scholarly journals Effective Advertising and its Influence on Consumer Buying Behavior

2012 ◽  
Vol 4 (3) ◽  
pp. 114-119 ◽  
Author(s):  
Ghulam Shabbir Khan ◽  
Burhan Ali Shah . ◽  
Ahmed Imran Hunjra .
Keyword(s):  
Emotional Response ◽  
Purchase Decision ◽  
Environmental Response ◽  
Buying Behavior ◽  
Independent Variables ◽  
Effective Advertising ◽  
The Relationship ◽  
Moderate Relationship ◽  
Consumer Buying Behavior

Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent variable i.e. consumer buying behavior. This research investigates the relationship between the variables involved, by taking the 200 responses in twins’ cities of Pakistan. Findings of this study show the moderate relationship between independent variables and dependent variable. It shows that consumer purchase those brands from which they are emotionally attached. This study reports new results in the field of buying behavior of consumers’ response.

scholarly journals Impact of Packaging on Consumer Buying Behavior: A Study made on Millennial of Karachi

2019 ◽  
Vol 15 (2) ◽  
pp. 109-123
Author(s):  
Muhammad Ahmed Soofi Desai ◽  
Keyword(s):  
Life Style ◽  
Research Work ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Product Packaging ◽  
Independent Variables ◽  
Changing Trend ◽  
Spss Software ◽  
Consumer Buying Behavior

The aim of this research is to identify the relation of product packaging on consumer’s buying behavior of millennial of Karachi. The objective of this research is to add information in the existing research work which is done in packaging and how it influences the purchase behavior and then decision of the millennial of Karachi. The purpose of the research is to study those factors that can be use by the companies for driving the success of packaging style. This study will also explore the relations between different variables of packaging with consumer behavior. The dependent variable here in the study is consumer buying behavior while about five independent variables also used. This research is the brief overview of some important factors that can influence the purchase decision. The data used in the research is primary that will be collected from the millennial of Karachi through questionnaires (instruments) and then analyzed on SPSS software. The sample size is 311 which are aged between 15 and 40. After analyzing the data, the observations indicate that how much packaging is one of the most important factors for product that can influence the buying behavior especially of millennial. The changing trend and consumer’s life style pattern is increasing the influence in packaging. The color, material of packaging, wrapper design and innovation also played an important role in consumer’s purchase decision. Nowadays, the packaging color and design is also used as a medium of communicating the message to consumer. In last, the implication of the study with some future recommendations and research limitation with future gap has also been provided for exploring the new concept in the topic.

scholarly journals Impact of advertisement and price on consumer purchase decision

2020 ◽  
Vol 23 (1) ◽  
pp. 63-84
Author(s):  
Binita Manandhar
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Statistical Technique ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Moderating Variables ◽  
Academic Qualification ◽  
Static Correlation ◽  
The Impact ◽  
Consumer Buying Behavior

Advertisement and price play crucial role in consumer buying behavior. The purpose of this study is to measure the impact of advertisement and price in consumer buying behavior. The data were collected by questionnaires using convenient sampling, a sample 400 questionnaire were distributed and 370 complete questionnaires were received from the respondents. Data were analyzed by using different statistical technique such as descriptive static, correlation analysis and regression analysis. The findings of the study showed that advertisement and price have significant impact on consumer purchase decision. Gender and academic qualification were also included as moderating variables and found no significant influence of such variables on consumer purchase decision.

The Comparison Between Traditional vs. Advanced Means of Marketing Communications

2018 ◽  
pp. 181-201
Author(s):  
Abdul Waheed ◽  
Jianhua Yang ◽  
Ikram Ullah Khan ◽  
Safeer Ullah Khan ◽  
Muhammad Farrukh
Keyword(s):  
Positive Influence ◽  
Marketing Communications ◽  
Buying Behavior ◽  
Outdoor Advertising ◽  
Electronic Products ◽  
The Core ◽  
Managerial Implications ◽  
Electronic Marketing ◽  
Effective Advertising ◽  
Consumer Buying Behavior

The selection of an effective advertising campaign is remarkably essential for organizations to get consumers' attention where diverse conventional mediums were already operational over the past decades (i.e., outdoor media advertising). However, the trend has been transformed toward revolutionary means of marketing communications owing to widespread penetration of the technology. Therefore, electronic marketing is a challenging and growing trend to attain consumers' attention using internet in the present era. The core aim of this chapter is to investigate the significance of e-marketing (eM) and outdoor media advertising on consumer buying behavior within the electronic products of Pakistan. It is empirically revealed that e-marketing and outdoor advertising are factors of exploratory consumer buying behavior. In comparison, electronic marketing may have a higher positive influence than outdoor media advertising in the current digital age to reach a particular market. This chapter proposes several managerial implications and future studies for academics and practitioners.

