scholarly journals A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry

2017 ◽  
Vol 9 (17) ◽  
pp. 197-224
Author(s):  
Arman Ahmadizad ◽  
Maryam Varmaghani
Keyword(s):  
Tourism Industry ◽  
Effective Factors ◽  
Factors Influencing ◽  
Adoption And Implementation

Curvilinear effects of e-loyalty in China’s online tourism industry

2017 ◽  
Vol 8 (2) ◽  
pp. 174-189 ◽  
Author(s):  
Xueyan Yang ◽  
Xiaoni Zhang ◽  
Samuel Goh ◽  
Chad Anderson
Keyword(s):  
Virtual World ◽  
Online Community ◽  
Linear Models ◽  
Virtual Community ◽  
Tourism Industry ◽  
Consumer Loyalty ◽  
Content Type ◽  
Factors Influencing ◽  
Travel Industry ◽  
Online Travel

Purpose The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty. Design/methodology/approach An empirical study was conducted using an online survey with one of the largest travel companies in China. Structural equation modeling was used to test the models, and pair-wise nested F-tests were used to compare the models. Findings Results show that the curvilinear model has greater explanatory power of loyalty than traditional linear models. The results of pair-wise nested F-tests show that the loyalty model exhibits statistically significant R2 improvement compared to the linear model. However, the R2 improvement in the integrated model is not statistically different from that in the linear model. Confirmation and satisfaction are found to be salient factors influencing loyalty. Research limitations/implications This study makes important contributions to the online community literature by understanding the drivers of loyalty in the travel industry. However, there are limitations. First, this study addressed member loyalty of an online travel community with data collected from one company. Thus, generalizability is limited. Online communities and firms may have different characteristics, resulting in different factors influencing consumer loyalty. The authors plan in the future to collect data from other online travel companies and examine their model with different samples so as to check the generalizability of the current findings. Second, the authors collected a snapshot view on loyalty. Both researchers and managers note that small changes in loyalty and retention can yield disproportionately large changes in profitability (Reichheld et al., 2000). Consumer loyalty may change over time, so to maintain and increase profits, it is important to monitor such change. In the future, the authors plan to conduct a longitudinal study of community members to evaluate their loyalty over time. Practical implications As China seeks to gain additional market share in the global tourism market, travel companies should make use of websites as a marketing tool to attract and retain customers. These actions enable a travel company to enhance its competitiveness. More and more people use the internet for tour deals, bookings and finding tour-related information. Effective use of websites can affect the competitiveness of ecommerce companies. E-vendors could assess and adopt the dimensions recommended in this paper to help better understand areas for improvement. It is common today for consumers to buy travel products online instead of going through a travel agent. Considering the importance of reciprocity in formulating consumer satisfaction and loyalty in the virtual environment, companies should monitor reciprocal behavior on the virtual community. With advancement in technologies, consumer behaviors have changed and more consumers prefer social interactions in the virtual world. Companies can analyze posts in the virtual environment to assess reciprocity and may design a mechanism to foster reciprocal behaviors. By leveraging reciprocity, firms can better connect satisfaction with loyalty. More than 70 per cent of executives surveyed by McKinsey (2012) said that they regularly generate value through their Web communities. In addition, to pay attention to consumer to consumer reciprocity in the virtual world, companies should listen to what customers say in their online community, as this attention is an indication of reciprocity between consumers and companies. The ideas and opinions expressed in the online community tell the company customers’ perception of the value of its products and customers’ needs. Such attention to the voices in the online community will help companies to better tailor products/services to meet customers’ needs. Furthermore, the voices expressed in the virtual community are also effective in developing and maintaining new internet marketing opportunities such as email marketing, giveaways, search engine optimization, pay per click and shopping comparison marketing. Companies interested in retaining and attracting customers should leverage their established virtual communities and pay close attention to online posts and evaluate members’ satisfaction. Such effort will provide tangible benefits. As shown in Ye et al.’s study, traveler reviews produce a significant impact on online sales (Ye et al., 2011), with a 10 per cent increase in traveler review ratings, boosting online bookings by more than 5 per cent. This finding suggests that businesses should link online user-generated reviews to business performance in tourism. Finding incentives for users to share might be one way to improve interactivity and further create stickiness on the part of the website. Originality/value This paper is one of the first studies to address the need to move beyond linear models of e-loyalty and to additionally examine potential curvilinear and interactive effects. This study also identifies key variables such as reciprocity and satisfaction as determinants of e-loyalty in the Chinese online travel and tourism industry.

scholarly journals Distribution Channels for Wine Tourism in New Zealand

2021 ◽  
Author(s):  
◽  
Ying Liu
Keyword(s):  
New Zealand ◽  
Distribution Channel ◽  
Information Provision ◽  
Distribution Channels ◽  
Tourism Industry ◽  
Corporate Groups ◽  
Wine Tourism ◽  
Factors Influencing ◽  
Tourism Product ◽  
Direct Distribution

