scholarly journals Pengaruh Citra Merek, Harga, dan Promosi terhadap Keputusan Pembelian Mobil Honda Brio di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 123
Author(s):  
Maria Magdalena ◽  
Nersi Ulan Sari

The purpose of this study was to find out and analyze the influence of brand image, price and promotion on the decision to purchase a Honda Brio car in the city of Padang. The population in this study were all consumers who bought a Honda Brio car in the city of Padang at the Honda Gajah Motor Padang, totaling 584 people. While the number of samples in this study were 85 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variable brand image and promotion had a significant effect on the decision to purchase a Honda Brio car in the city of Padang. While the price variable does not significantly influence the decision to purchase a Honda Brio car in the city of Padang.

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 161
Author(s):  
Irdha Yusra ◽  
Rio Nanda

AbstractThe purpose of this study was to find out and analyze the effect of product quality, location and price on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. The population in this study were all consumers who made purchases at the Kinol Bistro N ’Poll cafe in Padang City totaling 2,446. while the number of samples in this study were 100 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variables of product quality, price and location had a significant effect on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. Keywords: Product Quality, Location, Price, and Purchasing Decision.


2019 ◽  
Vol 8 (4) ◽  
Author(s):  
Firmansyah Kusumayadi ◽  
Muhammad Ali

This study aims to determine the effect of Organizational Climate and Organizational Commitment to Employee Work discipline at the Bima Regency DPRD Secretariat office. The dependent variable used is Work Discipline, the independent variable is Organizational Climate and Organizational Commitment. This type of research is causal associative. The sampling technique used is the Census technique to obtain a total sample of 48 respondents who are civil servants. Data analysis techniques in this study were multiple linear regression, t-test, f-test, and adjusted determination coefficient test (R2). From the regression results for this study the equation is obtained, namely Y = 8.756 + 0.565 X1 + 0.434 X2. The results of this study indicate that partially the organizational climate has a positive and significant effect on employee work discipline. Partially, organizational commitment has a positive and significant effect on employee work discipline. Simultaneously the organizational climate and organizational commitment have a positive and significant effect on employee work discipline at the Bima Regency DPRD Secretariat office.Keywords: organizational climate, organizational commitment, work discipline


2021 ◽  
Vol 21 (02) ◽  
Author(s):  
Supitriyani Supitriyani ◽  
Khairul Azwar ◽  
Elly Susanti ◽  
Astuti Astuti

The purpose of this research is to determine the effect of own capital and the number of members partially and simultaneous on the growth of cooperatives (SHU) in Pematangsiantar City Cooperative in 2017-2019 periods. Data collection in this study is conducted by interview, observation and documentation methods. The sampling technique uses purposive sampling. The number of samples in this study were 17 cooperatives with the 2017-2019 periods with population of 86. The analysis techniques have been carried outusing simple and multiple linear regression, with the program SPSS 21. The partial test results of the t test show that own capital has a positive and significant effect on SHU while the number of members has a negative and significant effect on SHU. Meanwhile the results simultaneous testing hrough the F test shows that the own capital and the number of members have a positive and significant effect on SHU. The results of the determinant test have an adjusted R square (R2) value of 0.227 which means that the effect of own capital and the number of members on SHU is 22.7% and the remaining 77.3% is explained by variables or other factors not examined in this study, such as loan capital, total deposits, business volume and total assets. Keywords : Own Capital, Number of Members, SHU


2021 ◽  
Vol 5 (2) ◽  
pp. 364
Author(s):  
Putri Srie Handayani

The purpose of this study was to determine the effect of Accountability and Functional Supervision on Regional Financial Management at the city Regional Financial Management Office (DPKD) in West Sumatera. This research is a type of quantitative research. The population in this study is the City Regional Financial Management Office (DPKD) in West Sumatera Province. The sampling method used judgement sampling as many as 4 cities, namely Padang, Padang Panjang, Bukittingi, and Payakumbuh and 250 DPKD employees as respondents. Data was collacted by distributing questionnaires directly to the 250 employees. The data analysis technique used multiple linear regression with t test. The result showed that Accountability and Functional Supervsion had an effect on Regional Financial Management.


2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Nining Purwaningsih

This research aims to know the effect of leadership, competence and motivation on employees performance. The sample size of this research is 63 employees out of 167 employees of PT Tunas Mandiri Migas. The sampling method used is random sampling. The data gathering technique applied is questionnaire. The data analysis techniques used are multiple linear regression, t test and F test. The result of this study shows that leadership, competence and motivation simultaneously influence the employees performance. The result also shows that partially leadership and competence influence the employees performance. Whereas motivation partially does not influence the employees performance.Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan, kompetensi dan motivasi terhadap kinerja karyawan. Ukuran sampel penelitian ini adalah 63 karyawan dari 167 karyawan PT Tunas Mandiri Migas. Metode pengambilan sampel yang digunakan adalah random sampling. Teknik pengumpulan data yang digunakan adalah kuesioner. Teknik analisis data yang digunakan adalah regresi linier berganda, uji t dan uji F. Hasil penelitian ini menunjukkan bahwa kepemimpinan, kompetensi dan motivasi secara simultan mempengaruhi kinerja karyawan. Hasil penelitian juga menunjukkan secara parsial kepemimpinan dan kompetensi mempengaruhi kinerja karyawan. Sedangkan motivasi secara parsial tidak mempengaruhi kinerja karyawan.