scholarly journals FACTORS INFLUENCING THE PERFORMANCE OF SUSTAINABLE OIL PALM GROWERS COOPERATIVE IN SABAH

2021 ◽  
Vol 4 (16) ◽  
pp. 25-34
Author(s):  
Ainul Shazwin Sahidan ◽  
Zaki Aman ◽  
Abdul Rahman Abdul Rahim ◽  
Nazirah Che Jaafar ◽  
Humaira Mat Taib ◽  
...  
Keyword(s):  
Oil Palm ◽  
Structural Equation ◽  
Good Governance ◽  
P Value ◽  
Moderator Variable ◽  
Independent Variables ◽  
Equation Modelling ◽  
The Government ◽  
The Relationship ◽  
Moderate Relationship

Almost one million hectares of oil palm in Malaysia have been planted by the oil palm independent smallholders (OPISH). Most of these farms are small size holding and scatters throughout Malaysia. These factors cause them to face several problems and consequently put their income below potential. To assist the OPISH, the government had introduced the oil palm grower cooperative known as Koperasi Penanam Sawit Mampan (KPSM). The objective of KPSM is to increase the oil palm yield, OPISH incomes, and as a platform of interaction between OPISH and extension officers to discuss their problems. However, cooperatives' performance can be influenced by several factors. This paper aims to study the extension officer and members' participation as independent variables. Good governance is incorporated as a moderator variable to investigate a cooperative's performance. The partial least squares (PLS 3.0) and structural equation modelling instruments are used to analyse the data in this study. Most of the respondents are male, and 22% are of the younger generation. The results demonstrated that good governance (p-value of 0.095(p<0.1) and t=1.669 (more than 1.64) has a moderate relationship between members' participation and cooperatives' performance. On the other hand, good governance did not strengthen the relationship between the extension officer and co-operatives performance.

Factors Affecting Online Consumer Buying Behavior Towards Essential Oils in Penang

2021 ◽  
pp. 279-302
Author(s):  
Jia Wen Goh ◽  
Alex Hou Hong Ng
Keyword(s):  
Essential Oils ◽  
Reasoned Action ◽  
Brand Image ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Online Advertisement ◽  
Online Consumer ◽  
The Relationship ◽  
Consumer Buying Behavior

The purpose of this chapter is to determine the factors influencing the online consumer buying behavior towards essential oils in Penang as there is dissonance between what the consumers want and what has been made available in the purchase of essential oils. There are four factors influencing the online consumer buying behavior that are being evaluated in this research which are brand image, price, quality, and online advertisement. Past literatures have been reviewed on the factors to understand consumers' preferences that leads to consumer buying decision. This study adopted the theory of reasoned action (TRA) as the grounded theory. Questionnaires will be used to collect consumers' response for further testing and analysis to test the relationship and strength of factor variables by using the outlined research methodology.

scholarly journals THE RELATIONSHIP BETWEEN THE TEACHER PERSONALITY COMPETENCIES AND THE ATTITUDE OF THE LEARNER

2018 ◽  
Vol 5 (1) ◽  
pp. 53
Author(s):  
Intan Wandini ◽  
Omon Abdurahkman
Keyword(s):  
Correlation Analysis ◽  
Quantitative Research ◽  
Functional Relationship ◽  
Independent Variables ◽  
Teacher Personality ◽  
Significant Regression ◽  
Relationship Of ◽  
The Relationship ◽  
Moderate Relationship ◽  
Effective Contribution

The attitude of learners can be influenced by a teacher as an educator, because teachers can direct and guide learners to be able to control his attitude in the control. Which is meant personality competence is full of changes that have a personality that wise, steady, authoritative, adult, and noble character. This study aims to determine whether there is a relationship between teacher personality competence with the attitude of learners. The type of research used is quantitative research. This study is a functional relationship that aims to determine the relationship of independent variables with the dependent variable, Data collected using questionnaires and interviews. The result of research obtained data of filling of questionnaire from 30 teacher and 70 student use t test obtained tcount = 4.625 > ttable = 1.988 so the relationship between the teacher personality competence and the attitude of the learners is significant. Regression equation of from Y =  68.873 + 0.132X. this study received an effective contribution R2 = 0.028 which indicates the existence 2.8% the attitude variabel of the student is influenced by teacher personality competence, 97.2 % are influenced by other factors that were not analyzed in the research, and result of correlation analysis between teacher personality competence with attitude of student obtained value equal to 0.409 showing moderate relationship between teacher personality competence with attitude of student at SDN Leuwiliang 01 and SDN Leuwiliang 04.

