENTION TERHADAP PRODUK SEPATU NIKE (STUDI PADA KONSUMEN DI KOTA BANDUNG)

2020 ◽  
Vol 4 (6) ◽  
pp. 900-914
Author(s):  
Rizki Firdaus ◽  
Osa Omar Sharif
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh Electronic Word of Mouth terhadap Brand Image dan Purchase Intention sepatu Nike di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan dengan pengumpulan data melalui kuesioner. Jumlah sampel sebanyak 519 responden dengan teknik pengambilan sampel purposive sampling dari populasi responden di Kota Bandung yang pernah membeli produk sepatu Nike serta teknik analisis data menggunakan Structural Equation Modeling (SEM) menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden, Hasil penelitian menunjukkan bahwa ketiga variabel mendapatkan tanggapan yang baik dari responden yang ada di Kota Bandung. Electronic Word of Mouth berpengaruh positif signifikan terhadap Brand Image dan tidak berpengaruh secara langsung terhadap Purchase Intention, Brand Image berpengaruh positif signfikan terhadap Purchase Intention serta Brand Image memediasi pengaruh antara Electronic Word of Mouth terhadap Purchase Intention sepatu Nike di Kota Bandung.

scholarly journals THE INFLUENCE FACTORS OF ELECTRONIC WORD OF MOUTH BEHAVIOUR IN FACULTY OF NURSING GARUT CLASS PADJADJARAN UNIVERSITY

2021 ◽  
Vol 23 (2) ◽  
pp. 167
Author(s):  
Novita Kamaruddin ◽  
Megawati Simanjuntak ◽  
Lilik Noor Yuliati
Keyword(s):  
Service Quality ◽  
Significant Relationship ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Influence Factors ◽  
Total Sample ◽  
Equation Modeling ◽  
Electronic Word Of Mouth

Higher education in increasing competition needs to provide excellent quality services for students to college. Students satisfaction will be encouraged to disseminate their campus information through electronic word of mouth (eWOM). EWOM is a form of consumer willingness to voluntarily provide recommendations for others to buy or use products from companies through the internet. This research was conducted to analyze the quality of service, promotion, brand image and motivation towards eWOM. The research was quantitative research using a descriptive approach. The data were analyzed using SEM Lisrel (Structural Equation Modeling). This study was conducted of student  from Faculty of Nursing Garut class who actively carry out lecture with total sample of 309. The findings of this research showed that there was a significant relationship between service quality on brand image, there is a meaningful relationship between the promotion of brand image, there is no significant relationship between service quality on eWOM, brand image has a significant to eWOM and motivation has a significant relationship to eWOM.

scholarly journals Pengaruh Electronic Word of Mouth (EWOM) Terhadap Brand Image, Trust dan Keputusan Berkunjung ke Kampung Tridi Malang

2021 ◽  
pp. 332
Author(s):  
Monica Yohana Putri Wiryokusumo ◽  
Agung Suryawan Wiranatha ◽  
I Gusti Ayu Oka Suryawardani
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Tourist Destinations ◽  
Modeling Analysis ◽  
Data Collection Instrument ◽  
Student Version

Electronic word of mouth (EWOM) is quite effective in increasing the decision to visit tourist destinations. Indirectly, electronic word of mouth has an important role in forming a brand image, so there is a need for a good brand image to increase trust so that tourist visits can increase. The purpose of this research are to (1) to analyze the effect of the Electronic Word of Mouth on brand image, trust and the decision to visit in Kampung Tridi Malang, (2) to analyze the influence of brand image on the decision to visit in Kampung Tridi Malang, and (3) to analyze the effect of trust on decisions. visited Kampung Tridi Malang. This study uses SEM (Structural Equation Modeling) analysis using the SmartPLS 3.0 student version software. The data collection instrument used a questionnaire with 100 respondents. The distribution of questionnaires was carried out by purposive sampling to domestic tourists. The results of this research indicate that 1) electronic word of mouth has a significant effect on brand image, (2) electronic word of mouth has a significant effect on trust, (3) electronic word of mouth has a significant effect on visiting decisions, (4) brand image has a significant effect on trust. decision to visit and (5) trust has a significant effect on the decision to visit 6) electronic word of mouth has a significant effect on the decision to visit through brand image 7) electronic word of mouth has a significant effect on the decision to visit through trust. The influence of EWOM on the decision to visit is quite strong so that it can be considered for the managers of Kampung Tridi Malang to further develop marketing using social media. Keywords: Electronic Word of Mouth, Brand Image, Trust, Visit Decision, Kampung Tridi Malang

scholarly journals The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop

2019 ◽  
Vol 23 (1) ◽  
pp. 53
Author(s):  
Sri Vandayuli Riorini, Christina Catur Widayati
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Online Store ◽  
Processing Data ◽  
Online Stores

Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer satisfaction, electronic word of mouth toward the brand image of online store, and to analyze the indirect effect of electronic customer satisfaction toward the brand image of online store through electronic word of mouth. Data were collected from 200 online store consumers and analyzed by Structural Equation Modeling method. From the results of processing data to test the proposed hypothesis, it is known that to improve the brand image of online stores, the online store manager should focus on how to boost the number of consumers who will provide reviews about online stores or push electronic word of mouth.  

scholarly journals Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India

2021 ◽  
Vol 16 (4) ◽  
pp. 1008-1024
Author(s):  
Mohd Shuaib Siddiqui ◽  
Urooj Ahmad Siddiqui ◽  
Mohammed Arshad Khan ◽  
Ibrahim Ghazi Alkandi ◽  
Anoop Krishna Saxena ◽  
...  
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Factors Affecting ◽  
Online Purchase

The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical implications. The proposed framework explicates the consumer’s use of SNSs as a tool for information sharing and its effect on brand image and online purchase intentions. The consumer survey was done through a structured questionnaire developed in accordance with the literature. Data was collected from 256 respondents, using both offline and online modes from 4 different cities of India. Structural Equation Modeling was employed to estimate the proposed model and determine the antecedents of consumer eWOM credibility and in turn its effect on brand image leading to consumer purchase intentions. The results show SNS activities play a significant role in creating eWOM credibility, which leads to shaping the brand image and purchase intentions. The findings would help companies to create a positive brand image to enhance their purchase intentions through eWOM aroused via SNSs.

scholarly journals ANALISIS HUBUNGAN FAKTOR-FAKTOR ELECTRONIC WORD OF MOUTH DALAM PROSES KEPUTUSAN PEMBELIAN MITSUBISHI XPANDER

JUMINTEN ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 81-92
Author(s):  
Ulin Nuha Aditya ◽  
Minto Waluyo
Keyword(s):  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Brand Trust

Penggunaan internet telah mengubah cara konsumen berkomunikasi dan berbagi pendapat atau ulasan mengenai produk atau jasa yang pernah dikonsumsi. Dalam hal ini, komunikasi el-ektronik dari mulut ke mulut digunakan untuk berbagi pendapat atau ulasan mengenai produk atau jasa. Komunikasi ini digunakan untuk saran pemasaran melalui media sosial. Adapun tujuan dari penelitian ini adalah mengetahui pengaruh signifikansi eWOM dengan variabel brand image (citra merek), brand trust (kepercayaan merek), purchase intention (minat beli) ter-hadap purchase decision (keputusan pembelian) terhadap mobil Mitsubishi Xpander. Metode penelitian menggunakan sampel sebanyak 160. Metode analisis menggunakan tools Structural Equation Modeling (SEM) dengan menggunakan aplikasi AMOS 22. Dari hasil penelitian menunjukkan bahwa eWOM terhadap brand image memiliki pengaruh positif dan signifikan (r = 1.206). eWOM terhadap brand trust memiliki pengaruh positif dan signifikan (r = 1.214). eWOM terhadap purchase intention memiliki pengaruh positif dan signifikan (r = 1.517). Purchase in-tention terhadap purchase decision memiliki pengaruh positif dan signifikan (r = 0.976).

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

2019 ◽  
Vol 4 (3) ◽  
pp. 365-374
Author(s):  
Edy Purwanto ◽  
Aryo Wibisono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Digital Camera ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Country Of Origin Image ◽  
Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 

PERAN EWOM DALAM MEMBENTUK BRAND ATTITUDE DAN PURCHASE INTENTION PADA BRAND ROLLOVER REACTION

2019 ◽  
Vol 6 (2) ◽  
pp. 17-34
Author(s):  
Intan Syafira Gustia ◽  
Amelia Natasha Hilal ◽  
Sarah Annida Hanifa Hanum ◽  
Nabila Cyrilla ◽  
Nadia Kirana Paramita
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Attitude ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Product Reviews ◽  
Electronic Word Of Mouth ◽  
Using Data