2021 ◽  
Vol 6 (1) ◽  
pp. 7-12
Author(s):  
Ade Candra ◽  
Hamdy Hadi ◽  
Lusiana

The purpose of this study is to find out how much influence of controlling, organization commitment, and work discipline on the employee performance of Sekretariat Daerah Kabupaten Dharmasraya. The data analysis is done by using validity test, reliability, classical assumption, multiple linear regression, F test and t test. Sampling technique by used total sampling method. The test is conducted in order to determine the effect of variables on the bound variables. Based on the results of this study found that controlling, organization climate, and work discipline have a positive and significant impact on employee performance of employees of Sekretariat Daerah Kabupaten Dharmasraya.


2020 ◽  
Vol 3 (2) ◽  
pp. 151-158
Author(s):  
Dewi Dewi ◽  
Chalil Chalil ◽  
Syamsul Bachri Daeng Parani

 The purpose of this study is to determine the effect of service quality on customer satisfaction at  PT. Mandala Multi Finance Palu Branch. The sample used is 90 respondents, with sampling  technique used is purposive sampling. Method of data analysis used in this research is Multiple Linear Regression. The results showed that service quality variables consisting of physical evidence, empathy, reliability, responsiveness, and collateral simultaneously have a significant effect on customer satisfaction at PT. Mandala Multi Finance Palu Branch. While the partial physical evidence, empathy, kahandalan, responsiveness, and guarantee also significantly affect customer satisfaction at PT. Mandala Multi Finance Palu Branch. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas layanan terhadap kepuasan nasabah pada PT. Mandala Multi Finance Cabang Palu. Sampel yang digunakan penelitian ini yaitu sebanyak 90 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling.Metode analisis data yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa variabel kualitas layanan yang terdiri bukti fisik, empati, kahandalan, daya tanggap,dan jaminan secara serempak berpengaruh signifikan terhadap kepuasan nasabah pada PT. Mandala Multi Finance Cabang Palu. Sedangkan secara parsial bukti fisik, empati, kahandalan, daya tanggap,dan jaminan juga berpengaruh signifikan terhadap kepuasan nasabah pada PT. Mandala Multi Finance Cabang Palu.


2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Berlian Rahmatulah ◽  
Ismail Razak

<em>The aim of this study was to analize the influence of product quality and brand image on the satisfaction of  customers. Primary  data  was obtained from  customers of  helm KYT in Kecamatan Bintara Bekasi City. In this study is used purposive sampling method. Data analysis technique used in this research  is simple linear regression and multiple linear regression. The results of this study indicated that product quality and brand image positively and significant influenced the satisfaction of  customers</em>


2020 ◽  
Vol 16 (2) ◽  
pp. 50-56
Author(s):  
Adi Hartopo ◽  
Endang Masitoh ◽  
Purnama Siddi

This study aims to determine the effect of service quality, tax awareness, tax audits, tax knowledge, and tax sanctions on tax payer compliance. The population in this study are private motor vehicle taxpayers registered in SAMSAT in Delanggu sub-district. The sample in this study is the motor vehicle taxpayer who is domiciled in the Delanggu sub-district. The sampling technique in the study is the accidental sampling method, which is a method based on coincidence that anyone who is subject to PKB accidentally encountered by the researcher can be sampled if the PKB mandatory that happens to be encountered is assessed right as a data source. Data analysis techniques in this study used multiple linear regression. This study found that the compliance of individual taxpayers was influenced by tax awareness, tax audits, tax knowledge. Meanwhile, service quality and tax sanctions do not affect the compliance of motor vehicle taxpayers in Delanggu sub-district.


2021 ◽  
Vol 11 (1) ◽  
pp. 74
Author(s):  
Zulanda Pratiwi ◽  
Adhi Prakosa

This study aims to determine the effect of social media, tourism events, and service facilities on revisiting interest in Gumuk Pasir Parangkusumo Sandboarding. The research was conducted on visitors to the Parangkusumo Gumuk Pasir Sandboarding. This research is a quantitative research. The sample used in this study amounted to 100 respondents. This study used purposive sampling technique and data analysis with multiple linear regression. Hypothesis testing using the T test and F test with the help of the application program SPSS version 16.0. The results of the multiple linear regression indicate that social media has a positive and significant effect on revisiting interest. Tourism events have a positive and significant effect on revisiting interest. Service facilities have a positive and significant effect on revisiting interest. Based on the results of the F test, it shows that social media, tourism events, and service facilities simultaneously have a significant effect on revisiting interest.


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