<p>This study examines the structure of the distribution channels and the underlying factors influencing the most prominent channel choices within the wine tourism industry in New Zealand. This research specifically compares wine tourism in Marlborough and Auckland. It aims to provide a better understanding of the distribution channels for practitioners in the wine tourism industry, with the hope of assisting them to develop their wine tourism businesses successfully and manage the businesses growth effectively. This is a destination-based study performed by employing qualitative approaches focusing on the supply-side through semi-structured interviews. These in-depth interviews were conducted with the owners or managers of the local wine tour operators and wineries in the two regions. The findings generally show that wine tourism businesses place a clear priority on direct distribution of their wine tourism product to visitors “at destination”; the majority of customers of all these businesses are independent visitors. Specifically, overseas independent tourists comprise the largest portion of customers to local wine tour operators in Marlborough and Auckland. The wine tour operators work more actively with intermediaries and reach tourists “in market”, “while travelling” and “at destination” than wineries in these two regions. Marlborough wineries and Auckland wine tour operators and wineries receive domestic corporate groups, most of whom are approached “at destination” with direct distribution. Compared with wineries in Marlborough, more corporate groups use Auckland wine tour operators to visit wineries. Marlborough wineries and wine tour operators, and Auckland wine tour operators receive more international visitors, whereas the majority of visitors to Auckland wineries are from Auckland. When considering the function of wine tourism distribution channels, information provision, reservation and purchase are nearly equally important to local wine tour operators in both Marlborough and Auckland; the most widely used functions for Marlborough wineries is information provision; for Auckland wineries, information provision and purchase play significant roles in the distribution of wine tourism product. Factors influencing distribution channel choice include information provision cost, commissions, businesses’ attitudes towards tourism, perceptions of the Internet, service diversity, capacity, accessibility, availability, market segments, reputation and nature of intermediaries.</p>

scholarly journals An exploration study on factors influencing on market orientation: A case study of tourism industry

2013 ◽  
Vol 3 (6) ◽  
pp. 1507-1510 ◽  
Author(s):  
Hamid Bagheri ◽  
Masoud Hassanabadi ◽  
Fatemeh Isapour ◽  
Hamed Asgari
Keyword(s):  
Market Orientation ◽  
Tourism Industry ◽  
Factors Influencing

scholarly journals Factors Influencing Exhibitor Satisfaction and Loyalty: A Meta-Analysis on the Chinese Exhibition Market

2020 ◽  
Vol 12 (20) ◽  
pp. 8390 ◽  
Author(s):  
Linyan Liu ◽  
Zheng Xiang ◽  
Yuyao Liu ◽  
Florian J. Zach ◽  
Nancy McGehee
Keyword(s):  
Literature Review ◽  
Meta Analysis ◽  
Tourism Industry ◽  
The Internet ◽  
Management Service ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Comprehensive Literature Review ◽  
Hospitality And Tourism Industry

With the exhibition sector becoming increasingly important for the hospitality and tourism industry, it is critical to understand what drives the success of an exhibition. Through a comprehensive literature review, we first identified two broad categories of factors, namely exhibition attributes and exhibitor perceptions, that influence exhibitor satisfaction and loyalty. Next, a meta-analysis was conducted based on 26 empirical papers studying the Chinese exhibition market to quantitatively evaluate these relationships. The results show that among the exhibition attributes, booth management, service personnel, and exhibition environment are the most important factors affecting exhibitor satisfaction, while exhibition brand is the most important factor affecting loyalty. Among exhibitor perceptions, service quality is more important for satisfaction, while perceived value is more meaningful to loyalty. This study offers insights into strategies for exhibition organizers to cultivate long-term relationships, and to better cope with the challenges of emerging forces such as the Internet.

FACTORS INFLUENCING THE ADOPTION AND IMPLEMENTATION OF ENTERPRISE RESOURCE PLANNING (ERP) SYSTEM IN THE SMES SECTOR

2017 ◽  
Vol 2 (1) ◽  
pp. 62 ◽  
Author(s):  
James Kiarie ◽  
Mr. Walter Wanyama
Keyword(s):  
Enterprise Resource Planning ◽  
Resource Planning ◽  
Target Population ◽  
Sustainable Competitive Advantage ◽  
Erp Systems ◽  
Internal Factors ◽  
Erp System ◽  
Factors Influencing ◽  
Adoption And Implementation ◽  
The Government

Purpose: The purpose of this study was to investigate the factors that influence ERP systems adoption and implementation in SMEs in Kenya.Methodology: The research adopted a descriptive design. The target population was 4560 SMEs in Kenya. A sample size of 87 SMEs was selected. The respondents were identified through probability sampling in the form of stratified sampling.  The collection of data was conducted through the use of questionnaires and thereafter data coding was done then followed by data presentation via graphs, tables as well as pie charts. These were then analyzed through both descriptive statistics (frequencies and means as well as inferential statistics (correlations).Results: The findings revealed that organization resources bring about success of ERP related organization change. The findings on the influence of internal factors on ERP system implementation revealed that indeed the internal factors influencing the adoption of ERPs in SMEs in Kenya include; the top management of SMEs, project team constitution as well as the above average knowledge requirements.Unique contribution to theory, practice and policy: The study recommends that SMEs in Kenya need to put into consideration, continuous introduction of ERP systems. Additionally, the study recommends that the government regulations as well as the other external factors should be aligned in a way that ensures that there is room for companies to explore means of adopting and implementing ERP systems so as to be able attain sustainable competitive advantage.

