scholarly journals KEPUASAN KONSUMEN GARUDA INDONESIA DITINJAU DARI PELAYANAN, BRAND IMAGE, FASILITAS DAN KEAMANAN (STUDI KASUS DI SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Febrina Ardiyati ◽  
Sri Hartono ◽  
Supawi Pawenang
Keyword(s):  
Consumer Satisfaction ◽  
Sampling Method ◽  
Brand Image ◽  
Data Retrieval ◽  
Test Results ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Service Brand ◽  
Convenience Sampling ◽  
Quantitative Descriptive

The research aims to find out and describe the influence of simultaneously or partial service, brand image, facility and security towards Garuda Indonesia consumer satisfaction in Surakarta. This methodology research using quantitative descriptive research. The population was all Garuda Indonesia consumers in Surakarta are unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis. This test results the service, brand image, facility and security simultaneously and significance effect on Garuda Indonesia consumer satisfaction in Surakarta. Service influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Brand image influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Facility influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Security influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Keywords : Consumer Satisfaction, Service, Brand Image, Facility, Security

MINAT BELI ULANG DITINJAU DARI SIKAP, GAYA HIDUP DAN PERSEPSI KEBERMANFAATAN (STUDI KASUS KONSUMEN LUWES GENTAN)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Nursila Putri Nugraheni ◽  
Istiatin Istiatin ◽  
Sarsono Sarsono
Keyword(s):  
Life Style ◽  
Sampling Method ◽  
Data Retrieval ◽  
Statistic Analysis ◽  
Test Results ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
Usefulness Perception ◽  
Quantitative Descriptive

: The research aims to find out and describe the influence of simultaneously or partial attitude, life style and usefulness perception towards repurchase interest in Luwes Gentan Sukoharjo. This methodology research using quantitative descriptive research. The population was all consumer Luwes Gentan Sukoharjo unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the attitude, life style and usefulness perception simultaneously and significance effect on repurchase interest in Luwes Gentan Sukoharjo. Attitude influential positive and significance effect against the repurchase interest in Luwes Gentan Sukoharjo. Life style influential positive and significance effect against the repurchase interest in Luwes Gentan Sukoharjo. Usefulness perception influential positive and significance effect against the repurchase interest in Luwes Gentan Sukoharjo. Keywords : Repurchase Interest, Attitude, Life Style, Usefulness Perception

scholarly journals KEUNGGULAN BERSAING DITINJAU DARI GREEN MARKETING, SIKAP KONSUMEN DAN KUALITAS PRODUK (STUDI PADA INDOMILK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Muhammad Ainun Najib ◽  
Istiatin Istiatin ◽  
Ratna Damayanti
Keyword(s):  
Competitive Advantage ◽  
Product Quality ◽  
Sampling Method ◽  
Data Retrieval ◽  
Green Marketing ◽  
Test Results ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
Quantitative Descriptive

The research aims to find out and describe the influence of simultaneously or partial green marketing, attitude and product quality towards competitive advantage in Indomilk Surakarta. This methodology research using quantitative descriptive research. The population was all consumers Indomilk Surakarta is unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the green marketing, attitude and product quality simultaneously and significance effect on competitive advantage in Indomilk Surakarta. Green marketing influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Attitude influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Product quality influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Keywords : Competitive Advantage, Green Marketing, Attitude, Product Quality

Minat Beli Konsumen Ditinjau Dari Store Atmosphere, Product Assortment Dan Kepercayaan (Studi Kasus Pada Outlet Donatello Surakarta)

2020 ◽  
Vol 10 (4) ◽  
Author(s):  
Frida Ria
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Data Retrieval ◽  
Statistic Analysis ◽  
Test Results ◽  
Product Assortment ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
Quantitative Descriptive

The research aims to find out and describe the influence of simultaneously or partial store atmosphere, product assortment and trust towards consumer purchase interest in Donatello Surakarta. This methodology research using quantitative descriptive research. The population was all consumer Donatello Surakarta is 2574 people. The number of samples was determined with the formula Slovin and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the store atmosphere, product assortment and trust simultaneously and significance effect on consumer purchase interest in Donatello Surakarta. Store atmosphere influential positive and significance effect against the consumer purchase interest in Donatello Surakarta. Product assortment influential positive and significance effect against the consumer purchase interest in Donatello Surakarta. Trust influential positive and significance effect against the consumer purchase interest in Donatello Surakarta. Keywords : Purchase Interest, Store Atmosphere, Product Assortment, Trust

scholarly journals PENINGKATAN KINERJA PEGAWAI DITINJAU DARI KOMPETENSI, INSENTIF DAN DISIPLIN DI BALAI PENGELOLAAN SUMBER DAYA AIR BENGAWAN SOLO

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Suwarma Andiyana ◽  
Istiatin Istiatin ◽  
Ratna Damayanti
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Data Retrieval ◽  
T Test ◽  
Statistic Analysis ◽  
Test Results ◽  
F Test ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Quantitative Descriptive

