PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN JASA EKSPEDISI POS INDONESIA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Iswatun Chasanah
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Customer Value ◽  
Sampling Method ◽  
Brand Image ◽  
Field Research ◽  
Sampling Technique ◽  
The Relationship

This study aims to analyze the effect of customer value and brand image on customer satisfaction of Pos Indonesia expedition services for students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta. This research is a field research which aims to see the relationship between variables. The sampling method is nonprobability, and the sampling technique uses accidental sampling and the sample used is 336 respondents. Data were analyzed using multiple linear regression. The results showed that customer value had a positive and significant effect on customer satisfaction. Brand image has a positive and significant effect on customer satisfaction. Customer value and brand image simultaneously have a positive and significant effect on customer satisfaction.

Pengaruh Kualitas Produk, Kepuasan Pelanggan, Hambatan Beralih Dan Kepercayaan Merek Terhadap Retensi Pelanggan Wardah Kosmetik Di Kabupaten Klaten

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Amelia Galuh Werdaningrum ◽  
Faizal Ardiyanto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Customer Retention ◽  
Sampling Technique ◽  
Brand Trust ◽  
Probability Sampling ◽  
Switching Barriers

This research aims to determine the effect of product quality, customer satisfaction, switching barriers, and brand trust on customer retention. The sample in this research was 116 respondents of Wardah Cosmetics customers from Klaten Regency. This research used one of non probability sampling technique which is purposive sampling method. This study is also using multiple linear regression to analyze the collected data. The results in this research are product quality, customer satisfaction, switching barriers, and brand influence customer retention both partially and simultaneously.

scholarly journals PENGARUH GAYA HIDUP SEHAT DAN CITRA MEREK TERHADAP PREFERENSI KONSUMEN MINUMAN RTD (READY TO DRINK) DI KALANGAN MAHASISWA KAMPUS U NESA KETINTANG (CASE: COCA=COLA ZERO SUGAR & TEH BOTOL SOSRO TAWAR)

2021 ◽  
Vol 9 (4) ◽  
pp. 1613-1622
Author(s):  
Fahreza Megananda ◽  
Sanaji Sanaji
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Healthy Lifestyle ◽  
Brand Image ◽  
Consumer Preferences ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
State University ◽  
Probability Sampling

This study aims to examine and analyze the influence of a healthy lifestyle and brand image on consumer preferences for ready-to-drink among students at State University of Surabaya on the Ketintang campus. The categories of ready-to-drink that became the object of the research were Coca-Cola Zero Sugar and The Botol Sosro Tawar. This study is using a quantitative approach with a sampling technique using a non-probability sampling method. The population for this research is ready-to-drink (RTD) consumers, which are students from the State University of Surabaya on the Ketintang campus. Number of samples that used by researchers in this study were 116 samples according to the formula of Machin and Champbell (1987). The statistic used is multiple linear regression with the help of IBM SPSS Statistics 25.0. The results show that a healthy lifestyle and.brand image.have a positive and significant effect on consumer preferences.

scholarly journals PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN LOGISTIK PADA PT. TIKI JALUR NUGRAHA EKAKURIR (JNE) DI KOTA GRESIK

MANAJERIAL ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 41
Author(s):  
RETNO AYU MULFI
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Literature Review ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
The City

This study aims to examine the effect of Service Quality, Brand Image and Customer Satisfaction on Logistics Customer Loyalty at PT. Tiki Track Nugraha Ekakurir (JNE) in the City of Gresik. Then a literature review and the preparation of hypotheses were carried out, data were also obtained from questionnaires on 96 Gresik people who had used PT. Tiki Nugraha Ekakurir Line (JNE) using nonprobability sampling technique. Testing is done using multiple linear regression. The results of the analysis show that service quality significantly affects customer loyalty, brand image significantly influences customer loyalty and customer satisfaction significantly influences customer loyalty.

scholarly journals Pengaruh Brand Image Terhadap Loyalitas Pelanggan yang Dimediasi Kepuasan Pelanggan Pada Rumah Makan Titin Trenggalek

2018 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Deby Santyo Rusandy
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Brand Image ◽  
Consumer Population ◽  
The Relationship

