scholarly journals Penggunaan Technology Acceptance Model Dalam Mengukur Kualitas Layanan Platform E-Commerce

2021 ◽  
Vol 4 (2) ◽  
pp. 199-215
Author(s):  
Hesti Maheswari ◽  
Ruth Kiris D Siregar
Keyword(s):  
User Interface ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Quality Function Deployment ◽  
Model Quality ◽  
Quality Function ◽  
Acceptance Model ◽  
Model Platform ◽  
User Friendly

Seiring dengan meningkatnya pertumbuhan ecommerce di Indonesia, ternyata jumlah pengaduan akan ketidakpuasan konsumen terhadap layanan ecommerce pun meningkat setiap tahunnya. Penelitian ini bertujuan menganalisis kualitas layanan ecommerce dalam meningkatkan kepuasan konsumen dengan technology acceptance model. Platform yang dianalisis dalam penelitian ini adalah Tokopedia dengan menggunakan bagan quality function deployment. Hasil analisis menunjukkan bahwa tingkat kepuasan konsumen masih berada di bawah tingkat harapan konsumen. Sistem yang user friendly, user interface yang simpel dan jelas, otomatisasi fitur saran, sistem pembayaran yang terintegrasi, dan membuat kolom pencarian terlihat jelas merupakan lima prioritas karakteristik teknis yang harus menjadi perhatian perusahaan karena sesuai dengan kebutuhan konsumen. Penelitian ini menyarankan kepada Tokopedia untuk melakukan evaluasi dan perbaikan secara berkala serta melakukan testing aplikasi secara rutin sehingga dapat meminimalisir terjadinya error dan bug. Tokopedia juga perlu lebih tanggap dengan keluhan pelanggan dan pihak pengembang bisa lebih update dalam menangani keluhan yang berkaitan dengan error dan ketidakstabilan aplikasi.   Kata kunci: E-commerce, Kualitas Pelayanan, Technology Acceptance Model, Quality Function Deployment.

scholarly journals PENERAPAN TECHNOLOGY ACCEPTANCE MODEL PADA KUALITAS USER EXPERIENCE APLIKASI MULTIMEDIA COMPANY PROFILE BPJS KESEHATAN WONOSOBO

Device ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 9-14
Author(s):  
Saifu Rohman
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Experience ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use ◽  
User Friendly

Company Profile sebuah perusahaan merupakan sebuah media yang memiliki peran yang sangat penting dalam menunjukkan eksistensinya di dalam berbagai bidang dunia bisnis. Perkembangan dunia teknologi informasi menuntut untuk selalu memberikan sesuatu yang lebih nyaman dan mengedepankan user experience. Metode TAM (Technology Acceptance Model) merupakan salah satu metode yang tepat dalam merancang dan membangun sistem yang user friendly dalam meningkatkan tingkat kepuasan pengguna pada user experience. Dengan mengimplementasikan konstruk-konstruk TAM yang meliputi PU (Perceived Usefulness), PEOU (Perceived Ease of Use), ATU (Attitude Toward Using), BITU (Behavioral Intention to Use) dan AU (Actual Use) maka dapat dipastikan akan meningkatkan tingkat kenyamanan user experience melalui interface yang baik dan sesuai dengan kebutuhan pengguna informasi.

scholarly journals Malay Epic and Historiography Literature Students’ Perception Towards Interface Design Elements

2018 ◽  
Vol 14 (10) ◽  
pp. 31
Author(s):  
Salmah J. N. Muhammad ◽  
Khairul Z. Jasni
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Interface Design ◽  
Quantitative Approach ◽  
Online Course ◽  
Design Elements ◽  
Survey Monkey ◽  
Acceptance Model ◽  
User Friendly ◽  
User Ratings

The interface is an important element in delivering information. This is because the interface becomes an early attraction to the user's perception before going to the next level. A good interface design will emphasize easy and user-friendly elements. Unfriendly interface design may impact the activity provided. This study aims to identify, parse and analyze user ratings on interface design. The respondents of the study involved 87 BBK 3311 Malay Epic and Historiography Literature at Universiti Putra Malaysia. The emphasis of this study will focus on nine interface design elements. The quantitative approach is used to carry out this study. A questionnaire instrument specifically designed to assess respondents' assessment of the interface design. This survey is available online using the Survey Monkey website and analyzed based on the Technology Acceptance Model (TAM) approach. This is because this approach is specifically designed to analyze the acceptance of the technology. The results of the study showed the level of tendency of students to be interested in the interface design. The results of the study can also help in giving an overview to the online course builder on the interface design that affects students' interest. Furthermore, it is hoped that the results of this study will be a guideline in building interface designs in the website.

scholarly journals An Analysis of the Intention of Consumers to Adopt Branded Mobile Applications in South Africa

2020 ◽  
Vol 14 (04) ◽  
pp. 138
Author(s):  
Pierre Minnaar ◽  
Lebogang Mototo ◽  
Tinashe Chuchu
Keyword(s):  
South Africa ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Applications ◽  
Structural Equation ◽  
Consumer Attitudes ◽  
Equation Modeling ◽  
Mobile Phone Applications ◽  
Acceptance Model ◽  
User Friendly

The purpose of the study was to conduct an empirical research on adoption of the technology acceptance model on investigating consumers’    intention to-wards the acceptance of branded mobile applications in South  Africa. The study was quantitative in nature where 255 participants were  utilised for data collection. To analyse the data structural equation modeling approach us-ing SPSS 24 and Amos 24 was conducted. Key findings were that the per-ceived usefulness of mobile phone applications and their enjoyment had direct and significant impact of consumer attitudes towards the adoption of those mobile applications. The implications of these key findings were that for mo-bile applications to be adopted in South Africa marketer have to find the best possible ways of making mobile applications user friendly and  convenient whether be it for commerce or entertainment purposes.

Developing and Validating a M-Governance Framework Adoption Model of a University for Communication Services to Its Affiliated Institutions

2017 ◽  
Vol 7 (7) ◽  
pp. 484
Author(s):  
E. Ramganesh ◽  
E. Kirubakaran ◽  
D. Ravindran ◽  
R. Gobi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Public Service ◽  
Mobile Applications ◽  
Communication Technologies ◽  
Mobile Technologies ◽  
Communication Services ◽  
Governance Framework ◽  
Social And Economic Development ◽  
Acceptance Model

The m-Governance framework of auniversity aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round the-clock access to the services of its affiliated institutions.  In the current mobile age there is need for transforming e-governance services to m-Governance as m-Governance is not a replacement for e-Governance rather it complements e-Governance. With this unparalleled advancement of mobile communication technologies, universities are turning to m-governance to realize the value of mobile technologies for responsive governance and measurable improvements to academic, social and economic development, public service delivery, operational efficiencies and active stakeholder engagement. In this context the present study, aims to develop and validate a m-governance framework of a university by extending Technology Acceptance Model (TAM) with its prime stakeholders so called the Heads of the affiliated institutions. A survey instrument was developed based on the framework and it was administered with 20 Heads of the affiliated Institutions. The results also showed that the Heads of the affiliated Institutions expressed their favorableness towards m-governance adoption.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

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