The research aims to find out and describe the influence of either simultaneously or partial competence, incentive and dicipline to employees performance in Balai PSDA Bengawan Solo. This research using quantitative descriptive research. The population was all employees at Balai PSDA Bengawan Solo totaled 77. The number of samples is 77 respondents. Sampling method using sensus sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis. This F test results the competence, incentive and dicipline simultaneously and significant effect on employees performance in Balai PSDA Bengawan Solo. The t-test results showed that the competence influential positive and significant effect against the employees performance in Balai PSDA Bengawan Solo. Incentive influential positive and significant effect against the employees performance in Balai PSDA Bengawan Solo. Regression multiple linier model in this research is Y = 0,142 + 0,586XK + 0,199XI + 0,227XD + e. Keywords: Employees Performance, Competence, Incentive, Dicipline

scholarly journals PENINGKATAN KINERJA PEGAWAI DITINJAU DARI KOMPETENSI, INSENTIF DAN DISIPLIN DI BALAI PENGELOLAAN SUMBER DAYA AIR BENGAWAN SOLO

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Siti Amini ◽  
Rochmi Widayanti ◽  
Ratna Damayanti
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Data Retrieval ◽  
T Test ◽  
Statistic Analysis ◽  
Test Results ◽  
F Test ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Quantitative Descriptive

The research aims to find out and describe the influence of either simultaneously or partial competence, incentive and dicipline to employees performance in Balai PSDA Bengawan Solo. This research using quantitative descriptive research. The population was all employees at Balai PSDA Bengawan Solo totaled 77. The number of samples is 77 respondents. Sampling method using sensus sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis. This F test results the competence, incentive and dicipline simultaneously and significant effect on employees performance in Balai PSDA Bengawan Solo. The t-test results showed that the competence influential positive and significant effect against the employees performance in Balai PSDA Bengawan Solo. Incentive influential positive and significant effect against the employees performance in Balai PSDA Bengawan Solo. Regression multiple linier model in this research is Y = 0,142 + 0,586XK + 0,199XI + 0,227XD + e. Keywords: Employees Performance, Competence, Incentive, Dicipline

scholarly journals PRODUKTIVITAS KERJA DITINJAU DARI PENGEMBANGAN KARIR, MOTIVASI DAN SIKAP (STUDI PADA PT. BCA MULTIFINANCE SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tomi Irwan Trisnanto ◽  
Istiatin, Istiatin, ◽  
Eny Kustiyah
Keyword(s):  
Data Analysis ◽  
Career Development ◽  
Sampling Method ◽  
Work Productivity ◽  
Data Retrieval ◽  
Statistic Analysis ◽  
Test Results ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Quantitative Descriptive

The research aims to find out and describe the influence of simultaneously or partial career development, motivation and attitude towards work productivity in PT. BCA Multifinance Surakarta. This methodology research using quantitative descriptive research. The population was all employees PT. BCA Multifinance Surakarta is 47 people. The number of samples was determined with the formula Arikunto and the result 47 respondents. Sampling method using sensus sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the career development, motivation and attitude simultaneously and significance effect on work productivity in PT. BCA Multifinance Surakarta. Career development influential positive and significance effect against the work productivity in PT. BCA Multifinance Surakarta. Motivation influential positive and significance effect against the work productivity in PT. BCA Multifinance Surakarta. Attitude influential positive and significance effect against the work productivity in PT. BCA Multifinance Surakarta. Keywords : Work Productivity, Career Development, Motivation, Attitude

scholarly journals ANALISA KEPUTUSAN PEMBELIAN DETERJEN SOKLIN SMART DITINJAU DARI KELOMPOK REFERENSI, KUALITAS PRODUK DAN PROMOSI DI KABUPATEN WONOGIRI

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Budi Rahayu ◽  
Djumali Djumali ◽  
Sudarwati Sudarwati
Keyword(s):  
Product Quality ◽  
Data Retrieval ◽  
Test Results ◽  
Reference Groups ◽  
Purchasing Decision ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Quantitative Descriptive ◽  
Dominant Influence

The research aims to find out and describe the influence of either simultaneously or partial reference groups, product quality and promotion to purchasing decision for Soklin Smart Detergent in Wonogiri District. This research using quantitative descriptive research. The population was all consumer Soklin Smart Detergent in Wonogiri District unknown number. The number of samples was determined with the formula Sarwono and the result 100 respondents. Sampling method using accidental sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis. This F test results the reference groups, product quality and promotion simultaneously and significant effect to purchasing decision for Soklin Smart Detergent in Wonogiri District. The t-test results showed that the reference groups influential positive and significant effect against to purchasing decision for Soklin Smart Detergent in Wonogiri District. Product quality influential positive and significant effect against to purchasing decision for Soklin Smart Detergent in Wonogiri District. Promotion influential positive and significantly to purchasing decision for Soklin Smart Detergent in Wonogiri District. The results of the determination of the coefficient indicates the reference groups, product quality and promotion have influence of 57,2% the purchasing decision for Soklin Smart Detergent in Wonogiri District. The most dominant influence to purchasing decision for Soklin Smart Detergent in Wonogiri District is product quality because it has the most tvalue is 6,654. Keywords: Purchasing Decision, Reference Groups, Product Quality, Promotion