Investigating the effective factors influencing surface runoff generation in urban catchments – A review

2019 ◽  
Vol 164 ◽  
pp. 276-292
Author(s):  
Abdul Razaq Rezaei ◽  
Zubaidah Binti Ismail ◽  
Mohammad Hossein Niksokhan ◽  
Abu Hanipah Ramli ◽  
Lariyah Mohd Sidek ◽  
...  
Keyword(s):  
Surface Runoff ◽  
Runoff Generation ◽  
Effective Factors ◽  
Factors Influencing ◽  
Urban Catchments

scholarly journals Modeling the Crowdsourcing Effective Factors on Marketing in Tourism Industry

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Rouhollah Tavallaee ◽  
Nasim Hosseinzadeh Nosrati ◽  
Mohammadreza Hosseini ◽  
Bahar Hosseinzadeh Nosrati
Keyword(s):  
Tourism Industry ◽  
Effective Factors

scholarly journals PRICING POLICY IN TOURISM AS ONE OF THE FACTORS IN FORMING IMAGE OF DESTINATION

2017 ◽  
Vol 11 (3) ◽  
pp. 14-26
Author(s):  
Валентина Ячменева ◽  
Valentina Yachmeneva ◽  
Наталья Фокина ◽  
Natalya Fokina
Keyword(s):  
Negative Impact ◽  
Price Policy ◽  
Tourism Industry ◽  
Pricing Policy ◽  
Factors Influencing ◽  
Tourism Product ◽  
The Republic ◽  
Tourist Center ◽  
Tourist Service

There are several challenges on way to the forming modern international tourist center on the territory of Crimea meeting the criteria of a year-round, demand and competitiveness. The harmonization of tourism product’s prices and its quality is the main among them. Existing currently unbalanced price policy of tourist service enterprises in the territory of the peninsula could have a negative impact on the region’s image and lead to the loss of competitive position in the market of tourist services. This explains the relevance of this study and its purpose. The research aimed at evaluating the experience of successful development of tourism in foreign destinations and analyzing the factors influencing the pricing policy of tourist service enterprises in the Crimean destinations. To achieve the objectives of the study the authors analyze the approaches to the definition of "destination" and "image". There are a variety of definitions of these terms, but they are all focused on a consumer’s comprehensive perception of tourism product. The distinctive features of main consumer of tourist services in Crimea are established. The reasons for the success of tourism in the destinations in Turkey and Egypt are analyzed. The authors have revealed that the government's efforts to support enterprises in Crimean tourism industry create preconditions for improving the quality of tourism products and the introduction of pricing policies aimed at reducing prices. The article provides an analysis of the factors influencing the pricing policy of tourist service enterprises in Crimean destinations through the method of PEST-analysis. The authors concluded that the current pricing policy of the majority of tourist service companies on the territory of the Republic of Crimea, is apart from the pricing policy of its nearest competitors, does not meet the quality of service and, therefore, does not meet the expectations of the consumers.

Identifying and Ranking Influencing Factors in Using RFID Technology in Tourism Industry via the Use of Structural Equation Modeling

2018 ◽  
Vol 10 (4) ◽  
pp. 1-20
Author(s):  
Mahdie Honarzade ◽  
Mahboubeh Mahmoudinia ◽  
Maryam Saberi Anari
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
External Pressure ◽  
Tourism Industry ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Management Support ◽  
Rfid Technology ◽  
Economic Dimension ◽  
Factors Influencing

RFID is one of the modern technologies that many industries have benefited from it, and there are many opportunities in the tourism industry to benefit from it. Although there are many potential opportunities, no survey has been done on factors influencing this technology acceptance in tourism industry. So despite the lack of theories, the present article is aimed to evaluate factors influencing RFID acceptance in tourism businesses, focusing on the population of executive operating in Yazd tourism sector and using Davis technology Acceptance model (TAM) as well as Tornatzkey and Flisher's technology – organization – environment model (TOE) and using equation modeling techniques. Then, using hierarchical analysis approach, this article specifies the priority of identified factors influencing decision making of this technology acceptance. According to the results, senior management support and technical knowledge from organizational dimensions, compatibility, usefulness, ease of use, security risks and lack of standards from technological dimension, external pressure from environmental dimensions and costs from an economic dimension are factors influencing RFID technology acceptance in tourism industry. Economical dimension, among the others, is the most important, and after that organizational, environmental and technological dimension respecting an important.

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