This study aims 1) To test and explain the effect of brand image on customer loyalty at TITIN Restaurant Trenggalek. 2) To test and explain the effect of brand image on customer satisfaction at TITIN Restaurant Trenggalek. 3) To test and explain the effect of customer satisfaction on customer loyalty at TITIN Restaurant Trenggalek and 4) To test and explain customer satisfaction mediation relationship between brand image with customer loyalty at TITIN Restaurant Trenggalek.Penelitian using eksplanasi research methods conducted through data collection in the field. The assumptions used in this study are the variables that can be measured by using the responses of respondents with questionnaires, TITIN Trenggalek Household consumer population, and samples of 100 respondents / consumers, data analysis using multiple linear regression statistic method, test sobel and hypothesis testing. Based on the results of research indicate that 1) Brand imagedapat improve customer loyalty at Restaurant TITIN Trenggalek.2) Brand imagedapat improve customer satisfaction at Restaurant TITIN Trenggalek. 3) customer satisfaction can increase customer loyalty at TITIN Restaurant Trenggalek and 4) Customer satisfaction mediate the relationship between brand image with customer loyalty at TITIN Restaurant Trenggalek.

scholarly journals PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH PT. BANK MANDIRI (PERSERO) TBK. CABANG PADANG

2019 ◽  
Author(s):  
Novreza ◽  
Aminar Sutra Dewi
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Customer Value ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Physical Evidence ◽  
Practical Recommendations

The purpose of this research is to know and analyze the influence dimension of service quality, trust, and customer value to customer satisfaction of PT. Bank Mandiri (Persero) Tbk. Branch Padang Olo. The sampling technique used is random sampling, while the number of samples used for the analysis is 100 people. Data analysis techniques used to test the hypothesis is multiple linear regression. In this study there are seven independent variables, namely physical evidence, empathy, reliability, responsiveness, assurance, trust, and customer value. Variables that have a significant influence on customer satisfaction PT. Bank Mandiri (Persero) Tbk. Padang Olo Branch is trust, and customer value. While the value of determination coefficient in this study was found at 0.509 or equal to 50.9%. These results show that customer satisfaction at PT. Bank Mandiri (Persero) Padang Branch behind Olo which can be explained by the physical evidence, empathy, reliability, responsiveness, assurance, trust, and customer value of 50.9%, while the remaining 49.1% allegedly explained by other factors not examined in this study, such as bank image, and service marketing mix. Based on the results of multiple linear regression analysis, it was found that the variables of physical evidence, empathy, reliability, responsiveness, assurance, trust, and customer value positively affect customer satisfaction at PT. Bank Mandiri (Persero) Padang Branch behind Olo. This research provides practical recommendations for the management of T. Bank Mandiri (Persero) Padang Branch behind Olo to continuously strive to increase trust, and value of customers in the future. This is due to trust, and the value of customers has a significant effect on customer satisfaction at the PT. Bank Mandiri (Persero) Padang Branch behind Olo.

KUALITAS PELAYANAN, PROMOSI PENJUALAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA TRANSPORTASI ONLINE GRAB BIKE DI KOTA SURAKARTA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Dewi Darma Wati ◽  
Bambang Mursito ◽  
Sri Hartono
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Probability Sampling ◽  
Price Perception

This study aims to examine the effect of service quality, sales promotion and price perception on customer satisfaction. The population used in this study is not limited to the grab application users in Surakata City. The sample used in this study was 100 people determined using the Sugiyono formula. The sampling technique used is the non probability sampling method with the sampling method used is accidental sampling and analyzed using multiple linear regression with SPSS version 21. The results of this study can be seen that the calculated F value of 32.274 (p> 3.09) and a significance value of 0.000 (p 1.98) and the significance value was 0.001 (p 1.98) and the significance value was 0.047 (p 1.98) and the significance value was 0.015 (p

scholarly journals Pengaruh Service Excellent dan Nilai Nasabah terhadap Kepuasan Nasabah Kredit PT. Bank Mandiri Cabang Kesiman di Denpasar

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 362-380
Author(s):  
I Kadek Sepiawan ◽  
Gusti Ayu Wimba
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Customer Value ◽  
Sampling Method ◽  
T Test ◽  
Product Performance ◽  
Purposive Sampling ◽  
Service Excellence ◽  
Analysis Technique

Customer satisfaction is a feeling of satisfaction or disappointment for someone resulting from a comparison of product performance or results with expectations. The formulation of the problem in this study is, how is the effect of service excellence and customer value on customer satisfaction at PT. Bank Mandiri branch of Kesiman in Denpasar. The purpose of this study was to determine the effect of Service Excellent and Customer Value on Credit Customer Satisfaction at PT. Bank Mandiri Kesiman Branch in Denpasar. This research was conducted at PT. Bank Mandiri Kesiman Branch in Denpasar. The number of samples taken was 93 customers, with the NonProbability sampling method, especially purposive sampling. The analysis technique used is multiple linear regression, t-test (partial), and F test (simultaneous). Based on the analysis, it is found that Service Excellent and Customer Value simultaneously influence customer satisfaction, and partially service excellence and customer value have a positive and significant effect on customer satisfaction.