ABSTRACT The purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Instagram affects brand attitude and, consequently, influences purchase intention of Rollover Reaction Lip Cream. The spending patterns of consumers, particularly decision-makers, have been affected to a substantial degree by the strong presence of brands on the web. eWOM, one among the shape of net product reviews, exercises extensive influence not only on the consumers’ attitude towards the brand but also impacts their buying intentions. A survey-based empirical study was conducted to examine the influence of social eWOM on brand attitude and purchase intention of consumers. Structural equation modeling (SEM) was applied using data collected from 120 respondents comprising users of Instagram. The research established that user-generated positive eWOM on social networking site, Instagram has an influence on Brand attitude and Purchase intention, and Brand attitude was found to be the biggest influence on purchase intention. Keywords:  Brand attitude, Purchase intention, Instagram, Online Shop, Social eWOM       ABSTRAK Electronic Word Of Mouth adalah salah satu pendekatan pemasaran yang digunakan pada era media sosial saat ini. Cepatnya arus informasi membuat konsumen melakukan transaksi informasi mengenai brand yang mereka gunakan atau mereka sukai dengan bentuk interaksi online.Tujuan penelitian ini untuk melihat interaksi Electronic Word Of Mouth yang positif dari pengguna sosial media Instagram berdampak pada brand attitude dan juga purchase intention terhadap brand Lipcream Rollover Reaction. EWOM tidak hanya mempengaruhi sikap pengguna terhadap merek lipstik lokal ini tetapi juga mempengaruhi keinginan membeli para konsumen. Penelitian yang berdasarkan survei ini dilakukan untuk melihat dampak dari social eWOM terhadap brand attitude dan purchase intention Lip Cream merek Rollover Reaction. Structural Equation Modelling (SEM) digunakan untuk mengoleksi data 120 responden yang merupakan pengguna Instagram. Riset ini menemukan bahwa sosial eWOM positif dari pengguna instagram memiliki pengaruh terhadap brand attitude. Social eWOM positif  juga memengaruhi  purchase decision dari produk Lip Cream Rollover Reaction. Dari hasil temuan kami, ternyata brand attitude memiliki pengaruh terbesar terhadap purchase decision. Kata Kunci: Instagram, eWOM, Brand attitude, Purchase intention, Social eWOM

Electronic Word-of-Mouth

2014 ◽  
pp. 227-280 ◽  
Author(s):  
Emel Yıldız ◽  
Hasan Ayyıldız
Keyword(s):  
Cultural Values ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Online Forums ◽  
Negative Effects ◽  
Electronic Survey ◽  
Positive Effects

This chapter examines the effects of word-of-mouth motivations and culture on electronic word-of-mouth behavior. This chapter also focuses on the effects of cultural values on electronic word-of-mouth behavior. Within the context of the study, online forums in which consumers write comments have been used. The data was obtained from an electronic survey provided to 561 consumers. The reliability of scales has been tested via the Cronbach's Alfa Method and the validity of scales has been tested by Factor Analysis. After determining the reliability and validity of the scales, research hypotheses were tested by Structural Equation Modeling (SEM) and Multiple Regression Analysis. The findings show that motivation and culture have positive effects on electronic word-of-mouth behavior. This chapter also attempts to explain the effects of cultural values on electronic word-of-mouth behavior, and it is found that while uncertainty avodiance and masculinity have positive effects, individualism and power distance have negative effects on electronic word-of-mouth behavior.

Electronic word-of-mouth generation and regulatory focus

2019 ◽  
Vol 32 (1) ◽  
pp. 23-45 ◽  
Author(s):  
Muhammad Sohaib ◽  
Umair Akram ◽  
Peng Hui ◽  
Hassan Rasool ◽  
Zohaib Razzaq ◽  
...  
Keyword(s):  
Regulatory Focus ◽  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Sampling Technique ◽  
Ordinary Least Squares ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Content Type

Purpose The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences. Design/methodology/approach An online survey is conducted in Beijing and Shanghai. A random sampling technique is used to collect data from 854 respondents. Two scenarios of eWOM communication – positive and negative consumption experiences – are randomly assigned to each respondent. This study employs the structural equation modeling and confirmatory factor analysis techniques. However, it uses ordinary least squares and logistic regression to analyze 137 participants in the experimental study. Findings Promotion-focused customers that aim for self-enhancement and obtaining social benefits are motivated to spread positive eWOM on social networking sites. However, prevention-focused customers are driven by vengeance and anxiety, revealing higher intentions to post negative eWOM on review sites. eWOM generation is subject to gender, as promotion-focused male customers spread it more than both prevention-focused and promotion-focused female customers. Moreover, platform assistance (PA) has a significant positive impact upon regulatory-focused customers and eWOM (positive vs negative) relationships. Practical implications This study provides a deeper understanding of motivational factors of eWOM communication. Specifically, in case of product or service failure, negative consumption experiences drive prevention-focused customers to generate negative eWOM. Thus, using various tactics, marketers need to shift customers from focusing on prevention to focusing on promotion. For example, redeemable free coupons can shift customer attention and generate positive eWOM. Originality/value This study provides unique insights about eWOM motivation across genders. It examines regulatory focus, positive vs negative consumption experiences and moderation of PA.

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