scholarly journals NEUROMARKETING: HISTORY, TRENDS AND FUTURE DEVELOPMENT

2017 ◽  
Author(s):  
Sofia Kurban
Keyword(s):  
Consumer Preferences ◽  
Short History ◽  
Political Leaders ◽  
Subjective Data ◽  
History Of Development ◽  
Technical Base ◽  
New Information ◽  
The World ◽  
History Of ◽  
Definition Of

The article attempts to classify partially and to analyse the main types and methods of neuromarketing research, and also considers the possibilities of development of neuromarketing in Ukraine. The objective of the article is to analyze neuromarketing researches and possibilities of their application in the modern Ukrainian advertising. The stated objective provides for the following tasks: 1) to give a definition of the term “neuromarketing”; 2) to study the history of development of neuromarketing research; 3) to consider the most common methods of such research; 4) to determine the main types and directions of neuromarketing; 5) to analyze the prevalence of this trend in the world and to determine the prospects for its development in Ukraine. The result of the study is as follows: 1. Neuromarketing is a modern and quite effective method of promotion around the world. It involves the use of neurology - the methods that enable to determine the peculiarities of human consumer behavior in response to a variety of marketing incentives. The objective of neuromarketing research is to obtain objective information about personal consumer preferences without resorting to subjective data obtained by traditional marketing tools. Neuromarketing is aimed at providing advertising services with qualitative new information about consumers. 2. This trend has a short history, but in recent years it is becoming widespread throughout the world. Neurocranking methods can be used to study the effectiveness of the consumer's influence on the design of advertising, the taste characteristics of the product, both for the effective promotion of commercial products and products of contemporary art, and to increase the rating of political leaders. 3. In our country, the neuromarketing methods are practically not used, that is why we can say about the emergence of only certain elements of this direction. However, the availability of necessary technical base and potential clients allows us to assume that neuromarketing studies in Ukraine can be successful and commercially profitable.

From the Tower of London to the Thomas More Society of Buenos Aires: “Give me thy grace, good Lord, to set the world at nought”

Moreana ◽  
2005 ◽  
Vol 42 (Number 164) (4) ◽  
pp. 187-206
Author(s):  
Clare M. Murphy
Keyword(s):  
Buenos Aires ◽  
Short History ◽  
Thomas More ◽  
Tower Of London ◽  
Hebrew Poetry ◽  
Prayer Book ◽  
The World ◽  
History Of ◽  
Book Of Hours ◽  
Almost All

The Thomas More Society of Buenos Aires begins or ends almost all its events by reciting in both English and Spanish a prayer written by More in the margins of his Book of Hours probably while he was a prisoner in the Tower of London. After a short history of what is called Thomas More’s Prayer Book, the author studies the prayer as a poem written in the form of a psalm according to the structure of Hebrew poetry, and looks at the poem’s content as a psalm of lament.

scholarly journals Lingvo-Pedagogical Understanding of the Concepts of “Discourse Competence” and “Patriotic Discourse”

2019 ◽  
Vol 9 (2) ◽  
pp. 1839-1844
Keyword(s):  
Historical Analysis ◽  
Educational Process ◽  
Point Of View ◽  
The World ◽  
History Of ◽  
Methodological Approaches ◽  
Discourse Competence ◽  
Definition Of ◽  
The University ◽  
Liberal Culture

The article attempts to comprehend the essence and possibility of forming discourse competence among foreign and Russian students with simultaneous immersion in patriotic discourse. It is highlighted that the addition of the humanitarian series of “History of Civilizations” and “Features of Russian Civilization” to the educational process at the university creates the necessary pedagogical conditions for organizing a special linguo-ethno-cultural environment that forms active social interaction of authors within the framework of the medical and patriotic linguistic scenario. The authors of the article conducted a semantic and historical analysis of interpretations of the concept of “patriotism” that were studied from the point of view of traditional and liberal culture. The article presents the results of a socio-pedagogical study of students' perceptions of this concept. The article describes various theoretical and methodological approaches to the definition of the concepts of “discourse” and “discursive picture of the world” as well as psycholinguistic features of the method of semantic differential. Special attention in the article is paid to the typologies of discourse presented in the scientific literature. The authors of the article present the principle of genre and the principle of thematic correlation as the basis for distinguishing between types of discourse and highlight differences in language and discursive pictures of the world. The tasks of educators is to form not only purely medical discursive competence, but also to immerse the listener in “correctly” interpreted picture, saturated with verbal patterns that allow to create statements of patriotic content.