JOB INSECURITY, JOB SATISFACTION DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION PT. BIMA POLYPLAST DI SUKOHARJO

2020 ◽  
Vol 4 (01) ◽  
Author(s):  
Ecky Gilang Ardi Saputra ◽  
Siti Maryam ◽  
Fithri Setya Marwati
Keyword(s):  
Job Satisfaction ◽  
Work Environment ◽  
Turnover Intention ◽  
Job Insecurity ◽  
Data Retrieval ◽  
Test Results ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Quantitative Descriptive

The research aims to find out and describe the influence of simultaneously or partial job insecurity, job satisfaction and work environment towards turnover intention PT. Bima Polyplast Sukoharjo. This methodology research using quantitative descriptive research. The population was all employees PT. Bima Polyplast Sukoharjo is 72 people. The number of samples was determined with the formula Arikunto and the result 72 respondents. Sampling method using sensus sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the job insecurity, job satisfaction and work environment simultaneously and significance effect on turnover intention PT. Bima Polyplast Sukoharjo. Job insecurity influential positive and significance effect against the turnover intention PT. Bima Polyplast Sukoharjo. Job satisfaction influential negative and significance effect against the turnover intention PT. Bima Polyplast Sukoharjo. Work environment influential negative and significance to turnover intention PT. Bima Polyplast Sukoharjo. The results of the determination of the coefficient indicates job insecurity, job satisfaction and work environment have influence of 56,5% turnover intention PT. Bima Polyplast Sukoharjo. Suggestion in this research is companies are expected to pay more attention to noise levels at work that can interfere with work activities. This can be done by installing a silencer in the office. Keywords : Turnover Intention, Job Insecurity, Job Satisfaction, Work Environment

scholarly journals Does Marketing System Influence on Consumer Satisfaction?: Study of Marine Fish Marketing System at Fish Auction “PPN Muara Angke”, North Jakarta

2019 ◽  
Vol 007 (01) ◽  
pp. 16-29
Author(s):  
Zainal Abidin ◽  
◽  
Melati Meitasari ◽  
Keyword(s):  
Marine Fish ◽  
Consumer Satisfaction ◽  
Market Performance ◽  
Snowball Sampling ◽  
Marketing System ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Research Type

Market performance in the form of marketing efficiency is the result of a good marketing system which then affects consumer satisfaction. This research was conducted to analyze: 1) satisfaction of marine fish consumers at fish auction PPN Muara Angke, 2) influence of market performance on consumer satisfaction, 3) differences in marketing efficiency between fishermen and traders, 4) differences in satisfaction of fishermen and merchant’s consumers. The research method used is a qualitative and quantitative descriptive research type. The population in this study are ship owners or fishermen, auction participants which include wholesalers, wholesalers, processors, and retail traders. Sample determination technique using purposive sampling and snowball sampling with a sample of 42 people. The analysis technique used is descriptive, simple linear regression, and one-way ANOVA real difference test. Based on the results of the study that marine fish consumer satisfaction in Muara Angke it can be said to be satisfied and market performance affects consumer satisfaction. The marketing efficiency of fishermen and traders is equally efficient but more efficient marketing of fishermen and the satisfaction of fishermen and traders are equally satisfying but more satisfied by fishermen consumers.

scholarly journals Purchase Decision in View of Brand Image, Product Quality, and Promotion

2021 ◽  
Vol 5 (1) ◽  
pp. 29-34
Author(s):  
Ika Istikhomah ◽  
Fithri Setya Marwati
Keyword(s):  
Product Quality ◽  
Mobile Phones ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Quantitative Descriptive

The development of technology at this time is very fast. This development can be seen from the progress of gadgets that are now easily grasped by various groups (rich, poor) and ages (old, young) all can use it. Gadget innovations are always popping up all the time, from laptops, PCs, to cellphones. Mobile offers various advantages and features to support user flexibility. This study aims to prove the simultaneous and partial effect of purchasing decisions in terms of brand image, product quality, and promotion of Oppo mobile phones. This research is quantitative descriptive. The population is all buyers of Oppo mobile phones. The number of samples used amounting to 100 respondents, the sample was taken by purposive sampling technique. The data analysis technique used in this study was multiple linear regression analysis. The results show that the f-test brand image, product quality, and promotion simultaneously and significantly influence the buying decision for Oppo mobile phones. The t-test results show that brand image has a positive and significant effect on purchasing decisions for Oppo cellphones, product quality has a positive and significant effect on purchasing decisions for Oppo cellphones, the promotion has a positive and significant effect on purchasing decisions for Oppo cellphones.

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