scholarly journals A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels

2018 ◽  
pp. 61-68
Author(s):  
Marzia Dulal ◽  
Md. Monirul Islam
Keyword(s):  
Purchase Intention ◽  
Clear Understanding ◽  
Consumer Decision Making ◽  
Brand Performance ◽  
Buying Behavior ◽  
Convenience Sampling ◽  
Apparel Manufacturers ◽  
The Relationship ◽  
Structured Questionnaire ◽  
Consumer Buying Behavior

This study helps to inquest the factors which affect the buying behavior of consumers towards foreign and domestic branded apparels. The data was collected by distributing the globally accepted structured questionnaire among the respondents who are presently living in Dhaka Metropolitan city and regular buyers of apparels of different brands-foreign or local. Convenience sampling method was applied with a sample size of 200 consumers for data collection. Descriptive statistics were used to analyze the research objectives. The result of this study offers sagacity and evidence about the relationship between the components which impact consumer buying behavior for branded apparels. This study provides a clear understanding of each factor in the local consumer decision-making process for buying from any branded clothes. As the consumer has globally looked forward for using foreign branded clothes aside by domestic one, it now seems that the apparel manufacturers and marketers need to expand their own brands. Finally, it is settled in the this study that many factors are connected for buying apparels regarding brand performance, purchase intention, consumer’s evaluation alongside consumer’s demographic and economic factors.

scholarly journals Factors that influence the purchasing behavior of the consumer of natural products

2021 ◽  
Vol 12 (4) ◽  
pp. 979-996
Author(s):  
Rhubens Ewald Moura Ribeiro ◽  
Pedro Henrique de Sousa Oliveira ◽  
Kaíque Barbosa de Moura ◽  
Cecília Rochele Silva de Abreu ◽  
Carlos Alberto de Sousa Ribeiro Filho ◽  
...  
Keyword(s):  
Natural Products ◽  
Environmental Issues ◽  
Purchase Decision ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Collective Interest ◽  
Before And After ◽  
And Behavior ◽  
The Relationship ◽  
Research Show

The consumption of natural products has become increasingly intense in recent years, arousing the interest of several new entrepreneurs and companies that already operate in the market, whether with the same type of business or not, as within this area other issues are inserted that are of collective interest. The study of consumer behavior comprises the actions of purchase, use and disposal of the purchased product and, also, the processes and decisions that occur before and after these actions. Therefore, the objective of this article is to identify which and how certain factors may influence the behavior of consumers of natural products in their purchase decision process. The methodology used was the bibliographic research analyzing several and relevant references on the theme. The results of this research show that in order to be successful in the field of natural products, it is essential to improve the relationship between organization and consumer and how important it is to know all the aspects that involve their decision and behavior, since the consumer buying behavior of natural products it is not only based on your personality, but also on personal, cultural, emotional, psychological factors and also on environmental issues. The survey also details the importance of consuming natural products for society and the environment, providing a healthier environment for those involved. Thus, the work emphasizes the relevance of knowledge and investment in marketing and research that can help companies to dedicate themselves more to attract consumers not only in their area of activity, but also consumers of other products and / or services, winning and retaining new customers.

scholarly journals Pengaruh Brand Reputation, Brand Competence, dan Brand Liking terhadap Keputusan Pembelian

2018 ◽  
Vol 5 (2) ◽  
pp. 125-132
Author(s):  
Santoso . ◽  
Sulistiono .
Keyword(s):  
Regression Equation ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Brand Reputation ◽  
Dependent Variables ◽  
The Relationship ◽  
Survey Approach

Brand reputation, is a brand that refers to a person to assume that such brand is good and reliable. Brand competence is the ability of product to solve problems faced by its customers, and meet their needs. Brand liking is a particular fondness of one party against another party because these parties find that the other party favorable and suitable. Purchase decision is the stage in the buyer's decision making process, where consumers actually buy the product. This study is to determine the effect of brand reputation, brand competence and brand liking, on purchasing decision of the consumers of motorcycle Yamaha V-Ixion. This research uses a survey approach to retrieve data using questionnaires with respondents of 100 consumers of motorcycle yamaha v-Ixion in Bogor. Based on the calculations, the table variable regression equation brand reputation 0.005 states that each additional values ​​in brand reputation will give rise to a score of 0.005. While the table variable regression equation brand competance 0.090 states that each additional values of variables brand competence will give rise to a score of 0.090. And table variable regression equation of brand liking of 0.531 states that each additional values of brand liking will give rise to a score of 0,531. From the analysis of determination test, brand reputation, brand competence and brand liking, on the purchasing decision is of 0.247, this indicates the relationship between the independent variables are brand reputation, brand competence, and the dependent variables purchasing decisions by 24.7%.

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