Curatorial Expeditions: The Ramallah Safari

2014 ◽  
Vol 1 ◽  
Author(s):  
Tina Sherwell
Keyword(s):  
The Past ◽  
Art Practices ◽  
The World ◽  
Stuart Hall ◽  
Occupied Territories ◽  
History Of ◽  
Definition Of

The last twenty-five years have witnessed significant transformation in the geopolitics of Palestinian art.[2] From the outset, we need to consider a definition of Palestinian art by recognizing that it is not art that is specifically created in one place, but that, owing to the history of dispossession and diaspora, Palestinian artists can be found all over the world. Therefore, Palestinian art necessarily starts from multiple sites of enunciation and is inevitably influenced by site and location. As Stuart Hall suggests, “identities are the names we give to the different ways we are positioned by, position ourselves within, the narratives of the past.”[3] For the purposes of this paper, I will mainly be focusing on the art of Palestinians from the Occupied Territories, while touching on the production of artists based in various other locations around the globe. I will first provide some context to the development of art practices, before specifically going on to speak about curatorial practices in relation to how the work of Palestinian artists is curated by international curators.

Digital Divide

2008 ◽  
pp. 74-90
Author(s):  
Liudmila Burtseva ◽  
Svetlana Cojocaru ◽  
Constantin Gaindric ◽  
Galina Magariu ◽  
Tatiana Verlan
Keyword(s):  
Digital Divide ◽  
Information And Communication Technologies ◽  
Technical Problem ◽  
Communication Technologies ◽  
Short History ◽  
World Community ◽  
The World ◽  
Information And Communication ◽  
History Of ◽  
The Way

In this chapter the authors introduce the digital-divide concept to the reader, bring its different definitions, and describe the short history of the problem. The basic figures and facts, which characterize the information and communication technologies’ usage in different countries and regions, are given as well. Also, basic indicators that allow the monitoring of the country’s advancement on the way to bridging the digital divide are stated. The main purpose for the authors was to show that the digital divide is not only (and not as much) a technical problem, but rather a social and political one. Hence, the approaches to this problem decision, both in the world community as a whole and in separate countries, are described.

Digital Divide

2011 ◽  
pp. 21-36
Author(s):  
Liudmila Burtseva ◽  
Svetlana Cojocaru ◽  
Constantin Gaindric ◽  
Galina Magariu ◽  
Tatiana Verlan
Keyword(s):  
Digital Divide ◽  
Information And Communication Technologies ◽  
Technical Problem ◽  
Communication Technologies ◽  
Short History ◽  
World Community ◽  
The World ◽  
Information And Communication ◽  
History Of ◽  
The Way

In this chapter the authors introduce the digitaldivide concept to the reader, bring its different definitions, and describe the short history of the problem. The basic figures and facts, which characterize the information and communication technologies’ usage in different countries and regions, are given as well. Also, basic indicators that allow the monitoring of the country’s advancement on the way to bridging the digital divide are stated. The main purpose for the authors was to show that the digital divide is not only (and not as much) a technical problem, but rather a social and political one. Hence, the approaches to this problem decision, both in the world community as a whole and in separate countries, are described.

The Origins of Diversity: Darwin's Conditions and Epigenetic Variations

2007 ◽  
Vol 19 (1-2) ◽  
pp. 103-132 ◽  
Author(s):  
David E. Marsh
Keyword(s):  
Industrial Revolution ◽  
Charles Darwin ◽  
Double Helix ◽  
Paradigm Change ◽  
Short History ◽  
Adaptive Mutations ◽  
Evolutionary Thought ◽  
The World ◽  
History Of ◽  
Heritable Change

This short history of evolutionary thought during the last few centuries describes how some of our foremost thinkers have debated – and still do – the precise mechanisms at the roots of evolutionary change. Commentators frequently contradicted themselves, as well as each other. The popularity of Christian fundamentalism waned following the World Wars. Eventually the rug was pulled from beneath it – till a more recent reaction. Amidst all this babble coming from numerous towers of Babel over centuries, we failed to see Charles Darwin as the great environmentalist: who said environmental conditions, whilst working hand in glove with natural selection, constituted the more important 'law.' A bird's eye view of 18th and 19th century evolutionary thought is considered against the climate of those times (politics, industrial revolution, trade, religious expansionism, etc). Darwinism superseded Lamarckism helped by the neo-Darwinism of Weismann, higher mathematics, population genetics – the 'Modern Synthesis' of 1935 – culminating in the discovery of the double helix by Watson, Crick et al, assuring us of the correctness of 'primacy of DNA theory'. Stimulation and challenge is currently fuelled by exciting nascent knowledge of epigenetic variations and Cairnsian 'adaptive mutations'. The work of Marcus Pembrey and Barry Keverne tracking human and animal variation back generationally describing how 'genomic imprinting' causes reversible heritable change from slight variations in the chromosomes of parents, grandparents, great-grandparents and parents to be. The purpose of this thesis is to put forward a new theme proposed neither by Lamarck or Darwin. We stand on the threshold of the first paradigm change for 150 years.

A Short History of the World since 1918

1939 ◽  
Vol 26 (3) ◽  
pp. 465
Author(s):  
Donald Grove Barnes ◽  
J. Hampden Jackson
Keyword(s):  
Short History ◽  
The World ◽  
History Of
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