scholarly journals PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA PT. MANDALA MULTI FINANCE CABANG PALU

2020 ◽  
Vol 3 (2) ◽  
pp. 151-158
Author(s):  
Dewi Dewi ◽  
Chalil Chalil ◽  
Syamsul Bachri Daeng Parani
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Physical Evidence

 The purpose of this study is to determine the effect of service quality on customer satisfaction at  PT. Mandala Multi Finance Palu Branch. The sample used is 90 respondents, with sampling  technique used is purposive sampling. Method of data analysis used in this research is Multiple Linear Regression. The results showed that service quality variables consisting of physical evidence, empathy, reliability, responsiveness, and collateral simultaneously have a significant effect on customer satisfaction at PT. Mandala Multi Finance Palu Branch. While the partial physical evidence, empathy, kahandalan, responsiveness, and guarantee also significantly affect customer satisfaction at PT. Mandala Multi Finance Palu Branch. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas layanan terhadap kepuasan nasabah pada PT. Mandala Multi Finance Cabang Palu. Sampel yang digunakan penelitian ini yaitu sebanyak 90 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling.Metode analisis data yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa variabel kualitas layanan yang terdiri bukti fisik, empati, kahandalan, daya tanggap,dan jaminan secara serempak berpengaruh signifikan terhadap kepuasan nasabah pada PT. Mandala Multi Finance Cabang Palu. Sedangkan secara parsial bukti fisik, empati, kahandalan, daya tanggap,dan jaminan juga berpengaruh signifikan terhadap kepuasan nasabah pada PT. Mandala Multi Finance Cabang Palu.

scholarly journals Pengaruh Citra Merek, Harga, dan Promosi terhadap Keputusan Pembelian Mobil Honda Brio di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 123
Author(s):  
Maria Magdalena ◽  
Nersi Ulan Sari
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
T Test ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The City

The purpose of this study was to find out and analyze the influence of brand image, price and promotion on the decision to purchase a Honda Brio car in the city of Padang. The population in this study were all consumers who bought a Honda Brio car in the city of Padang at the Honda Gajah Motor Padang, totaling 584 people. While the number of samples in this study were 85 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variable brand image and promotion had a significant effect on the decision to purchase a Honda Brio car in the city of Padang. While the price variable does not significantly influence the decision to purchase a Honda Brio car in the city of Padang.

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH KREDIT PADA PT. BPR JKT PARIAMAN

2019 ◽  
Author(s):  
Riki Handika ◽  
Febsri Susanti
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Customer Value ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Customer Value Perception

The purpose of this study was to analyze the effect of reliability, responsiveness, assurance, empathy and tangibles to satisfaction of customer credit at PT. BPR JKT Pariaman. The population in this study are all customers of credit at PT. BPR JKT Pariaman. The sampling technique is random sampling, while the number of samples used for the analysis is 86 clients. The data analysis technique used to test the hypothesis is multiple linear regression. In this study, there are two independent variables, namely reliability, responsiveness, assurance, empathy and tangibles. Variables that have a significant influence on customer satisfaction credit at PT. BPR JKT Pariaman is responsiveness, assurance, and empathy. While the value of correlation coefficient obtained in this study amounted to 0.970, this shows that there is a very strong relationship between reliability, responsiveness, assurance, empathy and tangibles to satisfaction of customer credit at PT. BPR JKT Pariaman. For the coefficient of determination in this study was found to be 0.937 or equal to 93.7%. The results showed that of the credit customer satisfaction at PT. BPR JKT Pariaman which can be explained by reliability, responsiveness, assurance, empathy and tangibles amounting to 93.7%, while 6.3% thought to be explained by other factors not examined in this study, such as trust, customer value perception, and the company's image. Based on the test results of multiple linear regression analysis, it was found that the variable reliability, responsiveness, assurance, empathy and physical evidence of a positive effect on customer satisfaction credit at PT. BPR JKT Pariaman. This study provides practical recommendations for the management of PT. BPR JKT Pariaman to continue to improve responsiveness, assurance, and empathy in the future. This is due to responsiveness, assurance, and empathy have a significant impact on customer satisfaction credit at PT. BPR JKT Pariaman.

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